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In the United States, radio listenership is gauged by Nielsen and others for both commercial radio and public radio.[1] Nielsen and similar services provide estimates by regional market and by standard daypart, but do not compile nationwide information by host. Because there are significant gaps in Nielsen's coverage in rural areas, and because there are only a few markets where the company's proprietary data can be compared against competing ratings tabulators, there is a great deal of estimation and interpolation when attempting to compile a list of the most-listened-to radio programs in the United States. In 2009, Arbitron, the American radio industry's largest audience-measurement company at the time (since subsumed into its television counterpart Nielsen), said that "the job of determining number of listeners for (any particular program or host) is too complicated, expensive and difficult for them to bother with."[2] In contrast, because most UK radio broadcasts are distributed consistently and nationwide, the complications of measuring audiences that are present in American radio are not present for British radio.

Talkers Magazine, an American trade publication focusing on talk radio, formerly compiled a list of the most-listened-to commercial long-form talk shows in the United States, based primarily on Nielsen data.

In addition to Talkers' independent analyses, radio companies of all formats include estimates of the audience in news releases. The nature of news releases allows radio companies to inflate their listener totals by obscuring the difference between listeners at any given time, cumulative listenership over a time frame, and potential audience.

Worldwide broadcasts

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The total listenership for terrestrial radio in the United States as of January 2017 was 256 million,[8] up from 230 million in 2005.[9] Of the 121 million listeners in markets served by portable people meters in 2021, an average of 7.5 million are listening to a radio at any given time, up slightly from 2020.[10] 68 percent of homes have at least one radio, with the average home having 1.5 radios as of 2020, both figures being steep declines from 2008.[11] An estimated 12% of listenership to FCC-licensed AM and FM radio stations comes from means other than the actual AM or FM signal itself, usually an Internet radio stream.[12]

Sirius XM Radio has a base of 34.3 million subscribers as of 2020.[13] American Top 40 attracts over 20 million listeners per week.[6] The late Rush Limbaugh's show was the number-one commercial talk show from 1991 until Limbaugh's death in February 2021.[14] NPR's Morning Edition and All Things Considered are the two most popular news programs.[15]The late Tom Kent self-estimated his listenership in 2014 at over 23 million weekly listeners over all of his network's programs, which span the classic hits, adult hits and hot adult contemporary formats.[16] NPR has an overall listenership of 57 million listeners weekly across all shows and platforms as of 2020, with a growing proportion of that figure coming from off-air platforms.[17]

Until the development of portable people meters, Arbitron (Nielsen's predecessor in the radio measurement business) did not have the capability to measure individual airings of a program the way Nielsen Ratings can for television, and as such, it only measures in three-month moving averages each month. Portable people meters are currently only available in the largest markets Arbitron serves. Thus, it is impossible under current survey techniques to determine the listenership of an individual event such as the Super Bowl; even in cases (such as in PPM markets) where such measurement is feasible, the radio industry's business model relies on selling advertising parceled by daypart rather than individual show or event. In 2022 and 2023, Nielsen released a "far from complete" report suggesting that National Football League games are among the most-listened-to events on radio.[18][19] Major League Baseball radio broadcasts, particularly the playoffs, also rank among the most dominant broadcasts in their dayparts and home markets (usually in the evenings), with much of that coming from in-home listening.[20]

For most of its existence, Talkers Magazine compiled Arbitron's data, along with other sources, to estimate the minimum weekly audiences of various commercial long-form talk radio shows; its list was updated monthly until the magazine unceremoniously dropped the feature in 2016, then resumed publication in 2017.[21] The 2017 reintroduction also incorporates off-air distribution methods (particularly those that are Internet-based) but not satellite radio, as Talkers could not access data for that medium; as a result, the estimates for most shows increased dramatically when compared to the 2015 methodology. NPR and APM compile Arbitron's data for its public radio shows and releases analysis through press releases.[15][22][23][24]

Included is a list of the 20 most-listened-to radio shows in the United States according to weekly cumulative listenership, followed by a selection of shows of various formats that are most-listened-to within their category. (Unless otherwise noted, the Talkers "non-scientific" estimate is the source.[1][clarification needed])

