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Miniminter
Minter at Soccer Aid 2024 in June 2024
Born
Simon Edward Minter

(1992-09-07) 7 September 1992 (age 32)
Hemel Hempstead, Hertfordshire, England
EducationBerkhamsted School
University of Hull (dropped out)
Occupations
Spouse
​
(m. 2023)​
YouTube information
Channels
Years active2012–present
Genres
Subscribers17.7 million (combined)[1]
Total views8.1 billion (combined)[1]
Associated actsSidemen
100,000 subscribers2014
1,000,000 subscribers2014
10,000,000 subscribers2022
Twitch information
Channel
Years active2013–present
Genres
Followers2.1 million
Last updated: 10 December 2024

Simon Edward Minter (born 7 September 1992), better known as Miniminter, is an English YouTuber, streamer and Internet personality.[2] He is a member and co-founder of the British YouTube group the Sidemen, as well as a co-owner of XIX Vodka, Sidemen Clothing, restaurant chain Sides, and cereal brand Best Breakfasts. He is also the co-founder of M7 Education, a non-profit organization.

Minter's YouTube career started in 2012, primarily focusing on FIFA gaming videos. Over time, he diversified his content, incorporating vlogs, challenges, and collaborations with other YouTubers.[3] In 2016, he was ranked 17th on Business Insider's list of "The 19 biggest British YouTube stars". As of January 2025, his main YouTube channel has over 10.4 million subscribers and over 4.1 billion views.

Early life and education

Simon Edward Minter was born on 7 September 1992 in Hemel Hempstead, Hertfordshire, England, to British parents.[4] He is the youngest of three siblings.[5] He attended Berkhamsted School, a private boys' school, where he first encountered Olajide "KSI" Olatunji. Although the two initially disliked each other, they later became close friends.[6] During the early stages of KSI's YouTube channel, Minter contributed as a cinematographer and assisted in creating content before starting his own channel.[7][8]

Minter briefly studied criminology at the University of Hull but left his studies to pursue a full-time career in YouTube content creation.[4][9]

Internet career

Minter created his first YouTube channel, Miniminter, in February 2008, though he did not upload his first video until December 2012.[9] He stated that the "mini" part of his username "miniminter" was a reference to his height when he was young and is also a reference to him being the youngest of three.[5] Inspired by his friend JJ Olatunji, Minter began creating content while still a university student. Shortly thereafter, he decided to quit university to pursue YouTube full-time.[10] His early content primarily consisted of FIFA gameplay, vlogs, challenges, and football videos featuring his friends.[11][12]

In September 2013, Simon Minter launched his second YouTube channel, MM7Games.[10] A month later, he along with KSI, Josh Bradley (Zerkaa), Tobi Brown (TBJZL) and Ethan Payne (Behzinga) formed the Rockstar Games Social Club group the Ultimate Sidemen via Grand Theft Auto Online, later simplified to Sidemen.[13] By 2014, the group had expanded to seven members, adding Vikram Barn (Vikkstar123) and Harry Lewis (W2S). The Sidemen are known for their collaborative content, including weekly uploads of challenges, gameplay, and vlogs.[14][15] Minter's channel gained rapid popularity in 2014, achieving 100,000 subscribers in March[16] and one million subscribers in November.[17]

In 2016, Minter and the Sidemen organized the Upload influencer event, a gathering that allowed fans to interact with the Sidemen and other web video creators. The second and final Upload event took place in September 2017.[18]

In September 2016, he reached five million subscribers.[19] Later in November 2016, he was ranked 17th on Business Insider's list of "The 19 biggest British YouTube stars".[5] He reached 10 million subscribers in May 2022.[20]

Other ventures

Business ventures

Main article: Sidemen § Other ventures

Minter and the Sidemen have founded multiple businesses throughout their online careers. In 2014 the group launched a clothing brand under the Sidemen Clothing banner.[21] In November 2021, they founded a restaurant chain known as Sides in collaboration with Reef.[22] In October 2022, they launched their own vodka brand known as XIX Vodka.[23] in March 2024, they launched a breakfast cereal brand known as Best Cereal in collaboration with Mornflake.[24]

What's Good podcast

In November 2018, Minter and fellow YouTuber Randolph created a podcast called What's Good podcast.[25] The podcast is available on YouTube, Spotify and Apple Podcasts.[26][27]

Investment

In July 2023, it was revealed that Minter had invested in notwoways, an East London sneaker brand owned by YouTuber Callum "Callux" McGinley.[28][29]

Baller League

In November 2024, it was announced that he's set to manage one of the 12 teams in the upcoming Baller League, a six-a-side football league.[30][31]

Personal life

In February 2014, Minter moved into the "Sidemen House" with fellow Sidemen members KSI, Zerkaa, and Vikkstar123.[32] In 2019, they left the second Sidemen House and moved into a London flat with Olatunji, where they lived together until 2022.[33][34]

