Jump to content

DTour

From Wikipedia, the free encyclopedia
(Redirected from Prime (Canadian TV channel))
DTour
DTour logo
CountryCanada
Broadcast areaNationwide
HeadquartersToronto, Ontario, Canada
Programming
Picture format480i (SDTV)
1080i (HDTV)
Ownership
OwnerCanwest
(1997–2010)
Shaw Media
(2010–2016)
Corus Entertainment
(2016–present)
ParentTVTropolis G.P.
Sister channelsHGTV
Food Network
W Network
Slice
National Geographic
Nat Geo Wild
Magnolia Network
Cooking Channel
History
Showcase
History
LaunchedOctober 17, 1997; 27 years ago (October 17, 1997)
Former namesPrime (1997–2006)
TVTropolis
(2006–2013)
Links
WebsiteDTour

DTour (styled as DTOUR) is a Canadian English language discretionary specialty channel owned by TVTropolis G.P., a subsidiary of Corus Entertainment.

The channel was originally established by Canwest in 1997 as Prime, a cable companion to Global with a general entertainment format focusing on classic series and programming acquired from Global and CH. In 2006, the channel was re-branded as TVTropolis, carrying a similar format but with a focus on contemporary sitcoms and dramas from the 1980s and 1990s, as well as pop culture-themed programs.

Adopting its current branding in 2013, DTour largely draws its acquired programming from the U.S.-based Travel Channel, while also airing limited general-interest programing, and will not be impacted by Corus losing the rights to most Warner Bros. Discovery lifestyle and factual brands to Rogers Sports & Media at the end of 2024.

History

[edit]

As Prime and TVTropolis

[edit]

The channel was launched as Prime on October 17, 1997, under the ownership of Canwest. The Canadian Radio-television and Telecommunications Commission (CRTC) licensed Prime in 1996[1] as a specialty television service directed towards men and women 50 years of age and older. However, the channel did not explicitly market itself as a channel for the "baby boomer" generation, preferring instead to position itself as a general entertainment channel. Prime's slogan, on-air and in advertising, was "Canada's Entertainment Network".[citation needed] Prime's schedule featured a mix of general interest television programs, including home improvement and design series, along with classic television series.[citation needed]

With the launch of sibling channel DejaView in 2001, (showing similar programming to Prime, that being classic television programs from the 1960s, 1970s and 1980s), the channel's focus shifted to shows from the late 1980s and beyond.[citation needed]

On June 1, 2006, Prime was rebranded as TVTropolis,[2] which initially focused on sitcoms and dramas from the 1980s and 1990s (such as Seinfeld and Beverly Hills 90210, branded under the slogan Hit TV Lives Here). Additional series focused on television pop culture (such as Inside the Box and FANatical).[2] Over time, the channel lessened its emphasis on scripted shows and reverted to a general entertainment format; focusing on reality series, game shows (including original series Wipeout Canada), and lifestyle series with little emphasis on pop culture.[citation needed]

On October 27, 2010, Shaw Communications purchased Canwest after it had entered into creditor bankruptcy protection in late 2009. As a result, Shaw acquired control of Canwest's stake in TVtropolis and rebranded Canwest as Shaw Media.[3] On January 14, 2013, Shaw announced that it would purchase the remaining interest in TVtropolis from Rogers Communications for $59 million, bringing its total to 100%.[4]

As DTour

[edit]

On June 5, 2013, at its annual upfront, Shaw conspicuously removed any reference to TVtropolis in announcing its fall programming plans, while announcing a "new" lifestyle channel named DTour (stylized as DTOUR).[5] It was later confirmed through a Telus update to subscribers that DTour would be launched as a rebranded TVtropolis on August 26, 2013.[6] The relaunch of the channel occurred that day at 6:00 a.m. Eastern Time.[citation needed]

A high definition feed of DTour was introduced on Shaw Cable on September 5, 2013.[citation needed] Following the rebrand, DejaView would begin airing some of the 1990s vintage series that had aired on TVtropolis.[citation needed]

DTour's initial lineup featured programming from Travel Channel in the U.S. (including Adam Richman's Fandemonium, Hotel Impossible and Bizarre Foods with Andrew Zimmern).[5][7] Travel Channel was owned by Scripps Networks Interactive, which at the time jointly owned the Canadian versions of Food Network, HGTV and DIY Network with Shaw. DTour was not explicitly marketed as a "travel" service, as it would have conflicted with rival service Travel + Escape (now T+E); which had sole use of the travel niche at the time under the CRTC's channel categorization rules.[citation needed] Those rules have since been revoked, with T+E subsequently abandoning the travel genre in favor of paranormal programming.

On April 1, 2016, Shaw Media was sold to Corus Entertainment.[8]

With Corus losing the rights to most Warner Bros. Discovery lifestyle and factual brands to Rogers Sports & Media at the end of 2024, DTour will not be affected by these changes.

Programming

[edit]

DTour currently airs a mix of travel, lifestyle, and paranormal programming; much of which is sourced from the Warner Bros. Discovery-owned Travel Channel and Destination America channels in the U.S..[9][10] As Prime and TVTropolis, the channel has aired vintage and classic television shows, animated series, reality series, game shows, and other general entertainment programming.

Logos

[edit]

See also

[edit]

References

[edit]
  1. ^ Decision CRTC 96-604 CRTC 1996-09-04
  2. ^ a b "Prime to restyle as TVtropolis". MediaInCanada.com. 2006-05-04. Archived from the original on 2012-04-02.
  3. ^ Shaw Communications closes purchase of Canwest TV assets, rebrands as Shaw Media [dead link]
  4. ^ Shaw Announces Agreement With Rogers for Purchase and Sale of Assets Marketwire.com press release 2013-01-14
  5. ^ a b DTOUR - Overview, Shaw Media. Retrieved 2013-08-14.
  6. ^ "Channel changes". Telus. 2013-08-01. Retrieved 2013-08-14. On Aug. 26, TVtropolis will be changing to DTOUR.[permanent dead link]
  7. ^ "TV Shows". Travel Channel. Archived from the original on 2013-08-15. Retrieved 2013-08-14.
  8. ^ "Corus Entertainment Completes Acquisition of Shaw Media". Archived from the original on June 10, 2016. Retrieved April 2, 2016.
  9. ^ DTour TV; Retrieved on June 19, 2024
  10. ^ DTour - TV Listings Guide; Retrieved on June 19, 2024
[edit]