Program Format Network Broadcast Time Weekly listeners
(in millions)
The Dave Ramsey Show Financial talk iHeartMedia Midday 18[1][25]
Marketplace Financial news APM p.m. drive 14.8[26][27]
All Things Considered News broadcast NPR p.m. drive 14.7[28]
The Sean Hannity Show Conservative talk Premiere p.m. drive 14.5[1]
Morning Edition News broadcast NPR a.m. drive 13.1[29]
The Mark Levin Show Conservative talk Westwood One West Coast p.m. drive 12[1]
Coast to Coast AM Paranormal talk Premiere Overnights 11[1]
The Glenn Beck Program Conservative talk Premiere East Coast a.m. drive 10[1]
The Dan Bongino Show Conservative talk Westwood One Midday 8.75[1]
The Mike Gallagher Show Conservative talk Salem East Coast a.m. drive 8.5[1]
Delilah Adult contemporary music Premiere Evenings 8.3[30]
The Dana Show Conservative talk Radio America Midday 8[1]
BBC World Service News broadcast APM Continuous (24/7) 7.8[31]
The Hugh Hewitt Show Conservative talk Salem East Coast a.m. drive[32] 7.5[1][33]
The Thom Hartmann Program Progressive talk Pacifica / WYD Media Midday 7[1]
The Jim Bohannon Show Talk radio/News broadcast Westwood One Late night 6[1]
The Brian Kilmeade Show Conservative talk Fox News Talk Early midday 6[1]
Fresh Air News broadcast NPR Midday 6[34]
Michael Berry Conservative talk iHeartMedia 5[1]
The Joe Pags Show Conservative talk Compass East Coast p.m. drive 5[1]
Wait Wait... Don't Tell Me! Panel game show NPR Weekends 4[35]

Note on broadcast time: because of the effects of time on North American broadcasting, nationally syndicated shows that air live will end up on different dayparts in different time zones. The above list makes note of this. Note that although shows such as Beck's and Levin's are listed under "West Coast" drive times, that their shows are based on the East Coast (and thus air in early midday and early evening time slots there).

The pay service Sirius XM Radio was monitored directly by Arbitron from 2007 to early 2008. The final numbers available, from early 2008 (prior to when XM and Sirius merged), had The Howard Stern Show being the most listened-to show on either platform, with Stern's Howard 100 channel netting a "cume" of 1.2 million listeners and Howard 101 (the secondary and replay channel) netting an additional 500,000 listeners.[36] Among formats common to both platforms (all of which have since merged into singular channels), the contemporary hit radio channels, with a combined 1.6 million listeners, ranked highest, with classic rock, hot country music, 1970s and 1980s music channels each netting approximately 1 million listeners combined.[36] Sirius had 8.3 million total subscribers in early 2008 (the Arbitron ratings were measured against a 7-million subscriber base compared to 10 million for XM) and now has more than 30 million.[37][38] Eastlan Ratings, a service that competes with Arbitron in several markets, includes satellite radio channels in its local ratings; Howard 100 has registered above several lower-end local stations in the markets Eastlan serves, the only satellite station to do so.[39]

Virtually all of the most-listened-to radio programs in the United States are in English. Other than English, Spanish had established national networks. Other languages (Chinese, Polish, Korean, various languages of India, and French) are broadcast only on a local level.[citation needed]

Past top programs in the United States

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Beginning with the 1930–31 radio season, three ratings services measured radio listener totals. The Cooperative Analysis of Broadcasting did so from 1934 to 1935. From 1935 to 1936 and 1948–49, the bulk of radio's "golden age," C.E. Hooper monitored the numbers, which were popularly called "Hooperatings." The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in 1955–56.[40] During this era, nearly all of radio's most popular programs were broadcast on one of three networks: NBC Red, NBC Blue, or CBS' Columbia network.

The top-rated radio programs on American radio from each season:[40][41]

At his peak in the late 1930s, commentator Charles Coughlin was praised for his listener base. His show was not a network broadcast but was instead syndicated on 36 stations. Some modern estimates peg his listenership at approximately 30 million listeners.[42] President Franklin D. Roosevelt's irregularly scheduled fireside chats, simulcast on all of the major networks, consistently reached over 50 percent of the listening audience during his last five years in office.[43]

In the 1980s, the Larry King Show was the most-listened-to program in the United States, before The Rush Limbaugh Show.[44] During the early 1990s, Chuck Harder was Limbaugh's most prominent rival among talk shows discussing sociopolitical issues.[45]

