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Maxposure Limited
Company typeLimited
IndustryContent Creation & Marketing, Inflight Content Service Provider (CSP), Advertising, Content Distribution, Technology
FoundedCoral Gables, Florida, U.S. (2006 (2006))
FoundersVikas Johari and Jorge Arauz
Headquarters
India
Areas served
India Worldwide
Key people
Prakash Johari (CEO & Managing Director), Jorge Arauz (Global Editor-in-Chief)
ServicesInflight Entertainment, Digital Content, Video Content, Mobile Apps, Social Media, Augmented Realty, Artificial Intelligence, Magazines, Coffee Table Books, Catalogues, Targeted Advertising, Native Advertising, Content Service Provider, In-flight Wireless Streaming Server, Technology, Meta Data Services, Encoding Services, Editing Services, Translation
Number of employees
100 to 250[1]
Websitemaxposuremedia.com

Maxposure was founded by Vikas Johari and Jorge Arauz in Coral Gables, Florida. The CEO & Managing Director is Prakash Johari. Maxposure is headquartered in New Delhi  with offices in Mumbai, Chennai, Bengaluru and Kolkata.

History

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Foundation

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Maxposure was incorporated in Coral Gables, Florida in 2006 by Vikas Johari and Editor-in-Chief & Editorial Director Jorge Arauz. The first office was set up at 1111 Lincoln Road, South Beach, Miami. The pilot issue of the flagship magazine, ANDpersand (a.k.a. &) was created from a dorm room at the University of Miami, where Johari and Arauz studied.[2] Later that summer, Maxposure entered India with the incorporation of Maxposure in New Delhi. In Fall of 2006, an Indian edition of ANDpersand was launched as a quarterly in Mumbai.[3]

Expansion

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2006 - 2011

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In addition to ANDpersand, Maxposure has launched various publications in different genres including AndMore (fashion & style), Forms (interior design & architecture) and The BEAT (city & lifestyle). The company has in-house creative agency MaXcom;[4] online outsourcing division Maxposure Digital; and events division Equator.

In August 2009, the company began publishing SpiceRoute for SpiceJet Airlines. The in-flight magazine was the second contract publishing project for the company after Beyond Luxury.[5] and in October 2009, Maxposure launched the Indian edition of Italian hair & beauty magazine Estetica. It marked the magazine's 25th international edition.[6]

In June 2010, Maxposure acquired the license for the Indian edition of FHM from Next Gen Publishing Ltd. and Bauer Media Group in the United Kingdom. Maxposure released its first issue of FHM in August 2010 with Lisa Haydon on the cover.[7] FHM is the UK's largest men's lifestyle media brand.[8] In July 2010, it launched Touchdown and the Indian edition of Mercedes Magazine. The former is the official magazine of the Mumbai International Airport and published for GVK. Mercedes Magazine is published exclusively for Mercedes-Benz India customers and was launched by Vidya Balan & Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India.[9] In September 2010, MaXposure acquired the rights to publish Elite Life for ICICI Prudential customers.[10]

in July 2011, MaXposure launched Diabetic Living, under license from Meredith Corporation.[11] Further in August 2011, Maxposure began publishing the in-flight magazine for Air India, India's oldest and largest airline. The publication rebranded as Shubh Yatra. It features editorial coverage in both English and Hindi[12] and reaches more than 2.5 million readers monthly.[13] The acquisition positioned Maxposure as India's largest in-flight magazine publisher and the largest custom media publisher in India.[14]

Gruner + Jahr (Bertelsmann) Acquisition & Buyback

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On July 1, 2011, the European media conglomerate Gruner + Jahr acquired a 78.75% interest in Maxposure Media Group. Prakash Johari continued to own 21.25% in the company.[15][16][17]

During the Gruner + Jahr era, Maxposure added marquee clients for content marketing services like Axis Bank[18] Select Citywalk,[19] Crossings Republik, Credai,[20] Motor India Private Limited, Daimler India Commercial Vehicles,[21] Ashok Leyland,[22] Havells, Lifestyle Stores,[23] Pantaloons Fashion & Retail,[24] DLF Promenade,[25] Ambience Malls,[26] Fashion Design Council of India, Isuzu Motors India[27] and Ministry of External Affairs (India)[28][29]

On December 5, 2014, the founders bought back their stake from Gruner + Jahr for Rs 40 Crore.[30][31][32]

Content Marketing, Patented Advertising medium, Inflight Entertainment and Wireless Streaming Server and expansion in to Media Planning and Buying Services

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I. Content Marketing

In March 2015, Maxposure sold its consumer magazines portfolio to focus entirely on content marketing & inflight entertainment content services. Since 2015, Maxposure has been producing in-flight publications and content marketing initiatives for airlines and airports around the world including Vistara, a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA);[33][34][35] GoGetter for GoAir; FLY Smiles for Bangalore-based airline Air Pegasus;[36] Gulf Life for Gulf Air, the national carrier of Kingdom of Bahrain;[37] Nawras for Air Arabia, and AirAsia India's Travel 3Sixty. The company continues to expand content marketing projects with The Oberoi Group, ITC Hotels, Taj Hotels and SalamAir across India & the Gulf Cooperation Council. On August 26, 2019, Maxposure was awarded the duties to transform its retail catalogue (Hello 6E) into a full-fledged in-flight magazine by IndiGo.

