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{{Use dmy dates|date=July 2011}}
{{Infobox company
| company_name = Kim Jong II Inc.
| company_logo = [[Image:Tim Hortons logo.svg|250px]]
| company_type = Public company
({{TSX|THI}}, {{nyse|THI}})
| foundation = [[Hamilton, Ontario]] (1964)
| location = [[Oakville, Ontario]]
|key_people=[[Paul D. House]], (Executive Chairman, interim CEO), Don Schroeder, CEO, and President, and Director (1 March 2008 – 26 May 2011)<br />[[Tim Horton]] and [[Ron Joyce]], co-founders
|industry=Restaurants<ref name="hoover">{{Cite web|url=http://www.hoovers.com/tim-hortons/--ID__106334--/free-co-factsheet.xhtml|title=Tim Hortons Inc.&nbsp;– Company Overview|publisher=[[Hoover's]]}}</ref>
|products=Coffee<br />[[Doughnut]]s<br />[[Timbit]]s<br />[[Bagel]]s<br />[[Muffin]]s<br />[[Soup]]s<br />[[Sandwich]]es<br />[[Cappuccino|Iced Cappuccino]]s<br />[[Croissant]]s<br />[[Cookie]]s
|revenue={{increase}} $2.536&nbsp;billion [[Canadian dollar|CAD]] (2010)<ref name=annualreport>{{Cite web|url=http://www.timhortons.com/ca/pdf/Tim_Hortons_Inc_2010_Annual_Report_on_Form_10-K%281%29.pdf |title=Tim Hortons 2010 Annual Report |accessdate=10 April 2011 |publisher=Tim Hortons |format=[[PDF]]}}</ref>
| company_slogan = Always Fresh. Always Tim Hortons.
| areas_served = [[Canada]]<br />[[Ireland]]<br />[[United Arab Emirates]]<br />[[United Kingdom]]<br />[[United States]]
| net_income = {{increase}} $647&nbsp;million CAD (2010)<ref name=annualreport/>
| num_employees = 100,000 (2008)
| homepage = [http://www.timhortons.com/ TimHortons.com]
}}

'''Tim Hortons Inc.''' ({{TSX|THI}}, {{nyse|THI}}) is a Canadian [[fast casual restaurant]]<ref>http://www.grubgrade.com/2011/04/11/food-news-tim-hortons-gets-fruity-with-spring-flavors/</ref> known for its coffee and [[doughnut]]s. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in [[Hamilton, Ontario]], by Canadian [[Ice hockey|hockey]] player [[Tim Horton]] and Jim Charade, after an initial venture in hamburger restaurants.<ref name=Hortons>{{Cite web|title=The Story of Tim Hortons|url=http://www.timhortons.com/en/about/index.html| accessdate=12 July 2008|publisher=Tim Hortons}}</ref><ref name=Charadeobit>{{Cite news|title=The 'idea guy' behind Tim Hortons saw others get rich while he went bankrupt| url=http://v1.theglobeandmail.com/servlet/story/LAC.20090813.OBCHARADE13ART2152//TPStory/Obituaries|date=13 August 2009|first=Jim|last=Charade|accessdate=16 August 2009|work=The Globe and Mail |location=Canada }}</ref> In 1967 Horton partnered with investor [[Ron Joyce]], who assumed control over operations after Tim Horton died in a car crash in 1974, and expanded the chain into a multi-million dollar [[Franchising|franchise]]. Jim Charade left the organization in 1966 and briefly returned in 1970 and 1993 through 1996.

Tim Hortons franchises spread rapidly and eventually overtook [[Popeye's]] as Canada's largest food service operator. The company opened twice as many Canadian outlets as Popeye's<ref name="obj">{{Cite news | title = Wendy's confirms Tim Hortons IPO by March | work=[[Ottawa Business Journal]] | date = 1 December 2005 | url = http://www.ottawabusinessjournal.com/284838323369567.php}}</ref> and system-wide sales also surpassed those of McDonald's Canadian operations as of 2002.<ref>{{Cite web | title = Marketer of the Year: Down-Home Smarts | work=[[Marketing Magazine]] | date = 7 February 2005 | url = http://www.marketingmag.ca/magazine/current/marketer_year/article.jsp?content=20050207_66405_66405 | archiveurl = http://web.archive.org/web/20070927032702/http://www.marketingmag.ca/magazine/current/marketer_year/article.jsp?content=20050207_66405_66405 | archivedate = 27 September 2007 | first = Rebecca | last = Harris}}</ref> The chain accounted for 22.6% of all fast food industry revenues in Canada in 2005.<ref name="obj" /> Tim Hortons commands 76% of the Canadian market for baked goods (based on the number of customers served) and holds 62% of the Canadian coffee market (compared to [[Starbucks]], in the number two position, at 7%).<ref name="blo">{{Cite news | title = Tim Hortons Raises C$783&nbsp;Million in Initial Offering |publisher=Bloomberg | date = 23 March 2006 | url = http://quote.bloomberg.com/apps/news?pid=10000103&sid=aVbau_WUTixk&refer=news_index | first1 = Josh | last1 = Fineman | first2 = David | last2 = Scanlan}}</ref>

As of 4 July 2010, Tim Hortons had 3,627 systemwide restaurants, including 3,040 in Canada and 587 in the United States.<ref>{{Cite web |title=Corporate Profile |url=http://www.timhortons.com/ca/en/about/profile.html |date=1 April 2010 |publisher=Tim Hortons |accessdate=21 July 2010}}</ref>

Tim Hortons' international presence includes outlets in the United States (including one opened in Detroit and owned by former [[NBA]] player [[Derrick Coleman]]) and one on a military base outside [[Kandahar]], Afghanistan.<ref>{{Cite news | url = http://www.reuters.com/article/consumerproducts-SP/idUSN1333491720070913 | title = Wal-Mart Canada supercentres to have Tim Hortons | agency=[[Reuters]] | date = 13 September 2007}}</ref><ref name="kandahar">{{Cite press release
|url=http://www.timhortons.com/ca/en/about/news_archive_2006h.html
|title=Tim Hortons brings a taste of home to troops in Kandahar
|publisher=Tim Hortons
|year=2006
|accessdate=21 November 2007}}</ref><ref name="kandahar2">{{Cite web
|url=http://www.canada.com/theprovince/news/story.html?id=8f567fe7-fb94-4b91-a261-69b4236c6566
|title=Tim Hortons hiring for Afghanistan
|last=O'Connor
|first=Elaine
|work=[[The Province]]
|date=12 April 2006
|accessdate=21 November 2007}}</ref> Two more outlets are located in military bases at [[Fort Knox]], [[Kentucky]],<ref>{{Cite press release |url=http://www.timhortons.com/us/en/about/2874.html |title=Tim Hortons strikes gold at Fort Knox |date=13 October 2009 |accessdate=28 November 2009 |publisher=Tim Hortons}}</ref> and [[Naval Station Norfolk]], [[Virginia]].<ref>{{Cite press release |url=http://www.timhortons.com/us/en/about/news.html?c=195616&p=irol-news&nyo=0 |date=21 January 2010 |accessdate=22 January 2010 |publisher=Tim Hortons}}</ref> Tim Hortons' other international expansions include a small outlet at the [[Dublin Zoo]]. Tim Hortons also made a deal with the [[SPAR]] convenience store chain in the UK and Ireland, resulting in Tim Hortons coffee and doughnuts being sold at small [[self service]] counters in 50 [[SPAR]] stores as of 30 April 2007.<ref>{{Cite press release | title = SPAR Ireland Continues to Expand Tim Hortons Kiosks in SPAR Convenience Store Locations in Ireland | publisher=Tim Hortons | date = 30 April 2007 |accessdate=3 December 2009| url = http://www.timhortons.com/ca/en/about/news_archive_2007b.html}}</ref>