Though radio listenership totals collapsed in the 1950s with the advent of television, some radio programs attracted large audiences decades later. Before moving to satellite radio in 2006, The Howard Stern Show peaked at 20 million listeners on syndicated terrestrial radio.[46] Unlike the above programs, Stern's radio show was broadcast daily for 4–5 hours per day. Paul Harvey, at his peak, drew an estimated 25 million listeners to his 15-minute daily program.[47] At his peak in the 1990s, The Rush Limbaugh Show was drawing as many as 20 million listeners a week; as of 1998, Stern, Limbaugh and then-first-place Dr. Laura Schlessinger were drawing between 17 and 18 million listeners, according to Talkers estimates.[48]

At the time of both shows' departure from Talk Radio Network in fall 2012, The Savage Nation was estimated to have an audience of 9 million listeners and The Laura Ingraham Show was estimated at 6 million listeners. The later revivals of both of those shows were only registering an estimated 3 million listeners as of April 2013; Savage's estimate has since rebounded. Prior to his retirement, Neal Boortz registered approximately 5.75 million listeners. The public radio series Car Talk with Click and Clack had approximately 4 million listeners immediately prior to ending its original run, ranking it among the most-listened-to weekend radio programs in the United States; individual affiliates noted that the hour of highest listenership on their stations were during Car Talk, hence why it was kept in reruns for five years afterward.[49] Talk of the Nation registered 3.2 million listeners prior to its cancellation in 2013.[34] Immediately prior to Blair Garner's departure from the show in July 2013, After Midnite was quoted as drawing 2.7 million listeners, the most of any country music show for which listenership estimates are made available.

Top stations in the United Kingdom

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Total listenership in the United Kingdom in December 2023 was 49.473 million. All BBC programming had 31.286 million listeners, and all commercial programming had 39.130 million listeners. The figures counted listeners over the age of 15 who tuned in for at least five minutes.[50]

The 15 most listened to stations in Britain, as of December 2023 (only individual stations)[50]
Station Format Listeners
in millions
BBC Radio 2 Adult contemporary/AOR 13.281
BBC Radio 4 Spoken word (news, drama, factual, comedy) 9.116
BBC Radio 1 Current-based music (pop, rock, dance, urban, alternative) 7.330
Greatest Hits Radio Classic hits and specialist music 6.753
BBC Radio 5 Live Rolling news, discussion and sport 5.245
Classic FM Classical music 4.689
Magic Adult contemporary 4.157
talkSPORT Sports radio 3.081
BBC Radio 6 Music Multi-formatted (electronica, punk, funk, hip hop, trip hop, indie) 2.519
LBC News, discussion, debate 2.467
Kisstory Classic dance music 2.368
Absolute Radio Classic rock 2.359
Kiss Rhythmic CHR 2.349
Heart London Hot Adult Contemporary 2.003
BBC Radio 3 Classical, jazz, world music, drama, culture, arts 1.775
Capital Xtra Hip hop, grime and R&B music 1.686
Heart 80s Music from the 1980s 1.678
Magic London Adult contemporary 1.670

Of breakfast programmes, the top three most listened to are BBC breakfast programmes.

The 5 most listened to breakfast programmes in Britain, as of Q4 2023
Breakfast Programme Q4 2022 Q4 2023 Year-on-year change
BBC Radio 2 Breakfast Show 7,136,000 6,562,000 −8%
BBC Radio 4 Today 6,170,000 5,615,000 −9%
BBC Radio 5 Live Breakfast 1,608,000 1,453,000 −10%
LBC 1,353,000 1,341,000 −1%
Talksport 1,144,000 1,243,000 9%

