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Streisand effect

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For episode of Atlanta, see The Streisand Effect (Atlanta).

The original image of Barbra Streisand's cliff-top residence in Malibu, California, which she attempted to suppress in 2003

The Streisand effect is an unintended consequence of attempts to hide, remove, or censor information, where the effort instead increases public awareness of the information.

The effect is named for American singer and actress Barbra Streisand, whose attorney attempted in 2003 to suppress the publication of a photograph showing her clifftop residence in Malibu, taken to document coastal erosion in California, inadvertently drawing far greater attention to the previously obscure photograph. The effect exemplifies psychological reactance, in which the attempt to hide information instead makes it more interesting to seek out and propagate.[1][2][3]

Mechanism

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Attempts to suppress information are often made through cease-and-desist letters, but instead of being suppressed, the information sometimes receives extensive publicity, as well as the creation of media such as videos and spoof songs, which can be mirrored on the Internet or distributed on file-sharing networks.[4][5] In addition, seeking or obtaining an injunction to prohibit something from being published or to remove something that is already published can lead to increased publicity of the published work.

The Streisand effect is an example of psychological reactance, wherein once people are aware that some information is being kept from them, they are significantly more motivated to acquire and spread it.[6]

History and etymology

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In 2003, American singer and actress Barbra Streisand sued photographer Kenneth Adelman and Pictopia.com for US$50 million for violation of privacy.[7][8][9] The lawsuit sought to remove "Image 3850", an aerial photograph in which Streisand's mansion was visible, from the publicly available California Coastal Records Project of 12,000 California coastline photographs. As the project's goal was to document coastal erosion to influence government policymakers, privacy concerns of homeowners were deemed to be of minor or no importance.[4][10][11][12][13] The lawsuit was dismissed and Streisand was ordered to pay Adelman's $177,000 legal attorney fees.[7][14][15][16][17]

"Image 3850" had been downloaded only six times prior to Streisand's lawsuit, two of those being by Streisand's attorneys.[18] Public awareness of the case led to more than 420,000 people visiting the site over the following month.[19]

Two years later, Mike Masnick of Techdirt named the effect after the Streisand incident when writing about Marco Beach Ocean Resort's takedown notice to urinal.net (a site dedicated to photographs of urinals) over its use of the resort's name.[20][21]

How long is it going to take before lawyers realize that the simple act of trying to repress something they don't like online is likely to make it so that something that most people would never, ever see (like a photo of a urinal in some random beach resort) is now seen by many more people? Let's call it the Streisand Effect.

— Mike Masnick, "Since When Is It Illegal To Just Mention A Trademark Online?", Techdirt (January 5, 2005)[22]

Equivalent saying in Chinese

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The phenomenon is well-known in Chinese culture, expressed by the chengyu "wishing to cover, more conspicuous" (欲蓋彌彰, pinyin: Yù gài mí zhāng).[23] A similar expression appeared as early as the 4th century BC.[24]

Streisand's perspective

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In her 2023 autobiography My Name Is Barbra, Streisand, citing security problems with intruders, wrote, "My issue was never with the photo ... it was only about the use of my name attached to the photo. I felt I was standing up for a principle, but in retrospect, it was a mistake. I also assumed that my lawyer had done exactly as I wished and simply asked to take my name off the photo."[25] According to Vanity Fair, "she... didn’t want her name to be publicized with [the photo], for security reasons."[26]

Since the controversy, Streisand has published numerous detailed photos of the property on social media and in her 2010 book, My Passion For Design.[7]

Examples

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Main article: List of Streisand effect examples

In politics and government

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When the French intelligence agency DCRI tried to delete Wikipedia's article about the military radio station of Pierre-sur-Haute, the article became the French Wikipedia's most-viewed page.

The French intelligence agency DCRI's attempt to delete the French Wikipedia article about the military radio station of Pierre-sur-Haute[27] resulted in the restored article temporarily becoming the most-viewed page on the French Wikipedia.[28]

In October 2020, the New York Post published emails from a laptop owned by Hunter Biden, the son of then Democratic presidential nominee Joe Biden, detailing an alleged corruption scheme.[29] After internal discussion that debated whether the story may have originated from Russian misinformation and propaganda, Twitter blocked the story from their platform and locked the accounts of those who shared a link to the article, including the New York Post's own Twitter account, and White House Press Secretary Kayleigh McEnany, among others.[30] Researchers at MIT cited the increase of 5,500 shares every 15 minutes to about 10,000 shares shortly after Twitter censored the story, as evidence of the Streisand Effect nearly doubling the attention the story received.[31] Twitter removed the ban the following day.