Through franchisee partnership with [[Dubai]] based Apparel Group, Tim Hortons entered the [[United Arab Emirates]] in 2011 with store openings in [[Abu Dhabi]] and [[Dubai]], with the first location opened in September 2011.<ref name="TimHortonsDubai">{{cite web | url=http://www.thestar.com/news/world/article/1056550--tim-hortons-double-double-comes-to-dubai?bn=1 | title=Tim Hortons’ double-double comes to Dubai | publisher=Toronto Star | date=September 20, 2011 | accessdate=September 20, 2011 | author=Stone, Laura}}</ref> They are expected to open up to 120 stores in five years across the [[Persian Gulf]] region including [[Qatar]], Bahrain, Oman and [[Kuwait]].<ref>{{Cite press release | title = Canada’s Tim Hortons signs deal for 120 Gulf outlets | publisher=Arabian Business | date = 6 February 2011 |accessdate=6 February 2011| url = http://www.arabianbusiness.com/canada-s-tim-hortons-signs-deal-for-120-gulf-outlets-378817.html}}</ref>

Its busiest branch is located in [[Yellowknife]], [[Northwest Territories]]; prior to its November 2010 expansion into [[Nunavut]],<ref name=Nunavut>{{Cite web | url = http://www.theglobeandmail.com/globe-investor/tims-arrives-in-iqaluit/article1764299/ | title = Tims arrives in Iqaluit | author=Paul Walde |work=The Globe and Mail | date = 19 October 2010}}</ref> it was also its northernmost store.<ref>{{Cite news |url=http://www.cbc.ca/news/canada/north/story/2010/12/03/tim-hortons-iqaluit-open.html |title=Tim Hortons lands in Iqaluit |date=3 December 2010 | work=CBC News}}</ref>

In November 2010, Tim Hortons extended [[Interac]] [[debit]] [[payment system]] acceptance to most of its stores. The company previously began accepting Interac in its stores in Western Canada in 2003 and, later, [[MasterCard]] and MasterCard [[PayPass]] across most of its stores in 2007. The company often indicated the delay of broader or wider electronic payment acceptance was to "ensure speed of service."<ref>{{Cite news|url=http://www.newswire.ca/en/releases/archive/November2010/23/c6803.html|title=TIM HORTONS NOW OFFERS INTERAC DEBIT SYSTEM ACROSS CANADA|publisher=CNW Group Inc.|accessdate=26 November 2010|date=23 November 2010}}</ref><ref>{{Cite news|url=http://www.timhortons.com/ca/en/about/news_archive_2007f.html|title=Tim Hortons to Introduce MasterCard Payment in Canada|publisher=Tim Hortons|accessdate=13 December 2010|date=29 June 2007}}</ref>

== History ==
=== Tim Horton and Ron Joyce ===
{{stack begin}}
[[Image:Tim Hortons logo (orginal).svg|thumb|right|Tim Hortons logo as used in the mid-1990s, and still the chain's most common outdoor sign.]]
[[Image: The original founder http://www.google.ca/imgres?q=kim+jong+II&um=1&hl=en&biw=1280&bih=908&tbm=isch&tbnid=D_OAP9ZhkZnJNM:&imgrefurl=http://blackpoliticalbuzz.blogspot.com/2010/11/kim-tae-young-resigns-n-koreas-attack.html&docid=Xzs07xmDvXvOLM&imgurl=http://3.bp.blogspot.com/_NEHP8QxQcX4/TO8QJrqL4cI/AAAAAAAATb4/V3ZEjxOu1k0/s1600/Kim%25252BJong%25252BII.jpg&w=800&h=1059&ei=7NOhTqfaK67D0AGmyYT5BA&zoom=1&iact=rc&dur=238&sig=118355498865287964488&page=1&tbnh=132&tbnw=102&start=0&ndsp=36&ved=1t:429,r:4,s:0&tx=62&ty=35|right|]]
[[Image:Timmies roadsign ne.JPG|thumb|right|A common road sign bearing the logo above in [[Stratford, Ontario]]]]
[[File:South Portland Tim Hortons.jpg|right|thumb|A Tim Hortons in [[South Portland, Maine|South Portland]], Maine]]
[[Image:Tim Hortons.jpg|right|thumb|A Tim Hortons in [[Calgary]], Alberta]]
[[Image:TimSignColumbus.jpg|right|thumb|A Tim Hortons sign in [[Columbus, Ohio|Columbus]], Ohio]]
[[Image:Tim Hortons Coffee-LambertvilleMI.jpg|right|thumb|A Tim Hortons cup in [[Lambertville, Michigan]], store.]]
{{stack end}}

The chain's first store opened in 1964 in [[Hamilton, Ontario|Hamilton]], Ontario, under the name "Tim Horton Donuts"; the name was later abbreviated to "Tim Horton's" and then changed to "Tim Hortons" without the possessive apostrophe. The business was founded by [[Tim Horton]], who played in the [[National Hockey League]] from 1949 until his death in a car accident in 1974.<ref>{{Cite web
| title = Tim Horton (1930–1974)
| publisher=Tim Horton
| url = http://www.timhortons.com/en/about/bio_timhorton.html
| accessdate =25 November 2008}}</ref>

Soon after Horton opened the store, he met [[Ron Joyce]], a former Hamilton police constable. In 1965, Joyce took over the fledgling Tim Horton Donut Shop on Ottawa Street North in Hamilton. By 1967, after he had opened up two more stores, he and Tim Horton became full partners in the business. Upon Horton's death in 1974, Joyce bought out the Horton family's shares for $1&nbsp;million and took over as sole owner of the existing chain of forty stores. Joyce expanded the chain quickly and aggressively in geography and in product selection, opening the 500th store in 1991.<ref name="The Story of Tim Hortons">{{Cite web
| title = The Story of Tim Hortons
| publisher=Tim Hortons
| url = http://www.timhortons.com/en/about/index.html
| accessdate =25 November 2008}}</ref>

Ron Joyce's aggressive expansion of the Tim Hortons business resulted in one major change in the coffee and doughnut restaurant market: Canada's per-capita ratio of doughnut shops surpassed those of all other countries.<ref name="ind">{{Cite episode | title = The unofficial national sugary snack | network = [[Canadian Broadcasting Corporation]] | airdate = 1 September 1994 | url = http://archives.cbc.ca/IDC-1-69-1371-8375/life_society/canadian_food/clip8 | series = My Canada Includes Tourtière}}</ref>

