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|company_name = Pizza Hut Inc |
|company_name = Pizza Hut Inc |
Revision as of 01:16, 7 February 2008
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![]() | This article includes a list of references, related reading, or external links, but its sources remain unclear because it lacks inline citations. (9 September 2024) |
darn it white people everywhere
File:PizzaHut.svg | |
Company type | Wholly owned subsidiary |
---|---|
Industry | Fast food |
Founded | Wichita, Kansas, USA (1958) |
Headquarters | Addison, Texas, USA |
Key people | Albert Webster (founders) David C. Novak (CEO) |
Products | Pizza, Pasta |
Number of employees | 300,000+ |
Parent | Yum! Brands |
Website | pizzahut.com |
Pizza Hut Inc. is a restaurant chain and international franchise based in Addison, Texas, USA (a northern suburb of Dallas) specializing in American-style pizza along with side dishes including (depending on location): buffalo wings, breadsticks, and garlic bread. Pizza Hut is the world's largest pizza restaurant chain and is a subsidiary of Yum! Brands, Inc., whose restaurants total approximately 34,000 restaurants, delivery-carry out units, and kiosks in 100 countries.[1][2]
The chain was founded as a pizzeria in 1958 by Dan and Frank Carney. Borrowing US $600 from their mother Kathy, they purchased some second-hand equipment. Then the Moraine Valley students took a family pizza recipe, rented a small building, and opened the first restaurant at a busy intersection in Wichita, Kansas[3]. Additional restaurants were opened, with the first franchise unit opening in 1959 in Topeka, Kansas. At the same time Pizza Hut was growing in and around Kansas, Shakey's Pizza was developing a stronghold along the West Coast. The competition provided Pizza Hut the impetus to evaluate its mission and direction. Dan and Frank Carney saw Shakey's expanding into their territory and realized that they needed to determine if Pizza Hut should be in the entertainment business or if it should be a neighborhood pizza restaurant. They decided to stick with the neighborhood business and realized that they needed to have a good standard image. The Carney brothers began to systematize operations and building designs to counter the competition from Shakey's. The franchise network continued to grow through friends and business associates, and by 1964 a unique standardized building appearance and layout was established for franchised and company-owned stores, creating a universal look that customers easily recognized. By 1970, with 310 stores nationwide, Pizza Hut went public on the New York Stock Exchange under the stock ticker symbol PIZ. In 1977, Pizza Hut was acquired by Pepsico, along with KFC and Taco Bell. In 1997, the three restaurant chains were spun off into Tricon, and in 2002 joined with Long John Silver's and A&W Restaurants to become YUM! Brands. Pizza Hut have opened Pizza Hut Express which specialize in small 9" pizzas.
The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville.[4]
Products
![](http://upload.wikimedia.org/wikipedia/commons/thumb/9/9e/FirstPizzaHut.jpg/180px-FirstPizzaHut.jpg)
Pizza Hut sells pizzas in four different sizes: personal (an individual serving), small, medium and large, though most stores have done away with the small size. A variety of toppings are available, plus "specialty" styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme and Super Supreme. The pan pizza has a thicker crust than most other commercially available pizzas. Unlike most of Pizza Hut's competitors (such as Domino's deep dish or Papa John's Perfect Pan), Pizza Hut does not charge extra for its pan pizza, except in Poland[citation needed], Australia, and the UK[5].
