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Matthew Segal
Born (1985-10-18) October 18, 1985 (age 38)
Chicago, IL
EducationKenyon College
OccupationMedia Executive
Websitewww.attn.com

Matthew Segal is an American entrepreneur and media executive who co-founded ATTN:, a social video publisher and entertainment studio with a mission to convey important topics through entertainment. The company was acquired by Blackstone's Candle Media for a reported 150 million dollars.[1] Segal previously co-founded OurTime.org, a national voter empowerment network for young Americans.[2]

Early life and education

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Segal was born in Chicago, Illinois, attended New Trier High School, and graduated magna cum laude from Kenyon College in 2008. He became an advocate for student voting rights in college after his campus polling place experienced the longest lines in the 2004 presidential election.[3]

Segal is Jewish. Both his grandfathers served in World War II. He has cited their stories and experiences as catalysts for his work to combat anti-Semitism.[4]

Career

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Prior to co-founding ATTN:, Segal was a young voter advocate who testified multiple times before Congress on issues relating to expanding youth voters’ franchise around issues affecting them. Segal co-founded OurTime.org with Jarrett Moreno with the goal of deepening civic engagement among his generation through a number of strategies including making colleges teach voter registration and an initiative to support businesses founded and run by entrepreneurs under 30.

ATTN

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Segal and Our Time co-founder Jarrett Moreno launched ATTN: in 2014 to create "content that breaks down complex issues, making politics interesting for millennials, and analyzes the world from the perspective of the social media generation."[5] Segal oversees the original content development department for the company. Under his leadership, ATTN:’s content has received more than 18 billion video views, has been watched for over 9 billion minutes, and the company’s platforms have a combined 19 million followers.

The company produces original video content of all length, including short form for social consumption across all major platforms, midform for more in-depth story-telling, and long form for linear television and streaming services.

In 2023, Segal spearheaded an event along with First Lady Jill Biden at Independence Hall in Philadelphia to celebrate the launch of “Well Versed,” a new animated musical series produced by ATTN: that aired on Nickelodeon designed to teach young viewers about civics and democracy.[6]

In 2021, ATTN: created and Segal served as Executive Producer for a special called “Roll Up Your Sleeves” that aired on NBC to educate viewers about protection from COVID-19. Segal was also responsible for creating a primetime special that aired on ABC in 2020 called “VOMO: Vote or Miss Out” that was hosted by Kevin Hart and featured political figures from both parties and more than 20 celebrities encouraging electoral participation in the upcoming election.[7]

In 2018, Segal and ATTN: created a 10-episode mini-series on IGTV - which later became Instagram Reels - featuring then former VP Joe Biden called “Here’s The Deal,” which was the first-ever IGTV series by a national politician[8][9] and the company has also produced a series of videos with Barack Obama in 2018, 2020, and 2022 encouraging young voters to participate in elections.[10][11][12]

In addition to those projects, ATTN: has developed and produced video content featuring Arnold Schwarzenegger condemning hate and anti-Semitism[13] that has garnered hundreds of millions views,[14] and an Emmy nominated original series with Zooey Deschanel to promote healthy eating called What Am I Eating?.[15]

In 2019, ATTN: was named to Fast Company's list of Most Innovative Companies,[16] and has won numerous awards including Shorty Awards,[17] Webby Awards,[18] a Tribeca X award,[19] and more. Segal was named to The Hollywood Reporter's Next Gen list in 2017 which recognizes 35 individuals in the entertainment industry under 35 years-old who are considered Hollywood's future leaders.[20]

In 2022, Candle Media acquired ATTN: for $150M in a cash and stock deal.[21] The deal ensured that Segal and Moreno would continue to oversee day-to-day operations of ATTN:. Prior to the acquisition, the company had raised $37M over three separate funding rounds since it was founded, including investments from Marc Rowan, Bill Maher, Ryan Seacrest, Paul Wachter, Jimmy Iovine, Tom Werner, and TPG.[22][23]

The company is based in Los Angeles with offices in New York, and currently has about 130 employees.[24]

Combating Anti-Semitism

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As part of his work with ATTN:, Jewish Insider reported that Segal had “devoted significant resources to combating antisemitism.”[25] He served as an Executive Producer of “The Hate We Can’t Forget: A Holocaust Memorial Special” and “Undeniable: The Truth To Remember,” two primetime specials that aired on Paramount platforms around International Holocaust Remembrance Day in 2022. [26] In 2023, ATTN: produced a video featuring U.S. Secretary of State Antony Blinken in partnership with the State Department and the World Jewish Congress marking YomHashoah that received over 2 million views.[27] The company also produced a video with the World Jewish Congress, the Anti-Defamation League, and the International Holocaust Remembrance Alliance that explores the roots of anti-Semitism and how it is defined today.[28]

Public Appearances

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Segal was a contributor to ABC News and has been featured on CBS News, C-SPAN, MSNBC, Fox, CNN and HBO's Real Time with Bill Maher.[29][30][31][32] He delivered the keynote address for the USC Iovine and Young Academy's second commencement ceremony in 2019.[33]