See also

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References

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  1. ^ a b c d e f g h i j k l m n o The Top Talk Audiences from Talkers magazine, last updated March 2021
  2. ^ Farhi, Paul (7 March 2009). "Limbaugh's Audience Size? It's Largely Up in the Air". The Washington Post. Retrieved 29 January 2018.
  3. ^ "VOA's Weekly Audience Grows by 14 Million". Voice of America. November 15, 2022.
  4. ^ "BBC World Service records its best listening figures ever despite cuts". BBC. June 2, 2009. Archived from the original on November 14, 2012. Retrieved 2009-06-23. It uses multiple platforms to reach 188 million users globally, including shortwave, AM, FM, digital satellite and cable channels.
  5. ^ "About « A State of Trance". A State of Trance.
  6. ^ a b "American Top 40 Celebrates 40th Anniversary This Weekend". Clear Channel. 2010. Archived from the original on 2010-07-01. Retrieved 2010-12-07. "American Top 40 is the soundtrack to life; it sparks emotion and memories, and has a huge impact on pop culture," stated Seacrest, music's number one radio host in the U.S. with a weekly worldwide audience estimated at more than 20 million.
  7. ^ About John. Tesh.com. Retrieved September 10, 2021. "...40 million gross impressions per week."
  8. ^ The state of radio today: a focus on African-American & Hispanic audiences Archived 2014-05-07 at the Wayback Machine. Nielsen Audio (April 2014). Retrieved May 6, 2014.
  9. ^ Manly, Lorne (5 April 2005). "Satellite Radio Takes Off, Altering the Airwaves". New York Times. Retrieved 2008-12-18. Still, satellite radio is also unlikely to inflict fatal damage on commercial radio, which has about 230 million listeners, according to Arbitron, the radio ratings provider.
  10. ^ Listening to AM/FM Radio in September is Near the Highest Point in a Year. Nielsen Audio press release. Retrieved October 13, 2021
  11. ^ Infinite Dial: Mean Number Of Radios In Home Drops In Half Since 2008. RadioInsight.com (March 3, 2020). Retrieved March 11, 2020.
  12. ^ "Edison Research: Streaming Now Accounts For 12% of AM/FM Radio Listening". Radio Insight. August 23, 2021. Retrieved August 25, 2021.
  13. ^ "SiriusXM in talks to renew Howard Stern contract". New York Post. July 30, 2020. Retrieved August 1, 2020.
  14. ^ Chafets, Zev (July 6, 2008). "Late-Period Limbaugh". New York Times. Retrieved 2008-12-18. Talkers magazine, a trade publication, puts Limbaugh's weekly audience at 14 million.
  15. ^ a b "NPR REACHES NEW AUDIENCE HIGH". National Public Radio. 2009. Archived from the original on 2010-11-26. Retrieved 2010-12-07. All Things Considered increased its audience by 15% over the previous year to rise from 11.5 million to 13 million listeners weekly becoming the second NPR news magazine to top 13 million. Morning Edition reached nearly 14 million listeners weekly, 9% above Fall 2007 numbers.
  16. ^ HISTORY – Tom Kent Radio Network Archived 2015-07-21 at the Wayback Machine. "2014: (...) TKRN reaches 400 station affiliate mark with over 23 million weekly listeners! "
  17. ^ Folkenflik, David (15 July 2020). "NPR Radio Ratings Collapse as Pandemic Ends Listeners' Commutes". NPR.
  18. ^ "Nielsen: NFL Draws TV-like Numbers on Radio, Outperforming Entire Markets". Insideradio.com. 2023-09-29. Retrieved 2023-10-04.
  19. ^ "Here Are The NFL Radio Broadcasts That Ruled Week 1 Of The Season". Insideradio.com. 2023-10-03. Retrieved 2023-10-04.
  20. ^ Nwachukwu, Tim (2023-10-19). "In-Home Listening Propels Phillies Radio Broadcasts To A 40-Share". Insideradio.com. Retrieved 2023-10-20.
  21. ^ "The Top Talk Radio Audiences (Updated 1/15)". Talkers Magazine. Archived from the original on 5 January 2013. Retrieved 29 January 2015.
  22. ^ "NPR's Car Talk Listeners Pick Ugliest New Car". National Public Radio. 2005. Archived from the original on 2010-11-13. Retrieved 2010-12-07. Car Talk is public radio's most popular entertainment program, airing on nearly 600 stations with more than 4.4 million listeners a week tuning in for an hour-long tune-up on car advice and humor.