Pizza Hut also sells Stuffed Crust pizza, with the outermost edge wrapped around a coil of mozzarella cheese; Hand-Tossed, more like traditional pizzeria crusts; Thin 'N Crispy, a thin, crispy dough which was Pizza Hut's original style; Dippin' Strips pizza, a pizza cut into small strips that can be dipped into a number of sauces; and The Edge pizza, where the pizza toppings nearly reach to the edge of the pie. There is a crust that is not as thick as its pan pizza, and not as thin as its thin crust, used on the Full House XL pizza.[6]
Pizza Hut experiments with new products frequently, with less successful ones being discontinued. These include the two-foot by one-foot square cut pizza Bigfoot, the Chicago Dish Pizza and Sicilian pizza, the latter also offered in 2006 as Lasagna Pizza. Other products Pizza Hut has offered are the "P'zone", Pizza Hut's version of the calzone; the Cheesy Bites pizza, similar to the Stuffed Crust pizza except the crust has been divided into bite-sized pieces that can be pulled apart; and the Insider pizza, where a layer of cheese is in between two layers of dough. Another limited time offer was a Double Deep pizza with the double the toppings and 50% more cheese, with the crust wrapped over the top to hold in all the toppings.[7]
In addition to pizza, also sold is garlic cheese bread, plus a number of side dishes including bread sticks, cheese sticks, cinnamon sticks, mozzarella sticks, onion rings, chicken wings (Buffalo Burnin' Hot, Buffalo Medium, Buffalo Mild, Honey BBQ, Spicy BBQ, Garlic Parmesan, Cajun, Spicy Asian)[8] boneless wings, chicken munchers, jalapeño poppers, Quepapas potato bites filled with cheese and jalepeno flavor.[9], a basket of taters or tater tots and fried apple pies.[10]
Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such as spaghetti and Cavatini - a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels).
A new, upscale concept was unveiled in 2005, called "Pizza Hut Italian Bistro". Unveiled at fifty locations nationwide, the Bistro is similar to a traditional Pizza Hut, except that new pasta dishes are offered, such as penne pasta, chicken pomodoro, toasted sandwiches and other foods.[11] Instead of black, white, and red, Bistro locations feature a burgundy and tan motif.[12] Pizza Hut Bistros still serve the chain's traditional pizzas and sides as well.
A new version of Pizza Hut pizza, named Pizza Mia, was introduced in 2007. The product is aimed at the cost sensitive consumer segment and typically is priced at $6.99. In comparison, a Pizza Hut medium sized, hand-tossed pepperoni pizza is priced at $10.24 (Houston, Texas 12/15/2007). You can get three or more Pizza Mia pizzas for $5 per pizza. The Pizza Mia comes in only one size (medium) with extra toppings costing $1.50. One slice of Pizza Hut pepperoni Pizza Mia weighs 83 grams. One slice of Pizza Hut pepperoni hand-tossed pizza weighs 96 grams. [13]
International operations
![]() | This article may be too long to read and navigate comfortably. (9 September 2024) |
Pizza Hut restaurants are located throughout the world. Like many international chain restaurants, Pizza Hut locations outside of the United States and Canada offer different menu choices based on food traditions of the local culture.
Algeria
Pizza Hut plans to open restaurants in Algeria, by the great success that took the fast food Quick in Algiers, opened in 2007. The project is based on open 1 restaurant in 2008, 5 in 2009, and reach 25 restaurants in 2012.
Andorra
There are two Pizza Hut locations in Andorra: one in Escaldes and one in Meritxell. [14]
Australia
Pizza Hut was very popular in Australia in the '90s with many of the stores built like the traditional Pizza Hut design. Nearing the 2000s the restaurants closed down and were rebuilt in the form of a takeout restaurant, which still offers seating but has decreased the seating in size and have taken out the buffets. Most of the Australian restaurants were taken over by Subway and/or have been redeveloped. There are only a few eat-in restaurants alive today.
Bangladesh
![](http://upload.wikimedia.org/wikipedia/commons/thumb/1/14/Pizzahutchittagong.jpg/250px-Pizzahutchittagong.jpg)
Pizza Hut opened its doors to the Bangladeshi market on December 6, 2003 Currently there are three outlets, two in Dhaka and one in Chittagong. The outlet in Chittagong is situated at GEC Moar. The outlets in Dhaka are in the posh areas of Dhanmondi and Gulshan. The outlet in Gulshan has 220 seats and at 6000 sq ft. is one of the largest Pizza Huts on the Indian subcontinent. Additional outlets are planned.
All food served in the outlets in Bangladesh are halal. Pizza Hut Bangladesh has an annual all you can eat offer during the Islamic holy month of Ramadan.
Bulgaria
The first Bulgarian Pizza Hut outlet was opened in June 1995 in the capital Sofia near the National Football Stadium. It became a hit and now there are more than 10 outlets in Bulgaria. Since 1996, Pizza Hut offers a Take Away service.