By businesses

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See also: AACS encryption key controversy

In April 2007, a group of companies that used Advanced Access Content System (AACS) encryption issued cease-and-desist letters demanding that the system's 128-bit (16-byte) numerical key (represented in hexadecimal as 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0) be removed from several high-profile websites, including Digg. With the numerical key and some software, it was possible to decrypt the video content on HD DVDs. This led to the key's proliferation across other sites and chat rooms in various formats, with one commentator describing it as having become "the most famous number on the Internet".[32] Within a month, the key had been reprinted on over 280,000 pages, printed on T-shirts and tattoos, published as a book, and appeared on YouTube in a song played over 45,000 times.[33]

In September 2009, multi-national oil company Trafigura obtained in a British court a super-injunction to prevent The Guardian newspaper from reporting on an internal Trafigura investigation into the 2006 Ivory Coast toxic waste dump scandal. A super-injunction prevents reporting on even the existence of the injunction. Using parliamentary privilege, Labour MP Paul Farrelly referred to the super-injunction in a parliamentary question and on October 12, 2009, The Guardian reported that it had been gagged from reporting on the parliamentary question, in violation of the Bill of Rights 1689.[34][35][36] Blogger Richard Wilson correctly identified the blocked question as referring to the Trafigura waste dump scandal, after which The Spectator suggested the same. Not long after, Trafigura began trending on Twitter, helped along by Stephen Fry's retweeting the story to his followers.[37] Twitter users soon tracked down all details of the case, and by October 16, the super-injunction had been lifted and the report published.[38]

By other organizations

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In January 2008, the Church of Scientology's attempts to get Internet websites to delete a video of Tom Cruise speaking about Scientology resulted in the creation of the protest movement Project Chanology.[39][40][41]

On December 5, 2008, the Internet Watch Foundation (IWF) added the English Wikipedia article about the 1976 Scorpions album Virgin Killer to a child pornography blacklist, considering the album's cover art "a potentially illegal indecent image of a child under the age of 18".[39] The article quickly became one of the most popular pages on the site,[42] and the publicity surrounding the IWF action resulted in the image being spread across other sites.[43] The IWF was later reported on the BBC News website to have said "IWF's overriding objective is to minimise the availability of indecent images of children on the Internet, however, on this occasion our efforts have had the opposite effect".[44] This effect was also noted by the IWF in its statement about the removal of the URL from the blacklist.[45][46]

By individuals

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In May 2011, Premier League footballer Ryan Giggs sued Twitter after a user revealed that Giggs was the subject of an anonymous privacy injunction (informally referred to as a "super-injunction")[47] that prevented the publication of details regarding an alleged affair with model and former Big Brother contestant Imogen Thomas. A blogger for the Forbes website observed that the British media, which were banned from breaking the terms of the injunction, had mocked the footballer for not understanding the effect.[48] Dan Sabbagh from The Guardian subsequently posted a graph detailing—without naming the player—the number of references to the player's name against time, showing a large spike following the news that the player was seeking legal action.[49]

In 2013, a Buzzfeed article listing photos from the Superbowl contained a photo of Beyonce making an unflattering pose. Her publicist contacted Buzzfeed and requested its removal.[50] As an unintended side effect, the image became far more well-known across the internet and is frequently cited as an example of the Streisand effect.[51]

The Streisand effect has been observed in relation to the right to be forgotten, the right in some jurisdictions to have private information about a person removed from internet searches and other directories under some circumstances, as a litigant attempting to remove information from search engines risks the litigation itself being reported as valid, current news.[52][53]

In December 2022, Twitter CEO Elon Musk banned the Twitter account @elonjet, a bot that reported his private jet's movements based on public domain flight data.[54] Musk cited concerns about his family's safety.[55] The ban drew further media coverage and public attention to Musk's comments on allowing free speech across the Twitter platform.[56][57] Musk received further criticism after banning several journalists that had referred to the "ElonJet" account or been critical of Musk in the past.[58]