The company had originally been incorporated as Tim Donut Limited.<ref>{{Cite web| url = http://v1.theglobeandmail.com/servlet/story/LAC.20090813.OBCHARADE13ART2152/BDAStory/BDA/deaths/?pageRequested=all | title = The 'idea guy' behind Tim Hortons saw others get rich while he went bankrupt: Entrepreneur was the ill-fated hockey player's first partner in the little doughnut chain that grew | first = Danny | last = Gallagher |work=The Globe and Mail |location=Canada | date = 13 August 2009 | accessdate =16 December 2010}}</ref> By the 1990s, the company name had changed to The TDL Group Ltd. This was an effort by the company to diversify the business, removing the primary emphasis on doughnuts, and continuing the expansion of the menu options as consumer tastes broadened.<ref name="The Story of Tim Hortons"/>

Some older locations retain signage with the company's name including a possessive apostrophe, despite the fact that the official styling of the company's name has been ''Tim Hortons'', without an apostrophe, for at least a decade.<ref>{{Cite news | last = Dickinson | first = Casey | title = Canadian Doughnut Shop Targets Upstate | work=CNY Business Journal | date = 24 November 2000 | url = http://findarticles.com/p/articles/mi_qa3718/is_200011/ai_n8927439/}}</ref> The company had removed the apostrophe after signs using the apostrophe were considered to be breaking the [[Charter of the French Language#Commerce and business|language sign laws]] of the Province of Quebec in 1993. The removal of the apostrophe allowed the company to have one common sign image across Canada.

=== Merger with Wendy's ===
[[Image:TimWendySignMilton.jpg|thumb|left|150px|A Tim Hortons/Wendy's sign in [[Milton, Ontario|Milton]], Ontario]]
In 1992, the owner of all Tim Hortons and [[Wendy's International, Inc.|Wendy's Restaurants]] in [[Prince Edward Island]], Daniel P. Murphy, decided to open new franchise outlets for both brands in the same building in the town of [[Montague, Prince Edward Island|Montague]]. Murphy invited Joyce and Wendy's chairman [[Dave Thomas (American businessman)|Dave Thomas]] to the grand opening of the "combo store", where the two executives met for the first time and immediately established a rapport.

Murphy's success with combining coffee and doughnuts with Wendy's fast food led to the 8 August 1995 acquisition of and [[merger]] with TDL Group by Wendy's International, Inc., an American company.<ref>{{Cite video | url = http://archives.cbc.ca/IDC-1-73-2330-13539-10/on_this_day/politics_economy/twt |publisher=Canadian Broadcasting Corporation | title = US burger giant buys Tim Hortons doughnut chain | date=10 August 1995}}</ref> Joyce became the largest [[shareholder]] in Wendy's, even surpassing Thomas. TDL Group continued to operate as a separate subsidiary from its head office in [[Oakville, Ontario]], although Joyce eventually retired from active management to pursue other interests.

=== Regaining independence ===
[[File:A Tim Horton's in NYC.jpg|thumb|200px|A Tim Hortons store in New York City.]]
Under pressure from rival restaurateur [[Nelson Peltz]], in late 2005, Wendy's announced it would sell between 15% and 18% of the Tim Hortons operations in an [[initial public offering]], which was completed on 24 March 2006, and subsequently said it would spin off to shareholders its remaining interest by the end of 2006.<ref name="ipo1">{{Cite news | title = Wendy's to spin off all of Tim Hortons by end of 2006 | date = 3 March 2006 | url = http://www.cbc.ca/news/story/2006/03/03/wendys-060303.html | work=[[CBC News]]}}</ref> Wendy's cited increased competition between the two chains and Tim Hortons' increasing self-sufficiency as reasons for its decision, but the company had been under shareholder pressure to make such a move because of the strength and profitability of the Tim Hortons brand.<ref name="ipo2">{{Cite press release | title = Wendy's International, Inc. Announces Comprehensive Strategic Initiatives to Enhance Shareholder Value | date = 29 July 2005 | url = http://www.timhortons.com/ca/en/about/news_archive_2005g.html | publisher=Tim Hortons}}</ref> Peltz in 2008 acquired Wendy's after pressuring them initially to spin off Tim Hortons.

Shares of the company began trading on 24 March 2006, with an [[initial public offering]] of [[Canadian dollar|C$]]27 per share, raising over $700&nbsp;million in the first day of trading. On 24 September 2006, Wendy's spun off the rest of its shares in Tim Hortons, by distributing the remaining 82% to its shareholders.<ref>[http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1159523528289&call_pageid=968350072197&col=969048863851 Hortons spinoff goes ahead, Toronto Star, 28 September 2006]{{Dead link|date=September 2009}}</ref> On the same day, Tim Hortons was added to Canada's benchmark stock-market indicator, the [[S&P/TSX Composite Index]], and to the [[S&P/TSX 60]].<ref>[http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1159353728514&call_pageid=968350072197&col=969048863851 Tim Hortons joins S&P/TSX index roster, Toronto Star, 27 September 2006]{{Dead link|date=September 2009}}</ref>

Despite maintaining its operational headquarters in Oakville, the spun-off holding company, Tim Hortons Inc., was initially [[Delaware corporation|incorporated in Delaware]].

=== Repatriation ===
On 29 June 2009, Tim Hortons Inc. announced that, pending shareholder approval, the chain's operations would be reorganized under a new publicly-traded company, also named "Tim Hortons Inc.", incorporated under the [[Canada Business Corporations Act]]. The change was being made primarily for tax purposes.<ref>{{Cite press release | title = Registration Statement filed for proposed reorganization of Tim Hortons as a Canadian public company | publisher=Tim Hortons | date = 29 June 2009 | url = http://www.timhortons.com/ca/en/about/news.html?c=195616&p=irol-news&nyo=0}}</ref><ref>{{Cite news | url = http://www.thestar.com/business/article/658823 | title = Tim Hortons returns officially to Canada | date = 30 June 2009 | first = David | last = Friend |work=Toronto Star }}</ref>

On 28 September 2009, Tim Hortons Inc. announced it had completed the reorganization of its corporate structure to become a Canadian public company.<ref>{{Cite web |url=http://www.newswire.ca/en/releases/archive/September2009/28/c9433.html |title=Tim Hortons Inc. Completes Public Company Merger and Reorganization |accessdate=29 September 2009 |publisher=[[CNW Group]] |date=28 September 2009}}</ref><ref>{{cite news| url=http://www.thestar.com/news/canada/article/700134 | location=Toronto | work=The Star | first=Bruce | last=Campion-Smith | title=Doughnuts over diplomacy | date=24 September 2009}}</ref>

=== Expansion ===
TDL Group recorded $1.48&nbsp;billion in sales in 2005.<ref name="sales">{{Cite news | url = http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20060324/tim_hortons_onsale_060324/20060324 | title = Tim Hortons stock jumps in trading debut | work=[[CTV.ca]] | date = 24 March 2006}}</ref> and has expanded across Canada, as well as the US states of [[Connecticut]], [[Indiana]], [[Kentucky]], [[Maine]], [[Massachusetts]], [[Michigan]], New York, [[Ohio]], [[Pennsylvania]], [[Rhode Island]], and [[West Virginia]]. In 2008, Tim Hortons Inc. recorded its total revenues at $2.04&nbsp;billion (CDN).<ref name="sales2008">{{Cite web | url = http://annualreport.timhortons.com/investor/highlights_2008.html | work=Tim Hortons Annual Report | title = 2008 highlights | publisher=Tim Hortons | accessdate =8 December 2009}} {{Dead link|date=September 2010|bot=H3llBot}}</ref>

