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'''Planet Fitness''' is an American franchise of [[Health club|fitness centers]] based in [[Newington, New Hampshire]].<ref>https://www.sos.nh.gov/corporate/soskb/Corp.asp?357769</ref> Each gym features [[exercise equipment]] and [[personal trainer]]s to assist its members. It markets itself as a "Judgement Free Zone", though somewhat controversially it has rules in place to discourage hardcore [[bodybuilders]] and "grunters".<ref>[http://www.nytimes.com/2006/11/18/nyregion/18grunt.html?_r=0 The New York Times: "No Grunting, They Said, and He Was at the Gym"]</ref> Planet Fitness opened its 600th location on December 27th, 2012.<ref name=post>{{cite news |title=Planet Fitness opens 600th gym |work=Foster's Daily Democrat/Fosters.com |date= Retrieved January 23, 2012 |url=http://www.fosters.com/apps/pbcs.dll/article?AID=/20120123/GJBUSINESS_01/701239993/-1/FOSNEWS01&template=DoverRegion }}</ref>
'''Planet Fitness''' is an American franchise of [[Health club|fitness centers]] based in [[Newington, New Hampshire]].<ref>https://www.sos.nh.gov/corporate/soskb/Corp.asp?357769</ref> Each gym features [[exercise equipment]] and [[personal trainer]]s to assist its members. It markets itself as a "Fitness opened its 600th location on December 27th, 2012.<ref name=post>{{cite news |title=Planet Fitness opens 600th gym |work=Foster's Daily Democrat/Fosters.com |date= Retrieved January 23, 2012 |url=http://www.fosters.com/apps/pbcs.dll/article?AID=/20120123/GJBUSINESS_01/701239993/-1/FOSNEWS01&template=DoverRegion }}</ref>


As of January 2012 it is the national gym sponsor of [[NBC]]'s [[reality show]] [[The Biggest Loser (U.S. TV series)|The Biggest Loser]]. The contestants on the show will work out on Planet Fitness equipment while at The Biggest Loser Ranch in [[Calabasas, California]], and then at Planet Fitness gyms near their homes, working with Planet Fitness personal trainers.<ref>{{cite news |title=Planet Fitness strikes a deal as ‘Biggest Loser’ gym partner |work="Yahoo Finance" |date=Retrieved January 23, 2012 |url=http://finance.yahoo.com/news/planet-fitness-strikes-deal-biggest-165800277.html }}</ref>
As of January 2012 it is the national gym sponsor of [[NBC]]'s [[reality show]] [[The Biggest Loser (U.S. TV series)|The Biggest Loser]]. The contestants on the show will work out on Planet Fitness equipment while at The Biggest Loser Ranch in [[Calabasas, California]], and then at Planet Fitness gyms near their homes, working with Planet Fitness personal trainers.<ref>{{cite news |title=Planet Fitness strikes a deal as ‘Biggest Loser’ gym partner |work="Yahoo Finance" |date=Retrieved January 23, 2012 |url=http://finance.yahoo.com/news/planet-fitness-strikes-deal-biggest-165800277.html }}</ref>

Revision as of 18:58, 10 May 2013

PFIP, LLC.
Planet Fitness
Company typePrivate
IndustryExercising, Health Clubs
Founded1992
Number of locations
642
Websitewww.planetfitness.com

Planet Fitness is an American franchise of fitness centers based in Newington, New Hampshire.[1] Each gym features exercise equipment and personal trainers to assist its members. It markets itself as a "Fitness opened its 600th location on December 27th, 2012.[2]

As of January 2012 it is the national gym sponsor of NBC's reality show The Biggest Loser. The contestants on the show will work out on Planet Fitness equipment while at The Biggest Loser Ranch in Calabasas, California, and then at Planet Fitness gyms near their homes, working with Planet Fitness personal trainers.[3]

Planet Fitness, Revere, Massachusetts

Origins

The fitness club was founded in 1992, when Michael Grondahl acquired a financially struggling gym and dramatically reduced prices to compete against better-known brands. The low-cost business model focuses on the needs of occasional or first-time health club members rather than more experienced members.

There are eleven corporately owned gyms, with the rest being independently owned and operated.[4] The franchise is concentrated mostly in the Northeast, but it is a nationwide franchise.[5] The Franchise has been added to the Inc. 500 list.[6]

Controversy

The chain has come under controversy because of a New York Times article[7] describing the public cancellation of a patron's membership (for "grunting") at their Wappingers Falls, New York location. The event resulted in the club calling the police on the member, and later a lawsuit for defamation on the part of the ex-member, which was ultimately settled for an undisclosed amount.[citation needed]

References

  1. ^ https://www.sos.nh.gov/corporate/soskb/Corp.asp?357769
  2. ^ "Planet Fitness opens 600th gym". Foster's Daily Democrat/Fosters.com. Retrieved January 23, 2012. {{cite news}}: Check date values in: |date= (help)
  3. ^ "Planet Fitness strikes a deal as 'Biggest Loser' gym partner". "Yahoo Finance". Retrieved January 23, 2012. {{cite news}}: Check date values in: |date= (help)
  4. ^ Fit for franchising: From first gym in Dover, Planet Fitness building big brand http://www.fosters.com/apps/pbcs.dll/article?AID=/20091108/GJBUSINESS_01/711089989/-1/FOSNEWS0415
  5. ^ www.planetfitness.com
  6. ^ "Planet Fitness - Health". Inc.com. Retrieved 2010-11-18.
  7. ^ No Grunting, They Said, and He Was at the Gym. http://www.nytimes.com/2006/11/18/nyregion/18grunt.html