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Orient Bell Limited

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Orient Bell Limited
Company typePublic
NSE: ORIENTBELL, BSE: 530365
IndustryTiles, Building Materials
FoundedMay 18, 1977
Headquarters
New Delhi
,
India
Key people
  • Mahendra K. Daga (Chairman & Whole Time Director)[1]
  • Madhur Daga (Managing Director)[2]
ProductsCeramic Tiles, Vitrified Tiles, Specialty Tiles
RevenueIncrease₹674.4 crore (FY 2024)[3]
Websitewww.orientbell.com

Orient Bell Limited is an Indian manufacturer of ceramic and vitrified tiles. The company was founded in 1977 and is headquartered in New Delhi. It is publicly traded on both the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) under the ticker symbol ORIENTBELL.[4][5][6]

History

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Orient Bell Limited was incorporated on May 18, 1977, and began commercial production later that year. In 2012, the company merged with Bell Ceramics, expanding its product offerings and market presence in India.[7][8] The company has established several tile display centers across India, branded as Orient Bell Tile Boutiques (OBTBs), to showcase its product range.[9]

Manufacturing Facilities

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Orient Bell operates several manufacturing plants located in Sikandrabad (Uttar Pradesh), Hoskote (Karnataka), and Dora (Gujarat). These facilities have a combined capacity to produce millions of square meters of tiles annually.[10] The company has invested in modern machinery and technology to meet production demands and adhere to environmental regulations.[11][12][13]

Corporate Social Responsibility (CSR)

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As part of its Corporate Social Responsibility (CSR) initiatives, Orient Bell participates in community development programs, supports education, and engages in sustainability efforts.[14] The company works to improve the communities around its manufacturing facilities and promote environmentally friendly production practices.[15][16][17]

Financial Information

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For the financial year ending March 31, 2024, Orient Bell reported consolidated revenue from operations of ₹674.4 crore.[18][19]

Marketing and Campaigns

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In 2023, Orient Bell launched a marketing campaign titled "100% Tiles, 0% Celebs," which highlighted the company's focus on product quality rather than relying on celebrity endorsements.[20][21][22]

References

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  1. ^ "Orient Ceramics Showroom Launch". Business Standard. Retrieved 2024-09-20.
  2. ^ "Orient Bell launches new boutique in Pune". Indian Retailer. Retrieved 2024-09-20.
  3. ^ "Orient Bell Consolidated Sales". Moneycontrol. Retrieved 2024-09-20.
  4. ^ "Orient Bell Limited". Simply Wall Street. 5 July 2024. Retrieved 2024-09-20.
  5. ^ "Orient Bell Limited". Economic Times. Retrieved 2024-09-20.
  6. ^ "Orient Bell Limited (NSE:ORIENTBELL) Held Back By Insufficient Growth Even After Shares Climb 30%". simplywall.st. 2024-07-05. Retrieved 2024-10-16.
  7. ^ "Orient Ceramics Showroom Launch". Business Standard. Retrieved 2024-09-20.
  8. ^ "Orient Bell launches new boutique in Pune". Indian Retailer. Retrieved 2024-09-20.
  9. ^ Mishra, Arushi (2023-09-28). "Orient Bell expands production capacity, shares rise". BusinessLine. Retrieved 2024-10-16.
  10. ^ "Mankind Pharma, SpiceJet, Orient Bell, Delta Corp, Tata Steel, Wipro, and MCX among top stocks to watch today". Zee Business. 2023-09-25. Retrieved 2024-10-16.
  11. ^ "Orient Bell Expands Production". The Hindu Business Line. 28 September 2023. Retrieved 2024-09-20.
  12. ^ "Orient Bell Zooms 18% on CRISIL Rating". Business Standard. 2022-06-29. Retrieved 2024-09-20.
  13. ^ "Orient Bell . Downgraded to 'Sell' by MarketsMOJO Due to Poor Long-Term Growth and Negative Results". Markets Mojo. Retrieved 2024-10-16.
  14. ^ Kumar, Shivendra (2024-01-27). "Porinju Veliyath Portfolio: Betting big on Kerala Ayurved, 2 other smallcaps". The Economic Times. ISSN 0013-0389. Retrieved 2024-10-16.
  15. ^ "Orient Bell Consolidated Sales". Moneycontrol. Retrieved 2024-09-20.
  16. ^ admin (2021-06-04). "Mr. Ajay Srivastava, Chief Human Resources Officer, Orient Bell Limited". India's first News Website on Projects Investment. Retrieved 2024-10-16.
  17. ^ "Orientbell Tiles Strengthens Its Leadership Team In South With The Appointment Of Saravanan Elango As Vice President Of Sales". APN News. 2023-08-04. Retrieved 2024-10-16.
  18. ^ "Orient Bell Consolidated June 2024 Net Sales at ₹148.14 Crore, up 2.79% Y-o-Y". Moneycontrol. 2024-08-02. Retrieved 2024-09-20.
  19. ^ "Here's Why Orient Bell (NSE:ORIENTBELL) Has A Meaningful Debt Burden". simplywall.st. 2024-03-13. Retrieved 2024-10-16.
  20. ^ "Stars or Substance Campaign". Business Standard. Retrieved 2024-09-20.
  21. ^ "100% Tiles Campaign". Afaqs. Retrieved 2024-09-20.
  22. ^ Law, Abhishek (2021-01-07). "Orientbell Tiles lays the ground for a turnaround". BusinessLine. Retrieved 2024-10-16.
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