Minter has been in a relationship with singer and internet personality, Talia Mar since 2017. They moved in together in February 2022.[35] On 24 June 2022, it was announced the couple were engaged via Instagram.[36] The couple later got married on 3 June 2023 in Italy.[37]

Minter is a life-long Leeds United F.C. supporter.[38][39]

Philanthropy

In October 2019, he donated $10,010 to Team Trees, a project organized by MrBeast and Mark Rober, that plants one tree for every dollar donated.[40]

On 9 June 2024, Minter participated in Soccer Aid 2024, a football charity match held at the Stamford Bridge stadium in London, England, where he played for team England XI.[41]

M7 Education

In December 2018, Minter co-founded M7 Education, a non-profit organization, with his brother. The organization focuses on providing students with visual learning experiences through field trips, fully funded by M7 Education, instead of traditional classroom-based methods.[42][43][44]

Filmography

Film
Year Title Role Notes Ref.
2018 KSI: Can't Lose Himself Documentary [45]
2022 Talk to Me Uncredited; archival footage [46]
2023 KSI: In Real Life Documentary [47]
The Spy Who Loved Eggnog Adolf / Tree / Himself Short Film [48]
2024 The Sidemen Story Himself Documentary [49]
Web Roles
Year Title Role Platform Notes Ref
2014 The Sidemen Experience Himself Comedy Central UK Web video miniseries; Main role; 5 episodes [50]
2017 YouTube Rewind YouTube Episode: "The Shape of 2017" [51]
2018 The Sidemen Show YouTube Premium Main role; 7 episodes [52]
2024 The Chase: Sidemen Edition YouTube Special Spin-Off Episode [53]
Inside Host YouTube, Side+ Reality show created by the Sidemen [54]
Music videos
Year Title Artist(s) Role Ref.
2017 "The End" Vikkstar123 Himself [55]
2022 "Don't Lie" A1 x J1 feat. Nemzzz [56]

Discography

Singles

Title Year Album
"KSI's Little Brother"[57] 2018 Non-album singles
"Fiver"[58]
"Survive the Night"[59]
(with Randy featuring Talia Mar)[a] 		2020
"The Helium Song"[60]
(with Randy)
"Animation"[61]
(with Randy) 		2021

Guest appearances

List of non-single guest appearances, with other performing artists
Title Year Other artist(s) Album
"The Gift"[62] 2019 Sidemen, S-X[b] Non-album single
"This or That"[63] 2022 Sidemen

Music videos

List of music videos as lead and featured artist, showing directors
Title Year Director(s) Ref.
As lead artist
"KSI's Little Brother" 2018 Konstantin [64]
"Survive the Night"
(with Randy featuring Talia Mar) 		2020 Finn Hitchcock [65]
"The Helium Song"
(with Randy) 		Konstantin [66]
"Animation"
(with Randy) 		2021 Finn Hitchcock [67]
As featured artist
"The Gift"
(as part of the Sidemen featuring S-X) 		2019 Konstantin [68]
"This or That"
(as part of the Sidemen) 		2022 Miniminter
W2S
Zerkaa
Behzinga 		[69]

Bibliography

Year Title Publisher ISBN identifier Ref.
2016 Sidemen: The Book Coronet Books ISBN 978-1473648166 [70]

Awards and nominations

Year Award Category Candidate/Job Result Ref.
2017 British Book Awards Non-Fiction: A Lifestyle Book Sidemen: The Book (as a member of the Sidemen) Nominated [71]
2019 Shorty Awards Best YouTube Group Himself (as a member of the Sidemen) Nominated [72]

Listicles

Publisher Year Listicle Result Ref.
Business Insider 2016 The 19 biggest British YouTube stars 17th [5]

Notes

  1. ^ Mar is credited in the music video, but uncredited in the standard release.
  2. ^ S-X is credited in the music video, but uncredited in the sandared release.

