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Amazon first acquired sports rights in April 2017, when they signed a $50 million deal for the non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers, replacing a previous deal with Twitter.[1] Since then Amazon has acquired exclusive sports rights in 10 countries, including Australia, Canada, Brazil, France, Germany, Italy and the United Kingdom. Premier rights include the Copa do Brasil in Brazil, Ligue 1 and the French Open in France, the UEFA Champions League in the United Kingdom, Germany and Italy, the Premier League in the United Kingdom, the NHL's Monday Night Hockey in Canada, and Thursday Night Football in the United States.

In December 2022, Amazon launched Sports Talk in the United States; a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row.[2] The channel was shut down in October 2023.[3]

Channels

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Prime Video also offers several "channels" for live sports. These channels are separate, non Amazon subscription services, which add a cost on top of Amazon Prime, but, when purchased, can be accessed through Amazon Prime.

In the United States the channels include, MLB.TV (which includes MLB Network),[4][5] NBA League Pass (which includes NBA TV),[6][7] Paramount+ (which includes select sporting events from CBS Sports),[8] PGA Tour Live,[9] Motortrend,[10] MOTV,[11] FuelTV,[12] Max (which includes all sporting events from TNT Sports), Apple TV+ and The Surf Network.[13]

In the United Kingdom the channels include, Premier Sports,[14] Discovery+ Sport,[15] and La Liga TV.[16]

In France the channels include, Golf Channel[17] and Le Pass Ligue 1.[18]

In Brazil the channels include NBA, Canais Globo (which includes SporTV),[19] Premiere (Brasileirão),[20] Combate,[citation needed] Paramount+ (Copa Libertadores and Copa Sudamericana events)[21] and CazéTV.[22]

Current rights

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Australia

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Austria

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Brazil

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Canada

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France

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Germany

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India

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Italy

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Japan

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Mexico

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Sweden and Denmark

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United Kingdom

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United States

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Global

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Former rights

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Sports Talk

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Sports Talk
CountryUnited States
NetworkSports on Amazon Prime Video
Programming
Language(s)English
Picture format720p (HD, variable due to user bandwidth)
Ownership
OwnerAmazon
ParentAmazon Prime Video
Embassy Row
History
LaunchedDecember 1, 2022 (2022-12-01)
ClosedSeptember 31, 2023 (2023-09-31)

Sports Talk was a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row offered on Amazon Prime and Amazon Freevee.[69] Launched in December 2022, live programming was aired from 8 a.m. to 8 p.m. eastern time each weekday. Shows on the channel included Bonjour Sports Talk, The Cari Champion Show, Game Breakers, From the Desk Of Master T, The Power Hour, The Greatest Hour of All Time, and The Backup Plan. Notable on-air talent included Ben Lyons, Cari Champion and Rennae Stubbs.[2] The channel shutdown in October 2023.[3]

