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Royal warrant of appointment (United Kingdom)

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Royal warrant from Queen Elizabeth II on display at Savile Row tailor Gieves & Hawkes

Royal warrants of appointment have been issued since the 15th century to those who supply goods or services to a royal court or certain royal personages.[1] The warrant enables the supplier to advertise the fact that they supply to the royal family, thereby lending prestige to the brand or supplier. In the United Kingdom, grants are usually made by the monarch, spouse, and heir apparent to companies or tradespeople who supply goods and services to individuals in the family.

Suppliers continue to charge for their goods and services – a royal warrant of appointment does not imply that they provide goods and services free of charge. The warrant is typically advertised on billboards or company hoardings in British English, letter-heads and products by displaying the coat of arms or the heraldic badge of the royal personage as appropriate. Underneath the coat of arms will usually appear the phrase "By Appointment to..." followed by the title and name of the royal customer, and then what goods are provided. No other details of what is supplied may be given.

History

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Twinings' Ceylon Orange Pekoe Tea with details of a Royal Warrant included on packaging
Twinings of London is one of the many well-known suppliers granted a royal warrant.
Further information: Royal warrant of appointment

The granting of royal patronage or royal charter was practised across Europe from the early Medieval period. Initially, however, royal patronage was mainly granted to those working in the arts. Royal charters began to replace royal patronage in around the 12th century. The earliest charters were granted to the trade guilds, with the first recorded British royal charter being granted to the Weavers' Company in 1155 by Henry II of England.[3][4]

By the 15th century, the royal warrant of appointment replaced the royal charter in England, providing a more formalised system of recognition. Under a royal warrant, the Lord Chamberlain appointed tradespeople as suppliers to the royal household.[5] The printer William Caxton was one of the first recipients of a royal warrant when he became the king's printer in 1476.[4][6] One of the early monarchs to grant a warrant was King Charles II of England.[7]

A royal warrant sent a strong public signal that the holder supplied goods of a quality acceptable for use in the royal household, and by inference, inspired the confidence of the general public. At a time when product quality was a public issue, a royal warrant imbued suppliers with an independent sign of value. By the 18th century, mass market manufacturers such as Josiah Wedgwood and Matthew Boulton, recognised the value of supplying royalty, often at prices well below cost, for the sake of the publicity and kudos it generated.[8] Royal warrants became keenly sought after and manufacturers began actively displaying the royal arms on their premises, packaging and labelling. By 1840, the rules surrounding the display of royal arms were tightened to prevent fraudulent claims. By the early 19th century, during the reign of Queen Victoria, the number of royal warrants granted rose rapidly with the granting of 2,000 warrants.[9] Since 1885, an annual list of warrant holders has been published in The London Gazette.[10]

Food and drink manufacturers have been some of the most important warrant holder suppliers to the palace. High-profile food and beverage suppliers with a royal warrant include Cadbury; Twinings of London; Bollinger; Fortnum & Mason; Heinz; Tanqueray; Gordon & Co and Schweppes.

Non-food suppliers with royal warrants include Aston Martin; Land Rover; Jaguar cars; Boots; Axminster Carpets; Paragon China; The Irish Linen Company and Yardley of London.[11]

After the death of Queen Elizabeth II, warrants issued in her name can continue to be used for up to two years. Technically, however they are void and warrants do not automatically transfer across to the next sovereign.[12]

Organisation

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See also: List of royal warrant holders of the British royal family
Royal warrant awarded by Queen Elizabeth II to Jenners, a department store in Edinburgh
The Royal Warrant Holders Association, in Buckingham Place, London, 2011

Warrants are currently granted by the King, the Queen[13] and the Prince of Wales.

Warrants issued by the Queen Elizabeth The Queen Mother automatically expired no later than 2007, five years after her death.

Upon the death of Prince Philip, Duke of Edinburgh in April 2021, warrants issued in his name became void. However, warrant holders are permitted to continue to use the Royal Arms and the legend after the death of a grantor, usually for up to two years.[14] The same occurred upon the death of Queen Elizabeth II,[15] and upon the Prince of Wales becoming king in September 2022. In May 2024, King Charles III and Queen Camilla granted their first royal warrants of appointment of the new reign.[16] According to The Guardian, William, Prince of Wales will grant warrants from 2025.[17]

Royal warrants are awarded to only tradesmen, such as carpenters, engravers, cabinet makers, dry-cleaners, and even chimney sweeps. Some are well-known companies; many are not. The professions, employment agencies, party planners, the media, government departments, and "places of refreshment or entertainment" (such as pubs and theatres) do not qualify. As of May 2024 about 750 individuals and companies,[18] including a few non-UK companies, hold about 800 warrants to the British royal family, with frequent changes.

The royal warrant signifies there is a satisfactory trade relation in place between the grantor and the company and that the goods nominated are suitable for supply to the royal household. Within the company, there is a nominated person called the grantee. That person is in all respects responsible for all aspects of the royal warrant.

A company must have supplied goods or services to the royal household for five years to become eligible to have its application considered for recommendation. The royal household's buyer then makes their recommendation for inclusion. It then goes in front of the Royal Household Warrants Committee, which is chaired by the Lord Chamberlain, which decides whether to accept the recommendation. It then goes to the grantor, who may sign it; the grantor is empowered not to accept the committee's decision—the final decision whether to grant a warrant is personal.