References

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  1. ^ "Maxposure Limited". maxposuremedia.com. Retrieved 2013-03-14.
  2. ^ "Alumni Digest". miami.edu. Retrieved 2013-03-14.
  3. ^ "'Andpersand Magazine' to launch in India on September 23". Afaqs.com. 2006-09-12. Retrieved 2013-03-14.
  4. ^ "MaXposure Digital | MaxCom". maxposure.in. Retrieved 2016-02-24.
  5. ^ "Beyond Luxury". Beyond Luxury. Retrieved 2013-03-14.
  6. ^ "Recent News Videos". Indiainfoline.com. Retrieved 2013-03-14.
  7. ^ "MaXposure Media Group (India) acquires the license for FHM India from Next Gen Publishing Ltd". Yourchennai.com. 2010-06-10. Retrieved 2013-03-14.
  8. ^ "FHM ::: UK Magazine; Magazine Publishers; Subscription". Ukmagz.co.uk. Retrieved 2013-03-14.
  9. ^ "Mercedes-Benz Launches MercedesMagazine Today In India". Burnyourfuel.com. 2010-07-05. Retrieved 2013-03-14.
  10. ^ "News Releases > Estetica forays into The Middle East". Indiantelevision.com. Retrieved 2013-03-14.
  11. ^ "News > Company Briefs > Diabetic Living now in India". afaqs!. 2011-05-08. Retrieved 2013-03-14.
  12. ^ "Air India magazines merged; Maxposure Media to publish Namaskar | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry". Bestmediainfo.com. 2011-04-08. Retrieved 2013-03-14.
  13. ^ [1] Archived December 15, 2011, at the Wayback Machine
  14. ^ "Air India's in-flight magazine Namaskaar to be renamed". Afaqs.com. 2011-04-27. Retrieved 2013-03-14.
  15. ^ Gruner + Jahr Acquires Majority interest in MaXposure Media Group, India The Telegraph, 4 August 2011.
  16. ^ Gruner + Jahr Acquires Majority interest in MaXposure Media Group, India Gruner + Jahr, 3 August 2011.
  17. ^ Europe's Gruner+Jahr acquires 78.75% in MaXposure Media CNBC Money Control, 4 August 2011.
  18. ^ "Axis Bank | About NRI Services | HomeComing Magazine". www.axisbank.com. Retrieved 2016-02-23.
  19. ^ "Select City Walk Magazine". www.selectcitywalk.com. Retrieved 2016-02-23.
  20. ^ "CREDAI Times | Credai". credai.org. Retrieved 2016-02-23.
  21. ^ "CV magazine - BharatBenz trucks". bharatbenz.com. Retrieved 2016-02-23.
  22. ^ "Ashok Leyland Website (Magazine)" (PDF).
  23. ^ "Circle Magazine - Issue IV". www.lifestylestores.com. Retrieved 2016-02-23.
  24. ^ "Link to Pantaloon Website (Magazine)" (PDF).
  25. ^ "DLF Promenade". dlfpromenade.com. Retrieved 2016-02-23.
  26. ^ "Ambience Mall Magazine | Advertise in Mall Magazine". maxposure.in. Retrieved 2016-02-23.
  27. ^ "ISUZU" (PDF).
  28. ^ "MaXposure Media Group | Corporate Publisher in India". www.maxposure.in. Retrieved 2016-02-23.
  29. ^ "MEA | India Perspectives". www.mea.gov.in. Retrieved 2016-02-23.
  30. ^ "MaXposure Media Group founders buy back stake from Gruner+Jahr for Rs 40crore - The Economic Times". The Economic Times. Retrieved 2016-02-23.
  31. ^ "MaXposure founders buy back stake from Gruner+Jahr". Retrieved 2016-02-23.
  32. ^ "MaXposure Media Group buys back stake from Gruner and Jahr". fipp.com. Retrieved 2016-02-23.
  33. ^ "Vistara | Inflight Magazine of Tata Singapore Airlines". maxposure.in. Retrieved 2016-02-28.
  34. ^ "Vistara appoints Ogilvy as Creative and Maxus as Media agency | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry". www.bestmediainfo.com. Retrieved 2016-02-28.
  35. ^ "Inflight Magazine | Read Vistara Magazine Online". www.airvistara.com. Retrieved 2016-02-28.
  36. ^ "Fly Smiles | Inflight Magazine of Air Pegasus Airlines". maxposure.in. Retrieved 2016-03-10.
  37. ^ "Gulf Life | In-flight Magazine of Gulf Air Airlines". maxposure.in. Retrieved 2016-03-10.
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