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Reebok Pump

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Reebok Pump
Product typeFootwear
OwnerReebok
CountryUnited States
IntroducedNovember 24, 1989; 34 years ago (1989-11-24)
MarketsInternational
Websitereebok.com/pump

Reebok Pump is a line of athletic shoes that was first released on November 24, 1989, by Reebok.[1] It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.[2]

History

[edit]

In 1988, Design Continuum, an industrial design firm, partnered with Reebok to design a shoe that used inflatable chambers that pump up for a custom fit, the Reebok Pump.[2][3][4] A demo version of the Pump, a customizable inflatable/deflatable high-top shoe, was exhibited at the Sporting Goods Manufacturers' Association in February 1989.[2][4] On November 24, 1989, the first Reebok Pump was released.[1][4] That month, Dominique Wilkins was featured on a television commercial introducing the Reebok Pump.[5] Reebok released the Omni Zone, Twilight Zone and the SXT Pump in 1990.[4] That year, Michael Chang's Court Victory Pumps was launched.[1][5]

Reebok Pump advertisement of 1989

In February 1991, Dee Brown inflated his Reebok Pumps in front of a national audience before scoring a title-winning dunk during the 1991 NBA Slam Dunk Contest.[3] That year, Pump expanded into cross-training, off-road, golf, walking, aerobics and running shoes.[4] Fullfoot, midfoot, collar, arch, footbed and Dual Chamber support was offered at the time.[2] The pump technology was patented as USPTO #5113599 in May 1992.[3] That year, Shaquille O'Neal was given his own pair of pumps.[3] The Pump Graphlite, a running shoe endorsed by Dan O'Brien and Dave Johnson was released in 1992.[4] That year, the film Juice included a montage of Omar Epps' character trying on different Reebok Pumps before meeting up with Tupac.[1] The Blacktop Model was released in 1991.[5] In 1994, Reebok partnered with Above the Rim, an American drama directed by Jeff Pollack and Tupac to create a full line of shoes named after the movie.[1] In the same year, the Instapump Fury was launched.[2]

John Cena wore Pumps as part of his old-school hip hop gimmick in 2004.[5] During the NBA All-Star weekend in 2005, Reebok introduced the ATR (Above the Rim) Pump.[6] Allen Iverson, Yao Ming, Steve Francis, Baron Davis and Jerome Williams showcased the ATR Pump during the NBA All-Star Game 2005.[6] In April 2005, the Pump 2.0 was launched.[7] The following year, Allen Iverson's The Answer IX featured the Pump Auto/Off Smart Valve.[5] The system automatically engaged or deactivated depending on performance needs.[5] The Reebok Pump X MLB, an edition paying homage to Shea Stadium and the Yankee Stadium was released in 2008.[5] Reebok released an original reproduction of The Fury in its 'Black/Citron/Red' colorway and 27 additional collaborative design versions of the shoe for its 20th anniversary in 2014.[8] In September 2014, the Keith Haring x Reebok Classic "Crack is Wack" collection Pumps, named after the 1986 mural, were released.[9] That month, the Reebok Court Victory Pump was re-released.[10]

Collaborations

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From 2007 to 2009 Reebok partnered with ALIFE to create shoe designs.[5] Reebok's retro program has collaborated with Rolland Berry, John Maeda, the Commonwealth store in Virginia, Boston's own Bodega, Ubiq in Philadelphia and Atmos in Tokyo.[2] Reebok also worked with Orchard St, a New York-based retailer, to create a design for the Reebok Pump Omni Hex Ride.[2] In March 2014, Reebok collaborated with sneaker retailer Limited Edt to celebrate the 20th anniversary of the InstaPump Fury.[11]

25th anniversary

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In 2014, Reebok collaborated with various designers to release the 25th anniversary edition Pumps.[12]

Pump shoes, pictured in 2014
Pump Omni OG 2013 Re-Release
  • VILLA x Reebok Pump Question[12]
  • Bodega x Reebok Pump 25th Anniversary "1989"[13]
  • Sneaker Politics x Reebok Pump[14]
  • hanon x Reebok Pump[15]
  • Kasina x Reebok Pump[16]
  • Titolo x Reebok Pump[17]
  • 24 Kilates x Reebok Pump[18]
  • Social Status x Reebok Pump[19]
  • atmos x Reebok Pump[20]
  • The Footpatrol x Reebok Pump "G.O.A.T"[21]
  • Crossover x Reebok Insta Pump Fury[22]
  • Major x Reebok Pump[23]
  • mita sneakers x Reebok Pump[24]
  • Burn Rubber x Reebok Pump[25]
  • INVINCIBLE x Reebok Pump[26]
  • CNCPTS x Reebok Pump[27]
  • ShoeGallery X Reebok Pump[28]