China
![](http://upload.wikimedia.org/wikipedia/commons/thumb/a/a0/Pizzahutinchina.jpg/200px-Pizzahutinchina.jpg)
The first Pizza Hut restaurant in mainland China was opened on December 1, 1990 and still operates in the Dongzhimen area, Beijing. Pizza Hut is called 必胜客 (Pinyin: Bìshèngkè). In 1998 the first Shanghai store opened.
Currently, Pizza Hut has approximately 200 restaurants in China, including the first Mongolian language store in Hohhot and a Uyghur language store in Ürümqi, which both opened in 2005.
The 200 restaurants are located in more than 50 cities, such as almost all the provincial capitals and large cities such as Shanghai, Tianjin, Chongqing, Guangzhou, Nanjing, Shenzhen, Hangzhou, Wuhan and Changsha. In China, Pizza Hut is marketed as a dine-in restaurant, serving sangria and escargot as well as the traditional pizza (including traditional toppings and others like tuna).
- Hong Kong
The first Pizza Hut in Hong Kong was opened in 1981, in the basement of The Landmark (demolished in 2000 with the Landmark East portion of the complex). It currently has 54 restaurants over Hong Kong, 34 being "express" restaurants and 20 being full service restaurants[15]
"Pizza Hut Hong Kong" is notable for its menu with half of the pizza selections that are thousand island sauce based. Also, along with pizza, pasta, lasagna and baked rice are equally emphasized in Hong Kong's Pizza Hut outlets.
Costa Rica
Pizza Hut opened its first restaurant in San José, Costa Rica in 1972. There are now 20 restaurants, 13 food court stands, and 4 mobile restaurants.
Egypt
Pizza Hut was one of the first fast food chains that opened in Egypt, after KFC & Wimpy, and before the arrival of McDonald's. It now has many outlets all over the country. Pizza Huts in Egypt serve Pan Pizza, Thin n' Crispy and Stuffed Crust, with all the toppings offered by its U.S. locations, but pork, ham and bacon are unavailable to comply with the Muslim majority. Pasta, salads and desserts were introduced in 2005. Before that Pizza Hut was only known for its pizzas, with few other choices. That was changed as a result of heavy competition with other pizza chains.
Germany
![](http://upload.wikimedia.org/wikipedia/commons/thumb/2/23/Pizza_Hut_Schildergasse.jpg/220px-Pizza_Hut_Schildergasse.jpg)
Pizza Hut entered the German market as "Pepsi Food Services" in 1983, with a location in Frankfurt am Main. Currently, there are 70 locations throughout Germany (this does not include the Pizza Hut locations on U.S. military bases run by AAFES), employing approximately 2,600 people. German corporate headquarters are located in Düsseldorf.
Pizza Hut Germany consists of the traditional Pizza Hut restaurant with the full menu as well as Pizza Hut Express locations (found mostly in large train stations such as Cologne and Frankfurt) which sell Personal Pan Pizzas as well as pizza by the slice. Combined KFC/Pizza Hut locations are found in Augsburg, Bochum, Darmstadt, Frankfurt (Hauptwache), Hamburg, Kaarst, Cologne (Frankfurter Straße near Cologne/Bonn Airport) and Paderborn. These combined locations sell mainly KFC products with a limited Pizza Hut menu (similar selection as described in the Pizza Hut Express concept). The prices are the same across Germany.
Greece
Pizza Hut established itself in Greece in 1990. There are a total of 41 locations across Greece. They are located in: Athens (32 locations), Corfu (1 location), Crete/Heraklion (1 location), Patras (1 location), Rhodes (1 location), Thessaloniki (4 locations) and Zakinthos (1 location) (Source:[1]). Pizza Hut offers in Greece a variety of choices based on the local tastes, such as 'Greek Lover's pizza' and 'Cyprus Lover's pizza' with the first having feta cheese and the latter halloumi cheese among other ingredients.
Hungary
In 1992 the first Pizza Hut Restaurant was founden in Hungary, in Budapest, in the capital. Nowdays it operates15 restaurants, both in the capital and in the countryside. In Hungary Pizza Hut was the first fast food chain which offered delivery.
India
Pizza Hut came to India in 1981 with a dine-in restaurant in Bangalore that had special vegetarian pizzas. It now has a presence in many Indian cities and towns.
