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TYR Sport

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TYR Sport, Inc.
Company typePrivate
IndustryApparel, accessories
Founded1985 (1985)
FounderSteve Furniss
Joseph DiLorenzo
Headquarters
Seal Beach, California
,
U.S.
Area served
World-wide
Key people
Joseph DiLorenzo (CEO), Steven Locke (COO)
ProductsSwimwear, Footwear, Triathlon Apparel, Sportswear, Accessories
Websitetyr.com

TYR Sport, Inc. is an American designer, developer and manufacturer of competitive swim and triathlon apparel and related specialized athletics gear. It shares ownership with Swimwear Anywhere.[1]

History

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TYR was founded in Huntington Beach, California by Joseph DiLorenzo and Steve Furniss in 1985.[2]

The name TYR is a reference to the Norse god Týr.[3]

In 2019, Steve Furniss retired after 34 years with the company.[4]

The company expanded its portfolio by announcing in late 2021 that it would release a line of CrossFit and workout gear.[5]

In 2023, the company opened its first storefront in Roosevelt Field in Garden City.[6]

TYR was named the official footwear and eyewear partner for the 2023 SBD World’s Strongest Man competition.[7] The company was the exclusive outfitter of the USA Swimming National Team through the 2024 Olympics.[8][9]

Sponsorship

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TYR sponsors many professional athletes; it dubs them Team TYR,[10] as well as the national swimming teams in the U.S.[11] and in Singapore.[12] In 2018, TYR bought the title rights to USA Swimming's domestic circuit, the Pro Swim Series.[2][13]

In 2023, it was announced that TYR would be the official outfitter for USA Diving.[14]

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Name Country Discipline
Matt Grevers  United States Backstroke, Freestyle
Molly Hannis  United States Breaststroke
Katie Ledecky[15][16]  United States Freestyle
Ryan Lochte[17][18]  United States Individual Medley, Backstroke, Freestyle
Simone Manuel[19]  United States Freestyle
Rikke Møller Pedersen[20]  Denmark Breaststroke
Ross Murdoch[21]  Great Britain Breaststroke
Lia Neal[22]  United States Freestyle
Jeanette Ottesen  Denmark Freestyle, Butterfly
Tom Shields[23]  United States Butterfly
Ian Finnerty[24]  United States Breaststroke
Leah Smith[25]  United States Freestyle, Individual Medley
Ashley Twichell[26][3]  United States Open Water
Kelsi Worrell[27]  United States Butterfly, Freestyle
Lilly King[28]  United States Breaststroke
Michael Andrew[29]  United States Backstroke
Annie Thorisdottir[30]  Iceland CrossFit
Torri Huske[31]  United States Butterfly, Freestyle
Maggie Steffens[32]  United States Water Polo
Claire Curzan[33][34]  United States Butterfly
Nic Fink[35]  United States Breaststroke
Hunter Armstrong[36]  United States Backstroke