References

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  1. ^ "Scoop: Candle Media acquires digital publisher ATTN: for $150 million".
  2. ^ Burstein, David (Feb 9, 2011). "Change Generation: Matthew Segal, Founder, OUR TIME". Fast Company. Retrieved 19 September 2011.
  3. ^ Gray, Kathy Lynn (Nov 26, 2007). "Political activist driven by '04 events". The Columbus Dispatch. Retrieved 19 September 2011.
  4. ^ Deutch, Gabby (2023-05-23). "The media entrepreneur making antisemitism education go viral". Jewish Insider. Retrieved 2024-05-23.
  5. ^ Swisher, Kara (December 4, 2014). "Attn: Gets $4.1 Million From Ryan Seacrest and Others to Get Attention of Millennials". ReCode. Retrieved 30 December 2014.
  6. ^ Gazette, Jesse Bunch-Pittsburgh Post (2023-11-24). "First lady Jill Biden visits Philadelphia for launch of Nickelodeon's animated civics show". American Military News. Retrieved 2024-06-04.
  7. ^ Low, Elaine (2020-09-02). "ABC to Air Voter Participation Special Featuring Kevin Hart, Scarlett Johansson, Michelle Obama, Cindy McCain". Variety. Retrieved 2024-06-05.
  8. ^ Spangler, Todd (2018-09-10). "Joe Biden Launches Political-Issues Video Series With ATTN: Ahead of 2018 Midterms". Variety. Retrieved 2024-06-06.
  9. ^ "ATTN: launches IGTV series with Joe Biden".
  10. ^ Spangler, Todd (2018-10-17). "Barack Obama Launches Video on ATTN: Channels Urging Young Americans to Vote (Watch)". Variety. Retrieved 2024-06-06.
  11. ^ "Obama 'Introduces' Himself to Gen Z in Fun New Voting PSA: 'I Have the Best Jump Shot in White House History'". Peoplemag. Retrieved 2024-06-06.
  12. ^ Johnson, Ted (2020-09-16). "ATTN: Debuts Get Out The Vote Video With Barack Obama". Deadline. Retrieved 2024-06-06.
  13. ^ "Arnold Schwarzenegger has pointed message for antisemites: 'You remove your own power'". Los Angeles Times. 2023-03-07. Retrieved 2024-06-06.
  14. ^ Deutch, Gabby (2023-05-23). "The media entrepreneur making antisemitism education go viral". Jewish Insider. Retrieved 2024-06-06.
  15. ^ Chan, J. Clara (2023-05-23). "Zooey Deschanel Heads to Rebranded Max Streamer for Food Education Series With ATTN:". The Hollywood Reporter. Retrieved 2024-06-06.
  16. ^ "The World's Most Innovative Companies Honorees by Sector".
  17. ^ "AT&T The Love Connection - The Shorty Awards". shortyawards.com. Retrieved 2024-06-08.
  18. ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2024-06-08.
  19. ^ "Tribeca X". Tribeca. Retrieved 2024-06-08.
  20. ^ Rose, Lacey; Ford, Rebecca, eds. (2017-11-08). "Next Gen 2017: Hollywood's Up-and-Coming Execs 35 and Under". The Hollywood Reporter. Retrieved 2024-06-08.
  21. ^ "Scoop: Candle Media acquires digital publisher ATTN: for $150 million".
  22. ^ Denizet-Lewis, Benoit (2016-10-20). "Matthew Segal Wants Your Attn:". The New York Times. ISSN 0362-4331. Retrieved 2024-06-10.
  23. ^ Swisher, Kara (2014-12-04). "Attn: Gets $4.1 Million From Ryan Seacrest and Others to Get Attention of Millennials". Vox. Retrieved 2024-06-10.
  24. ^ "Attn: Overview".
  25. ^ Deutch, Gabby (2023-05-23). "The media entrepreneur making antisemitism education go viral". Jewish Insider. Retrieved 2024-06-03.
  26. ^ "Three-Time Emmy® Award-Winning Actress Julianna Margulies Hosts Both Specials, Produced by ATTN: with MTV NEWS & SEE IT NOW STUDIOS".
  27. ^ "x.com". X (formerly Twitter). Retrieved 2024-06-03.
  28. ^ "x.com". X (formerly Twitter). Retrieved 2024-06-03.
  29. ^ "College Graduates and the Job Market | C-SPAN.org". www.c-span.org. Retrieved 2019-08-01.
  30. ^ "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos". www.msn.com. Archived from the original on 2019-01-31. Retrieved 2019-08-01.
  31. ^ "Time for Congress to Get Back to Work?". Fox News. May 2013. Retrieved 2019-08-01.
  32. ^ "'Buy Young' wants you to vote with your wallet". www.cnn.com. Retrieved 2019-08-01.
  33. ^ "ATTN: Co-Founder Matthew Segal named USC Iovine and Young Academy Commencement Speaker || USC Jimmy Iovine and Andre Young Academy". iovine-young.usc.edu. Retrieved 2024-06-03.
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