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{{Infobox Beverage |
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| name= Monster Energy |
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| image= [[File:Monster energy drink feature.jpg|300px]] |
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| type=[[Energy drink]] |
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| manufacturer=Monster Beverage Company |
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| origin=[[United States]] |
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| introduced= 2002 |
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| discontinued= |
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| related= |
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| legal age to drink= 13 |
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| variants= Original (green), Lo-Carb (blue), Khaos (orange), M-80 Also known as Ripper in Europe (yellow), Mixxd (purple), Assault (Red), Java, X-Presso, Hitman (shooter), Heavy Metal, B F C, Import, Import Light, Absolutely Zero, Rehab, DUB Edition, Nitrous, M3 and Tour Water-- for sponsored athletes}} |
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'''Monster Energy''' is an [[energy drink]] that was launched by [[Hansen Natural]] in 2002.<ref>[http://www.businessweek.com/magazine/content/05_23/b3936409.htm Hansen Natural: Charging at Red Bull with a brawny energy brew]</ref> |
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==Distribution == |
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[[File:Monster Energy original flavors plus Absolute Zero.jpg|thumb|300px|left|Monster Energy portfolio - left to right: Assault, Khaos, M-80, Original, Lo-Carb, Mixxd, Absolutely Zero.]] |
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Though it is not widely advertised in the media, Monster receives a large amount of recognition from its sponsorship of various sporting events, including motocross and car racing. Hansen Natural Corporation announced a distribution agreement with [[Anheuser-Busch]] in the [[United States|U.S.]]<ref>[http://www.hansens.com/news_and_events/current_news.php?id=39 Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network] CORONA, Calif. May 9, 2006</ref> and Grupo Jumex in [[Mexico]].<ref>[http://www.bevnet.com/news/2006/05-23-2006-hansen_natural_monster_energy_mexico.asp Hansen Natural Signs Mexican Distribution Agreement] CORONA, Calif., May 23, 1842 (BUSINESS WIRE)</ref> Hansen Natural Corporation announced a distribution deal with PepsiCo Canada in February of 2007. Contracts with existing distributors were bought out in these markets. In Germany [[Pepsi]] is the Producer and it is available there since summer/fall 2010. It is distributed in Australia by [[Schweppes]] as [[Coca-Cola Amatil]], which manufactures [[Mother (energy drink)|Mother]] energy drink, an exclusive energy drink sold only in Australia and New Zealand. |
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== Ingredients == |
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[[File:MonsterENSup.jpg|thumb|300px|'''Monster Energy Supplement Facts: 240 mL Serving''']] |
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The caffeine content of most Monster energy drinks is approximately 10mg/oz (33.81mg/100mls),<ref>[http://www.energyfiend.com/the-caffeine-database/ The Caffeine Database<!-- Bot generated title -->]</ref><ref>{{cite web|title=Caffeine Content|url=http://www.cspinet.org/new/cafchart.htm|publisher=Center for Science in the Public Interest|accessdate=27 April 2011}}</ref> or 160 mg for a 16 oz can. As with most other energy drinks, the packaging usually contains a warning label which recommends the maximum limit of cans to consume per day - 3 for the 16 oz size (one per day in Australia and the UK), and it is not recommended for children, pregnant women or people sensitive to caffeine. |
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Ingredients:<ref name="packaging">Refer to packaging.</ref> [[carbonated water]], [[sucrose]], [[glucose]], [[taurine]], [[sodium citrate]], color added, [[Ginseng|panax ginseng root extract]], [[Carnitine|<small>L</small>-carnitine]], [[caffeine]], [[sorbic acid]], [[benzoic acid]], [[niacinamide]], [[sodium chloride]], [[glucuronolactone]], [[inositol]], [[Guarana|guarana seed]], [[pyridoxine]] hydrochloride, [[sucralose]], [[riboflavin]], [[maltodextrin]], [[cyanocobalamin]]. |
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== Flavors == |
