Proximic by Comscore
 | This article contains promotional content. (September 2021) |
 | |
| Company type | Division |
|---|---|
| Industry |
|
| Founded | 2006 |
| Founder |
|
Key people |
|
| Services | Contextual Data, Brand Protection, Audience Interest Data |
| Parent | Comscore |
| Website | www |
Proximic by Comscore is a division of Comscore that provides on programmatic targeting solutions for advertisers, agencies and publishers in the advertising industry.
History
[edit]Proximic launched for alpha testing in late 2007. In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies.[1][2]
The company was based in Palo Alto, with research and development facilities in Munich. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche.[3][4] Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer. Chief Scientist was Louis Monier, cofounder of the AltaVista search engine.[5]
In 2015, Proximic was acquired by Comscore.[6] In 2023, Comscore announced a rebrand of their programmatic targeting business under the name Proximic by Comscore[7] utilizing the capabilities from the May 2015 Proximic acquisition.[8] The company currently operates as a division of Comscore, Inc.
In 2023, Proximic by Comscore was named a Programmatic Power Player of the year by AdExchanger.[9]
References
[edit]- ^ “Proximic Bringing Contextual Search Technology To Display Says CEO Pieper” AdExchanger.com 2010-12-21
- ^ "Why do you need SEO? Importance of SEO in website promotion". 2024-01-10. Retrieved 2024-05-05.
- ^ Jennifer L. Schenker, " Proximic: Ad Tactics to Challenge Google ", 'BusinessWeek, January 17, 2008
- ^ Robert Hof, " Proximic Aims High with New Search and Ad Technology ", 'Bloomberg BusinessWeek, October 1, 2007
- ^ Qwiki Co-founder Louis Monier exits - joins Proximic Techcrunch.com 2011-05-18
- ^ "comScore Acquires Analytics Firm Proximic". Archived from the original on 2017-10-21. Retrieved 2017-10-20.
- ^ Proximic by Comscore
- ^ "Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Targeting Division". Comscore, Inc. Retrieved 2024-05-05.
- ^ "2023 Power Players". AdExchanger. Archived from the original on 2023-07-05. Retrieved 2024-05-17.