  23. ^ "NPR Programs Attract Record-Breaking Audiences Public Radio Listenership at All-Time High". National Public Radio. 2002. Archived from the original on 2008-12-24. Retrieved 2008-12-17. Growth in the NPR news/talk audience outpaced similar gains realized by commercial news/talk radio.
  24. ^ Freedman, Samuel G. (2005-07-17). "'Listener Supported' and 'NPR': All Things Considered". New York Times. Retrieved 2008-12-17. National Public Radio alone reaches more than 20 million listeners, and its daily newsmagazine shows, All Things Considered and Morning Edition, attract a larger audience than any program except Rush Limbaugh's.
  25. ^ "Dave Ramsey Show". Dave Ramsey Show. Retrieved 19 January 2023.
  26. ^ "Marketplace 2018 Annual Report" (PDF). Minnesota Public Radio. Retrieved 2019-03-06.
  27. ^ Note that the network conflates the Marketplace Morning Report (which airs during Morning Edition in most markets) with the stand-alone program Marketplace and does not make individual ratings for each show available.
  28. ^ "NPR Maintains Highest Ratings Ever". National Public Media. Archived from the original on 7 November 2017. Retrieved 13 November 2018.
  29. ^ "Morning Edition". National Public Media. Retrieved 10 January 2019.
  30. ^ Ravitz, Jessica (February 14, 2012). Talking off-air with Delilah, the 'Queen of Sappy Love Songs' |date=2012-02-14. CNN. Retrieved April 9, 2014. At the time, the estimate was at 8.8 million, a number that has fallen precipitously since portable people meters have become widespread. See: Boudway, Ira (June 14, 2016). "The Queen of FM Fights for Her Throne". Bloomberg Business Week. Retrieved 2016-06-15. It's destroying radio in general, and especially shows that don't play for the meter.Rubenstein, Janine (October 10, 2017). "Delilah Opens Up About Son's Suicide and Heartbreaking Goodbye Note: 'He Felt Like This World Was Not His Home'". People Magazine. Retrieved 2018-02-01.
  31. ^ "American Public Media Group Announces Record Audience Numbers". Minnesota Public Radio. Retrieved 2018-02-02.
  32. ^ Originally aired in West Coast PM drive until 2016.
  33. ^ "Trump Insults Hugh Hewitt When Asked About Tax Returns: 'Very Few People Listen to Your Radio Show'". Mediaite. Retrieved 2016-02-29.
  34. ^ a b "Fresh Air With Terry Gross". Retrieved 10 January 2019.
  35. ^ ""Charm monster" Tom Hanks hosts Wait Wait... Don't Tell Me!, tries to reassure America". The A.V. Club. Retrieved 2018-02-02.
  36. ^ a b Hinckley, David. Howard Stern rules satellite radio. New York Daily News. 7 May 2008.
  37. ^ "Sirius XM Holdings Inc. – SIRIUS Exceeds 8.3 Million Subscribers".
  38. ^ "Sirius XM Holdings Inc. – SiriusXM Surpasses 30 Million Subscribers".
  39. ^ "Eastlan Ratings: Syracuse". CNYRadio.com / CNYTVNews.com. Retrieved 13 October 2014.
  40. ^ a b "Top OTR Shows". 2018-01-29.
  41. ^ Dunning, John, The Encyclopedia of Old-Time Radio, Oxford University Press, 1998
  42. ^ Marcus, Sheldon (1973). Father Coughlin; the tumultuous life of the priest of the Little Flower. Boston: Little, Brown. p. 4. ISBN 0316545961.
  43. ^ Douglas B. Craig (2005). Fireside Politics: Radio and Political Culture in the United States, 1920–1940. Johns Hopkins University Press. p. 156. ISBN 9780801883125. Retrieved 2016-04-30.
  44. ^ Kening, Dan (November 9, 1993). "RADIO HALL OF FAME OPENS DOOR TO LIMBAUGH, WALLY PHILLIPS". Chicago Tribune. Retrieved November 17, 2021. Or Larry King pressing the flesh with Limbaugh-the man who unseated him as the grand poobah of syndicated talk radio, with almost twice as many stations now carrying his program.
  45. ^ Donohue, Tom (May 1, 2018). Talk radio host and pioneer Chuck Harder dies at 78. Radio-Online. Retrieved May 28, 2022.
  46. ^ Sullivan, James (14 December 2005). "Love him or hate him, Stern is a true pioneer". msnbc.com. Archived from the original on 10 August 2011. Retrieved 13 June 2012.
  47. ^ Michael Carlson, "Obituary: Paul Harvey", The Guardian, March 3, 2009.
  48. ^ Michaelson, Judith (March 26, 1998). A Rush to Dr. Laura? Survey puts Schlessinger, Stern ahead of Limbaugh as leading talk hosts. But not everyone agrees. Los Angeles Times. Retrieved August 12, 2015.
  49. ^ "The end of the road for Car Talk on WRVO". 8 September 2017. Retrieved 2017-09-11.
  50. ^ a b "RAJAR". www.rajar.co.uk. Retrieved 2024-02-13.
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