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Monster Energy: |
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*Monster Energy: 8.3 fl oz; 12 fl oz; 16 fl oz; 500ml; 23.5 fl oz; 24 fl oz; 32 fl oz |
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*Monster Lo-Carb: 8.3 fl oz; 250ml(only in UK); 12 fl oz; 16 fl oz; 500ml; 23.5 fl oz; 24 fl oz; 32 fl oz |
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*Monster Absolute Zero: 16 fl oz; 24 fl oz |
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*Monster Assault: 8,3oz; 16 fl oz; 24 fl oz , 500ml (now only in [[Germany]] will come later this year in : [[Netherlands]], [[France]], [[Belgium]] and [[UK]]) |
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*Monster Khaos: 8.3 fl oz; 16 fl oz; 24 fl oz, 500ml |
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*Monster Mixxd |
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*Monster M-80: 8,3oz; 16 fl oz; 24 fl oz |
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*Monster Ripper(European version of M-80) |
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*Monster DUB Edition: 18.6 fl oz; 32 fl oz |
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*Monster M3 Super Concentrate: 5 fl oz (sold in a glass bottle) |
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*Monster Export: 250ml can; 500ml Glass Bottle (both available in Europe Only) |
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Monster Rehab: |
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*Monster Rehab "Tea + Lemonade + Energy": 15.5 fl oz; 23 fl oz |
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*Monster Rehab "Green Tea + Energy": 15.5 fl oz |
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*Monster Rehab "Rojo Tea + Energy": 15.5 fl oz |
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*Monster Rehab "Pro''TEA''n + Energy": 15.5 fl oz |
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Monster Nitrous (Now known as Extra Strength): |
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*Nitrous Monster (Extra Strength) Anti Gravity: 12 fl oz |
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*Nitrous Monster (Extra Strength) Super Dry: 12 fl oz |
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*Nitrous Monster (Extra Strength) Killer-B: 12 fl oz |
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*Nitrous Monster (Extra Strength) Black Ice: 12 fl oz |
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Monster Hitman Shooters: |
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*Monster Hitman Regular: 3 fl oz |
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*Monster Hitman Lobo: 3 fl oz (discontinued) |
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*Monster Hitman Sniper: 3 fl oz (discontinued) |
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Monster Energy Shot: 90 ml (only available in Europe and Australia) |
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Coffee & Tea: |
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*Java Monster Irish Blend: 15 fl oz |
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*Java Monster Kona Blend 15 fl oz |
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*Java Monster Loca Moca: 15 fl oz |
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*Java Monster Mean Bean: 15 fl oz |
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*Java Monster Toffee 15 fl oz |
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*Java Monster Vanilla Light 15 fl oz |
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** ''Discontinued coffee flavors'': |
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**Java Monster Big Black: 15 fl oz (replaced by Original) |
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**Java Monster Original: 15 fl oz (replaced by Kona Blend) |
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**Java Monster Lo-Ball: 15 fl oz (replaced by Vanilla Light) |
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**Java Monster Nut-Up: 15 fl oz (replaced by Toffee) |
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**Java Monster Russian: 15 fl oz (discontinued) |
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**Java Monster Chai Hai: 15 fl oz (discontinued) |
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Monster X-Presso: |
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*X-Presso Monster Hammer: 6.75 fl oz; 9.6 fl oz |
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*X-Presso Monster Midnite: 9.6 fl oz |
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== Endorsements == |