Initially, the US stores were the result of natural expansion in Canadian border areas (i.e. stores in [[Maine]] and the [[Buffalo, New York]] area where Horton played from 1972 to 1974 as a member of the [[Buffalo Sabres]]). Starting in the mid-1990s, however, the chain began expanding in the US by acquiring former locations from fast food chains. In 1996 and 1997, thirty-seven former [[Rax Restaurants]] locations in [[Ohio]], [[Kentucky]], and [[West Virginia]] were bought by Wendy's International Inc.; 30 of these were converted to Tim Hortons; the others became Wendy's franchise locations. Thirty-five former [[Hardee's]] stores in the Detroit area were also purchased with the intentions of being converted.<ref>{{Cite news |url=http://findarticles.com/p/articles/mi_m3190/is_n43_v30/ai_18851071 |title=Wendy's buys 37 Rax units, plans Tim Hortons makeover |accessdate=8 December 2009 |date=4 November 1996 |work=Nation's Restaurant News}}</ref> By 2004, the chain had also acquired 42 [[Bess Eaton]] coffee and doughnut restaurants situated in southern New England. Several combination Wendy's/Tim Hortons units were opened in the US; both in the "traditional" markets of Buffalo and Maine, and in the markets entered through acquisition.

Tim Hortons was originally concentrated in Ontario as well as in Atlantic Canada. In recent years, however, the chain has greatly expanded its presence in Quebec and western Canada.<ref name="faq">{{Cite web | url = http://www.timhortons.com/ca/en/about/faq.html | publisher=Tim Hortons | title = FAQS}}</ref>

Tim Hortons' products have become available in Ireland and [[Scotland]] at some [[SPAR]] convenience stores<ref>{{Cite press release | title = SPAR launches new Food Strategy as part of €90m expansion plan for 2006 | month = January | year = 2006 | url = http://www.spar-international.com/spar-sparlaunchesnewfoodstrategy2-1-21-249-en-details.htm | publisher=[[SPAR]]}}</ref> and [[Tesco]] supermarkets.<ref>{{Cite press release | title = Presentation by Dermot Breen, Tesco Ireland, at Checkout Conference "The Importance of the Consumer" | publisher=Tesco Ireland | date = 24 January 2006 | url = http://www.tesco.ie/about/20060124_conference.html | accessdate =7 November 2006}}</ref> The first expansion into Indiana was announced with the planned opening of a location in Richmond, Indiana's southwest side.<ref>http://www.pal-item.com/apps/pbcs.dll/article?AID=/20071127/NEWS01/711270303/1008/rss{{Dead link|date=October 2009}}</ref>

In October 2008, Tim Hortons announced a plan to add 82 locations in [[Tops Markets]] stores.<ref>{{Cite web | url = http://www.foodserviceworld.com/joomla/index.php?option=com_content&task=view&id=336&Itemid=119 | title = Tim Hortons to Add 82 U.S. Locations In Grocery Stores | date = 14 October 2008 | work=Foodservice and Hospitality}}</ref>

On 13 July 2009, Tim Hortons opened stores in New York City at former [[Dunkin' Donuts]] locations operated by the [[Riese Organization]]. One of the stores is located at [[Madison Square Garden]], where Horton played as a member of the [[New York Rangers]] from 1969 to 1971.<ref>{{Cite news | url = http://cityroom.blogs.nytimes.com/2009/07/13/the-donut-wars-begin/ | title = The Doughnut Wars Begin | work=City Room |work=The New York Times | date = 13 July 2009 | first = Libby | last = Nelson}}</ref>

In 2009, Tim Hortons opened its first store in Albany, NY, with more stores on the way.

Tim Hortons continued its southward expansion in the US by opening a restaurant at [[Naval Station Norfolk]], [[Norfolk, Virginia]]; in mid-December 2009.

In March 2010, Tim Hortons announced a further expansion on both sides of the US/Canadian border to be completed by 2013.<ref>{{Cite press release | url = http://www.timhortons.com/ca/en/about/news.html?c=195616&p=irol-news&nyo=0 | title = More than a Great Brand. Tim Hortons outlines strategic growth catalysts and financial outlook at investor conference | publisher=Tim Hortons | date = 5 March 2010}}</ref><ref>{{Cite news | url = http://www.thestar.com/business/companies/timhortons/article/775839--tim-hortons-to-boost-outlets-test-drive-upscale-u-s-format | title = Tim Hortons to boost outlets, test drive upscale U.S. format |work=Toronto Star | date = 6 March 2010 | first = Emily | last = Mathieu | accessdate =6 March 2010}}</ref> The plan calls for:
*600 new stores in Canada (primarily in Quebec and Western Canada but also including smaller communities) and 300 new stores in the U.S. (primarily in its existing markets of Michigan, New York, and Ohio).
*Expanding into such non-standard store locations as hospitals, universities, and airports.
*Extend its co-branding initiative with U.S. ice cream chain [[Cold Stone Creamery]], which began in 2009, to cover 60 Canadian stores and 25–35 new and existing U.S. stores.
*Test a new café/bake shop concept in at least 10 existing U.S. locations, including "enhanced finishes, fixtures and seating areas" as well as an expansion of menu offerings.

In October 2010, Tim Hortons confirmed that it is planning to open three kiosks at NorthMart stores in [[Iqaluit]], [[Nunavut]], in November 2010, as part of a joint venture with [[The North West Company]], the owners of NorthMart. This opening will make Tim Hortons a fully Canadian operation with stores in every province and territory; the new branch will become its northernmost. The Tim Hortons logo in these kiosks will feature [[Inuktitut]] characters.<ref name=Nunavut/> According to Nick Javor, senior vice-president of corporate affairs at Tim Hortons, "You could say it's overdue. If we can be in [[Kandahar]], why can't we be in Iqaluit?"<ref>[http://www.winnipegfreepress.com/canada/breakingnews/north-west-co-to-open-three-tim-hortons-kiosks-in-iqaluit-nunavut-105886558.html Canadian Press, via Winnipeg Free Press: "North West Co. to open three Tim Hortons kiosks in Iqaluit, Nunavut", 27 October 2010.]</ref>

In November 2010, Tim Hortons announced it was closing 36 stores in the northeastern United States due to high competition with New England based [[Dunkin' Donuts]]. The stores, which made less than half the average company per store sales, were concentrated heavily in the [[Providence, Rhode Island]], and [[Hartford, Connecticut]], areas. In the announcement, the chain stated that it will concentrate its efforts on its core markets such as western Canada. In the same statement, the company announced the sale of its portion of distribution company Maidstone Bakeries to Tim Hortons' European partners. It will use the C$400&nbsp;million generated by the sale for a stock buyback.<ref name="Reuters-Mukhopadhyay">{{Cite news |last=Mukhopadhyay |first=Bhaswati |title=Tim Hortons profit climbs; to close 36 US stores |url=http://www.reuters.com/article/idUSN1022471120101111 |accessdate=16 November 2010 |date=11 November 2010 |agency=Reuters}}</ref>

== Partnerships {{anchor|Partnership with Tim Hortons}} ==
=== Partnership with Cold Stone Creamery ===
The parent company of [[Cold Stone Creamery]], Kahala, announced in February 2009 that it had reached an agreement with Tim Hortons to open up to 100 co-branded stores in the United States after successfully testing two locations in [[Rhode Island]].<ref>{{Cite news |url=http://www.thestar.com/article/583399 |title=Tim Hortons, Cold Stone to create new stores |work=Toronto Star |date=6 February 2009 |agency=[[Associated Press]]}}</ref> The most notable co-branded store opened in August 2009 when Tim Hortons moved into three Cold Stone Creamery locations in New York City, including its flagship Times Square location.

