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K–12 (album)

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"High School Sweethearts" redirects here. For the reciprocating phrase for a relationship between young persons, see Childhood sweetheart.
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K–12
Studio album / Soundtrack by
Melanie Martinez
ReleasedSeptember 6, 2019 (2019-09-06)
Recorded2015–2017[1][2]
Genre
Length46:27
LabelAtlantic
Producer
Melanie Martinez chronology
Cry Baby's Extra Clutter EP
(2016) 		K–12
(2019) 		After School
(2020)

K–12 (pronounced "K through 12"[3][4]) is the second studio album by American singer Melanie Martinez. It was released with an accompanying film of the same name on September 6, 2019,[5] through Atlantic Records.[6] Martinez played the main character, "Cry Baby," in this film that she[a] wrote and directed.

Background

[edit]

Martinez began writing the album in 2015.[7][8][9] In a 2017 interview with Billboard, Martinez said that her then-untitled second album was finished and would be accompanied by a film that she was writing and directing.[2] In a February 2019 Instagram post, she wrote that the album "had been done for like two and a half years now", that it would likely be released at the end of summer and that no singles would be commercially released before it.[10] however, on an Instagram story in January 2020, Martinez revealed that “Lunchbox Friends” would be the album's lead single.

On January 7, 2020, Martinez announced through her Instagram stories that she would be releasing an EP titled After School that is attached to K–12 and will also be released as the extended deluxe. She originally planned to release the project in the spring of 2020, but the project ended up being released on September 25, 2020.[11][12] Martinez also revealed that she had planned two more films, both of which were supposed to be accompanied by albums however, both were scrapped due to Martinez’s decision to close the Cry Baby storyline, and because the projects would be too expensive to create.[13][14]

Promotion

[edit]
Main article: K–12 (film)

A teaser video of Martinez in a pastel classroom was released on May 15, 2019.[15] On May 16, she unveiled the album cover through her social media accounts.[16] Martinez revealed the release date through Instagram on May 29.[17]

On June 18, a TV spot was released, which included a snippet of "Nurse's Office".[18] This was followed by weekly promotions, or "assignments", beginning in late June 2019, followed by snippets usually a few hours or a day later. Despite no singles being released from the album, Martinez released snippets along with respective animated videos for every song from the album to different location hotspots called "assignments," later uploading them to her social media and YouTube accounts.[19]

On July 23, the official trailer for the K–12 film was released alongside the album tracklist and pre-order. It reveals some of the plot, while a snippet of "Show & Tell" plays at the end of the trailer. It also reveals that the film would be released in select theatres for one day only on September 5, 2019.[3] Martinez will embark on the K-12 Tour in support of the album from October to December 2019, starting in Washington, D.C.[20]

On September 25, 2020, Melanie Martinez released the After School EP, which was also included at the end of K–12 as a deluxe version of the album.[21] "The Bakery" was released as the lead single from the EP, therefore becoming the first official single from K-12.[22] This was following planned lead single from the album, "Lunchbox Friends", failing to be released as a single, and planned singles from After School, "Copy Cat" (with Tierra Whack) and "Fire Drill", failing to be included on the EP itself.

Promotional singles

[edit]

Prior to the announcement that "Lunchbox Friends" would be the first official single from the album, Martinez pushed both "High School Sweethearts" and "Strawberry Shortcake" as promotional singles in July 2019 via vinyl release. She performed both tracks on Jimmy Kimmel Live!, alongside album track "Recess", on September 16, 2019, 10 days after the album release.[23][24]

Music

[edit]

K–12 was mostly produced by Michael Keenan, who had previously collaborated with Martinez on a few tracks on her previous album, Cry Baby. One track, "Drama Club", was co-written and produced by Martinez's frequent collaborators, Kinetics & One Love. A concept album,[25] it has been described to be an alternative pop,[26] dark pop,[27] and art pop record.[28] Martinez's official website describes the album's sound as "a vibrant and singular melting pot of low-key hip-hop, soulful pop and indie-leaning electro".[29] AllMusic also notes influences of hip hop and R&B.[30]

Critical reception

[edit]
Professional ratings
Review scores
SourceRating
Albumism[31]
AllMusic[30]

Matt Collar of AllMusic wrote that the album is a "more sophisticated production, with better hooks showcasing Martinez's growth as a songwriter".

Awards and nominations

[edit]
Award Year Category Result Ref.
Billboard Music Awards 2020 Top Soundtrack Nominated [32]

Commercial performance

[edit]

Despite no singles being released prior to the album, K–12 debuted at number three on the US Billboard 200 with 57,000 album-equivalent units, of which 30,000 were pure album sales. It is Martinez's second US top-10 album[33] Additionally it topped the alternative album chart becoming her second consecutive top charter. Elsewhere the album reached the top 10 of eight different countries including the UK, Australia and Canada.

