University of the Philippines College of Mass Communication
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Unibersidad ng Pilipinas Diliman Kolehiyo ng Komunikasyong Pangmadla | |
 | |
Former name | Institute of Mass Communication |
|---|---|
| Type | Public University; Research University; Degree-granting unit of the University of the Philippines Diliman |
| Established | June 19, 1965 |
Parent institution | University of the Philippines Diliman |
| Dean | Fernando C. Paragas |
Academic staff | 103 |
Administrative staff | 73 |
Total staff | 176 |
| Students | 930 |
| Undergraduates | 710 |
| Postgraduates | 175 |
| 45 | |
| Address | Plaridel Hall, Ylanan Street, Diliman , Quezon City |
| Establishing Act | Republic Act No. 4379 |
| Website | https://ocsgsdguide.wixsite.com/cmc-temp-site |
The University of the Philippines Diliman College of Mass Communication is a degree-granting unit of the University of the Philippines Diliman specializing in the study, usage, and ethics surrounding mass media including the press, radio, television, film, and other technological resources.[1][2]
History
[edit]On June 19, 1965, the Institute of Mass Communication was established by Republic Act No. 4379, and formally began operations on August 23,1966.[3] Offered initially were Journalism courses as part of the AB Journalism program. Later on, the AB Broadcast Communication and its subsequent graduate studies program were instituted.
The IMC transferred from the College of Arts and Sciences building (Palma Hall), to its current home in Plaridel Hall on September 9, 1969.
On April 7, 1975, the AB Communication Research program was established.
Starting in AY 1982 - 1983, the PhD in Communication program began to be offered. Alongside the addition of the PhD program, the baccalaureate offerings were rationalized into a singular BA Communication program majoring in either journalism, broadcast communication, and communication research. Likewise, a singular MA Communication program was also established offering majors in the 3 fields.
The BA Film and Audiovisual Communication program would be also be offered starting AY 1984 - 1985.
On December 1, 1987, the DZUP would be placed under the management of the IMC upon its reactivation.
On April 28, 1988, the IMC became the College of Mass Communication upon the confirmation of the Board of Regents.
In 2001, the Master's programs majoring in Broadcast Communication and Journalism changed their names from to MA Media Studies to " give emphasis to the study of media as a consciousness industry and as a cultural practice."
The following year, Film was added as a new specialization under the MA Media Studies program alongside the institution of the BA Film program. The BA Media Studies program would also be disestablished the same year to produce the BA Broadcast Communication and BA Journalism degrees alongside BA Film.
In 2012, the MA Journalism was created alongside the PhD in Media Studies to be offered by the Department of Journalism and Department of Graduate Studies, respectively.[1]
In 2022, to celebrate the 100th anniversary of the introduction of radio broadcasting to the Philippines, the College of Mass Communication opened a conference entitled "100 Years of Broadcasting in the Philippines" which aimed to revisit the history of mass communication and broadcasting in the country, the evolution of media, and the usage of media as a platform for identity, questions on ethics, gender, and social justice.[4]
In 2024, the College of Mass Communication would begin consultations with shareholders on a possible change into the College of Media and Communication to better reflect the scope of media and communication. Describing the present name as "limited and limiting," the college seeks to better reflect the role of media and communication and embrace new paradigms in those fields, rather than current name's focus on traditional mass media.[5]
Departments
[edit]- Department of Broadcast Communication
- Bachelor of Arts in Broadcast Communication
- Bachelor of Arts in Broadcast Media Arts and Studies
- Master of Arts in Media Studies (Broadcast)
- Department of Communication Research
- Bachelor of Arts in Communication Research
- Master of Arts in Communication
- Film Institute
- Bachelor of Arts in Film
- Master of Arts in Media Studies (Film)
- Department of Journalism
- Bachelor of Arts in Journalism
- Master of Arts in Journalism
- Department of Graduate Studies
- Doctor of Philosophy in Communication
- Doctor of Philosophy in Media Studies
References
[edit]- ^ a b "College of Mass Communication" (PDF). Office of the University Registrar. Retrieved September 7, 2024.
{{cite web}}: CS1 maint: url-status (link) - ^ "History | University of the Philippines, College of Mass Communication". web.archive.org. 2021-04-03. Retrieved 2024-09-09.
- ^ "Caring for CMC: Caring for out 60th Anniversary". UP College of Mass Communication. Retrieved September 9, 2024.
{{cite web}}: CS1 maint: url-status (link) - ^ "100 Years of Broadcasting in the Philippines". College of Mass Communication Department of Broadcast Communication. Retrieved September 9, 2024.
{{cite web}}: CS1 maint: url-status (link) - ^ Chi, Cristina. "UP Maskom mulls name change". Philstar.com. Retrieved 2024-09-09.