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Monster Energy pays many sportsmen and sportswomen to endorse its products. The list includes: skater [[Greg Lutzka]], skater [[Rob Dyrdek]], BMX Rider [[Mike Spinner]], skater [[Dorien Walker]], Mountain Bike Rider [[Sam Hill (mountain biker)|Sam Hill]], BMX Rider [[Rick Thorne]], [[Jackass (TV Series)|Jackass's]] star [[Jason Acuña|Jason "WEE MAN" Acuña]], BMX Champion [[TJ Lavin]], snowboarder [[Rupert Davies]], former [[Speedway World Championship|World Speedway Champion]] [[Greg Hancock]], [[Mercedes GP Petronas Formula One Team]], 2010 [[Motorcycle speedway]] World Champion [[Tomasz Gollob]], [[IndyCar Series]] racecar driver [[Paul Tracy]], Australian [[V8 Supercars]] champion [[Jamie Whincup]], Prodrift series [[drifting]] driver [[Dean Kearney]], rally driver [[Ken Block]], rally racing drivers [[Stéphane Peterhansel]] and [[Krzysztof Hołowczyc]], rallycross driver [[Liam Doran]], former [[motocross]] [[supercross]] and current racecar driver [[Ricky Carmichael]], Off-road racing truck driver [[BJ "Ballistic" Baldwin]], and [[MotoGP]] riders [[Valentino Rossi|Valentino "The Doctor" Rossi]], [[Colin Edwards]] and [[Ben Spies]], and professional junior squash player Bryan Knight. Also as of 2010 Monster sponsor the six car Team Japspeed drift team in the United Kingdom, and in the U.S., Drifter Vaughn Gittin Jr of the Formula D series. in 2010 with his 2010 Falken Tire/Monster Energy Ford Racing Mustang <ref> Monster Energy Celebrities Page http://www.monsterenergy.com/celebrities/ </ref> |
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Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".<ref>{{cite web|url=http://www.kawasaki.com/Racing_motocrossracing/MPCTeamFacts.aspx|title=Team facts|year=2009|publisher=[[Kawasaki Heavy Industries|Kawasaki]] |accessdate=2009-07-16}}</ref> The brand is also the title sponsor of the [[French motorcycle Grand Prix]].<ref name="Insidebikes: Monster Energy agrees to back French GP">{{cite news | url=http://www.carolenash.com/insidebikes/bike-sport/monster-energy-agrees-to-back-french-gp.htm | title=Monster Energy agrees to back French GP | publisher=Insidebikes | accessdate=2010-03-04}}</ref> Prior to this, Monster sponsored [[Kawasaki Heavy Industries|Kawasaki]]. The [[Vans Warped Tour]] features a Monster touring bus that gives out free Monster Energy Drinks during the event. Monster Energy is a sponsor of the [[X Games]], and features in the videogames [[Colin McRae: Dirt 2]], [[Dirt 3]], [[Skate 2]] as well as [[Skate 3]]. |
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In September 2009, Monster Energy teamed up with [[Activision]] to bring special redeemable codes on the Monster Energy website where people can submit codes included in Monster Energy packs to redeem things such as [[Xbox 360]] and [[PlayStation 3]] Premium Themes and a [[Call of Duty: Modern Warfare 2]] Map Pack code.<ref name=ModernWarfare2>[http://www.monsterenergy.com/web/modern-warfare-2 Call of Duty Modern Warfare 2 Giveaway] ''Monster Energy''.</ref><ref>Greenhough, Chris [http://www.inquisitr.com/40323/modern-warfare-2-downloadable-maps-revealed/ Modern Warfare 2 Downloadable Maps Revealed] ''The Inquisitr''. October 1, 2009.</ref> In addition, Monster Energy were among the main sponsors of the 2009 [[Sonisphere Festival]] in Knebworth, UK. |
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Monster also sponsors the North American [[E-sports]] team [[Evil Geniuses]] and provides them with a fridge full of Monster for their gaming house in Arizona. |
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==References== |
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{{reflist|2}} |
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http://www.caffeineaholic.net/2010/08/monster-absolutely-zero.html |
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==External links== |
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*[http://www.monsterenergy.com Official Website of Monster Energy] |
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*[http://www.monsterarmy.com The Monster Army] |
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{{Energy Drinks}} |
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[[Category:Energy drinks]] |
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[[Category:Hansen Natural]] |
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[[Category:2002 introductions]] |
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