In June 2009, Cold Stone Creamery started testing the Canadian market by opening its six co-branded locations with Tim Hortons located in [[Toronto]], [[Oakville, Ontario|Oakville]], [[Mississauga]], [[Hamilton, Ontario|Hamilton]], [[Whitby, Ontario|Whitby]], and [[Pickering, Ontario|Pickering]].<ref>{{Cite news |url=http://www.amherstdaily.com/index.cfm?sid=260024&sc=498 |title=Tim Hortons to co-brand six stores in Ontario with Cold Stone Creamery |agency=[[The Canadian Press]] |work=Amherest Daily News |date=11 June 2009}}</ref> As of December 2009, Cold Stone Creamery has been expanding its test markets in Canada. There are now four locations in [[Calgary]], Alberta, three stores in [[Nova Scotia]], five stores in [[Ontario]], and three stores in [[New Brunswick]]. As of April 2010, there are now also Tim Hortons/ Cold Stone Creameries in [[Chilliwack, British Columbia|Chilliwack]], [[Duncan, British Columbia|Duncan]], [[Nanaimo]], [[Kamloops]] and [[Victoria, British Columbia|Victoria]], British Columbia. In June 2010, locations opened in [[Markham, Ontario]] and [[Greater Sudbury|Sudbury, Ontario]]. Also in June 2010, Cold Stone Creamery moved into six Tim Hortons locations in Quebec, including one in Montreal on St-Denis street. In the summer of 2010, Cold Stone Creamery also moved into the Tim Hortons location on Water Street in Summerside, PEI. A larger replacement Tim Hortons is currently under construction on St Peter's Road in Charlottetown, with a Cold Stone Creamery location built into the design. The current location is primarily a drive-thru setup, but the new building will feature a full restaurant.

=== Tim Hortons and the Canadian military ===
Tim Hortons has many outlets located on or near many [[Canadian Forces Base]]s. TDL Group announced in March 2006, in response to a request by Chief of the Defence Staff, General [[Rick Hillier]], its commitment to open a franchised location at the Canadian Forces operations base in [[Kandahar]], Afghanistan. The new Kandahar location opened on 1 July 2006, in a {{convert|40|ft|m|adj=on}} trailer on the military base.<ref>{{Cite news | url = http://www.cbc.ca/news/canada/story/2006/07/14/horton-doughnuts.html | title = Tim Hortons comes to Kandahar | work=[[CBC News]] | date = 12 June 2006}}</ref> The 41 staff members of the Kandahar outlet have been drawn from the [[Canadian Forces Personnel Support Agency]] who received training on such matters as how to handle a potential [[nuclear weapons|nuclear]] or [[biological weapons|biological]] attack before working at the military base.<ref name="survival">{{Cite news | url = http://www.cbc.ca/news/canada/story/2006/07/14/horton-doughnuts.html | title = Hopefuls for Tim Hortons Kandahar outlet get survival training | work=[[CBC News]] | date = 5 May 2006}}</ref> The Canadian Federal government subsidizes the operation of the Kandahar outlet in the order of CAD$4–5&nbsp;million per year.<ref>{{Cite news | title = Ottawa foots bill for Afghan Tim Hortons: Canadian taxpayer foots nearly $4-million bill | work=[[Canada.com]] | year = 2006 | url = http://www.canada.com/globaltv/national/story.html?id=886b7564-148b-4414-b9b2-74d625bef02alink}}{{Dead link|date=October 2009}}</ref>

== Growth ==

{| class="wikitable"
|+Tim Hortons milestones<ref>{{Cite web | url = http://www.timhortons.com/ca/en/about/2908.html | title = Company Facts | publisher=Tim Hortons}}</ref>
! Store # !! Location !! Date !! Note
|-
| 1 || [[Hamilton, Ontario]] || May 1964 ||
|-
| 100 || [[Thunder Bay|Thunder Bay, Ontario]] || December 1978 ||
|-
| 200 || [[Hamilton, Ontario]] || December 1984 ||
|-
| 300 || [[Calgary|Calgary, Alberta]] || February 1987 ||
|-
| 400 || [[Halifax, Nova Scotia (former city)|Halifax, Nova Scotia]] || February 1989 ||
|-
| 500 || [[Aylmer, Quebec]] || January 1991 ||
|-
| 700 || [[Moncton|Moncton, New Brunswick]] || October 1993 ||
|-
| 1000 || [[Ancaster, Ontario]] || August 1995 ||
|-
| 1500 || [[Pickerington, Ohio]] || March 1997 || also Wendy's 5000th store
|-
| 100 in US || [[Columbus, Ohio]] || 31 July 1998 ||
|-
| 2000 || [[Toronto|Toronto, Ontario]] || December 2000 ||
|-
| 2500 || [[Cayuga, Ontario]] || September 2003 ||
|-
| 3000 || [[Orchard Park (town), New York|Orchard Park, New York]] || 14 December 2006 ||<ref name=Hortons />
|-
| 500 in US || [[Detroit|Detroit, Michigan]] || 2008 ||
|-
| Closes 36 stores || [[New England]] || 2010 ||
|-
|}

== Menu ==

[[Image:TimHortonsMoncton.JPG|thumb|A drive thru only Tim Hortons location in [[Moncton]], New Brunswick]]
Tim Hortons' first stores only offered two products&nbsp;– coffee and doughnuts.<ref name=Hortons/> Aside from its coffee, tea, [[hot chocolate]], and doughnuts, the Tim Hortons menu now contains a number of other baked goods, such as [[Timbits]] (miniature balls of doughnut dough), [[muffin]]s, [[croissant]]s, [[tea biscuit]]s, [[cookie]]s, rolls, [[danish pastry|danishes]], and more recently [[bagel]]s&nbsp;– of which Tim Hortons sells one out of every two in the Canadian food service industry.<ref>{{Cite press release | url = http://www.timhortons.com/ca/en/about/news_archive_2001f.html | publisher=Tim Hortons | title = Wendy's International, Inc. and IAWS Group, plc announce strategic alliance | date = 6 March 2001}}</ref> Take-home cakes are offered in some locations.

Since the mid-1990s, the chain has moved into other areas, including speciality and premium items such as flavoured [[cappuccino]], iced cappuccino, iced coffee, New York-style cheesecake, and a lunch selection that includes soups, chili, and [[submarine sandwich|submarine]]-style sandwiches. In fall 2006, Tim Hortons began rolling out a breakfast sandwich. The sandwich consists of an egg patty, processed cheese slice, either ham, bacon or sausage as the topper, and is placed on either a biscuit, english muffin or bagel.<ref>{{Cite news | url = http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1159307412775&call_pageid=968350072197&col=969048863851 | title = Tim's heats up menu wars | first = Dana | last = Flavelle |work=Toronto Star | date = 27 September 2006 | accessdate =29 September 2006}}{{Dead link|date=September 2009}}</ref> In October 2007, Tim Hortons launched the Chicken Fajita Wrap, which contains spiced chicken and sautéed vegetables, but was soon discontinued, replaced a year later with the Barbecue and Ranch Chicken Wrap Snackers. As of late December 2007, they introduced the new Hash Browns and the Bagel B.E.L.T., a breakfast sandwich that also includes lettuce and tomato.

