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A public vote showed that the majority of site users were against any form of advertising, even when it came to carrying advertising for 'politically acceptable' items like [[Fairtrade]] and ethical products.
A public vote showed that the majority of site users were against any form of advertising, even when it came to carrying advertising for 'politically acceptable' items like [[Fairtrade]] and ethical products.


Recently Urban75 has allegedly started displaying ads on it's site. The site editor claims this is to give him and other mods much needed "beer money".{{9}}
Recently Urban75 has allegedly started displaying ads on it's site. The site editor claims this is to give him and other mods much needed "beer money".<sup>9</sup>


==References==
==References==

Revision as of 23:53, 6 March 2009

The Urban75 homepage

Urban75 (also sometimes referred to as u75 or urban) is a website and messageboard based in Brixton, England. It was founded in 1995 and includes various content (photographs, games etc), as well as bulletin boards.

History

Urban75 initially originated from a football comic that started in 1991 as a reaction against sections of the media's representation of Cardiff City F.C. fans[citation needed]. Its editor claims that "the first issue sold out in three hours and at one point became the fastest-selling small press comic in the UK." [1].

From here, a Football Fans Against The Criminal Justice Act campaign started in 1994. The campaign received large amounts of exposure in the media, and in May 1995 a helper on the campaign from Brighton put together the first version of the Urban75 site, using a modem donated by The Levellers.[2]

The first bulletin boards appeared in 1996, when the site was still largely based around Cardiff City F.C., but were soon abused by users and quickly taken down.[citation needed] Gradually, as the site expanded into areas other than football and protest, it grew in popularity and was moved to a different, bigger server (becoming part of The Head-Space Project until it moved to its own domain in 1998). Early publicity was generated by Shockwave games in which celebrities could be virtually "slapped" or "punched".[3]


Urban75 entered the national news when Brixton's police chief Brian Paddick posted on the bulletin boards in order to discuss issues with Brixton's internet users while he was conducting a cannabis tolerance experiment. However, when the tabloid press discovered Paddick's posting on the site, a scandal was born.[4] In particular, the press highlighted one post on the boards, where Paddick supposedly said "The concept of anarchy has always appealed to me".[5] A police investigation was launched, during which Paddick was moved to another position.[6]

Site content

The 'Action' section of the site contains an events diary, information, articles, reports and photos from various protests and marches.

Urban75 features around 3,500 original photographs, mostly taken by the site's owner. There are galleries of Brixton, London, New York, Chicago, Brighton, and Wales, as well as various 360º panoramas and photography tutorials.

The drugs information section of the site calls itself a 'bullshit free guide'. There is information on most well-known drugs available, with the aim of being honest about their effects and legality, "'neither condemning nor condoning drug use'. The site says the information "is for people to access the facts and make their own, informed decisions."

The site features dozens of 'useless' games, made by various web designers. The games section revels in the fact that many games are pointless and have no meaning (such as 'The DOT-CLICKING game' and 'The Curious Thingy!'). The most popular games are:

  • Mr Insult - a series of games based on a character who swears frequently
  • The Cossack - games with a mysterious Soviet character
  • Punch a Celeb - a section where images of nominated celebrities are clicked on and are, supposedly, punched.
  • Slap a Spice Girl - a hugely popular game that was available at the height of the Spice Girls fame, similar to Whac-A-Mole, it was inspired by the girl group's political campaign to back the Conservative Party in 1996, with bonus point for slapping Margaret Thatcher,[citation needed] would go on to inspire the slap a person nomination which led to Punch a Celeb and Slap A Superstar DJ[citation needed]. Despite being the website's popular feature, the Slap a Spice Girl game has since been removed for unknown reasons[7].

Football remains a solid part of the site, with articles and features on recent cup competitions as well information as on the Criminal Justice Act and original strips from the Bluebird Jones comic.

The boards

The bulletin boards have grown into a popular community, with over 40,000 registered members. At present, there are around a quarter of a million page impressions each day[8], with around 5-6,000 new posts daily. There are currently 26 sub forums covering a range of topics. The boards are managed by a team of moderators, led by the site's owner.[citation needed]

The forums are divided into "General discussion", "Community forums", "Politics, protest and current affairs", "Travel & places" and "Art, tech & science", in addition to an archive section.[9]

Offline

On 19 February 2004, the first Offline club night was held at the Brixton Ritzy cinema. Organised by the site's editor and various other members, it showcased a mix of DJs, poets and artists, for no admission fee, as well as expanding the urban75 "community" further into the "real" world. On 30 September 2004, the night moved to the Dogstar club in Brixton, before moving to the larger Brixton Jamm club.

Offline has put on well known acts such as Mercury Prize nominees The Portico Quartet, author Howard Marks, comedians Rob Newman, Stewart Lee, Josie Long, Robin Ince, Richard Herring and new wave legend Tom Robinson, with all acts being paid two pints of beer.

The club offers a mix of eclectic live music, comedy, video and DJs with events in two Brixton venues, with occasional gigs in Crystal Palace and New York.

The Prince Albert (418 Coldharbour Lane, Brixton, London, SW9 8LF) events take place twice monthly, while the bigger JAMM (261 Brixton Road, London SW9 6LH) nights are held on the second Thursday of every month.

The club nights are always free, with the Londonist website describing it as being "Like someone's friendly house party, opened up for the general public....Entertaining, friendly, and free. [10]

Offline Club

Radio

On May 1 2005 a group of posters made a pilot radio show for the website, available to download as an mp3. The three pilots that followed including an interview with the manager of the site, some originally recorded music contributed by members, documentaries, and live recordings from the Offline club night. As of August 2006 the project has folded, and its domain's registration has lapsed.[11]

Press

Quite a few journalists use the site - some openly, some not - and posters can find themselves quoted in national papers or other websites. An example is when a survivor of the London tube bombings posted an account on the boards of her experience, which became a blog on the BBC website.[12]

Advertising

The site once had an anti-commercial philosophy.

A public vote showed that the majority of site users were against any form of advertising, even when it came to carrying advertising for 'politically acceptable' items like Fairtrade and ethical products.

Recently Urban75 has allegedly started displaying ads on it's site. The site editor claims this is to give him and other mods much needed "beer money".9

References