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WHSC (Hartsville, South Carolina)

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WHSC
Frequency1450 kHz
Programming
FormatDefunct
Ownership
Owner
  • Hartsville Broadcasting Company (1946–1995)
  • George Buck (1995–1998)
  • Cumulus Media (1998–2016)
History
First air date
October 1, 1946[1]
Last air date
March 15, 2016[2]
Former call signs
  • WHSC (1946–2010)[3]
  • WTOD (2010-March 11, 2016)[3]
    WLQR (March 11–15, 2016)[3]
Technical information
Facility ID26328
ClassC
Power1,000 watts unlimited
Transmitter coordinates
34°21′16″N 80°4′6″W / 34.35444°N 80.06833°W / 34.35444; -80.06833

WHSC (1450 AM) was a radio station licensed to Hartsville, South Carolina, United States, which operated from 1946 to 2016.

History

[edit]

The station began broadcasting on October 1, 1946, and held the call sign WHSC.[1][4] It was owned by the Hartsville Broadcasting Company and ran 250 watts.[4] In 1961, its daytime power was increased to 1,000 watts.[4] In the late 1970s and early 1980s, the station aired a middle of the road (MOR) format.[5][6]

In the 1980s, the station adopted a country music format.[7] WHSC was a finalist in the 1983 Billboard Radio Awards Competition for Small Market Country Station of the Year.[8] In January 1994, the station switched to a sports talk format.[9] It adopted a talk format later that year, and was a Premiere Radio Networks affiliate.[10]

In 1995, the station was sold to George Buck, along with WHSC-FM, for $300,000.[11][12] In 1996, the station switched to a business news format, and was an affiliate of Bloomberg Radio.[13] In 1997, WHSC adopted a country music format, with programming from ABC Radio's Real Country network.[14]

In 1998, the station was sold to Cumulus Media, along with WHSC-FM, for $700,000.[15][16] By 2001, the station had switched to an urban contemporary gospel format.[17][18] In late 2001, the station began simulcasting WWFN-FM, initially airing an oldies format,[17][19] and later airing CHR[20] and sports formats.[21] The station was silent for a period in 2008.[22]

WTOD

[edit]

The station took the WTOD call sign on April 23, 2010, from a former sister station in Toledo (spun off by Cumulus and now known as WWYC).[3] The station was silent for a period in late 2010 and again from July 2013 to July 2014.[23][24] In July 2014, the station was granted special temporary authority to operate from a new site at a reduced power, running 10 watts during daytime hours only.[25][26]

End of operations

[edit]

Before ceasing operations, WTOD simulcast WBZF. On March 11, 2016, WTOD changed callsigns to WLQR.[3] Cumulus surrendered the station's license to the Federal Communications Commission (FCC) on March 15, 2016.[2]

References

[edit]
  1. ^ a b 1971 Broadcasting Yearbook, Broadcasting, 1971. p. B-186. Retrieved March 27, 2019.
  2. ^ a b "Surrender of Station License WLQR(AM), Hartsville, SC Facility ID 26328", fcc.gov. March 15, 2016. Retrieved March 27, 2019.
  3. ^ a b c d e Call Sign History, fcc.gov. Retrieved March 27, 2019.
  4. ^ a b c History Cards for WHSC, fcc.gov. Retrieved March 27, 2019.
  5. ^ Broadcasting Yearbook 1976, Broadcasting, 1976. p. C-178. Retrieved March 27, 2019.
  6. ^ Broadcasting/Cablecasting Yearbook 1983, Broadcasting/Cablecasting, 1983. p. B-217. Retrieved March 27, 2019.
  7. ^ Broadcasting/Cablecasting Yearbook 1987, Broadcasting/Cablecasting, 1987. p. B-255. Retrieved March 27, 2019.
  8. ^ "Billboard 1983 Radio Awards Finalists", Billboard. June 23, 1984. p. 18. Retrieved March 27, 2019.
  9. ^ "Format Changes & Updates", The M Street Journal. Vol. 11, No. 2. January 12, 1994. p. 2. Retrieved March 27, 2019.
  10. ^ "Format Changes & Updates", The M Street Journal. Vol. 11, No. 34. August 24, 1994. p. 2. Retrieved March 27, 2019.
  11. ^ "Transcations", Radio & Records. April 21, 1995. p. 7. Retrieved March 27, 2019.
  12. ^ Public Notice Comment – BAL-19950306GH, fcc.gov. Retrieved March 27, 2019.
  13. ^ "Format Changes", The M Street Journal. Vol. 13, No. 10. March 6, 1996. p. 1. Retrieved March 27, 2019.
  14. ^ "Format Changes & Updates", The M Street Journal. Vol. 14, No. 26. July 2, 1997. p. 2. Retrieved March 27, 2019.
  15. ^ "Transactions Digest", Radio Business Report. April 20, 1998. p. 14. Retrieved March 27, 2019.
  16. ^ Public Notice Comment – BAL-19980220GH, fcc.gov. Retrieved March 27, 2019.
  17. ^ a b "Format Changes & Updates", The M Street Journal. Vol. 18, No. 31. November 14, 2001. p. 6. Retrieved March 27, 2019.
  18. ^ Broadcasting & Cable Yearbook 2001, Broadcasting & Cable, 2001. p. D-402. Retrieved March 27, 2019.
  19. ^ Devine, Cathy (2002). The M Street Radio Directory. Eleventh Edition. p. 511. Retrieved March 27, 2019.
  20. ^ Devine, Cathy (2003). The M Street Radio Directory. Twelfth Edition. p. 521. Retrieved March 27, 2019.
  21. ^ Devine, Cathy (2004). The M Street Radio Directory. Twelfth Edition. p. 528. Retrieved March 27, 2019.
  22. ^ "Request for Special Temporary Authority to Remain Silent", fcc.gov. October 22, 2008. Retrieved March 28, 2019.
  23. ^ "Request for Special Temporary Authority to Remain Silent", fcc.gov. November 23, 2010. Retrieved March 28, 2019.
  24. ^ "Request for Special Temporary Authority to Remain Silent", fcc.gov. July 2, 2014. Retrieved March 28, 2019.
  25. ^ "Facility Identification Number: 26328 Special Temporary Authority", fcc.gov. July 17, 2014. Retrieved March 28, 2019.
  26. ^ "Facility Identification Number: 26328 Special Temporary Authority BESTA-20150805ABD", fcc.gov. September 1, 2015. Retrieved March 28, 2019.
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