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Talk That Talk (Twice song)

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"Talk That Talk"
Single by Twice
from the album Between 1&2
LanguageKorean
ReleasedAugust 26, 2022 (2022-08-26)
StudioJYPE Studios (Seoul)
Genre
Length2:57
Label
Composer(s)
  • Lee Woo-min "Collapsedone"
  • Like (Mrch)
Lyricist(s)Danke
Twice singles chronology
"Celebrate"
(2022) 		"Talk That Talk"
(2022) 		"Moonlight Sunrise"
(2023)
Music video
"Talk That Talk" on YouTube

"Talk That Talk" is a song recorded by South Korean girl group Twice. It was released on August 26, 2022, by JYP Entertainment and Republic Records as the lead single of the group's eleventh extended play, Between 1&2. It is a pop, bubblegum pop and dance-pop song that incorporates "lush" synths and 80s newtro-inspired production, composed by longtime collaborator Woo Min Lee "collapsedone" and Like (Mrch). Written by Danke, it revolves around a protagonist encouraging the other person to share everything on their mind.

"Talk That Talk" received generally favorable reviews from critics for its mature, bubblegum, and retro production. The track peaked at number 20 on the Circle Digital Chart, at number 18 on the Billboard Global 200, and in the top-ten in numerous countries, including Japan, New Zealand, Hong Kong, Taiwan, Malaysia, Singapore, the Philippines and Vietnam. To promote the single, the group performed it on MTV's show Fresh Out Live and on South Korean music programs such as Music Bank, Show! Music Core, and Inkigayo.

Release and promotion

[edit]
Twice speaking to fans after recording "Talk That Talk" for Show! Music Core on September 3, 2022

On July 13, 2022, Twice announced they would release their eleventh EP, Between 1&2, on August 26. On July 26, the track list was released, revealing "Talk That Talk" as the lead single.[4][5] On August 9, the group released a concept video along with a snippet of the single on TikTok.[6] The EP was released on August 26, along with a music video for "Talk That Talk".[7] The group held a livestream on the afternoon of August 26 to communicate with fans. Additionally, Twice performed "Talk That Talk" on the MTV show Fresh Out Live on the same day.[8] This was followed by performances on Music Bank, Show! Music Core and Inkigayo to promote the song.[9] Jihyo was not present during the first week of promotion after she tested positive for COVID-19.[10]

Composition and lyrics

[edit]

"Talk That Talk" was composed by Lee Woo-min "Collapsedone", who previously co-composed some of Twice's singles, such as "Knock Knock" and "The Feels". It is a pop, bubblegum pop and dance-pop track that incorporate 80s newtro-inspired sound and "lush" synths production. The song starts with a melody similar to "TT," while the rest of the song "dive[s] into an exciting future with dizzying speed, culminating in a captivating chorus."[1][2][3] In terms of musical notation, the song is written in the key of E-flat minor with a tempo of 120 beats per minute.[11] Member Dahyun described it as an "addictive" retro pop song "that reminds you of the year 2000".[4] Jeongyeon noted that the song's concept is Y2K, and the track embodies the retro concept.[4]

The lyrics, written by the lyricist team Danke, are about "trying to get the other person to say everything on their mind", which relates to the theme of the music video, where Twice undertakes a mission to make their fandom, Once, say "I love you" to Twice.[4][12] Danke explained that with "Talk That Talk," they aimed for listeners to immediately recognize it as a quintessential Twice song. They wanted to express a simple love story in an intuitive and charming way, imagining how the character from "Do It Again," from Twice's debut album, would behave in a relationship seven years later. While the character in "Do It Again" excitedly declares "You finally said you like me!", the speaker in "Talk That Talk" reflects a more mature understanding of love, encouraging open communication. By comparing these perspectives, they hope that listeners will appreciate the evolution in Twice's music.[13]

Reception

[edit]