In addition to traditional toppings, it incorporates Indian favorite foods such as chicken tikkas, lamb korma and other dishes in its list of toppings. Beef and pork toppings are not sold as the cow is considered a sacred animal to the Hindu majority. Along with pizzas, the menu features appetizers such as garlic breads and soups, fresh salads, oven-baked pastas and choice of ice-cream sundae. Basic pizzas are available as chicken, panner, vegetarian and keema varieties.
Indonesia
In 1984, Pizza Hut opened its first restaurant in Jakarta [16], and it was the first pizza restaurant in Indonesia.
In addition to its regular toppings, Pizza Hut Indonesia also offers some local toppings and foods, such as rice and other traditional dishes. All foods served by Pizza Hut are halal due to the Muslim majority in Indonesia.
Israel
In Israel, many Pizza Hut restaurants are kosher in order to accommodate popular religious dietary laws.
The popular slogan there is: "Great pizza under one roof".
Japan
Pizza Hut in Japan, run by KFC Japan Ltd., began its operations in 1991 with its first outlet in Myougadani, Tokyo. They currently serve pizza with "cheesy roll" crust, which contains cheese filled rolls made of crust surrounding the pizza. They also have the "sausage roll" pizza, which has a sausage baked in the crust. Specialty pizzas available include the "Crab & Shrimp Mayo King" (snow crab, shrimp, broccoli, onion, and corn), "Idaho Special" (diced potato, bacon, onion, corn, parsley, and black pepper), "Tuna Mild" (tuna, mayo, bacon, onion, and corn), "Seafood Mix" (shrimp, squid, tuna, mayo, broccoli, and onion), "Mayo Q" (BBQ chicken, mushrooms, onion, corn, nori), "Super Korean Burukogi" (bulgogi, garlic sprouts/shoots, and onion), "Mochi, Mentai & Potato" (shrimp, diced potato, tteok, corn, onion, mayo, and nori, with a mentaiko sauce) , and "Mochi & Shrimp Chili" (shrimp, tteok, garlic sprouts/shoots, and onion, with a shrimp and chili sauce), as well as some others.
Luxembourg
Luxembourg's first location opened in its capital on December 9th, 1987. A month later opened again in Luxembourg City the Gare (train station) location, which would finally close in June 2000. Two more locations were added on July 12th, 1994 and on August 13th, 1998. Today, there are 3 locations across Luxembourg: Luxembourg Ville (opened in 1987), Strassen (opened in 1994) and Beggen (opened in 1998). Luxembourg Ville and Strassen were built as typical European Pizza Hut locations, both buildings reflect more European characteristics than the typical American architectural counterparts. In stark contrast, Beggen was built as an American-style stand-alone, red roof Pizza Hut adjacent to a Texaco gas station. Pizza Hut's menu in Luxembourg reflects the standard offering found in most European locations (Pan Pizzas/Cheezy Crust) as well as specialized variations (Italian crust). (Source: Pictures and Location info)
Malaysia
In Malaysia, Pizza Hut offers toppings that do not contain pork to comply with the Muslim majority; many menu items replace pork with chicken. There are also different toppings that reflect the country's cuisine including satay, a Malaysian form of spiced meat similar to a Shish kebab.
Mexico
Pizza Huts are found throughout Mexico, including Acapulco and Mexico City, as well as other tourist destinations.
![](http://upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Pizzahutstorepuertovallarta.jpg/180px-Pizzahutstorepuertovallarta.jpg)
Morocco
The majority of Pizza Hut locations in Morocco are found in shopping centers such as in Marjane. Other cities with locations are Rabat, Casablanca, Marrakech, Agadir, Tangier and Fes. Oujda will also be adding its first Pizza Hut location in the near future.
