Speed dating

Speed dating is a formalized matchmaking process or dating system whose purpose is to encourage people to meet a large number of new people. Its origins are credited to Rabbi Yaacov Deyo of Aish HaTorah, originally as a way to help Jewish singles meet and marry. "SpeedDating", as a single word, is a registered trademark of Aish HaTorah. "Speed dating", as two separate words, is often used as a generic term for similar events.

The first speed-dating event took place at Pete’s Café in Beverly Hills in late 1998. Soon afterward, several commercial services began offering secular round-robin dating events across the United States. By 2000, speed dating had really taken off, perhaps boosted by its portrayal in shows such as Sex and the City as something that glamorous people did. Supporters argue that speed dating saves time, as most people quickly decide if they are romantically compatible , and first impressions are often permanent.

Organization

Men and women are rotated to meet each other over a series of short "dates", usually lasting from 3 to 8 minutes depending on the organization running the event. At the end of each interval, the organizer rings a bell or clinks a glass to signal the participants to move on to the next date. At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to. If there is a match, contact information is forwarded to both parties. Contact information cannot be traded during the initial meeting, in order to reduce pressure (especially on women) to accept or reject a suitor to his or her face.

These events typically require advance registration, often an online prepayment by credit card. However, they may accept a few walk-ins when needed to balance the gender ratio. Some services make use of waitlists when signing up to strive for exactly the same number of men and women, while others have a more "party" atmosphere and only aim for an approximately matching number.

There are many speed dating events now in the United Kingdom, Canada, and the United States. Many of these simply specify an age range for ladies and gentlemen; sometimes a slightly older range is specified for men. On the other hand, many organizers offer niche events such as nights for graduates only, gays and lesbians, older men with younger women and vice versa, book lovers, ethnic events, and religious affiliation.

Practice

Speed dating has some obvious advantages over most other venues for meeting people, such as bars, discotheques, etc. in that everybody is purportedly there to meet someone, they are grouped into compatible age ranges, it is time-efficient, and the structured interaction eliminates the need to introduce oneself. Unlike many bars, a speed dating event will, by necessity, be quiet enough for people to talk comfortably.

Participants can come alone without feeling out of place; alternatively it is something that women who like to go out in groups can do together.

Because the matching itself happens after the event, people do not feel pressured to select or reject each other in person. On the other hand, feedback and gratification are delayed as participants must wait a day or two for their results to come in.

The time limit ensures that a participant will not be stuck with a boorish match for very long, and prevents participants from monopolizing one another's time. On the other hand, a couple that decides they are incompatible early on will have to sit together for the duration of the round.

Most speed dating events match people at random, and participants will meet different "types" that they might not normally talk to in a club. On the other hand, the random matching precludes the various cues, such as eye contact, that people use in bars to preselect each other before chatting them up.

Business speed dating has also been used in China as a way for business people to meet each other and to decide if they have similar business objectives and synergies. Speed dating offers participating investors and companies an outstanding opportunity to have focused private meetings with targeted groups in a compact time frame.

Scientific research

There have been several studies of the round-robin dating systems themselves, as well as studies of interpersonal attraction that are relevant to these events. Other studies found speed-dating data useful as a way to observe individual choices among random participants.

First impressions

A 2005 study at the University of Pennsylvania of multiple HurryDate speed dating events found that most people made their choices within the first three seconds of meeting. Furthermore, issues such as religion, previous marriages, and smoking habits were found to play much less of a role than expected.

A 2006 study in Edinburgh, Scotland showed that 45% of the women participants in a speed-dating event and 22% of the men had come to a decision within the first 30 seconds. It also found that dialogue concerning travel resulted in more matches than dialogue about films.

Subconscious preferences

Malcolm Gladwell's book on split-second decision making, Blink, introduces two professors at Columbia University who run speed-dating events. Drs. Sheena Iyengar and Raymond Fisman found, from having the participants fill out questionnaires, that what people said they wanted in an ideal mate did not match their subconscious preferences.

Olfaction and the MHC

A 1995 study at the University of Bern showed that women appear to be attracted to the smell of men who have different MHC profiles from their own, and that oral contraceptives reversed this effect.

The MHC is a region of the human genome involved with immune function. Because parents with more diverse MHC profiles would be expected to produce offspring with stronger immune systems, dissimilar MHC may play a role in sexual selection.

A speed "date" lasting several minutes should be long enough for the MHC hypothesis to come into play, provided the participants are seated close enough together.

Olfaction and pheromones

The TV newsmagazine 20/20 once sent both a male and a female set of twins to a speed dating event. One of each set was wearing pheromones, and the ones wearing pheromones received more matches.