In November 2024, Canadian rapper Drake filed a lawsuit against Universal Music Group over the popular Kendrick Lamar song Not Like Us which is a diss track against Drake. The lawsuit has been described by music industry insiders as having a Streisand effect since in the wake of the lawsuit, the song's sales have increased by 440% and has also surged back up in several charts.[59]

See also

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References

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  1. ^ Burnett, Dean (May 22, 2015). "Why government censorship [in no way at all] carries greater risks than benefits". The Guardian. London. Archived from the original on April 24, 2016. Retrieved April 16, 2016.
  2. ^ Canton, David (November 5, 2005). "Today's Business Law: Attempt to suppress can backfire". The London Free Press. Archived from the original on September 27, 2007. Retrieved July 21, 2007. The 'Streisand effect' is what happens when someone tries to suppress something and the opposite occurs. The act of suppressing it raises the profile, making it much more well known than it ever would have been.
  3. ^ Mugrabi, Sunshine (January 22, 2007). "YouTube – Censored? Offending Paula Abdul clips are abruptly taken down". Red Herring. Archived from the original on February 18, 2007. Retrieved July 21, 2007. Another unintended consequence of this move could be that it extends the kerfuffle over Ms. Abdul's behavior rather than addressing it. Mr. Nguyen called this the 'Barbra Streisand effect', referring to that actress's insistence that paparazzi photos of her mansion not be used
  4. ^ a b Canton, David (November 5, 2005). "Today's Business Law: Attempt to suppress can backfire". The London Free Press. Archived from the original on September 27, 2007. Retrieved July 21, 2007. The 'Streisand effect' is what happens when someone tries to suppress something and the opposite occurs. The act of suppressing it raises the profile, making it much more well known than it ever would have been.
  5. ^ Mugrabi, Sunshine (January 22, 2007). "YouTube – Censored? Offending Paula Abdul clips are abruptly taken down". Red Herring. Archived from the original on February 18, 2007. Retrieved July 21, 2007. Another unintended consequence of this move could be that it extends the kerfuffle over Ms. Abdul's behavior rather than quelling it. Mr. Nguyen called this the 'Barbra Streisand effect', referring to that actress's insistence that paparazzi photos of her mansion not be used
  6. ^ Burnett, Dean (May 22, 2015). "Why government censorship [in no way at all] carries greater risks than benefits". The Guardian. London. Archived from the original on April 24, 2016. Retrieved April 16, 2016.
  7. ^ a b c Byrne, Suzy (November 6, 2023). "Yahoo Celebrity — What is 'the Streisand effect'? Barbra Streisand addresses infamous invasion of privacy lawsuit in new memoir". Yahoo Entertainment – via Yahoo!. When I first heard the term, I naively thought, Is that about the effect of my music?" she wrote in her book. "Little did I know.
  8. ^ Barbara Streisand v. Kenneth Adelman Et. Al., Cal.Super. (Superior Court of California, County of Los Angeles May 20, 2003)No. SC077257
  9. ^ "The perils of the Streisand Effect". BBC News Magazine. BBC. July 31, 2014. Archived from the original on January 13, 2016.
  10. ^ Bernoff, Josh; Li, Charlene (2008). Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business School Press. p. 7. ISBN 978-1-4221-2500-7.
  11. ^ "Since When Is It Illegal to Just Mention a Trademark Online?". Techdirt. Archived from the original on November 30, 2012.
  12. ^ "Barbra Sues Over Aerial Photos". The Smoking Gun. May 30, 2003. Archived from the original on April 17, 2011. Retrieved November 22, 2010.
  13. ^ "California Coastal Records Project". californiacoastline.org. Archived from the original on April 7, 2008.
  14. ^ Streisand v. Adelman, et al., in California Superior Court; Case SC077257