Coupled with the aggressive expansion and expanded menu came the outsourcing of baked goods. Doughnuts, which used to be made at night in order to be ready for the morning rush, are now fully cooked and then frozen and delivered to every restaurant in Canada from [[Brantford]], Ontario.<ref name=faq /> Each restaurant bakes and finishes the product throughout the day. {{As of|2007|4}}, many of the various muffin batters are being revoked, as frozen, pre-made and pre-wrapped muffins are being introduced to all bakers at Tim Horton locations.<ref>{{Cite web | url = http://www.wendys-invest.com/timhortons.php | title = Our brands: Tim Hortons | publisher=Wendy's International | archiveurl = http://web.archive.org/web/20080115134215/http://www.wendys-invest.com/timhortons.php | archivedate = 15 January 2008}}</ref>
[[Image:Timhortonscoldstonecreamery.png|thumb|A Tim Hortons, Cold Stone Creamery co-branded location in [[Truro, Nova Scotia]]]]
Originally featuring [[Pepsi]] products via fountain machines, Tim Hortons made the change in the mid-1990s to [[Coca-Cola]] products in bottle-only form. Tim Hortons switched back to Pepsi in 2007, but continued to market only bottled and canned Pepsi products.

On 10 February 2009, Tim Hortons announced they will be co-branding with another popular American [[ice cream]] parlor [[Cold Stone Creamery]]. The deal calls for each chain to convert 50 stores into dual-operation franchises, for a total of 100 stores. The idea was successfully tested at two stores in [[Rhode Island]].<ref>{{Cite news|url=http://www.oxfordpress.com/hp/content/oh/story/news/local/2009/02/09/hjn020909hortonsweb.html|title=Tim Hortons, Cold Stone announce co-branding deal|first=Jessica|last=Heffner|work=The Oxford Press|date=9 February 2009}}</ref><ref>{{Cite news|url=http://www.qsrmagazine.com/articles/exclusives/0209/timhortons-1.phtml|title=Tim Hortons and Cold Stone Will Team Up in 100 Stores|first=Robin|last=Hilmantel|work=QSR magazine|date=9 February 2009}}</ref><ref>{{Cite news|url=http://www.bloomberg.com/apps/news?pid=20601082&sid=amENTv5wwAcU&refer=canada|title=Tim Hortons, Cold Stone to Form 100 Co-Branded Stores|first=Courtney|last=Dentch|publisher=Bloomberg |date=6 February 2009}}</ref><ref>{{Cite news|url=http://www.reuters.com/article/mergersNews/idUSN0537811820090206|title=Tim Hortons, Cold Stone to wed doughnuts, ice cream|first=Lisa|last=Baertlein|date=6 February 2009|agency=Reuters }}</ref>

Despite this expansion in their offerings, Tim Hortons is still heavily dependent on coffee sales. In 2009, it was reported that 60% of their sales occur in the morning, and of that more than 50% is coffee.<ref>{{Cite news|url= http://www.thestar.com/business/article/621633|title= McDonald's offers free java in coffee wars|accessdate=21 April 2009|first= Dana|last= Flavelle|date= 21 April 2009|work=Toronto Star }}</ref> The coffee served is a blend of 100% [[Coffea arabica|Arabica]] beans and in regards to the serving of coffee the chain has an "always fresh" policy where coffee is served within 20 minutes of brewing or not at all.<ref name="faq" />

Nutritional information on most Tim Hortons menu items is made available by the company in a two-page brochure and is available online.<ref>{{Cite web | publisher=Tim Hortons | title = Nutrition Guide | url = http://www.timhortons.com/ca/pdf/nutrition-guide-can.pdf | format = [[PDF]]}}</ref> The brochure does not list ingredient information.

== Marketing ==
=== Advertising and promotion ===
[[Image:timhortons.jpg|right|thumb|200px|A Tim Hortons shop in [[Ottawa]], Ontario]]
[[Image:Anthony Calvillo game action, 93rd Grey Cup.jpg|thumb|right|200px|Tim Hortons advertising on the field at [[BC Place]] during the 2005 [[Grey Cup]] game]]
Tim Hortons has one of the most successful marketing operations in Canada, approaching the level of a symbol of national identity. With powerful and effective branding, the store has established itself in the top class of fast-food restaurants in Canada. ''[[Canadian Business]]'' magazine has twice named Tim Hortons as the best-managed brand in Canada (in 2004 and 2005).<ref>{{Cite news | title = Tim Hortons Raises C$783&nbsp;Million in Initial Offering |publisher=Bloomberg | date = 23 March 2006 | url = http://www.bloomberg.com/apps/news?pid=10000103&sid=aVbau_WUTixk | first1 = Josh | last1 = Fineman | first2 = David | last2 = Scanlan}}</ref><ref name="investing-in-an-icon"/><ref name="timbit-nation">{{Cite news | title = Timbit Nation |work=Toronto Star | date = 26 March 2006 | url = http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1143327032563&call_pageid=968332188492 | archiveurl = http://web.archive.org/web/20060614182719/http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1143327032563&call_pageid=968332188492 | archivedate = 14 June 2006 | first = Keneth | last = Kidd}}</ref><ref>{{Cite news | title = Troops in Kandahar to get a Tim Hortons shop | date = 7 March 2006 | url = http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20060306/afghan_timhortons_06030y | work=[[CTV.ca]]}}</ref>

Since 2005, Tim Hortons has been the title sponsor of [[Tim Hortons Brier|the Brier]], the annual Canadian men's curling championships, along with the Canadian Ringette Championships.<ref name="curling-sponsors">{{Cite web | title = Season of Champions Sponsors | url = http://www.curling.ca/content/InsideTheCCA/socSponsors.asp | publisher=[[Canadian Curling Association]] |accessdate =18 January 2010}} {{Dead link|date=September 2010|bot=H3llBot}}</ref> Shortly before December 2007, they discontinued their gift certificates, and replaced them with the Quickpay Tim Card,<ref>{{Cite web |url=http://www.timhortons.com/ca/en/timcard/index.html |title=Quickpay Tim Card |publisher=Tim Hortons |accessdate=1 February 2010}}</ref> with the Christmas slogan "Because it's hard to wrap a double double" (coffee with two sugars and two cream). Many locations still accept gift certificates, however.

Tim Hortons' advertising slogans have included "You've Always Got Time for Tim Hortons" and, more recently, "Always Fresh. Always Tim Hortons".