References

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  1. ^ a b c d e "Bodega's Unofficial History of the Reebok Pump". Bodeega. October 24, 2014. Retrieved November 18, 2014.
  2. ^ a b c d e f g "Pump Up and Air Out! The History of the Reebok Pump". Sneaker Freaker. Retrieved November 18, 2014.
  3. ^ a b c d "Re-released Reebok Pumps Up Excitement". Foot Locker. Archived from the original on September 12, 2014. Retrieved November 18, 2014.
  4. ^ a b c d e f "Pump Up and Air Out! The History of Reebok Pump". That Good Dubai. November 2, 2014. Archived from the original on September 15, 2014. Retrieved November 18, 2014.
  5. ^ a b c d e f g h "Happy 20th Birthday! The Best Moments In Reebok Pump History". Complex. November 23, 2009. Retrieved November 18, 2014.
  6. ^ a b C.Y. Ellis (November 8, 2013). "The History of Reebok in the Sneaker Industry". Hoops Vibe.
  7. ^ Naomi Aoki (June 5, 2005). "That was then, this is now". Boston.com. Retrieved November 18, 2014.
  8. ^ Zack Schlemmer (February 5, 2014). "The Oral History of the Reebok Instapump Fury with Designer Steven Smith". Sole Collector. Retrieved November 18, 2014.
  9. ^ Brendan Dunne (September 4, 2014). "Keith Haring X Reebok Classic "Crack is Wack" Collection". Sneaker News. Retrieved November 18, 2014.
  10. ^ "Memory Lane: The Reebok Court Victory Pump Returns". Uproxx. July 8, 2014. Retrieved November 18, 2014.
  11. ^ DJ Aryan Magat (March 12, 2014). "Reebok Pump 20th Anniversary: Hypethetic X Limited Edt X Reebok Insta Pump Fury". Clavel Magazine. Retrieved November 18, 2014.
  12. ^ a b Tzvi Twersky (October 23, 2014). "Exclusive Photo and Details About the Reebok x VILLA Pump Question Mid". SLAM Online. Retrieved November 18, 2014.
  13. ^ Brian Farmer (October 18, 2014). "Bodega x Reebok Pump 25th Anniversary "1989"". Highs Nobiety. Retrieved November 18, 2014.
  14. ^ Gavin Yeung (October 26, 2014). "A Closer Look at the Sneaker Politics x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.[permanent dead link]
  15. ^ Arby Li (October 22, 2014). "hanon x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.
  16. ^ Arby Li (October 20, 2014). "Kasina x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.
  17. ^ Arby Li (October 15, 2014). "Titolo x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.
  18. ^ Arby Li (October 13, 2014). "24 Kilates x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.
  19. ^ Arby Li (September 30, 2014). "Social Status x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.
  20. ^ Arby Li (September 29, 2014). "atmos x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.
  21. ^ Arby Li (September 23, 2014). "Footpatrol x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.
  22. ^ plaw27 (March 8, 2014). "Driving Culture Forward". Hype Beast. Retrieved July 12, 2015.{{cite web}}: CS1 maint: numeric names: authors list (link) [dead link]
  23. ^ Robert Marshall (September 9, 2014). "Major x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.
  24. ^ Robert Marshall (September 8, 2014). "mita sneakers x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.
  25. ^ James Shorrock (September 2, 2014). "Burn Rubber x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.
  26. ^ "A Closer Look at the INVINCIBLE x Reebok Pump 25th Anniversary". Hype Beast. September 2, 2014. Retrieved November 18, 2014.
  27. ^ Zack Schlemmer (September 16, 2014). "CNCPTS x Reebok Pump". Nice Kicks. Retrieved November 18, 2014.
  28. ^ Gavin Yeungr (November 3, 2014). "Shoe Gallery x Reebok Pump 25th Anniversary". Hype Beast. Retrieved November 18, 2014.
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