Rakuten.co.uk: Difference between revisions
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**[http://www.playtrade.com PlayTrade] |
**[http://www.playtrade.com PlayTrade] |
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*[http://web.archive.org/web/20000301125522/http://www.play247.com/ Archived version of play247.com, circa 2000] |
*[http://web.archive.org/web/20000301125522/http://www.play247.com/ Archived version of play247.com, circa 2000] |
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*[[Playwithme.com]] |
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[[Category:Online retailers]] |
[[Category:Online retailers]] |
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Revision as of 12:10, 3 March 2009
 | |
| Company type | Private |
|---|---|
| Industry | DVD, music, books, electronics & gadgets, music downloads, video games, retailer, clothes, accessories |
| Founded | 1998 |
| Headquarters | Jersey, Channel Islands |
Key people | Richard Goulding, Chairman and Simon Perrée, Managing Director |
| Website | Play.com |
Play.com is a Jersey-based online retailer of DVDs, CDs, Books, gadgets, video games, DRM-free mp3 downloads, and other electronic products, as well as clothes and accessories. Founded in 1998, Play.com was one of the first online retailers targeting the UK. It is the second biggest online retailer in the UK market, according to traffic monitor Hitwise, and it is in the top 50 globally. Play.com was ranked second on the November 2006 UK "Hot Shops List" compiled by IMRG and Hitwise.[1] As of January 2008, Play.com has 7,000,000 registered customers, a catalogue of 5,000,000 products, and it employs some 500 staff. [2] On 15 January 2009, a survey published by Verdict Research found Play.com was the UK's second favourite music and video retailer, behind first place Amazon.co.uk and ahead of entertainment retailer Zavvi who came in third. [3]
History
It was founded in late 1998 under the name Play247.com, but re-branded as Play.com in late 2000. Play.com originally sold region 1 and 2 DVDs only, but has since expanded its range to include CDs and video games and other electronic items. Since 2004 it has sold books and electronics, in 2006 it started selling personal computers, posters & T-Shirts and in 2007 it started selling HD DVDs and Blu-rays, with sister site "PlayUSA.com" selling region 1 DVDs, HD DVDs and region A Blu-ray Discs and offering sales in a range of currencies. The site's interface has been redesigned on a number of occasions, partly based upon customer feedback.
The site was originally popular because it stocked every DVD available and offered free delivery on all items. One of the reasons for its success with United Kingdom customers is that they can import items costing £18 and under without paying VAT.[4]
Play.com now has approximately 500 staff and 5,000,000 items for sale. Most recently, the company added a feature called PlayTrade (like Amazon Marketplace) allowing third party sellers to operate on the site. Playtrade bears several resemblances to Marketplace, replicating that site's two-option account model whereby a seller chooses either to pay a monthly subscription plus a percentage-based closing fee, or no subscription and a per-item flat closing fee plus percentage. As there are no listing fees, this second option allows sellers to set up with no upfront costs. Key differences from Marketplace (as at March 2008) are that the closing fee percentage is 10% as opposed to 17.5%; also there is no postage credit acting as a floor price on items. Unlike Marketplace, it appears impossible to create a new item from scratch; sellers are restricted to selling items already on Play's database, which for books at least does not include superseded editions or most out-of-print titles ben anawachagul
In early 2008, Play.com started selling DRM-free MP3s, clothing, accessories, and tickets for events, allowing customers to buy and sell tickets. They also held a consumer games show which was open to the public, with tickets available through Play.com. This event was backed by Sony, Microsoft, Ubisoft, Activision, and THQ among others.[5]
References
- ^ "November Hitwise - IMRG Hot Shops List" - hitwise.com; retrieved 2007-05-12
- ^ Microsoft Case Studies: Play.com
- ^ "Amazon is UK's third favourite retailer". theBookseller.com. Retrieved 2009-01-15.
- ^ "E-commerce firms head for tax haven Channel Islands" - Out-Law.com 26 October 2006. Retrieved 28 February 2007.
- ^ Play.com Live: First Major UK Gaming Event | Ripten.com