References

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  1. ^ Scott Soshnick (April 17, 2017). "Amazon's NFL Deal Includes $30 Million in Free Marketing". Bloomberg.com. Retrieved August 3, 2017.
  2. ^ a b "Prime Video Announces Sports Talk". Sports Video Group. November 14, 2022. Retrieved August 24, 2023.
  3. ^ a b "Amazon Prime Video Reportedly Set to End 'Sports Talk' Block". Barrett Sports Media. September 28, 2023. Retrieved November 12, 2023.
  4. ^ "MLB.TV". amazon.com. Retrieved April 11, 2022.
  5. ^ Lucia, Joe (July 24, 2024). "MLB Network launches direct-to-consumer (DTC) service". Awful Announcing. Retrieved July 24, 2024.
  6. ^ "NBA League Pass". amazon.com. Retrieved April 11, 2022.
  7. ^ "NBA TV". amazon.com. Retrieved April 11, 2022.
  8. ^ "Paramount+". primevideo.com. Retrieved April 11, 2022.
  9. ^ "PGA Tour Live". primevideo.com. Retrieved April 11, 2022.
  10. ^ "Motortrend". primevideo.com. Retrieved April 11, 2022.
  11. ^ "MOTV". primevideo.com. Retrieved April 11, 2022.
  12. ^ "FuelTV". primevideo.com. Retrieved April 11, 2022.
  13. ^ "The Surf Network". primevideo.com. Retrieved April 11, 2022.
  14. ^ "Premier Sports". amazon.co.uk. Retrieved April 11, 2022.
  15. ^ "Discovery+". amazon.co.uk. Retrieved April 11, 2022.
  16. ^ "La Liga TV". amazon.co.uk. Retrieved April 11, 2022.
  17. ^ "Golf Channel". amazon.com. Retrieved April 11, 2022.
  18. ^ "Ligue 1". amazon.com. Retrieved April 11, 2022.
  19. ^ "Prime Video adiciona pacote opcional com Canais Globo". Além da Tela. July 24, 2024. Retrieved July 24, 2024.
  20. ^ "Premiere acerta parceria com Amazon Prime Video para distribuição de jogos do futebol brasileiro". ge (in Brazilian Portuguese). June 11, 2021. Retrieved May 18, 2023.
  21. ^ "Paramount+: como assinar e quanto custa para ver jogos da Libertadores e da Sul-Americana | Goal.com Brasil". www.goal.com (in Brazilian Portuguese). May 3, 2023. Retrieved May 18, 2023.
  22. ^ Mensagem, Meio & (June 7, 2024). "CazéTV passa a fazer parte do cardápio do Prime Video". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). Retrieved June 13, 2024.
  23. ^ "Amazon secures rights in Australia to screen all cricket World Cups and ICC events". The Guardian. December 4, 2023. Retrieved December 4, 2023 – via Australian Associated Press.
  24. ^ a b Bresaola, Riccardo (February 1, 2024). "Wimbledon moves from Sky to Amazon in Germany and Austria". Sportcal. Retrieved December 14, 2023.
  25. ^ "Amazon Prime Video transmitirá Copa do Brasil sem custo adicional a assinantes". Poder360 (in Brazilian Portuguese). December 15, 2021. Retrieved August 26, 2022.
  26. ^ "Saiba onde assistir a Copa do Brasil 2023". Esporteemidia.com (in Brazilian Portuguese). January 30, 2023. Retrieved January 30, 2023.
  27. ^ "Amazon Prime Video compra direitos de transmissão da NBA para o Brasil". TudoCelular.com (in Portuguese). October 17, 2022. Retrieved October 20, 2022.
  28. ^ "Band fecha acordo com Prime Video e transmitirá finais da NBA". NaTelinha (in Brazilian Portuguese). Retrieved June 7, 2024.
  29. ^ Mensagem, Meio & (June 7, 2024). "CazéTV passa a fazer parte do cardápio do Prime Video". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). Retrieved June 13, 2024.
  30. ^ Sim, Josh (November 7, 2024). "Amazon scores five-year Brasileiro Serie A rights deal". Sports Pro Media. Retrieved November 24, 2024.
  31. ^ a b "ONE, Prime Video Reveal Dates For Five American Primetime Events". onefc.com. July 21, 2022. Retrieved August 24, 2023.
  32. ^ "'Prime Monday Night Hockey' to air NHL games in Canada beginning next season". NHL. April 25, 2024. Retrieved April 25, 2024.
  33. ^ "'NHL Coast to Coast' debuting on Prime Video in Canada next season". NHL. June 13, 2024. Retrieved September 4, 2024.
  34. ^ "CBC Sports to broadcast 17 Saturday PWHL games". CBC. November 14, 2024. Retrieved November 14, 2024.
  35. ^ "Amazon Scores "Historic" Deal To Stream Ligue 1 Soccer in France". Deadline Hollywood. June 11, 2021. Retrieved April 16, 2022.
  36. ^ "Amazon Nets Domestic Rights for French Open Night Sessions". sporttechie.com. Retrieved June 5, 2022.
  37. ^ Cohen, Andrew. "Amazon Will Broadcast Champions League Matches in Germany for 2021-22 Season". Sports Business Journal. Street & Smith's Sports Group. Retrieved April 22, 2022.
  38. ^ "Amazon Prime Video India Takes New Zealand Cricket Rights – Global Bulletin". variety.com. December 20, 2020. Retrieved August 24, 2023.