Track listing

[edit]

All tracks are written by Melanie Martinez and Michael Keenan, and produced by Keenan, except where noted

Standard edition
No.TitleWriter(s)Producer(s)Length
1."Wheels on the Bus"
 3:40
2."Class Fight"  2:41
3."The Principal"  2:56
4."Show & Tell"  3:35
5."Nurse's Office"
[34]		 3:22
6."Drama Club"
One Love3:45
7."Strawberry Shortcake"
  • Martinez
  • Keenan
  • Warren
 3:04
8."Lunchbox Friends"  2:49
9."Orange Juice"  3:37
10."Detention"  3:56
11."Teacher's Pet"  4:01
12."High School Sweethearts"  5:11
13."Recess"
  • Martinez
  • Keenan
  • Warren
 3:51
Total length:46:27
After School - Deluxe Edition[35]
No.TitleWriter(s)Producer(s)Length
14."Notebook"  2:30
15."Test Me"  2:54
16."Brain & Heart"
 3:23
17."Numbers"  4:39
18."Glued"  3:12
19."Field Trip"  3:00
20."The Bakery"
  • Martinez
  • Blake Slatkin
Slatkin2:34
Total length:67:19
iTunes / Physical bonus video and DVD[36]
No.TitleWriter(s)Producer(s)Length
14."K-12" (the film)Martinez
Tyler Zelinsky
92:06
Total length:138:33
Limited edition bonus vinyl single[23]
No.TitleLength
1."High School Sweethearts"5:11
2."Strawberry Shortcake"3:04
Total length:8:15

Notes

Charts

[edit]

Certifications

[edit]
Certifications for K–12
Region Certification Certified units/sales
United Kingdom (BPI)[71] Gold 100,000‡
United States (RIAA)[72] Platinum 1,000,000‡

‡ Sales+streaming figures based on certification alone.

Release history

[edit]
Release history and formats for K–12
Region Date Version Format(s) Label Ref.
Various September 6, 2019 Standard
Atlantic [73]
September 25, 2020 After School – Deluxe Edition
  • Digital download
  • streaming
 [35]

Notes

[edit]
  1. ^ Martinez uses she/her and they/them pronouns. This article uses she/her pronouns for consistency.