Netherlands
Pizza Hut opened its first outlet in The Netherlands in 1973; it is still operating at the same location in The Hague. This outlet was the first Pizza Hut in Europe. Pizza Hut isn't that much of a success in the Netherlands: in 1997 there were about thirteen outlets, but as of 2007, there are only three locations left - The Hague, Scheveningen and Rotterdam. There also used to be five Pizza Hut Express counters at railway stations across the Netherlands. These have been taken over by New York Pizza (a big rival in the Netherlands). (Source: Pizza Hut Netherlands)
New Zealand
The first New Zealand Pizza Hut restaurant opened in New Lynn (Auckland) in September 1974 and has recently celebrated their 30th anniversary. There are currently over 100 Pizza Hut stores throughout New Zealand – made up of dine-in restaurants and new delivery and takeout ‘delco’ stores. [17]
Pizza Hut New Zealand is franchised by New Zealand company Restaurant Brands, who also franchise other chains, most notably: KFC and Starbucks. [18]
Pakistan
Pizza Hut first started operations in Pakistan by opening its first restaurant near Bank's Square on The Mall in Lahore. It then expanded to Karachi and Peshawar. The maximum number of Pizza Hut outlets are in the thickly populated city Karachi. Now it also has restaurants in Faisalabad, Rawalpindi, Islamabad, Hyderabad, Quetta, Sialkot and Multan. The topping Chicken Tikka which is now used in franchises in India was first used in restaurants in Pakistan. The pizza served in Pakistan is Halal according to the Islamic law. Pizza Hut offers annually an "All you can eat" in the month of Ramadan, which is very popular in the country.
Peru
Pizza Hut started operations in Lima, Peru in 1983. Now it has 35 restaurants in 5 cities.
Philippines
Pizza Hut opened its first restaurant in the Philippines in 1984, and now currently operating more than 130 dine-in restaurants, delivery units, express counters and six Pizza Hut Bistros throughout the Philippine archipelago. Most of the Pizza Hut franchises in the Philippines are located in shopping malls. The menu includes pizza, pasta, baked rice dishes and salads as well as garlic bread, steak fries, chicken wings, BBQ ribs and roast chicken.
Romania
Pizza Hut (aka S.C. American Restaurant System S.A.) has a total of 11 locations in the following cities in Romania: Bacau (1 location, inside METRO AG), Bucharest (4 locations), Cluj Napoca (2 locations, inside Iulius Mall Cluj and Polus Center Cluj), Constanta (2 locations), Iasi (1 location), Ramnicu Valcea (1 location) and Timisoara (1 location). Pizza Hut Romania's menu includes Pan Pizza, Classic and Thin 'n' Crispy crust pizzas, salads, pasta, appetizers (garlic bread, quesadillas) and desserts (cakes, brownies, mousse) as well as the Junior Menu (Pizza Junior & Dessert Junior) for kids. [19]
Russia
In 1990, the first Pizza Hut location in Russia opened in Moscow on Gorkii Street in a location with a 3-floor, 400 seat dining area. A second location is on Ulitsa Pyatnitskaya ("5th Street").
The Saint Petersburg location is on Nevskii Prospekt, and has a 2-floor dining area.
The logo has been re-done in Cyrillic letters, but is readily identifiable as the Pizza Hut logo even to those who cannot read Cyrillic letters.
During the August coup in Russia which eventually led to the collapse of the Soviet Union, then-Russian SFSR president Boris Yeltsin famously ordered Pizza Hut for everyone barricaded in the Russian White House during the coup.
The highest-grossing Pizza Hut is located in Moscow.
Saudi Arabia
Pizza Hut has several branches across Saudi Arabia's major cities.
Serbia
In October 2003, Belgrade got its first Pizza Hut restaurant. The restaurant is situated in Makedonska Street 44 in the heart of Belgrade. This Pizza Hut offers pizzas, pastas, salads and starters, as well as coffee, cakes, and ice cream. In early 2004, Pizza Hut introduced Take–Away as a new service.
Singapore
In 1981, Pizza Hut opened its first restaurant in Singapore. There are currently more than 37 dine-in outlets in Singapore. Recently, breadsticks and baked rice and pasta have been available. The food is halal due to the Muslim minority in Singapore. They use turkey ham instead of the usual ham.
South Korea
![](http://upload.wikimedia.org/wikipedia/commons/thumb/c/cd/Pizza_hut_korea.jpg/200px-Pizza_hut_korea.jpg)
In 1985, Pizza Hut opened its first restaurant in Myeongdong, Seoul[20]
Spain
Pizza Hut entered the Spanish market in 1980. Today, Pizza Hut Spain operates 130 locations across Spain including locations on the Balearic Islands.[21]
Sri Lanka
Pizza Hut in Sri Lanka is one of the first variety chain stores in the country. Currently Pizza Hut offers an online ordering system which delivers to the following outlets: Colombo, Negombo, Kandy, Kiribathgoda, Kotahena, Colpetty, Union Place, Rajagiriya, Havelock Rd., Malabe, Dehiwala, Nugegoda, Thalawathugoda, Moratuwa, Maharagama and Wattala. The Sri Lankan Pizza Hut is currently under new Indian management. The former management was John Keels.