In June 2009, Tim Hortons USA created a Twitter and Facebook page to drive online traffic.<ref>{{Cite web | url = http://twitter.com/timhortonsus | title = Tim Hortons USA | work=Twitter}}</ref><ref>{{Cite web | url = http://www.facebook.com/TimHortons | title = Tim Hortons | work=Facebook}}</ref>

==== ''Roll Up the Rim to Win'' ====
[[Image:Tim Hortons Roll up the rim to win.jpg|thumb|left|A winning Roll Up the Rim to Win cup]]
[[Image:Tim-horton-lose.jpg|thumb|left|A more common losing cup.]]
Each March, Tim Hortons holds a very large marketing campaign called Roll Up The Rim to Win. Over thirty one million prizes are distributed each year,<ref name="Prizes">{{Cite press release|url=http://www.timhortons.com/ca/en/about/news_archive_2007a.html|title=Rrroll Up The Rim To Win Is Back At Tim Hortons!|accessdate=10 March 2007|publisher=Tim Hortons|date=26 February 2007}}</ref> including vehicles, televisions, and store products. Customers determine if they have won prizes by unrolling the rim on their paper cup when they have finished their drink, revealing their luck underneath.

The Roll Up the Rim campaign was first held in 1986<ref name=faq /> and has grown to become a highly anticipated event for Tim Hortons customers. In 2008, over 88% of major prizes were redeemed.<ref>{{Cite web | url = http://www.rolluptherimtowin.com/en/funfacts.php | title = RRRoll Up Fun: Fun Facts | work=RRRoll up the rim to win!}}</ref>

The contest is so popular that Paul Kind has invented the Rimroller (as seen on ''[[Dragons' Den (Canada)|Dragons' Den]]''), a device for rolling up the rim mechanically.<ref name="rim2">{{Cite news | url = http://www.winnipegfreepress.com/historic/32135644.html | title = Finally! A Rimroller!! | work=[[Winnipeg Free Press]] | date = 11 March 2007}}</ref>

Prizes are not distributed randomly country-wide; each of the company's distribution regions has distinct prize-winning odds.<ref name="rim1">{{Cite news | title = Not all rims rrroll up equally |publisher=Canadian Broadcasting Corporation | date = 15 March 2006 | url = http://www.cbc.ca/canada/story/2006/03/15/timhortons-060315.html}}</ref>

In March 2006, two families were fighting over the [[Toyota RAV4]] [[Sport utility vehicle|SUV]] prize of [[Canadian dollar|C$]]32,000 value after their daughters found a winning "roll up the rim" coffee cup in a garbage bin of an elementary school in [[Saint-Jérôme, Quebec|Saint-Jérôme]], north of [[Montreal]]. The younger girl had found a cup in the garbage bin and could not roll up the rim, so requested the help of an older girl. Once the winning cup was revealed, the older girl's family stated that they deserved the prize. Tim Hortons originally stated that they would not intervene in the dispute. A further complication arose when Quebec lawyer [[Claude Archambault]] requested a [[Genetic fingerprinting|DNA test]] be done on the cup. He claimed that his unnamed client had thrown out the cup and was the rightful recipient of the prize.<ref name=cbc1>{{Cite news|title=Lawyer wants DNA test on 'Roll up the Rim' cup|publisher=Canadian Broadcasting Corporation|url=http://www.cbc.ca/canada/story/2006/03/10/hortons060310.html|date=10 March 2006}}</ref> On 19 April 2006, Tim Hortons announced that they had decided to award the prize to the younger girl who had initially found the cup.<ref name=cbc2>{{Cite news|title=Finders, keepers: Tim Hortons puts a lid on cup contest controversy|publisher=Canadian Broadcasting Corporation|date=19 April 2006|url=http://www.cbc.ca/canada/story/2006/04/19/hortons-cup-060419.html}}</ref>

=== Community ===
The store also promotes itself through community support and the "Tim Horton Children's Foundation." Founded by Ron Joyce, the Foundation sponsors many thousands of underprivileged children from Canada and the United States to go to one of six high-class [[summer camp]]s located in [[Parry Sound, Ontario|Parry Sound, ON]]; [[Tatamagouche, Nova Scotia|Tatamagouche, NS]]; [[Kananaskis Country|Kananaskis, AB]]; [[Quyon, Quebec|Quyon, QC]]; [[Campbellsville, Kentucky|Campbellsville, KY]]; and [[St. George, Ontario|St. George, ON]].<ref>{{Cite web | url = http://www.timhortons.com/ca/en/goodwill/childrens_about.html | title = Children's Foundation | publisher=Tim Hortons | accessdate =8 December 2009}}</ref>

The foundation's highest-profile fundraiser is Camp Day, which is held annually on the Wednesday of the first full week in June. All proceeds from coffee sales at most Tim Hortons locations, as well as proceeds from related activities held that day, are donated to the foundation. Small stores located in Esso Service Stations do not donate coffee proceeds on Camp Day.<ref>{{Cite web | url = http://www.timhortons.com/ca/en/goodwill/camp_day.html | title = Camp Day | publisher=Tim Hortons | accessdate =8 December 2009}}</ref>

[[Image:TimbitPlayer.jpg|thumb|A ''Timbits'' hockey player, from [[Niagara Falls]]]]Mr. Joyce's dedication and commitment to the Tim Horton Children's Foundation earned him the Gary Wright Humanitarian Award in 1991, presented periodically in recognition of the outstanding contributions to the betterment of community life throughout Canada.<ref name=friends-of-we-care/> In recognition primarily for his work with the Foundation, he received an appointment to the [[Order of Canada]], with the official presentation taking place on 21 October 1992, in Ottawa.<ref name=friends-of-we-care>{{Cite web | accessdate=8 December 2009 | url = http://www.friendsofwecare.org/cf/recognition/awards.cfm | title = We Care Awards | publisher=Friends of We Care}}</ref>

Tim Hortons also sponsors many other community outreach programs including Free Skating, Free Swimming, Earn-a-Bike Program, Remembrance Day, Food Drives, the Smile Cookie program, as well as a community clean-up project.<ref>{{Cite web | accessdate=8 December 2009 | url = http://www.timhortons.com/ca/en/goodwill/local-programs.html | title = Local Programs | publisher=Tim Hortons}}</ref>