See also

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Notes

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  1. ^ Swimwear company's task: Find talent pool
  2. ^ a b Fischer, Ben (23 Aug 2018). "Recent moves have swimwear company TYR swimming with big fish". www.bizjournals.com. Retrieved 2019-06-14.
  3. ^ a b "Ashley Twichell, 2X World Champ, Re-signs with TYR Sport". Swimming World News. 2019-02-26. Retrieved 2019-06-14.
  4. ^ Team, Swimming World Editorial (2019-10-09). "TYR Sport Founder, Former Olympian, Steve Furniss Retires". Swimming World News. Retrieved 2024-12-02.
  5. ^ De George, Matthew (2021-11-08). "TYR Expanding Portfolio with Lines of CrossFit, Workout Gear". Swimming World News. Retrieved 2024-12-17.
  6. ^ "Tyr Sport, known for swimwear worn by Olympic athletes, opens first store, at Roosevelt Field". Newsday. 2023-10-23. Retrieved 2024-12-19.
  7. ^ "In The News: Keds, Tyr Sport, PUMA, OrthoLite, Skechers - Footwear Insight". www.formula4media.com. Retrieved 2024-12-19.
  8. ^ "Tyr Partnered As Exclusive Outfitter Of The Usa Swimming National Team Through The 2024 Olympics". www.usaswimming.org. Retrieved 2024-12-19.
  9. ^ Sanderson, Emily (2024-04-10). "USA Swimming, TYR Unveil National Team Kit for 2024 Paris Olympics". WLWT. Retrieved 2024-12-19.
  10. ^ "Team TYR Athletes | TYR". www.tyr.com. Retrieved 2018-08-06.
  11. ^ "TYR Sport Extends Partnership with U.S. Masters Swimming". SwimSwam. 2016-04-15. Retrieved 2019-06-14.
  12. ^ Keng Gene, Ng (2016-05-28). "Swimming: SSA seal record $1.6 million, five-year deal with apparel company TYR". The Straits Times. Retrieved 2019-06-14.
  13. ^ "TYR Sport Announces Position as New Title Sponsor for the 2018 TYR Pro Swim Series". PRWeb. Retrieved 2019-06-14.
  14. ^ "Tyr Becomes Official Outfitter of USA Diving". www.yahoo.com. 2023-03-24. Retrieved 2024-12-17.
  15. ^ "Ledecky cashing in with first endorsement". ESPN.com. 2018-06-08. Retrieved 2024-12-05.
  16. ^ Brennan, Christine. "Katie Ledecky's historic sponsorship deal signals intent to swim through 2024". USA TODAY. Retrieved 2024-12-05.
  17. ^ "Lochte signs endorsement deal with TYR Sport". Reuters. 26 January 2017. Retrieved 5 December 2024.
  18. ^ "TYR Sport Signs 12-Time Olympic Medalist Ryan Lochte". SwimSwam. 2017-07-28. Retrieved August 25, 2017.
  19. ^ "Simone Manuel Announces Deal with TYR Sport - Swimming World News". Swimming World News. 2018-07-24. Retrieved 2018-08-06.
  20. ^ "TYR Sport Signs Olympic Bronze Medalist Rikke Moller Pedersen". SwimSwam. 2017-07-20. Retrieved August 25, 2017.
  21. ^ "TYR Sport Signs Olympian & 2x World Championship Medalist Ross Murdoch". SwimSwam. 2017-10-26. Retrieved October 26, 2017.
  22. ^ "TYR Sport Announces Signing of 2x Olympic Medalist Lia Neal". SwimSwam. 2017-08-24. Retrieved August 25, 2017.
  23. ^ "TYR Sport Signs Olympic Gold Medalist Tom Shields". SwimSwam. 2017-08-03. Retrieved August 25, 2017.
  24. ^ "TYR Sport Signs American Record Holder Ian Finnerty".
  25. ^ "TYR Sport Signs Two-Time Olympic Medalist Leah Smith". SwimSwam. 2017-07-11. Retrieved August 25, 2017.
  26. ^ "TYR Sport Signs Ashley Twichell, American Pool and Open Water Swimmer". SwimSwam. 2014-02-13. Retrieved August 25, 2017.
  27. ^ "TYR Sport Signs American Record Holder Kelsi Worrell". SwimSwam. 2016-05-16. Retrieved August 25, 2017.
  28. ^ D'Addona, Dan (2019-07-18). "Olympic Champion Lilly King Signs with TYR Sport". Swimming World News. Retrieved 2024-12-02.
  29. ^ Writer, Matthew De George-Senior (2021-04-14). "TYR Sport Announces Signing of World Champion Michael Andrew". Swimming World News. Retrieved 2024-12-05.
  30. ^ Spin, Brian (2023-02-14). "Annie Thorisdottir Signs with TYR Sport Ahead of Return to Individual Competition". The Barbell Spin. Retrieved 2024-12-05.
  31. ^ Partridge, Helen (2024-08-08). "Five Things You Might Not Know About Olympian Torri Huske". Arlington Magazine. Retrieved 2024-12-05.
  32. ^ "TYR Sport Signs Women's National Team Captain Maggie Steffens". USA Water Polo. 2019-04-26. Retrieved 2024-12-12.
  33. ^ Shay, Ashleigh (2022-02-25). "TYR Sport Signs Olympic Medalist Claire Curzan". Swimming World News. Retrieved 2024-12-12.
  34. ^ Fowler, Chapel (6 June 2022). "Most states prohibit high school NIL deals. But what if you're Olympic swimmer Claire Curzan?". The Fayetteville Observer. Retrieved 16 December 2024.
  35. ^ Picciotto, Rebecca (2023-07-06). "30-year-old balances 9-to-5 job with Olympic swimming side hustle: 'I'm really thankful that they're letting me do it'". CNBC. Retrieved 2024-12-12.
  36. ^ Aquino, Kaitlin (2022-06-16). "Tyr Lands Sponsorship with Olympic Gold Medalist Hunter Armstrong". Orange County Business Journal. Retrieved 2024-12-16.
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