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The Official Taylor Swift: The Eras Tour Book

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The Official Taylor Swift | The Eras Tour Book
Front cover of the book
AuthorTaylor Swift
LanguageEnglish
SubjectMusic, live performances, photography, Taylor Swift's career
GenreNon-fiction, photography, memoir
PublisherTaylor Swift Publications
Publication date
November 29, 2024
Publication placeUnited States
Media typeHardcover, limited edition
Pages256[1]

The Official Taylor Swift | The Eras Tour Book, also shortened to The Eras Tour Book, is a 256-page limited-edition photobook written and published by the American singer-songwriter Taylor Swift. The book serves as a visual and narrative reflection of Swift's sixth concert tour, the Eras Tour. It was released exclusively in Target and on Swift's official store on November 29, 2024, coinciding with the tour's conclusion.

The book explores the tour's creative development, exploring its artistic themes, staging, and key moments in Swift's career. The book sold over one million copies in its first week of sales in the US, instantly becoming the best-selling book of 2024.

Overview

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Designed to complement the Eras Tour, the book serves as a visual and narrative documentation of the tour's production and artistic elements. It combines exclusive photography, behind-the-scenes content, and insights into the logistical and creative vision of the tour.[2] The book is divided into several sections, each offering a unique perspective on the tour and Swift's music career up to that point. It features over 500 photos taken during the tour and behind the scenes, with commentary by Swift on various aspects of the tour's production and artistic direction, as well as her own reflections on her career. A selection of fan contributions is also included.[3]

Promotion and release

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The Official Taylor Swift | The Eras Tour Book was announced by Swift on October 15, 2024, via her official social media profiles. The announcement featured a preview of the book's cover and a teaser video, offering a glimpse of the content, including select photographs and behind-the-scenes images. Swift described the book as a "love letter" to her fans, emphasizing it as "an artistic chronicle of The Eras Tour that would include over 500 exclusive photographs and insights into the creative process behind the tour."[4]

The book was released on November 29, 2024, during the final weeks of the tour. It was made available through Swift's official online store, at select concert venues, and exclusively at Target. This retail partnership was part of Swift's ongoing collaboration with Target, which has previously featured exclusive album releases and merchandise.[5][6][7]

Reception

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Sales

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Due to the limited edition nature of the book, pre-orders at Target sold out quickly. After its release, the book became a sought-after item, with copies appearing on secondary resale markets at higher prices.[8] According to the market research company Circana, the book sold 814,000 copies in the first weekend of its release, making it the second largest non-fiction book launch in the US after former president Barack Obama's memoir A Promised Land, which sold 816,000 physical copies in its first week.[9] At the end of its first week, it had sold over one million copies in the US alone, becoming the best-selling book of 2024.[10]

Fan response

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The book faced criticism in several areas. Limited availability led to frustration among fans, as it quickly sold out and was later resold on secondary markets at significantly higher prices. Additionally, some readers expressed disappointment over typographical errors, formatting inconsistencies, and other minor glitches in the text and layout. Issues such as misspelled song titles, blurry images, and design flaws were widely discussed on social media, where some fans humorously referred to it as The Errors Tour Book. Despite these concerns, many fans regarded the book as a valuable collector's item that encapsulates the scale and cultural significance of the tour.[11][9][12][13]

References

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  1. ^ "The Official Taylor Swift | The Eras Tour Book (Target Exclusive)". Target Corporation. Retrieved December 30, 2024.
  2. ^ "The Official Taylor Swift | The Eras Tour Book". Taylor Swift UK Store. Retrieved December 30, 2024.
  3. ^ "The Official Taylor Swift | The Eras Tour Book". Goodreads. Retrieved December 30, 2024.
  4. ^ Todisco, Eric (October 15, 2024). "Taylor Swift announces 256-page 'Eras Tour' book". The New York Post. Retrieved December 31, 2024.
  5. ^ "Taylor Swift's 'The Eras Tour Book' is out now". ABC News. Retrieved December 31, 2024.
  6. ^ Nesvig, Kara (October 16, 2024). "Taylor Swift's 256-Page Eras Tour Book: Everything You Need to Know". Teen Vogue. Retrieved December 31, 2024.
  7. ^ "Taylor Swift Announces New Eras Tour Book and 'The Tortured Poets Department: The Anthology' on CD, Vinyl". People. Retrieved December 31, 2024.
  8. ^ "The Official 'Taylor Swift | The Eras Tour Book' -- Available Exclusively at Target -- Sells Nearly 1 Million Copies in First Week" (Press release). Target Corporation. Retrieved December 31, 2024 – via PR Newswire.
  9. ^ a b Italie, Hillel (December 5, 2024). "Taylor Swift 'Eras' tie-in book is a smash, selling more than 800,000 copies in first weekend". Associated Press. Retrieved January 2, 2025.
  10. ^ "Taylor Swift sets new record: Eras Tour book becomes biggest publishing launch of 2024". The Economic Times. December 6, 2024. ISSN 0013-0389. Archived from the original on December 6, 2024. Retrieved December 9, 2024.
  11. ^ Craighead, Olivia (December 4, 2024). "Taylor Swift's Eras Tour Book Is a Mess". The Cut. Retrieved December 31, 2024.
  12. ^ Shah, Neil. "With Eras Tour Book, Taylor Swift Offers Up a Holiday Surprise". The Wall Street Journal. Retrieved December 31, 2024.
  13. ^ "Taylor Swift Teases Her 'Next Era' in New Book Commemorating 'My Beloved Eras Tour'". People. Retrieved December 31, 2024.
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