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Global Franchise Group

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(Redirected from NexCen Brands, Inc.)

Global Franchise Group
IndustryBrand management
Founded2010; 14 years ago (2010)
Headquarters,
United States
OwnerFAT Brands
SubsidiariesGreat American Cookies
Hot Dog on a Stick
MaggieMoo's
Marble Slab Creamery
Pretzelmaker
Round Table Pizza
Websitefatbrands.com

Global Franchise Group was a brand-acquisition and management firm headquartered in Atlanta, Georgia, United States. It specialized in franchising and quick-service restaurant industries. It was founded in 2010 with the acquisition of NexCen Brands' properties and was acquired by FAT Brands in July 2021.[citation needed]

Global Franchise Group operated more than 1,400 franchised and corporate stores in 14 countries. The organization's mission was to "Champion Brands and the People Who Build Them".[citation needed]

History

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  • November 2006: Acquired The Athlete's Foot, a franchised athletic footwear and apparel retail brand
  • February 2007: Acquired:
  • May 2007: Acquired Waverly (founded in 1923), a fashion and lifestyle brand in the home category. Its brand family includes Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade.
  • August 2007: Pretzel Time and Pretzelmaker, two franchised brands in the hand-rolled pretzel category, were acquired from Mrs. Fields.[1]
  • November 2007: Acquired Shoebox New York, a multi-brand retailer for footwear, handbags, and accessories
  • January 2008: Acquired Great American Cookies from Mrs. Fields.[2]
  • September 2008: Waverly sold to Iconix Brand Group
  • December 2008: Bill Blass sold to Peacock International Holdings
  • July 2010: NexCen properties sold to Global Franchise Group
  • July 2012: Global Franchise Group sold The Athlete's Foot to Intersport, LLC[3]
  • August 2014: Global Franchise Group acquired Hot Dog on a Stick from bankruptcy[4]
  • September 2017: Global Franchise Group acquired Round Table Pizza.[5]
  • July 2021: Global Franchise Group acquired by FAT Brands.[6]

References

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  1. ^ "NexCen Brands Is Still Hungry" Archived 2008-04-15 at the Wayback Machine, Restaurants & Institutions, August 15, 2007
  2. ^ "NexCen Purchases Great American Cookie Co. for $93.7 Million". QSR magazine. January 29, 2008.
  3. ^ "Intersport Corp. to Acquire The Athlete's Foot | SGB Media Online". sgbonline.com. October 24, 2012. Retrieved July 20, 2020.
  4. ^ Global Franchise Group adds Hot Dog on a Stick
  5. ^ Maze, Jonathan (September 15, 2017). "Great American Cookies owner buys Round Table Pizza". Nation's Restaurant News.
  6. ^ "FAT Brands Completes Acquisition of Global Franchise Group".
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