  39. ^ "Soccer-Amazon secures rights to screen Champions League matches in Italy". reuters.com. December 18, 2020. Retrieved April 12, 2022.
  40. ^ "Prime Video Presents Live Boxing Featuring Tenshin Nasukawa's Boxing Debut Bout Livestreamed Exclusively on Prime Video April 8". press.amazonstudios.com. February 13, 2023. Retrieved August 24, 2023.
  41. ^ "Amazon Prime Video 井端新監督率いる「侍ジャパン」の全試合をライブ配信 - スポニチ Sponichi Annex 野球". スポニチ Sponichi Annex (in Japanese). Retrieved June 7, 2024.
  42. ^ "Amazon makes rare sports move in Japan with Copa América". SportBusiness. June 6, 2024. Retrieved June 7, 2024.
  43. ^ "NBA, Amazon partner to air games in Mexico". Sports Business Journal. January 17, 2024. Retrieved January 17, 2024.
  44. ^ Saleh, Tariq (March 27, 2024). "Amazon to show Premier League in Denmark and Sweden through Viaplay deal". Sportcal. Retrieved March 28, 2024.
  45. ^ "Premier League agrees TV rollover deal". BBC Sport. Retrieved May 13, 2021.
  46. ^ Roxborough, Scott; Szalai, Georg (July 1, 2022). "Amazon Buys U.K. Champions League Soccer Rights in Groundbreaking Deal". Hollywood Reporter. Los Angeles: Penske Media Corporation. Retrieved August 25, 2023.
  47. ^ "NFL completes long-term media distribution agreements through 2033 season". NFL.com. Retrieved March 22, 2021.
  48. ^ "New York Yankees Will Stream 21 Games Regionally On Amazon Prime Video". forbes.com. Retrieved April 11, 2022.
  49. ^ "NWSL announces landmark media partnerships with CBS Sports, ESPN, Prime Video and Scripps Sports". NWSL (Press release). November 9, 2023. Retrieved November 12, 2023.
  50. ^ "New, More Ways to Watch the Kraken". NHL. April 25, 2024. Retrieved April 21, 2022.
  51. ^ "Seattle Storm announces new streaming deal with Prime Video". kiro7.com. April 21, 2022. Retrieved April 21, 2022.
  52. ^ "Overtime Elite, Amazon Agree to Media Rights Contract to Broadcast Games, TV Series". Bleacher Report. November 2, 2022. Retrieved August 24, 2023.
  53. ^ "NASCAR announces historic media rights agreements with FOX, NBC, Amazon and Warner Bros. Discovery". NASCAR.com. November 29, 2023. Retrieved November 29, 2023.
  54. ^ "PRIME VIDEO AND PBC ANNOUNCE NEW MULTIYEAR RIGHTS AGREEMENT". Premier Boxing Champions. December 6, 2023. Retrieved July 24, 2024.
  55. ^ "Amazon and the WNBA Reach Multi-Year Deal to Stream 16 Regular-Season Games and the Commissioner's Cup Championship on Prime Video". WNBA.com. Retrieved April 11, 2022.
  56. ^ "Amazon Prime Video and the WNBA Announce New 11-Year Media Rights Agreement". Amazon.com. July 24, 2024. Retrieved July 24, 2024.
  57. ^ "Prime Video and the WNBA Announce Multi-Year Rights Extension". Amazon.com. April 5, 2024. Retrieved July 24, 2024.
  58. ^ a b "Amazon Prime Video and the NBA Announce Landmark 11-Year Global Media Rights Agreement Beginning in 2025". Amazon. July 24, 2024. Retrieved July 24, 2024.
  59. ^ "Amazon Prime signs on to stream professional pickleball tournaments". CNBC. May 26, 2023. Retrieved August 24, 2023.
  60. ^ "Amazon Expands Foray Into Sports Streaming in Australia, Adds Celebrity Touch (EXCLUSIVE)". Variety. April 12, 2022. Retrieved August 24, 2023.
  61. ^ "Association of Volleyball Professionals Partners with Amazon Prime Video to Deliver Global Coverage of AVP Pro Beach Volleyball Tour". Business Wire. December 14, 2017. Retrieved January 19, 2024.
  62. ^ "Japan's 2023 World Baseball Classic games picked up by Amazon in domestic market". sportspromedia.com. January 26, 2023. Retrieved August 24, 2023.
  63. ^ "Amazon Prime Video to carry Seattle Sounders matches in new deal through 2022". mlssoccer.com. August 18, 2020. Retrieved August 24, 2023.
  64. ^ "Sky Sports secured US Open UK rights after eight-year gap". mlssoccer.com. December 15, 2022. Retrieved August 24, 2023.
  65. ^ "ATP And ATP Media Partner With Amazon Prime Video To Deliver Global Coverage Of The Next Gen ATP Finals - Next Gen ATP Finals".
  66. ^ Sweney, Mark (August 1, 2017). "Amazon outbids Sky to win exclusive ATP tour tennis rights". The Guardian. ISSN 0261-3077. Retrieved August 2, 2017.
  67. ^ "ATP And ATP Media Expand Partnership With Amazon Prime Video - ATP World Tour - Tennis".
  68. ^ "Amazon wins exclusive rights to WTA in four-year deal, Prime Video to be the home for tennis in the UK and Ireland". NFL.com. Retrieved April 12, 2022.
  69. ^ Forristal, Lauren (November 14, 2022). "Amazon launches 'Sports Talk' on Prime Video to give sports fans 12 hours of live daily content". techcrunch.com. Retrieved August 24, 2023.
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