Some royal warrants have been held for more than a hundred years. Goods need not be for the use of the grantor; for example, cigarettes were bought for the use of guests of the royal family, though these warrants were cancelled in 1999 as a matter of public policy on smoking.[19]

For business, the granting of a royal warrant is a huge boost, because royal approval may be displayed in public with the coat of royal arms of the grantor, implying that their services or products are of high quality.[8]

Most warrant holders are members of the Royal Warrant Holders Association,[20] which liaises closely with the palace.

Former Royal Warrants

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Examples of royal warrants in use:

  • Countrywear Ballater, field sports outfitters to Elizabeth II, Prince Charles and The Queen Mother (photographed 1994)
    Countrywear Ballater, field sports outfitters to Elizabeth II, Prince Charles and The Queen Mother (photographed 1994)
  • Twinings, suppliers of tea and coffee to Elizabeth II (photographed 2006)
    Twinings, suppliers of tea and coffee to Elizabeth II (photographed 2006)
  • C.T. Maine, suppliers of jewellery to George V (granted c. 1921)
    C.T. Maine, suppliers of jewellery to George V (granted c. 1921)
  • EWS Railway, royal train operator to Elizabeth II (shown on the livery of a Class 67 locomotive)
    EWS Railway, royal train operator to Elizabeth II (shown on the livery of a Class 67 locomotive)
  • The Goring, hospitality services to Elizabeth II (granted 2013)
    The Goring, hospitality services to Elizabeth II (granted 2013)
  • James Taggart, granite sculptor to Queen Alexandra (print ad from 1914)
    James Taggart, granite sculptor to Queen Alexandra (print ad from 1914)
  • Robert Best Ede, chemist and perfumer to Queen Victoria (print ad from 1840)
    Robert Best Ede, chemist and perfumer to Queen Victoria (print ad from 1840)
  • Schweppes, suppliers of soft drinks to Elizabeth II
    Schweppes, suppliers of soft drinks to Elizabeth II
  • Unilever, suppliers of food and household products to Elizabeth II (shown on a jar of Colman's mustard)
    Unilever, suppliers of food and household products to Elizabeth II (shown on a jar of Colman's mustard)

See also

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References

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  1. ^ "7 brands the royals buy that you can afford too". CNBC. 14 May 2018.
  2. ^ "Ulster Carpets Granted Royal Warrant by HM The Queen". Ulster Carpets. 26 May 2022. Retrieved 26 September 2024.
  3. ^ Swengley, N. (14 October 2006). "By Appointment to the Queen". Financial Times. London.
  4. ^ a b Barford, V. (12 July 2013). "Royal Warrants: What they tell us about the Royal Family". BBC News Magazine.
  5. ^ Otnes, Cele; Maclaran, Pauline (2015). Royal Fever: The British Monarchy in Consumer Culture. University of California Press. pp. 167–169.
  6. ^ Wakelin, D. (2011). "Caxton's Exemplar for The Chronicles of England?". Journal of the Early Book Society. No. 14. p. 75.
  7. ^ Palliser, D. (2013). "The Trade Guilds of Tudor York". In Clark, Peter; Slack, Paul (eds.). Crisis and Order in English Towns 1500–1700. Oxford: Routledge. p. 92.
  8. ^ a b Applbaum, K. (2004). The Marketing Era: From Professional Practice to Global Provisioning. Routledge. pp. 126–127.
  9. ^ Heald, T. (2001). A Peerage for Trade: A History of the Royal Warrant. Royal Warrant Holders Association.
  10. ^ Tillett, E. D. (1937). The Royal House of Windsor: A Record of its Personages and their Standards, Coats-of-Arms, Emblems, etc., since the Accession of Queen Victoria. London: Royal Warrant Holders' Association. p. 65.
  11. ^ "Search Royal Warrant Holders". Royal Warrant Holders Association.
  12. ^ "Cadbury, Boots and Weetabix among 800 brands to reapply for Royal Warrant after Queen's death". ITV News. 16 September 2022. Retrieved 17 November 2024.
  13. ^ "Fortnum & Mason granted royal warrant by Queen". The Telegraph. 11 May 2024.
  14. ^ "Frequently Asked Questions: What happens when the Grantor dies?". Royal Warrant Holders Association. Retrieved 6 May 2024.
  15. ^ "Cash, stamps and flags: How royal symbols will now change". The Guardian. 8 September 2022.
  16. ^ "NEW ROYAL WARRANTS GRANTED". the Royal Warrant Holders Association. 11 May 2024.
  17. ^ Wood, Zoe (6 May 2024). "From sporrans to chandeliers: King Charles and Queen Camilla weigh up new royal warrants". The Guardian.
  18. ^ "Frequently Asked Questions: How many Royal Warrants are there?". Royal Warrant Holders Association. Retrieved 6 May 2024.
  19. ^ "Royal Warrant Stubbed Out". BBC News. 7 February 1999.
  20. ^ "Royal Warrant Holders Association".

Bibliography

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  • Heald, Tim (1989). By Appointment: 150 Years of the Royal Warrant and Its Holders. Queen Anne Publisher. ISBN 0-356-17099-3.

Further reading

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  • Heald, Tim (2001). A Peerage for Trade: A History of the Royal Warrant. Royal Warrant Holders Association.
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