  15. ^ Adelman, Kenneth (May 13, 2007). "Barbra Streisand Sues to Suppress Free Speech Protection for Widely Acclaimed Website". California Coastal Records Project. Archived from the original on April 7, 2008. Retrieved April 8, 2008.
  16. ^ "Streisand's Lawsuit to Silence Coastal Website Dismissed" (Press release). Mindfully.org. December 3, 2003. Archived from the original on July 6, 2009. Retrieved April 8, 2008.
  17. ^ Weiss, Kenneth (May 28, 2004). "Judge Orders Streisand to Pay $177,000 for Photographer's Legal Fees". Los Angeles Times. Retrieved August 16, 2022.
  18. ^ "Barbara Streisand vs. Kenneth Adelman, Ruling on submitted matters, tentative decision and proposed statement of decision" (PDF). p. 6. Archived (PDF) from the original on August 24, 2015. Retrieved September 24, 2014. Image 3850 was downloaded six times, twice to the Internet address of counsel for plaintiff In addition, two prints of the picture were ordered—one by Streisand's counsel and one by Streisand's neighbor.
  19. ^ Rogers, Paul (June 24, 2003). "Photo of Streisand home becomes an Internet hit". San Jose Mercury News, mirrored at californiacoastline.org. Archived from the original on July 30, 2013. Retrieved June 15, 2007.
  20. ^ Siegel, Robert (February 29, 2008). "The Streisand Effect' Snags Effort to Hide Documents". All Things Considered. NPR. Archived from the original on March 6, 2018.
  21. ^ Masnick, Mike (January 8, 2015). "For 10 Years Everyone's Been Using 'The Streisand Effect' Without Paying; Now I'm Going To Start Issuing Takedowns". Techdirt. Archived from the original on March 1, 2022. Retrieved April 16, 2016.
  22. ^ Masnick, Mike (January 5, 2005). "Since When Is It Illegal To Just Mention A Trademark Online?".
  23. ^ "史翠珊與潘朵拉效應 欲蓋彌彰愈蓋愈彰" (in Chinese). eDigest. August 8, 2020. Retrieved July 25, 2022.
  24. ^ "Duke Zhao, Year 31". Zuo Zhuan (in Chinese).
  25. ^ Streisand, Barbra (2023). My Name Is Barbra. US & UK: Viking. pp. 906–907. ISBN 9781529136890.
  26. ^ Jones, Radhika (October 7, 2023). "Malibu Barbra: Inside Barbra Streisand's World". Vanity Fair. Retrieved October 14, 2024.
  27. ^ Communiqué from the Wikimedia Foundation, April 6, 2013
  28. ^ Geuss, Megan. "Wikipedia editor allegedly forced by French intelligence to delete "classified" entry". Ars Technica. Archived from the original on April 8, 2013. Retrieved April 6, 2013.
  29. ^ Morris, Emma-Jo; Fonrouge, Gabrielle (October 14, 2020). "Smoking-gun email reveals how Hunter Biden introduced Ukrainian businessman to VP dad". New York Post. Archived from the original on October 14, 2020. Retrieved October 20, 2020.
  30. ^ "Twitter bans ads from RT and Sputnik over election interference". The Guardian. October 26, 2017. Retrieved April 14, 2022. Company announced decision following US intelligence community's conclusion that Russian media outlets sought to interfere with the US election
  31. ^ Ohlheiser, Abby (October 16, 2020). "Twitter's ban almost doubled attention for Biden misinformation". MIT Technology Review. Retrieved October 20, 2020.
  32. ^ Stone, Brad (May 3, 2007). "In Web Uproar, Antipiracy Code Spreads Wildly". The New York Times. Archived from the original on December 11, 2008. The ironic thing is, because they tried to quiet it down it's the most famous number on the Internet.
  33. ^ Greenberg, Andy (May 11, 2007). "The Streisand Effect". Forbes. Archived from the original on March 7, 2008. Retrieved February 29, 2008.
  34. ^ Leigh, David (October 12, 2009). "Guardian gagged from reporting parliament". The Guardian. London. Archived from the original on October 5, 2013. Retrieved May 21, 2011.
  35. ^ Leigh, David (October 13, 2009). "Guardian seeks urgent court hearing over parliament reporting gag". The Guardian. London. Archived from the original on October 5, 2013. Retrieved May 21, 2011.
  36. ^ Aditya Chakrabortty (October 19, 2009). "Brain food: Internet censorship and the Barbra Streisand effect". The Guardian. London.
  37. ^ Jacobson, Seth. "Twitter claims new scalp as Trafigura backs down". The First Post. Archived from the original on August 28, 2010. Retrieved May 21, 2011.