UK & Ireland
![](http://upload.wikimedia.org/wikipedia/commons/thumb/7/78/PizzaHutfloodJune2007UK.jpg/200px-PizzaHutfloodJune2007UK.jpg)
With a recent change in the menu, there are now the following four types of bases available, Pan Pizza, "The Italian" (A more traditional style pizza), stuffed crust, and the "Cheesy Bites" pizza, previously available with triple cheese (mozzarella, cheddar and ricotta), but now just mozzarella in the tear off crust. As of Monday 3rd December, Pizza Hut brought back the 4ForAll Pizza as part of their new menu.
In addition the menu offers a buffet; all you can eat "under terms and conditions"[specify], for pizza only or for a combination of pizza, pasta, and salad. The Pizza Hut in the UK was formerly owned by Whitbread.
It is also now possible to order pizzas over the internet.
As of September 2007, Pizza Hut are trialling a new delivery only format, PHQ, in Brighton. PHQ by Pizza Hut.
Vietnam
Pizza Hut was the third fast food chain to open for business in Vietnam after KFC and Lotteria. There are now 2 Pizza Hut restaurants in Ho Chi Minh city, one other will open soon in Big C Center, Hanoi.
Advertising
Pizza Hut's main advertising slogan is "Gather 'round the good stuff". Pizza Hut does not have an official international mascot, but at one time, there were commercials in the United States called 'The Pizza Head Show.' These commercials ran from 1993-1997 and were based loosely on the Mr. Bill shorts from Saturday Night Live in the 1970s. The ads featured a slice of pizza with a face made out of toppings called 'Pizza Head'. In Australia during the Mid to late 1990s, the advertising mascot was a delivery boy named Dougie, with boyish good looks who, upon delivering pizza to his father, would hear the catchphrase "Here's a tip, be good to your mother".
At one time in the 70's Pizza Hut had the signature red roof with a jolly man named "pizza Hut Pete" on there for advertising.. Pete was on the then bags, cups, balloons and hand puppets for the kids.
In 1994, Donald Trump and ex-wife Ivana Trump starred in a commercial. The ending of the commercial showed Ivana Trump asking for the last slice, to which Donald replied, "Actually dear, you're only entitled to half", a play on the couple's recent divorce.
In 1995, Ringo Starr starred in a Pizza Hut commercial which also featured The Monkees. Rush Limbaugh also starred in a Pizza Hut commercial the same year.
In 1997, former Soviet Union President Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives. In recent years, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon Hill and Murray Walker. Recent commercials have Queen Latifah providing the voiceover. Also in 1997, Pizza Hut, reunited "greatest of all time boxer" Muhammad Ali with trainer Angelo Dundee in a sentimental made for Super Bowl commercial.
Talk show host, Jonathan Ross, co-starred in an ad with American model, Caprice Bourret. They were used to advertise the stuffed crust pizza, with Jonathan Ross saying "Stuffed Cwust", to which is a play on Jonathan's pronunciation of 'R's.
Another UK ad shows British Formula One driver Damon Hill visit a Pizza Hut restaurant and order a pizza, with famous F1 commentator Murray Walker visiting with him, and narrating as though it was a Formula One race. As Hill is about to finish his meal, Walker, in a play on Hill's 1994 & 1995 seasons, shouts "And Hill finishes second, again!" at which Hill grabs Walker by his shirt and shakes him angrily, Walker proclaiming, in his usual tones, "He's lost it! He's out of control!"
The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising and pizza that would refill the character's life.
Pizza Hut sponsored the first space pizza delivery in 2001, and paid for their logo to appear on a Russian Proton rocket in 2000.[22]
In Australia, 2006 saw the introduction of a mascot in Pizza Hut's advertising - "Pizza Mutt", a small dog who delivers pizzas.
Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the consumer. Utilizing mobile phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their "MySpace Ted" campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their Vice President of Pizza contest.
