Derek Reisfield
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Derek Reisfield is an American media executive. He was the founder and chairman of MarketWatch, a leading financial news and information site and one of the most successful content start ups of the Internet Boom.[1] The company was sold to Dow Jones for more than $500 million.[citation needed] Reisfield was also a founder and principal of i-hatch Ventures, a leading New York City based venture capital company.
He was named president of CBS's New Media division in 1996,[2] becoming the youngest division president in the company's history.[citation needed] He was responsible for development of over 200 Internet sites including cbs.com and sportsline.com.[citation needed] Before that he was Vice President of Business Development and Corporate Strategy for CBS Corporation and Westinghouse Electric Company.[1] Reisfield was a senior consultant with McKinsey & Company, the international strategy consulting firm. His first job was as a newspaper editor.
In 2008, along with Scott E. Roulet, Reisfield founded BBN Solutions, an online network of advertisers, and publications.[3]
He is the great nephew of the actress Greta Garbo.[4]
References
[edit]- ^ a b Pettas, Joanna (2008) "B-to-B Heavyweights Form Online Ad Network", Folio, April 21, 2008, retrieved 2010-10-18
- ^ Gelsi, Steve (2004) "Viacom offers to buy SportsLine.com", MarketWatch.com, July 1, 2004, retrieved 2010-10-18
- ^ Derek Reisfield, BBN Networks Ad Age. Retrieved 2014-02-03
- ^ O'Steen, Kathleen (1995) "COMMITMENTS: A Brief Affair", Los Angeles Times, December 11, 1995, p. 2