Tanu I. Raj of NME described "Talk That Talk" as a retro-pop song that best represents Twice's evolution: "The track opens with a melody reminiscent of the starting riffs of "TT", but that's all the throwback you'll get – Twice immediately dive into an exciting future with dizzying speed, culminating in a captivating chorus which sounds as sweet as it is seductive."[1] Billboard's Glenn Rowley highlighted the song as one of the top K-pop songs of 2022, praising its Y2K-themed video, fizzy production, and explosive chorus that further solidifies the group's reputation as masters of bubblegum pop.[2] Teen Vogue included the song in their year-end list, recognizing Twice's seven-year journey in the industry and their musical growth. "Talk That Talk" was highlighted for enhancing Twice's signature synth sounds with charisma and boldness, embodying their funky style. Additionally, the song reflects the group's diverse musical evolution, marking a departure from their earlier, more innocent image to reveal a more refined and confident image.[14] In 2023, the single received a nomination at the Circle Chart Music Awards in the category Artist of the Year – Global Digital Music (August).[15]

Year-end lists for "Talk That Talk"
Critic/Publication List Rank Ref.
Billboard The 25 Best K-Pop Songs of 2022 16 [2]
Teen Vogue The 79 Best K-Pop Songs of 2022 Placed [14]
The Telegraph Top 20 K-Pop Hits of the Year 11 [16]
CNN Philippines CNN Philippines' 25 Favorite K-pop Songs of 2022 Placed [3]
Cosmopolitan The 15 Best K-pop Songs of 2022 7 [17]
Dazed The Best K-pop Tracks of 2022 9 [18]
GQ Korea Songs That Tore Up TikTok in 2022 Placed [19]
Her Campus 15 Best K-Pop Girl Group Songs Of 2022 8 [20]

Music video

[edit]

On August 24 and 25, the group released two teasers for the music video of "Talk That Talk".[21][12] The next day, on August 26, "Talk That Talk" was released with an accompanying music video.[22][23]

A scene in the music video where Twice is dancing in an abstract Y2K-themed set.

The music video is about Twice looking for codes, on a mission to confess their love to their fandom, Once. The concept of the video is Y2K and features fragments of Y2K-themed images and styles.[4] In the music video, a QR code appears near the end, which leads to a "heartfelt message" for their fan club, ONCE. The code directs fans to a photo and a post on group's Instagram from November 3, 2015, the day the fan club's name was decided. This symbolic gesture reflects Twice's appreciation for their fans and their journey together since debut.[24]

One of the scenes of the music video shows Chaeyoung running with a sledgehammer and then turning to Nayeon swinging the sledgehammer into the screen of cats. This particular scene is a parody of Apple's famous 1984 commercial.

Credits and personnel

[edit]

Credits adapted from Melon.[25]

  • Twice – vocals
  • Danke (Lalala Studio) – lyricist
  • Lee Woo-min "Collapsedone" – composer, arranger, synthesizer, bass, guitar, computer programming, vocal director
  • MRCH – background vocals, composer, arranger, computer programming, vocal director
  • Eom Se-hee – recording
  • Lee Sang-yeop – recording
  • Goo Hye-jin – recording
  • Tony Maserati – mixing
  • Kwon Nam-woo – mastering

Charts

[edit]

Certifications

[edit]
Streaming certifications for "Talk That Talk"
Region Certification Certified units/sales
Japan (RIAJ)[46] Platinum 100,000,000†

† Streaming-only figures based on certification alone.

Release history

[edit]
Release dates and formats for "Talk That Talk"
Region Date Format Label Ref.
Various August 26, 2022
[47]

References

[edit]
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  2. ^ a b c d Benjamin, Jeff; Bowenbank, Starr; Lynch, Joe; Oak, Jessica; Rowley, Glenn (December 20, 2022). "The 25 Best K-Pop Songs of 2022: Staff Picks". Billboard. Archived from the original on December 24, 2022. Retrieved December 27, 2022.
  3. ^ a b c "Our favorite K-pop songs of 2022". CNN Philippines. December 28, 2022. Archived from the original on December 28, 2022. Retrieved December 28, 2022.
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  8. ^ Park, Dong-jae (August 25, 2022). "트와이스 티저, 신곡 'Talk that Talk(톡댓톡)' 뮤비..컴백 기대감 최고조" [TWICE teaser, new song 'Talk that Talk' MV... Highest expectation for comeback]. Break News. Retrieved August 26, 2022.
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  21. ^ Lee, Deok-haeng (August 24, 2022). "트와이스, 'Talk that Talk' MV 티저 최초 공개" [Twice unveils 'Talk that Talk' MV teaser for the first time]. Newsis. Archived from the original on August 24, 2022. Retrieved August 26, 2022.
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