Alida (software company)
 | |
| Company type | Private |
|---|---|
| Industry | Market Research |
| Founded | 2000 |
| Founder | Andrew Reid[1] |
| Headquarters | Toronto, Ontario, Canada |
Area served | Worldwide |
Key people | Efrem Ainsley (CEO), Mary Kay Evans (CMO), Jeff Wasyliw (CFO), Jenna Dorman (CRO), Joe Finneran (Global Head of R&D), Tanya Jarrett (CPO) |
| Products | Research and Insights Platform |
| Website | https://www.alida.com/ |
Alida, formerly Vision Critical is a Canadian software company headquartered in Vancouver, Canada. The company provides a community-centered research platform that helps companies to achieve business results by integrating insights with feedback.[2] British grocer Asda,[3] Nascar and Banana Republic are a few notable customers of the company. [4]
The company has offices in Canada, the United States, Australia, Hong Kong and Singapore.[5]
History
[edit]The company was established as Vision Critical in 2000 by Andrew Reid[3][6] and rebranded to Alida in 2020.[7][8]
In January 2013, company acquired DiscoverText, a division of Texifter LLC, which specializes in cloud-based text analytics and natural language processing software.[9]
In 2015, Vision Critical reported revenue exceeding C$100 million ($72 million). The company sold its marketing consulting business to the research firm Maru Group in 2016.[4]
In 2017, W Capital Partners and Georgian Partners acquired stakes in Vision Critical by buying out $76-million of stock from existing shareholders.[10][11]
In 2024, Efrem Ainsley named as the new CEO.[8]
References
[edit]- ^ Gerrit De Vynck; Scott Deveau (22 August 2015). "Vision Critical Said to Weigh Unit Sale Ahead of IPO". Bloomberg. Archived from the original on 1 November 2015.
- ^ "Alida Inc". Bloomberg.
- ^ a b Doug Alexander; Scott Deveau; Gerrit De Vynck (22 October 2015). "Vision Critical Said to Hire BMO to Prep Firm for Share Sale". Bloomberg. Archived from the original on 28 November 2015.
- ^ a b Gerrit De Vynck (24 February 2016). "Vision Critical Sells Consulting Business, Prepares for IPO". Bloomberg. Archived from the original on 2 August 2016.
- ^ Vanmala Subramaniam (15 February 2022). "a Toronto software company with 500 employees, to introduce a four-day work week". The Globe And Mail.
- ^ "How Vision Critical sees the future of brand engagement | Washington Times Communities". 22 December 2013. Archived from the original on 22 December 2013. Retrieved 5 July 2023.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ^ "Vancouver-founded Vision Critical sheds name, rebrands as Alida". Business in Vancouver. Retrieved 5 July 2023.
- ^ a b Sean Silcoff (9 January 2024). "Alida has new CEO as software company once called Vision Critical continues to look for growth". The Globe And Mail.
- ^ "Vision Critical Acquires DiscoverText". Wall Street Journal. 22 January 2013.
- ^ "W Capital, Georgian Partners Take Stake in Vision Critical". Wall Street Journal. 28 February 2017.
- ^ Sean Silcoff (27 February 2017). "Angus Reid 'very happy' as he cashes out of Vancouver software firm Vision Critical". The Globe And Mail.