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Novi Sad Brewery

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Novi Sad Brewery
LocationNovi Sad, Serbia
Opened2003
Annual production volume1.5 million hl
Owned byHeineken Srbija

Novi Sad Brewery (Serbian: Novosadska pivara; full legal name: Pivara MB d.o.o. za proizvodnju piva Novi Sad) is a brewery in Serbia owned by Heineken Srbija. It started production in 2003 and is the youngest brewery operating in the country.

History

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Former logo of MB pivo

The brewery was founded as MB Brewery (Serbian: pivara MB). Through an aggressive marketing campaign that featured a "Svetsko, a naše" ("Global, but ours") slogan and a series of public personalities such as Lazar Ristovski, Ceca Ražnatović, and Pierluigi Collina,[1] it quickly established its MB pivo brand.

At the time when Rodić Company decided to sell the brewery it held 7% of Serbian beer market with annual production of 1.5 million hectolitres, placing it fourth - behind Apatin Brewery, Carlsberg Srbija, and Efes Srbija.

In 2007, Dutch beer producer Heineken International announced its purchase of Brewery MB. The amount of the transaction was not disclosed.[2] The takeover was finalized on 19 February 2008 at which time it was also announced that the company is changing its name to Brauerei MB.[3]

In 2008, Heineken's Braurei MB (Novi Sad Brewery) merged with Efes Srbija (Zaječar and Pančevo breweries) to establish a new entity - Ujedinjene srpske pivare (United Breweries of Serbia), later renamed Heineken Srbija.

Brands

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Brands produced in Novi Sad Brewery are: Laško, Krušovice, Zaječarsko low-pasteurized, Pils Plus, MB, Master, Heineken and Amstel beer.

References

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  1. ^ "Ceca i Pierluigi Collina zajedno u reklami". www.index.hr (in Croatian). 2004-12-25. Retrieved 2023-03-12.
  2. ^ Hajneken kupio MB pivaru, B92, Dec. 7, 2007
  3. ^ Hajneken zvanično preuzeo MB pivaru, B92, Feb. 19, 2008