Swoosh: Difference between revisions
Undid revision 281159867 by 164.116.219.229 (talk) |
No edit summary |
||
| Line 5: | Line 5: | ||
==History== |
==History== |
||
The Nike "swoosh" is a design created in 1971 by [[Carolyn Davidson]], a [[graphic design]] student at [[Portland State University]]. She met [[Phil Knight]] while he was teaching accounting classes and she started doing some [[freelance]] work for his company, Blue Ribbon Sports (BRS). |
The Nike "swoosh" is a design created in 1971 by [[Carolyn Davidson]], a [[graphic design]] student at [[Portland State University]]. She met [[Phil Knight]] while he was teaching accounting classes and she started doing some [[freelance]] work for his company, Blue Ribbon Sports (BRS).NIKE SUCKS! |
||
BRS needed a new brand for a new line of [[athletic]] [[footwear]] it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour. |
BRS needed a new brand for a new line of [[athletic]] [[footwear]] it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour. |
||
Revision as of 12:30, 8 April 2009
 | This article needs additional citations for verification. (October 2007) |
Swoosh is the symbol of the athletic shoe and clothing manufacturer Nike. It is among the most easily recognized brand logos in the world.
History
The Nike "swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).NIKE SUCKS!
BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour. In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a diamond Swoosh ring and an envelope filled with Nike stock to express his gratitude.)
In June 1972, the first running shoes bearing the Swoosh were introduced at the U.S. Track and Field Olympic Trials in Eugene, Oregon. Nike continues to use the brand today.
(All materials cited from an article on www.nikebiz.com called "Origin of the Swoosh.")
Much of the above information is corroborated on the Nike Canada official website.[1]
Criticism
Critics of Nike and brand logos in general sometimes derogatorily call the symbol the Swooshtika[2][3][4] or Swooshstika[5][6][7] in reference to the Nazi Swastika.
References
- ^ "Nike Canada FAQ page".
- ^ Schuchardt, RM (1997). "Swooshtika: Icons für Corporate Tribes". re:generation.
- ^ Sherry, JF (2007). "The Ethnographer's Apprentice: Trying Consumer Culture from the Outside In". Journal of Business Ethics.
- ^ Harrison, A; Scorse, J (2004). "Multinationals and anti-sweatshop activism" (PDF). NBER Working Paper. Retrieved 2007-10-03.
- ^ Citrome, Michael (2002-04-11). "Sneaker timeline". Montreal Mirror. Retrieved 2007-10-01.
- ^ "New Words in English". Rice University. 2004-09-19. Retrieved 2007-10-01.
- ^ Rippin, A (2003). "Images of Athena and Hera in Nike's 'Goddess' Campaign" (PDF). Ephemera. 3 (3): 185–96. Retrieved 2007-10-03.
| Subsidiaries |
|  | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Brands | |||||||||
| Collaborations | |||||||||
| Products |
| ||||||||
| People | |||||||||
| Advertisement | |||||||||
| Original Run series | |||||||||
| Sponsorships | |||||||||
| Related topics | |||||||||
 | This product article is a stub. You can help Wikipedia by expanding it. |