  38. ^ Beckford, Martin; Watt, Holly (October 16, 2009). "Secret Trafigura report said 'likely cause' of illness was release of toxic gas from dumped waste". The Telegraph. London. Archived from the original on July 31, 2017.
  39. ^ a b Arthur, Charles (March 20, 2009). "The Streisand effect: Secrecy in the digital age". The Guardian. London. Archived from the original on September 6, 2013. Retrieved March 31, 2010.
  40. ^ "The Streisand Effect: When Internet Censorship Backfires". Complex. July 24, 2009. Archived from the original on April 29, 2010. Retrieved April 27, 2010.
  41. ^ "What is 'The Streisand Effect'?". The Daily Telegraph. London. January 31, 2009. Archived from the original on June 8, 2011. Retrieved March 31, 2010.
  42. ^ Metz, Cade (December 7, 2008). "Brit ISPs censor Wikipedia over 'child porn' album cover". The Register. Archived from the original on June 8, 2011. Retrieved December 9, 2008.
  43. ^ Moses, Asher (December 8, 2008). "Wikipedia added to child pornography blacklist". The Sydney Morning Herald. Archived from the original on November 3, 2012. Retrieved December 9, 2008.
  44. ^ "IWF backs down on Wiki censorship". BBC News. December 9, 2008. Archived from the original on December 11, 2008. Retrieved December 9, 2008.
  45. ^ "Living with the Streisand Effect". International Herald Tribune. December 26, 2008. Archived from the original on January 14, 2009. Retrieved December 29, 2008.
  46. ^ "IWF statement regarding Wikipedia webpage" (Press release). Internet Watch Foundation. December 9, 2008. Archived from the original on January 1, 2011. Retrieved September 24, 2013.
  47. ^ Townend, Judith (May 20, 2011). "Lord Neuberger's report cuts through the superinjunction hysteria". The Guardian. London. Archived from the original on December 22, 2013. Retrieved May 21, 2011.
  48. ^ Hill, Kashmir (September 30, 2009). "He-Who-Cannot-Be-Named (In The UK) Sues Twitter Over A User Naming Him". Forbes. Archived from the original on May 22, 2011. Retrieved May 21, 2011. Apparently, though, CTB's lawyers have not heard of the "Streisand effect".
  49. ^ Sabbagh, Dan (May 20, 2011). "Twitter and the mystery footballer". The Guardian. London. Archived from the original on December 21, 2014. Retrieved May 24, 2011.
  50. ^ "The 'Unflattering' Photos Beyoncé's Publicist Doesn't Want You To See". BuzzFeed. February 5, 2013. Retrieved August 21, 2024.
  51. ^ Parkinson, Justin (July 30, 2014). "The perils of the Streisand effect". BBC.
  52. ^ "Google's right to be forgotten creates Streisand effect". Recombu. July 3, 2014. Archived from the original on December 8, 2014.
  53. ^ "Techno File: Exercising 'right to be forgotten' could spark 'Streisand effect'". BDlive. July 23, 2014. Archived from the original on July 25, 2014.
  54. ^ O'Brien, Matt (December 14, 2022). "Twitter changes rules over account tracking Elon Musk's jet". Associated Press. Retrieved December 17, 2022.
  55. ^ "Elon Musk's Jet and 'Crazy Stalker' Allegations, Explained". Snopes. December 17, 2022. Retrieved January 7, 2023.
  56. ^ Smith, Ryan (December 16, 2022). "What Is Streisand Effect? Elon Musk Alludes to Phenomenon Amid Twitter Bans". Newsweek.
  57. ^ Reimann, Nicholas; Hart, Robert (December 15, 2022). "Twitter Suspends Accounts For Rival Mastodon And Several High-Profile Journalists". Forbes. Retrieved January 2, 2023.
  58. ^ Isaac, Mike; Conger, Kate (December 15, 2022). "Twitter Suspends Accounts of Half a Dozen Journalists". The New York Times. Retrieved December 17, 2022.
  59. ^ Precious, Gibson (December 1, 2024). "Drake's UMG Lawsuit Backfires as Kendrick Lamar's "Not Like Us" Sees 440% Sales Surge and 20% Stream Increase". Baller Alert. Retrieved December 1, 2024. Music industry insiders have pointed out that this could be a case of the Streisand effect, where attempting to suppress something only amplifies it.
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