=== A Canadian cultural fixture ===
The ubiquity of Tim Hortons through the wide expansion of its outlets, makes it a prominent feature of Canadian life. Tim Hortons' prevalence in the coffee and doughnut market has led to its branding as a Canadian cultural icon. The media routinely refer to its iconic status, even though this is a relatively recent development, there were only a few outlets before the chain's expansion in the late 1990s and 2000s.<ref name="investing-in-an-icon">{{Cite news | title = Investing in an icon: Why everyone wants a piece of Tim Hortons |work=Ottawa Citizen | date = 19 March 2006 | url = http://www.canada.com/ottawacitizen/news/story.html?id=f695c530-37cd-4b7f-988c-d7c1ab7f964a}}</ref><ref name="timbit-nation" /><ref name="icon">{{Cite news | title = Tracing the roots of a Canadian icon | work=[[The Gazette (Montreal)|The Gazette]] | date = 21 March 2006 | url = http://www.canada.com/montrealgazette/news/business/story.html?id=42d96107-6b0b-4293-b4f0-020187d1c734 | archiveurl = http://web.archive.org/web/20070313175524/http://www.canada.com/montrealgazette/news/business/story.html?id=42d96107-6b0b-4293-b4f0-020187d1c734 | archivedate = 13 March 2007}}</ref><ref>{{Cite news | title = Tims holds gains |work=The Globe and Mail |location=Canada | date = 24 March 2006 | url = http://www.theglobeandmail.com/servlet/story/RTGAM.20060324.wtims0324/BNStory/Business | archiveurl = http://web.archive.org/web/20070321183931/http://www.theglobeandmail.com/servlet/story/RTGAM.20060324.wtims0324/BNStory/Business | archivedate = 21 March 2007 | first = Tavia | last = Grant}}</ref><ref>{{Cite news | title = Bay Street Week Ahead-Tim Hortons serves up hot IPO to go |agency=Reuters News | date = 26 March 2006 | url = http://yahoo.reuters.com/stocks/QuoteCompanyNewsArticle.aspx?storyID=urn:newsml:reuters.com:20060326:MTFH34388_2006-03-26_15-31-02_N24386856&symbol=WEN.N&rpc=44}}{{Dead link|date=October 2009}}</ref><ref>{{Cite news | title = But can iconic coffee chain sustain growth, analysts wonder | work=[[Winnipeg Free Press]] | date = 20 March 2006 | url = http://www.winnipegfreepress.com/subscriber/business/story/3391448p-3922704c.html}}{{Dead link|date=October 2009}}</ref> A series of Tim's television commercials promotes this idea by showing vignettes of Canadians abroad and their [[homesickness]] for Tim Hortons.
[[File:Tim Hortons drivethrough.jpg|thumb|left|A smaller Tim Hortons location, with a focus on drive-through]]
Noted Canadian author [[Pierre Berton]] once wrote: "In so many ways the story of Tim Hortons is the essential Canadian story. It is a story of success and tragedy, of big dreams and small towns, of old-fashioned values and tough-fisted business, of hard work and of hockey."<ref name="investing-in-an-icon" />

Some commentators have bemoaned the rise of Tim Hortons as a national symbol. Rudyard Griffiths, director of [[The Dominion Institute]], wrote in the ''[[Toronto Star]]'' in July 2006 that the ascension of the chain to the status of cultural icon was a "worrying sign" for Canadian nationalism, adding: "Surely Canada can come up with a better [[moniker]] than the Timbit Nation."<ref name="griffiths">{{Cite news | url = http://www.winnipegfreepress.com/historic/31792939.html | title = Timbit Nation? | work=[[Winnipeg Free Press]] | date = 15 August 2006 | first = Rudyard | last = Griffiths}}</ref>

=== Controversies ===
After Tim Hortons had agreed to provide 250 cups of free coffee for a "Marriage and Family Day" hosted by the [[National Organization for Marriage]], the company removed its sponsorship after it was revealed that the NOM was an organization that campaigns against gay marriage.<ref name="Robson">{{Cite news | url = http://www.thestar.com/news/gta/article/679214 | title = Tim Hortons withdraws donation to anti-gay event |work=Toronto Star | date = 11 August 2009 | first = Dan | last = Robson}}</ref> The company stated the sponsorship was a violation of the company's policy not to sponsor events "representing religious groups, political affiliates or lobby groups."<ref name="Robson"/><ref>{{Cite web | url = http://www.timhortons.com/us/en/about/2759.html | title = Tim Hortons responds to inquiries about Rhode Island event sponsorship | publisher=Tim Hortons}}</ref><ref>{{Cite news | url = http://www.cbc.ca/consumer/story/2009/08/10/tim-hortons-marriage023.html | title = Tim Hortons backs out of anti-gay marriage event | work=[[CBC News]] | date = 10 August 2009}}</ref>

{{-}}

== Criticism ==
David Swick reported in the ''[[Halifax Daily News]]'' on 19 September 2003 Tim Hortons outlets in [[Atlantic Canada]] would no longer serve fresh donuts, but rather donuts that had been remotely factory-fried and then shipped, frozen.<ref>{{Cite news | first = David | last = Swick | title = Going from fresh to frozen | work=[[Halifax Daily News]] | date = 17 September 2003 | url = http://www.genx40.com/a/stuff/favoritereading/davidswick17}}</ref>

In September 2006, Tim Hortons courted controversy by mandating that employees were not to wear red as part of the [[Red Fridays]] campaign by families of the military to show support for Canadian troops. Within a few hours, Tim Hortons partially reversed its position and has allowed staff in Ontario stores to wear red ribbons or pins to show support for the wear red on Fridays campaign.<ref>{{Cite news | title = Tim Hortons relents, workers join 'Red Friday' | work=[[CTV News]] | date = 29 September 2006 | url = http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20060929/timhortons_reddays_060929}}</ref>

Some have complained about the packaging litter that appears around Tim Hortons outlets. In 2005 Mark Dittrick, a spokesman for the [[Sierra Club]]'s Atlantic Canada chapter, said that "The Tim Hortons cup is easily the No. 1 recognizable item of litter in the country."<ref>{{Cite news | first = Danylo | last = Hawaleshka | title = The cups runneth over | date = 21 October 2005 | work=[[Maclean's]] | url = http://www.macleans.ca/article.jsp?content=20051024_114048_114048}}</ref>

According to the blog ''Coffee and Conversation'', "Tim Hortons does not sell organic coffee, does not sell [[Fair trade]] coffee, and does not disclose the source of its green beans".<ref>{{Cite web | url = http://nuthatch.typepad.com/beans/2007/12/tim-hortons-cof.html | title = Tim Hortons coffee and the environment | work=Coffee and Conservation | first = Julie | last = Craves | date = 2 December 2007}}</ref> As of 2007, Tim Hortons website said that they decided against using Fair Trade coffee.<ref>{{Cite web | archiveurl = http://web.archive.org/web/20071012235143/http://www.timhortons.com/en/about/faq.html#coffee-beans | archivedate = 12 October 2007 | publisher=Tim Hortons | title = Frequently Asked Questions | url = http://www.timhortons.com/en/about/faq.html#coffee-beans}}</ref> Instead they created a program called the ''Sustainable Coffee Program''; the first program was launched in Guatemala and in 2006 they started programs in Colombia and Brazil<ref>{{Cite web | url = http://www.timhortons.com/en/goodwill/1521.html | publisher=Tim Hortons | title = Sustainable Coffee}}</ref> where they are "directly involved with coffee producing communities by providing direct financial assistance for technical training to improve the quantity and quality of coffee produced and assist farmers in getting their coffee to market at the best time and for the best price. Assistance is also provided on environmental management, in both proper farming techniques and reforestation projects, led by Tim Hortons." In addition, Tim Hortons supported schools and sponsored medical clinics in Guatemala. The annual report mentions this program but does not specify whether the beans they purchase are sourced from this program. The report only mentions "multiple suppliers of coffee".<ref>{{Cite web | url = http://annualreport.timhortons.com/pdf/Tim%20Hortons%20Inc%202008%20Annual%20Report.pdf | publisher=Tim Hortons | title = 2008 Annual Report | page = 24 | format = [[PDF]]}}</ref>

== References ==
{{Reflist|30em}}

== External links ==
{{Commons category|Tim Hortons}}
*[http://www.timhortons.com Tim Hortons official site]

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[[Category:Tim Hortons|*]]
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[[simple:Tim Hortons]]
[[sr:Тим Хортонс]]
[[fi:Tim Hortons]]
[[ta:ரிம் கொற்ரன்ஸ்]]

Revision as of 20:27, 21 October 2011

I love poop

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