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Swedemason

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Swedemason
OriginUnited Kingdom
Years active2007–present
LabelsDental Records
WebsiteYouTube channel

Swedemason (sometimes styled Swede Mason) is a British musician and video editor who created the track "Masterchef Synesthesia" (also known as "Buttery Biscuit Base") which was released in the United Kingdom in 2011 and reached No. 37 in the UK Singles Chart.[1]

The song itself is based on voice samples of MasterChef hosts Gregg Wallace and John Torode, both of whom have spoken out in favour of the track.[2][3] The associated YouTube video gained over 10 million views,[4] becoming the sixth most viewed YouTube video in the UK in 2011,[5] and was described by The Guardian as a "masterpiece of editing".[6] Swedemason said that the video took him around a year to complete.[7][8] A semi-final challenge in the 18th series of MasterChef was based on the track, to mark ten years since its release.[9][10]

Swedemason's other viral videos include one of Donald Trump singing "Once in a Lifetime" by Talking Heads, which has over 6 million views[11][12] and one of Jeremy Clarkson. His work has been commissioned by Sky News for their political coverage,[13] and Sky Atlantic to promote Game of Thrones.[14][15] He has worked with JOE to create viral videos cutting up politicians' words to fit songs, winning the 2020 "Content Creator of the Year" award in The Drum's online media awards.[16]

His stage name is a reference to the episode "Rio Reno" of Renegade.[17]

EP and singles

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  • "Masterchef Synesthesia (Buttery Biscuit Base)" (2011; No label)

References

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  1. ^ "Official Charts Company - Swede Mason". Official Charts. 19 January 2013.
  2. ^ "Buttery Biscuit Base – Good Food Show Winter 2011". YouTube. PCI Studio. 1 December 2011. Retrieved 24 September 2016.
  3. ^ Wallace, Gregg (28 June 2011). "Gregg Wallace on Twitter". Twitter. Archived from the original on 24 September 2016. Retrieved 24 September 2016.
  4. ^ "Masterchef Synesthesia – Swedemason". YouTube. Swedemason. 28 June 2011. Retrieved 24 September 2016.
  5. ^ "YouTube reveals most watched videos in 2011". The Telegraph. 20 December 2011. Retrieved 5 June 2022.
  6. ^ Baird, Dugald (8 July 2011). "Guardian Viral Video Chart: Justin Bieber, MasterChef and WikiLeaks". The Guardian. ISSN 0261-3077. Archived from the original on 24 September 2016. Retrieved 24 September 2016.
  7. ^ Tesha, Sifaeli (8 August 2011). "Introducing Masterchef Synesthesia Genius Swede Mason". Sabotage Times. Archived from the original on 24 September 2016. Retrieved 24 September 2016.
  8. ^ "Mash hits: How video remixes went mass market". The Independent. 14 August 2011. Retrieved 5 June 2022.
  9. ^ Carr, Flora (29 April 2022). "MasterChef's Gregg Wallace announces Buttery Biscuit Base task in hilarious clip". Radio Times. Retrieved 5 June 2022.
  10. ^ "BBC One - MasterChef, Series 18, Episode 18". BBC. Retrieved 5 June 2022.
  11. ^ "Trump Is Literally A Talking Head In This 'Once In A Lifetime' Mashup". HuffPost UK. 1 December 2017. Retrieved 5 June 2022.
  12. ^ Trump vs Talking Heads - Swedemason, retrieved 5 June 2022
  13. ^ swedemason (5 July 2017). "2017 showreel - Swedemason" – via YouTube.
  14. ^ "Game of Thrones Characters Hilariously Rap 'Ice Ice Baby' in 'A Song of Vanilla Ice and Fire' Mashup". Laughing Squid. 15 April 2019. Retrieved 5 June 2022.
  15. ^ A Song of Vanilla Ice and Fire - Swedemason, retrieved 5 June 2022
  16. ^ "JOE Media : Swedemason - Content Creator of the Year". The Drum. Archived from the original on 5 June 2022. Retrieved 5 June 2022.
  17. ^ "Let's get Swede Mason in the charts". www.facebook.com.
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