References

[edit]
  1. ^ Wass, Mike (November 30, 2015). "Melanie Martinez On Concept Albums & The Future Adventures Of Cry Baby: Idolator Interview". Idolator. Retrieved October 8, 2019.
  2. ^ a b Lipshutz, Jason (August 15, 2017). "Melanie Martinez Celebrates 'Cry Baby' Chart Success, Looks Ahead To Elaborate Album/Film Project". Billboard. Retrieved June 3, 2019.
  3. ^ a b "Melanie Martinez - K-12 (Official Trailer)". July 23, 2019. Retrieved August 30, 2019 – via YouTube.
  4. ^ Wass, Mike (September 4, 2019). "Film Review: Melanie Martinez's 'K-12' Is A Twisted Pop Musical". Idolator. Retrieved September 7, 2019.
  5. ^ "K-12 💗 SEPT 6". May 29, 2019. Retrieved May 30, 2019 – via Twitter.
  6. ^ Gamboa, Glenn (May 23, 2019). "LI Sound: Melanie Martinez readying new album, movie". Newsday. Retrieved May 30, 2019.
  7. ^ "littlebodybigheart Instagram Stories". ISDB PW. July 22, 2018. Retrieved June 29, 2019.
  8. ^ Wass, Mike (September 6, 2019). "Interview: Melanie Martinez On 'K-12' & Stepping Into Her Power". Idolator. Retrieved October 8, 2019.
  9. ^ Rosenzweig, Mathias (September 14, 2019). "The Second Coming Of Melanie Martinez". V Magazine. Retrieved October 14, 2019.
  10. ^ "Been dying to give you all an Album/Movie update..." February 16, 2019. Archived from the original on December 24, 2021. Retrieved July 19, 2019 – via Instagram.
  11. ^ Wass, Mike (January 8, 2020). "Melanie Martinez Teases New EP, Which Is Probably Called 'After School'". Idolator. Retrieved March 17, 2020.
  12. ^ Kim, Madeline (February 16, 2020). "Melanie Martinez - After School". The Tartan. Retrieved March 17, 2020.
  13. ^ "Melanie Martinez reveals plans for two more movies after K-12". PopBuzz. Retrieved September 21, 2019.
  14. ^ Martinez, Melanie; Torvinen, Alissa (September 5, 2019), K-12 (Fantasy, Horror, Musical), Atlantic Records, Little Ugly, retrieved July 30, 2022
  15. ^ "Melanie Martinez teases 'K-12' era with eerie video, album art". Alternative Press. May 16, 2019. Retrieved May 30, 2019.
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  17. ^ "Stories • littlebodybigheart". May 29, 2019. Retrieved May 30, 2019 – via Instagram.
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  22. ^ a b "Credits / K-12 (After School – Deluxe Edition) / Melanie Martinez – TIDAL". Tidal. Retrieved September 25, 2020.
  23. ^ a b "K-12 (Exclusive Mint Colored Vinyl)". Melaniemartinez.com. Retrieved July 23, 2019.[permanent dead link‍]
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  25. ^ Wass, Mike (January 8, 2020). "Melanie Martinez Teases New EP, Which Is Probably Called 'After School'". Idolator. Retrieved July 7, 2021.
  26. ^ Campbell, Rachel (September 6, 2019). "Melanie Martinez Heads Back to School in Pastel Alt-Pop Style with 'K-12'". Alternative Press. Retrieved July 7, 2021.
  27. ^ Strokes, Alyson (September 6, 2019). "Melanie Martinez Takes on Her Darkest Vulnerabilities in 'K-12' Film". Alternative Press. Retrieved July 7, 2021.
  28. ^ Samways, Gemma (February 18, 2020). "Melanie Martinez review: Pop princess loses her way in fairytale settings". Evening Standard. Retrieved June 7, 2021.
  29. ^ "Melanie Martinez – K-12 – About". Melanie Martinez Music. Retrieved September 9, 2019.
  30. ^ a b Collar, Matt. "K-12 – Melanie Martinez". AllMusic. Retrieved September 9, 2019.
  31. ^ Hocter, Matthew (October 4, 2019). "Melanie Martinez Examines the Complexities of Youth on Provocative 'K-12'". Albumism. Retrieved July 7, 2021.
  32. ^ Aniftos, Rania (September 22, 2020). "Post Malone Leads 2020 Billboard Music Awards Nominations With 16: Full List". Billboard. ISSN 0006-2510. Retrieved September 22, 2020.
  33. ^ a b Caulfield, Keith (September 15, 2019). "Post Malone Scores Second No. 1 Album on Billboard 200 With 'Hollywood's Bleeding'". Billboard. Retrieved September 16, 2019.
  34. ^ "Spotify". Spotify.
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  42. ^ "Czech Albums – Top 100". ČNS IFPI. Note: On the chart page, select 37.Týden 2019 on the field besides the words "CZ – ALBUMS – TOP 100" to retrieve the correct chart. Retrieved September 17, 2019.
  43. ^ "Dutchcharts.nl – Melanie Martinez – K-12" (in Dutch). Hung Medien. Retrieved September 13, 2019.
  44. ^ "EESTI TIPP-40 MUUSIKAS: Ohhoo! Madison Mars ja Liis Lemsalu ründavad räpparite hirmuvalitsust!". Eesti Ekspress (in Estonian). Retrieved September 18, 2019.
  45. ^ "Melanie Martinez: K-12" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved September 15, 2019.
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  47. ^ "Offiziellecharts.de – Melanie Martinez – K-12" (in German). GfK Entertainment Charts. Retrieved September 13, 2019.
  48. ^ "Album Top 40 slágerlista – 2019. 38. hét" (in Hungarian). MAHASZ. Retrieved September 26, 2019.
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  50. ^ "Italiancharts.com – Melanie Martinez – K-12". Hung Medien. Retrieved September 14, 2019.
  51. ^ "Mūzikas Patēriņa Tops/ 37. nedēļa" (in Latvian). LAIPA. Archived from the original on October 10, 2019. Retrieved November 27, 2019.
  52. ^ "Savaitės klausomiausi (TOP 100)" (in Lithuanian). AGATA. September 16, 2019. Retrieved November 30, 2019.
  53. ^ a b "Top 100 México - Los más vendidos 2019" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Archived from the original on January 25, 2020. Retrieved January 25, 2020.
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  55. ^ "Norwegiancharts.com – Melanie Martinez – K-12". Hung Medien. Retrieved September 14, 2019.
  56. ^ "Oficjalna lista sprzedaży :: OLiS - Official Retail Sales Chart". OLiS. Polish Society of the Phonographic Industry. Retrieved September 19, 2019.
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  66. ^ "Lista prodaje 14. tjedan 2024" (in Croatian). HDU. March 25, 2024. Archived from the original on April 10, 2024. Retrieved April 10, 2024.
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  68. ^ "Soundtracks – Year-End 2019". Billboard. January 2, 2013. Retrieved June 23, 2020.
  69. ^ "Soundtracks – Year-End 2020". Billboard. January 2, 2013. Retrieved January 6, 2021.
  70. ^ "Soundtracks – Year-End 2021". Billboard. January 2, 2013. Retrieved December 6, 2021.
  71. ^ "British album certifications – Melanie Martinez – K-12". British Phonographic Industry. Retrieved February 25, 2022.
  72. ^ "American album certifications – Melanie Martinez – K-12". Recording Industry Association of America. Retrieved September 9, 2024.
  73. ^ "K-12". melaniemartinezmusic.com. Archived from the original on March 3, 2020. Retrieved September 11, 2019.
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