Age and height preference

A 2006 study at the University of Essex and the IZA in Bonn into the relative effects of preference versus opportunity in mate selection showed, while concluding that opportunity was more important than preference, that a woman's age is the single most important factor determining demand by men. Although less important than it is to men, age is still a highly significant factor determining demand by women.

The same study found that a man's height had a significant impact upon his desirability, with a reduction in height causing a decrease in desirability at the rate of 5% per inch.

Selectivity

Studies of speed dating events generally show more selectivity among women than among men. For instance, the Penn study reported that the average man was chosen by 34% of the women and the average woman was chosen by 49% of the men.

In popular culture

Speed dating has been featured in several television programs and movies:

Television

• Sex and the City. "Don't Ask, Don't Tell" (2000): Miranda, the lawyer, pretends to be a stewardess at the event after telling her first few "dates" that she is a successful lawyer scares them off
• Providence. "The Mating Dance" (2001): Syd goes to a "speed dating" event.
• Kath and Kim. "Gay" (2002): Kim, estranged from her husband of 2 months, goes with her friend Sharon to a speed dating event.
• Reba. "Switch" (2002) : Reba's daughter, Cheyenne, convinces her mother to try speed-dating.
• Monk. "Mr. Monk Goes to the Theater" (2003): Adrian Monk tries to talk to a suspect at a speed dating event.
• Yes, Dear. "Speed Dating". Jimmy hits it off during a speed dating session.
• Dead Like Me. "Hurry" (2004): Daisy goes speed dating to take the soul of one of the men participating.
• Gilmore Girls. "But Not as Cute as Pushkin" (2004): Featured Rory's friend Paris attempting speed dating after the death of her professor boyfriend.
• Queer Eye for the Straight Guy. "Queer Eye For The Shy Guy" (2004): a straight man is made over to attend a speed dating party.
• 60 Minutes II. "60 Minutes II" (2004): Featured speed dating in the segment called "Love in the 21st Century"
• The Vicar of Dibley. "Happy New Year" (2005): Geraldine Granger receives a ticket to a speed dating event for her 40th birthday.
• Beauty and the Geek. "Episode 204" (2006): Featured speed dating as one of the challenges faced by the "geeks".
• The Bill. "Episode 405" (2006): Yvonne Hemmingway persuades Honey Harman to go with her to a speed-dating event.
• The L Word. "Lifeline" (2006): Alice and Kit go to a speed dating event.
• The Simpsons. "Regarding Margie" (2006): Marge Simpson, during a bout of amnesia, went on a speed-dating event.
• Various dating game shows such as The 5th Wheel
• Music video "You" (2006): performed by R&B artist Lloyd featuring Lil Wayne
• Psych. "He Loves Me, He Loves Me Not, He Loves Me, Oops He's Dead" (2007): Shawn and Gus connect supposed "alien abductions" to a speed-dating event at a local bar, and attend undercover to solve the kidnappings.
• The Friday Night Project. "Series 5, Episode 8 - Guest Host: Rupert Everett" (2007): Justin Lee Collins and Alan Carr take Rupert Everett to a speed-dating event in a London bar.
• NCIS. "Season 4, Singled Out": Officer Ziva David goes undercover as a participant in a speed dating event to uncover a potential kidnapper of a Navy officer.
• Law & Order: Special Victims Unit. "Starved" (2005): When a speed dating service is linked to three rapes, Detective Benson goes undercover to catch the culprit.

Movies

• Je préfère qu'on reste amis (2005)
• Hitch (2005)
• The 40-Year-Old Virgin (2005)
• Shoppen - a German movie on speed dating (2007)

Other

• In the UK, the Local Government Association with the Solent Peoples Theatre developed "political speed dating" in 2004. Not a niche dating event; these are run by local councils to introduce young constituents to their representatives.
• In the video for UK pop singer Sophie Ellis-Bextor's track I Won't Change You, she is seen at a speed dating night, dressing up in numerous costumes to try and gain a potential soulmate.
• Online, sites like Facebook and Ning have started offering webcam-based speed dating applications. There are also a number of stand alone speed dating website that offer the speed dating experience in a web-based format.
• Faith and culture centered speed dating organizations, such as The Christian Speed Dating Co. and SpeedDating, a Jewish speed dating company, also exist.
• New York has over 7.5 million inhabitants and a large mix of cultures. Finding a speed dating event is not easy but one organization is achieving this OnSpeedDating with many events being held all over the city. Use the link to see the thoughts of one of our bloggers.

See also

• Meeting system

Cox Cable commercial