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Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005.[1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016.[2] Through this acquisition and others, Molson Coors owns a number of notable beverage brands including Blue Moon, Carling, Coors Banquet, Coors Light, George Killian's Irish Red, Granville Island Brewing, Hamm's, Hop Valley, Leinenkugel's, Miller High Life, Miller Lite, Milwaukee's Best, Molson Canadian, Molson Export, Steel Reserve, and Terrapin.

Product availability and trademark registration vary by country. In certain countries, Molson Coors Beverage Company may distribute the products under license from a third party.

Molson Coors North America

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Bavaria Brewery

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The following brands became a part of SabMiller's portfolio in 2005, upon SabMiller's acquisition of Bavaria Brewery.[4][5] SabMiller began importing these brands to limited regions of the United States from Columbia and Peru in January 2007.[6]

  • Aguila (Columbia)
  • Cristal (Peru)
  • Cusqueña (Peru)

Former brands

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Atwater Brewery

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Detroit-based Atwater Brewery was founded in 1997. It is the largest craft brewery in Detroit and the fourth largest craft brewery in Michigan.[7]

Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020.[7][8][9]

At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market.[10] By 2021, the brand was available in Michigan, Indiana, Ohio, Wisconsin, Pennsylvania and Tennessee. That same year, it expanded into Illinois.[11]

In August 2024, Atwater Brewery, along with Hop Valley Brewing Company, Terrapin Beer Co., and Revolver Brewing, was sold by Molson Coors to Tilray.[12][13]

Molson Coors Europe

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Discontinued

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  • Aspen Edge
  • Blair's Bavarian Beer
  • Coors Malted Milk (non-alcoholic, formula later acquired by Mars Candy)
  • Coors Red Light
  • Coors Dry (western US only)
  • Coors Artic Ice [sic]
  • Coors Cutter (non-alcoholic)
  • Eisbock (seasonal - spring)
  • Miller Fortune
  • Miller Lite Ice
  • Miller Gold
  • Molson Canadian 67
  • Molson M
  • Screamers
  • Southpaw Light
  • Turbo 1000
  • Weizenbier
  • Red Dog
  • Zima

References

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  1. ^ "Molson announces $6B US merger deal with Coors". CBC. July 22, 2004. Retrieved October 10, 2020.
  2. ^ Wright, Lisa (November 11, 2015). "Molson Coors doubles with $12B Miller buyout". Toronto Star. Toronto. Retrieved January 29, 2017.
  3. ^ Parker, Alex (2020-05-18). "Aquarelle, a line of vodka-based canned drinks, launches across Canada with ad blitz". Molson Coors Beer & Beyond. Retrieved 2024-12-01.
  4. ^ Dan Bilefsky; Jason Singer (July 19, 2005). "SABMiller Aims to Buy Colombian Beer Maker; Bavaria Deal, Which Offers Expansion but Also Risk, Could Be Set at $6 Billion". Asian Wall Street Journal.ProQuest 315464244
  5. ^ Nils Pratley (July 20, 2005). "SABMiller moves into South America: Brewer buys Colombian beer group for $7.8bn". The Guardian.ProQuest 244140694
  6. ^ Tom Daykin (October 10, 2006). "Miller to import 3 South American beers; In addition to selling Aguila, Cristal and Cusquena, company will boost Polish brew's sales". Milwaukee Journal Sentinel.ProQuest 263654836
  7. ^ a b Dave Royse (January 22, 2020). "Molson Coors Buys Detroit Craft Brewer Atwater". Bezinga Newswires (Press release).ProQuest 2343223770
  8. ^ "Atwater Brewery Joins Tenth and Blake Beer Company". Business Wire (Press release). January 22, 2020.ProQuest 2343049312
  9. ^ Ian Thibodeau (January 22, 2020). "Detroit's Atwater Brewery sells to Molson Coors". TCA Regional News.ProQuest 2343145424
  10. ^ Brian Manzullo (January 23, 2020). "Molson Coors to acquire Detroit's Atwater Brewery". Detroit Free Press.ProQuest 2343403449
  11. ^ Ally Marotti (March 8, 2021). "Detroit's Atwater Brewery to launch in Chicago: Molson Coors' craft beer division acquired the Michigan brewery last year". Crain's Chicago Business.ProQuest 2500014424
  12. ^ "Press Release: Tilray Brands to Acquire Four Craft Beer Breweries from Molson Coors Beverage Company". Dow Jones Institutional News (Press release). August 13, 2024.ProQuest 3092797352
  13. ^ Dean Seal (August 13, 2024). "Tilray to Acquire Craft Beer Brands from Molson Coors; Hop Valley Brewing and Terrapin Beer among brands being acquired". Wall Street Journal.ProQuest 3092375237
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