Sponsorship
- In the early 1990s, as part of PepsiCo's sponsorship of The NewsHour with Jim Lehrer, Pizza Hut was included in the acknowledgment alongside Taco Bell and KFC, which PepsiCo owned at the time.
- In 2000, Pizza Hut was a part-time sponsor of Galaxy Motorsports' #75 Ford in the then NASCAR Winston Cup Series, driven by Wally Dallenbach Jr.
- Pizza Hut was the shirt sponsor of English football club Fulham F.C. for the 2001-02 season.
- Terry Labonte drove selected events with Pizza Hut as the primary sponsor of his #44 car in 2005.
- Pizza Hut purchased the naming rights to Major League Soccer club FC Dallas' stadium, Pizza Hut Park, prior to its opening in 2005.
- In 2005, Pizza Hut sponsored The Simpsons on Channel 4 (UK). The adverts often contained the catchphrase "Who's called the Hut?" At the same time, due to a deal that started years earlier, Domino's Pizza sponsored The Simpsons on a different British TV station, Sky One.
- In March 2007, Pizza Hut partnered with Verizon Wireless to offer a free LG mobile phone with the purchase of a Cheesy Bites Pizza.
- In multiple Japanese anime, such as Code Geass and Darker than BLACK, Pizza Hut boxes, billboards, and various other advertisements can be seen in several episodes.
- Recent Pizza Hut television ads use the track "Can't Get Enough of You Baby" by pop rock group Smash Mouth.
- Pizza Hut is a sponsor of the Newcastle Vipers ice hockey team for the 2007/08 EIHL season in the UK.
Book It!
Pizza Hut has been a longtime sponsor of the "Book It!" program (started in 1984[23]), which encourages reading in American schools. Those who read books according to the goal set by the classroom teacher are rewarded with Pizza Hut coupons good for a free Personal Pan Pizza or discounted menu items. In the late 1980s, Pizza Hut threw free pizza parties for classes if all students met their reading goals. The program has received criticism[24] from some child development specialists, on grounds that the food and educational message provided to children is more harmful than helpful.
See also
References
- ^ Our Story, PizzaHut.com
- ^ About Yum! Brands, Yum.com
- ^ Pizza Hut web site - about the company
- ^ http://www.themercury.com/nightlife/article.aspx?articleId=5492ada0dd634bdc8e5ab912672ffe01
- ^ http://www.pizzahut.co.uk/delivery/menu/deal/Default.aspx
- ^ http://www.pizzahut.com/Menu.aspx?tab=signatureCrusts
- ^ http://www.pizzahut.com/Menu.aspx
- ^ http://www.pizzahut.com/Menu.aspx?tab=wingStreet
- ^ http://www.pizzahut.com/Menu.aspx?tab=appetizersAndSauces
- ^ http://www.pizzahut.com/Menu.aspx?tab=wingstreetsidesdips
- ^ http://www.findarticles.com/p/articles/mi_m3190/is_14_39/ai_n13593323
- ^ http://www.news-press.com/apps/pbcs.dll/article?AID=/20070309/COLUMNISTS37/703090323/1061/ENT07
- ^ http://www.pizzahut.com/Files/PDF/PizzaMiaNutritionFacts.pdf
- ^ http://www.pizzahut.es/html/buscador/?cp=&provincia=Andorra
- ^ Pizza Hut (Hong Kong) History, Pizza Hut Hong Kong, accessed on November 27 2006.
- ^ http://www.thejakartapost.com/yesterdaydetail.asp?fileid=20050224.B02
- ^ https://pizzahut.rbnzsecure.co.nz/indexFlash.cfm
- ^ http://www.restaurantbrands.co.nz/
- ^ http://www.pizzahut.ro
- ^ "전 세계 속에서의 한국 피자헛 (In the box introdutce, 3rd one)" (in Korean). Retrieved January 9, 2008.
{{cite web}}
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(help) - ^ [http://www.pizzahut.es/html/pizzahut/ Pizza Hut Spain
- ^ Pitching products in the final frontier
- ^ http://www.pizzahut.com/OurStory.aspx
- ^ http://www.statesmanjournal.com/apps/pbcs.dll/article?AID=/20070416/COLUMN0202/704160317/1069/ITK
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External links
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