Satoshi Tajiri

Satoshi Tajiri (田尻智)
Born	Tajiri Satoshi (1965-08-28) August 28, 1965 Tokyo, Japan
Nationality	Japanese
Alma mater	Tokyo National College of Technology
Occupation	Video game designer
Years active	1989 – present
Employer	Game Freak
Known for	Creating the Pokémon franchise
Notable work	Pokémon; Mendel Palace; Pulseman

Satoshi Tajiri (田尻智, Tajiri Satoshi, born August 28, 1965) is a Japanese video game designer best known as the creator of Pokémon, and the founder of Game Freak. Tajiri was influenced by his childhood hobby of insect collecting, as well as the urbanization of the rural areas near his home. In high school, Tajiri became fascinated with arcade games, and put most of his energy into gaming and learning how to program. During technical school, he wrote for and edited his own video gaming tip magazine Game Freak, which eventually evolved into the development company of the same name. Upon seeing a Game Boy's ability to connect to other Game Boys, Tajiri was inspired to create a game which embodied the collection and companionship of his childhood hobby. The game took six years to complete, and was not expected to sell well. Instead, the game sparked a multi-billion dollar franchise and reinvigorated Nintendo handheld gaming.

Tajiri has been named a video gaming innovator, and has made numerous lists of the top, best, or most influential video game developers. He has worked on numerous other games, including Pulseman. Tajiri has also been diagnosed with Asperger syndrome.

Early life

Tajiri was born on August 28, 1965 in Tokyo to a Nissan car salesman and a housewife. Tajiri grew up in Machida, Tokyo, which at the time still maintained a rural atmosphere. As a child, Tajiri enjoyed insect collecting as a hobby; this childhood activity would prove an inspiration for his later video game work. In fact, other children called him "Dr. Bug", and he wanted to have a profession as an entomologist. As the urban areas of Japan spread and more was paved over, many of the places for hunting bugs were lost. Tajiri wanted his games to allow children to have the feeling of catching and collecting creatures as he had. The character of Ash Ketchum (Satoshi in Japan), is largely a version of Tajiri as a child.

Tajiri became fascinated with arcade games as a teenager, though his parents thought him a delinquent for it. He particularly enjoyed playing Taito's Space Invaders, which drew him into other video games. His interest eventually evolved into attempting to plan his own games. He took his Famicom apart to see how it worked, and ended up winning a contest for a video game idea sponsored by Sega.

Because of his fascination with video games, Tajiri frequently cut classes; as a result, he nearly did not graduate. His father attempted to get him a job at The Tokyo Electric Power Company, but Tajiri refused the job and managed to take make-up classes for his high school diploma. Tajiri did not attend college, but instead went to two-year technical school at Tokyo National College of Technology, where he studied electronics. Tajiri has been diagnosed with Aspergers syndrome.

He's now dead.

Career

At 17, Tajiri began writing and editing a fanzine called Game Freak, which focused on the arcade game scene, from 1981 to 1986. Game Freak was handwritten and stapled together. Nonetheless, Ken Sugimori, who later illustrated the original 151 Pokémon, saw the magazine at a dōjinshi shop, and decided to get involved. As more contributors came to Game Freak, Tajiri began to realize that most games were lacking in quality, and he and Sugimori decided the solution was to make their own games. After Nintendo released the Family BASIC programming language, Tajiri studied it to better grasp the designs of Nintendo Entertainment System games. He then purchased the hardware to develop games. Tajiri and Sugimori evolved the magazine into the video game development company Game Freak in 1989. Soon after, the two pitched their first game, an arcade-style game called Quinty to Namco, who published the game. Tajiri also wrote as a freelance writer for the magazine Famicom Hisshoubon, later called Hippon.

Tajiri first conceived of Pokémon in 1990. After he saw a Game Boy, the idea came together, and he decided it made the most sense on the handheld console. Tajiri pioneered the idea of connectivity between handheld game consoles, by suggesting that Game Boys could use its link cables in order to have friends do more than simply play against each other. This ability to communicate between consoles drew Tajiri to the Game Boy as a system.

Tajiri had worked on The Legend of Zelda before, and so Nintendo was willing to consider his new game idea. When he first pitched the idea of Pokémon to Nintendo, they could not quite picture the concept, but were impressed enough with Tajiri's prior game programming that they decided to explore the concept. Shigeru Miyamoto began to mentor Tajiri, guiding him during the creation process. Pokémon Red and Green took six years to produce, and nearly bankrupted Game Freak in the process; often, there was barely enough money to pay the employees. Five employees quit, and Tajiri did not take a salary, instead living off of his father's income. Investment from Creatures Inc. allowed Game Freak to complete the games, and in return, Creatures received one-third of the franchise rights.

In between the approval and finish of the project, Tajiri assisted in the design of two Mario spin-off games for Nintendo: Yoshi and Mario & Wario. He also worked on the 1994 Pulseman.

Once the games were finished, very few media outlets gave it attention, believing the Game Boy a dead console; a general lack of interest of merchandising convinced Tajiri that Nintendo would reject the games. The Pokémon games were not expected to do well, but sales steadily increased until the series found itself among Nintendo's top franchises. Rumors of a hidden Pokémon, Mew, which could only be obtained by exploiting programming errors, increased interest in the game. Tajiri had included Mew in the game in order to promote trading and interaction between players, but Nintendo was not aware of the creature upon release. The franchise helped revive Nintendo, whose sales had been waning. Tajiri deliberately toned down violence in his games. In this vein, he had Pokémon faint rather than die after defeat, as he believed it was unhealthy for children to equate the concept of death with losing a game. Tajiri continues to be involved in the more modern Pokémon titles as well. On the most recent incarnations he supervised the process from start to finish and approved all the text. While developing games, Tajiri works irregular hours, often laboring 24 hours at a time.

Inspirations

Tajiri cites Shigeru Miyamoto as a major influence, thinking of him as a sort of mentor. For this reason, his developmental style closely matches that of Miyamoto. In the Pokémon anime, the main character is named Satoshi, while his rival is Shigeru. Tajiri claims that western audiences understand his work better; instead of focusing exclusively on prominent characters like Pikachu, he believes they understand that the games are about partnership and identification with one's team.

Tajiri draws much of his inspiration from old Japanese shows and anime, including Godzilla and Ultraman. He has stated that if he did not design video games, he would most likely be in the anime field.

Awards and recognition

IGN named Tajiri one of the top 100 game creators of all time, mainly for his ability to turn Pokémon into a "worldwide phenomenon". Electronic Gaming Monthly credited Tajiri as one of the 10 most influential people who made the modern video game market. Video game magazine Edge placed Tajiri on their list of the "Hot 100 Game Developers of 2008".

External links

• Satoshi Tajiri at Bulbapedia, The Pokémon encyclopedia
• Satoshi Tajiri Famous people believed to have Asperger Syndrome