Meow Mix: Difference between revisions
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A clock was manufactured in early 2000, featuring the jingle playing every hour. |
A clock was manufactured in early 2000, featuring the jingle playing every hour. |
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==Meow Mix House== |
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<!-- Deleted image removed: [[Image:meowmixhouse.jpg|right|175px]] -->[http://www.meowmixhouse.com Meow Mix House] was a [[reality TV]] show created by Meow Mix in the format of [[Survivor (TV series)|Survivor]]. Ten cats rescued from [[animal shelter]]s nationwide (including the [[ASPCA]] in New York, Touched by an Animal in Chicago, and Kitten Rescue in Los Angeles) competed for a grand prize — an executive-level position with the Meow Mix Company. These three-minute reality TV segments aired on [[Animal Planet]] for ten consecutive weeks, beginning on June 16, 2006. The cats were viewable full time via webcam and were adopted as they were voted off of the show, receiving a year’s supply of Meow Mix as a consolation prize. Weekly contest winners for areas such as “Best Purr” and “Greatest Post Climber” were decided by a panel of judges. Two winners were chosen — one through professional judges, and a second by TV viewers. The company stated that the winner received the title of Meow Mix’s “feline vice president of research,” as well as becoming part of a new family. A second corporate position was provided to the cat voted most popular by viewers. |
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Miami’s Cisco won the top prize of VP of R&D at Meow Mix, and Ellis from Portland won the title of viewers’ choice winner. |
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==See also == |
==See also == |
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Revision as of 23:30, 10 February 2011
| File:MeowMixlogo.jpg | |
| Company type | Subsidiary |
|---|---|
| Industry | Pet food |
| Founded | 2002 |
| Headquarters | Decatur, Arkansas, United States |
Area served | Worldwide |
| Products | Cat food, cat health products |
| Owner | Del Monte Foods |
| Website | www.MeowMix.com |
Meow Mix is a variety of dry and wet cat food known for its advertising jingle. It's a product of Del Monte Foods.
Company background
The Meow Mix Company operates from a 200,000-square-foot (19,000 m2) facility in Decatur, Alabama, and also produces Alley Cat brand cat food products. Originally a product of Ralston Purina, Meow Mix was divested for antitrust reasons in the early 2000s. The brand was acquired by Del Monte Foods in May, 2006. Their most famous slogan is, “Tastes so good, cats ask for it by name.” The company was acquired by The Cypress Group, a New York based private equity firm in a $425 million leveraged buyout in 2003. Three years later, Del Monte Foods acquired the company for $705 million.[1][2] Previously the company was also owned by J.W. Childs Associates which acquired the business in 2001 for $160 million.
Jingles
Meow Mix is also well known for a popular advertising jingle used to promote the product.
The jingle was written by Shelly Palmer in 1970. The lyrics were, "I want tuna, I want chicken, Meow Mix flavors keep me lickin." In commercials, it was typically meowed by a cat (often called "Mr.Meow"), with English subtitles. Other versions of the song included, "I like chicken, I like liver, Meow Mix Meow Mix please deliver!" "So much talking, want more eating, meow meow meow meow please please feed me. or "Meow meow meow meow, meow meow meow meow, meow meow meow meow meow meow meow meowwwwww" sung to the tune of the other jingles. These are also sung by cats meowing to the tune. Linda November was the performing artist.
A clock was manufactured in early 2000, featuring the jingle playing every hour.
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See also
References
- ^ EQUITY FIRM BUYS CAT FOOD COMPANY FOR $425 MILLION. New York Times, October 15, 2003
- ^ Del Monte to Buy Meow Mix And Sell Some Food Units. New York Times, March 3, 2006