References

  1. ^ a b See:
  2. ^ "Simon Edward MINTER – Personal Appointments (free information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 29 June 2021.
  3. ^ IZEA (2 May 2018). "Top British YouTubers: Top Vloggers To Subscribe To". IZEA. Archived from the original on 19 September 2021. Retrieved 29 June 2021.
  4. ^ a b "SOMEONE DREW MY LIFE". YouTube. MM7Games. 18 November 2019. Archived from the original on 24 August 2024. Retrieved 24 August 2024.
  5. ^ a b c d Roberts, Hannah (24 November 2016). "The 19 biggest British YouTube stars". Business Insider. Archived from the original on 11 November 2023. Retrieved 2 January 2025.
  6. ^ Hamilton, Shona Ghosh, Isobel Asher (21 July 2018). "The rise of KSI, the 26-year-old YouTube millionaire who beat Logan Paul in a professional boxing match". Business Insider Australia. Archived from the original on 22 July 2018. Retrieved 29 June 2021.{{cite web}}: CS1 maint: multiple names: authors list (link)
  7. ^ "The rise of a YouTube millionaire and celebrity boxing pioneer". South China Morning Post. 13 November 2019. Archived from the original on 13 December 2024. Retrieved 29 June 2021.
  8. ^ "We interviewed KSI, the YouTuber who's about to box Logan Paul, to see where his head's at the day before his big fight". Pulse Ghana. 25 August 2018. Archived from the original on 17 July 2022. Retrieved 29 June 2021.
  9. ^ a b Sidemen (18 October 2016). Sidemen: The Book. Hodder. p. 33, 52–57. ISBN 978-1473648166.
  10. ^ a b Wheeler, Charlie (30 May 2016). "What teens are watching on YouTube". dailytelegraph. Retrieved 29 June 2021.
  11. ^ "10 BRITISH GAMERS YOU NEED TO WATCH ON YOUTUBE". Archived from the original on 29 June 2021. Retrieved 29 June 2021.
  12. ^ "THE BEST FOOTBALL BROTHERS ON YOUTUBE". YouTube. Miniminter. 13 December 2018. Archived from the original on 20 March 2023. Retrieved 10 December 2024.
  13. ^ Fogarty, Paul (17 September 2019). "YouTube: Get to know all seven Sidemen members – Ethan, Tobi, Harry!". HITC. Archived from the original on 9 February 2021. Retrieved 29 June 2021.
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  15. ^ "YouTube stars The Sidemen at Insomnia Dubai Gaming Festival". gulfnews.com. 10 September 2019. Archived from the original on 27 October 2019. Retrieved 29 June 2021.
  16. ^ Miniminter (29 March 2014). VLOG | Q&A!. Retrieved 2 January 2025 – via YouTube.
  17. ^ Miniminter (30 November 2014). BEST VIDEO EVER - 1 MILLION SUBSCRIBER SPECIAL!. Retrieved 2 January 2025 – via YouTube.
  18. ^ "Looking Back at 2017's Most Exciting Influencer Event". blu-digital.co.uk. Archived from the original on 14 December 2024. Retrieved 29 June 2021.
  19. ^ Miniminter (8 September 2016). 5 MILLION SUBSCRIBERS!!. Retrieved 2 January 2025 – via YouTube.
  20. ^ Miniminter (31 May 2022). I HIT 10 MILLION SUBSCRIBERS!. Retrieved 2 January 2025 – via YouTube.
  21. ^ Andrews, Farah (11 September 2019). "Insomnia Dubai: YouTube stars Sidemen coming to gaming convention". The National. Archived from the original on 27 October 2019. Retrieved 29 October 2024.
  22. ^ Tabahriti, Sam (13 March 2022). "A fried chicken restaurant run by 7 YouTubers has opened its first branch after initially operating as a ghost kitchen. See inside". Business Insider. Archived from the original on 21 March 2022. Retrieved 29 October 2024.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
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  24. ^ Gutelle, Sam (21 March 2024). "The Sidemen have sold 100,000 boxes of cereal two weeks after launching their breakfast brand". Tubefilter. Retrieved 29 October 2024.
  25. ^ "What's Good Podcast". YouTube. Retrieved 31 December 2024.
  26. ^ "What's Good with Miniminter and Randolph". Apple Podcasts. Retrieved 31 December 2024.
  27. ^ "What's Good with Miniminter and Randolph". Spotify. Retrieved 31 December 2024.
  28. ^ Bottomley, Tom (28 July 2023). "Sneaker brand notwoways secures £2.3m investment to turbo charge growth". TheIndustry.fashion. Archived from the original on 27 May 2024. Retrieved 27 May 2024.
  29. ^ Taylor, Nigel (21 August 2023). "UK sneaker brand Notwoways secures £2.3m in fresh funding". FashionNetwork. Archived from the original on 27 May 2024. Retrieved 27 May 2024.
  30. ^ "Baller League: KSI, Gary Lineker, Luis Figo & John Terry among names involved in new football league". BBC Sport. 26 November 2024. Retrieved 31 December 2024.
  31. ^ Buckingham, Philip; Stafford-Bloor, Seb. "What is Baller League, why are KSI and IShowSpeed involved and is it a game-changer?". The New York Times. ISSN 0362-4331. Retrieved 31 December 2024.
  32. ^ "TikTok UK house: Who's in it and what do you need to know? – CBBC Newsround". Archived from the original on 10 June 2020. Retrieved 29 June 2021.
  33. ^ "Vikkstar123 explains why he's leaving the Sidemen House". Dexerto. 31 October 2018. Archived from the original on 18 July 2020. Retrieved 29 June 2021.
  34. ^ "KSI: 'My motto is this: prove people wrong'". inews.co.uk. 15 April 2020. Archived from the original on 27 June 2020. Retrieved 29 June 2021.
  35. ^ "TALIA MAR on Instagram: "We've moved innnnn 🔑"". Archived from the original on 17 February 2023. Retrieved 17 February 2023 – via Instagram.
  36. ^ Bain, Ellissa (25 June 2022). "INSIDE SIDEMEN STAR SIMON MINTER AND TALIA MAR'S RELATIONSHIP AS PAIR GET ENGAGED". hitc. Archived from the original on 25 June 2022. Retrieved 25 June 2022.
  37. ^ Bain, Ellissa (6 June 2023). "INSIDE MINIMINTER AND TALIA MAR'S MAGICAL ITALY WEDDING". hitc. Archived from the original on 11 June 2023. Retrieved 10 June 2023.
  38. ^ "Sidemen duo Miniminter and Tobi Jizzle relishing second Valley appearance | Charlton Athletic Football Club". charltonafc. 17 May 2018. Archived from the original on 21 July 2024. Retrieved 19 December 2024.
  39. ^ "The 11 most famous Leeds United fans you might not realise support the Whites". Yorkshire Evening Post. 21 October 2020. Retrieved 19 December 2024.
  40. ^ Leskin, Paige. "YouTuber MrBeast's tree-planting campaign reached its goal of raising $20 million. Here's the list of prominent people who have donated, including Elon Musk, Jeffree Star, and even the CEO of YouTube". Business Insider. Archived from the original on 9 February 2020. Retrieved 29 June 2021.
  41. ^ Jones, Michael (9 June 2024). "Soccer Aid LIVE: England v World XI result and reaction after Eden Hazard and Ellen White score at Stamford Bridge". The Independent. Archived from the original on 10 June 2024. Retrieved 19 December 2024.
  42. ^ "Team". M7 EDUCATION. Archived from the original on 29 June 2021. Retrieved 29 June 2021.
  43. ^ "Services". M7 Education. Retrieved 23 August 2024.
  44. ^ "About". M7 Education. Archived from the original on 23 August 2024. Retrieved 23 August 2024.
  45. ^ Hale, James (10 August 2018). "KSI Releases Documentary 'Can't Lose' Ahead Of Logan Paul Boxing Match Up". Tubefilter. Archived from the original on 22 April 2019. Retrieved 21 April 2019.
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  47. ^ "KSI: In Real Life to Launch Exclusively on Prime Video on 26th January". Amazon MGM Studios. Retrieved 29 December 2024.
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  56. ^ "A1 x J1 – Don't Lie (Official Video) ft. Nemzzz". 14 October 2022. Archived from the original on 17 March 2024. Retrieved 17 March 2024 – via YouTube.
  57. ^ "KSI's Little Brother – Single by Miniminter". Apple Music. Retrieved 23 April 2018.
  58. ^ "Fiver – Single by Miniminter". Apple Music. Archived from the original on 14 December 2024. Retrieved 2 May 2018.
  59. ^ "Survive the Night – Single by Randy and Miniminter". Apple Music. Archived from the original on 14 December 2024. Retrieved 28 February 2020.
  60. ^ "The Helium Song – Single by Randy and Miniminter". Apple Music. Retrieved 15 May 2020.
  61. ^ "Animation – Single by Randy and Miniminter". Apple Music. Archived from the original on 14 December 2024. Retrieved 1 January 2021.
  62. ^ "The Gift – Single by Sidemen". Apple Music. Archived from the original on 14 December 2021. Retrieved 15 December 2019.
  63. ^ "This or That – Single by Sidemen". Apple Music. Archived from the original on 10 December 2022. Retrieved 5 December 2022.
  64. ^ "KSI'S LITTLE BROTHER – DEJI DISS TRACK (OFFICIAL MUSIC VIDEO)". 12 August 2020. Archived from the original on 29 November 2019 – via YouTube.
  65. ^ "Miniminter X Randy – Survive The Night feat. Talia (Official Music Video)". 28 February 2020. Archived from the original on 16 February 2024 – via YouTube.
  66. ^ "MINIMINTER & RANDY – THE HELIUM SONG (Official Music Video)". 15 May 2020. Archived from the original on 11 July 2023 – via YouTube.
  67. ^ "ANIMATION – MINIMINTER X RANDY (Official Music Video)". 21 January 2021 – via YouTube.
  68. ^ "Sidemen – The Gift Ft. S-X (Official Music Video)". 15 December 2019. Archived from the original on 19 November 2024 – via YouTube.
  69. ^ "Sidemen – This or That (Official Music Video)". 4 December 2022. Archived from the original on 30 September 2024 – via YouTube.
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