Mave:
Mave: | |
---|---|
Background information | |
Genres | K-pop |
Years active | 2023 | –present
Labels | Metaverse Entertainment |
Members |
|
Website | Official website |
Mave: (Korean: 메이브; stylized as MAVE:), is a South Korean virtual girl group formed in 2023 by Metaverse Entertainment. The group consists of Siu, Zena, Tyra, and Marty, who are hyper-realistic, 3D CGI members that were created using machine learning, deepfake, and 3D production technology.[1][2]
History
[edit]2022: Formation
[edit]Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing company Netmarble Corporation, were preparing to debut a virtual idol group.[3] The group's creation reportedly follows a change in the Korean music industry as K-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into the metaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse.[2][4] The group is able to communicate in 4 languages: Korean, French, English, and Bahasa, due to the help of an AI voice generator, but their voices and choreography are created by undisclosed human performers.[5][6]
The group was formed as a collaboration between Kakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.[7]
2023–present: Debut and comeback with What's My Name
[edit]On January 11, 2023, Metaverse Entertainment announced via Twitter that Mave: would be releasing their debut single album Pandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)".[8] The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.
On November 9, Metaverse Entertainment announced that Mave: are preparing for a comeback. The group released their first EP What's My Name on November 30.[9][10]
Members
[edit]Names and positions are adapted from the group's official website:[11]
- Siu: (시우) - leader, vocalist
- Zena: (제나) - vocalist
- Tyra: (타이라) - rapper, dancer
- Marty: (마티) - dancer, rapper
Discography
[edit]Singles albums
[edit]Title | Details | Peak chart position |
---|---|---|
KOR | ||
Pandora's Box |
|
— |
"—" denotes a recording that did not chart or was not released in that territory |
Extended plays
[edit]Title | Details | Peak chart position |
---|---|---|
KOR | ||
What's My Name |
|
— |
"—" denotes a recording that did not chart or was not released in that territory |
Singles
[edit]Title | Year | Peak chart positions | Album |
---|---|---|---|
KOR | |||
"Pandora" | 2023 | —[A] | Pandora's Box |
"What's My Name" | — | What's My Name | |
"—" denotes a recording that did not chart or was not released in that territory |
Filmography
[edit]Music videos
[edit]Title | Year | Director | Length | Ref. |
---|---|---|---|---|
"Pandora" | 2023 | Dong-hyeok Seo (Flipevil) | 3:32 | [13][14] |
"What's My Name" | Oui Kim (Oui) | 3:34 | [15] |
Awards and nominations
[edit]Award ceremony | Year | Category | Nominee/work | Result | Ref. |
---|---|---|---|---|---|
Hanteo Music Awards | 2023 | Special Award – Virtual Artist | Mave: | Nominated | [16] |
Notes
[edit]References
[edit]- ^ Suacillo, Angela Patricia (January 20, 2023). "Virtual K-pop girl group MAVE: to debut next week". NME. Archived from the original on January 25, 2023. Retrieved February 11, 2023.
- ^ a b Young, Jin-yu; Stevens, Matt (January 29, 2023). "Will the Metaverse Be Entertaining? Ask South Korea". The New York Times. Archived from the original on February 9, 2023. Retrieved February 11, 2023.
- ^ Kwak, Min-gu (November 8, 2022). "넷마블에프앤씨 자회사 메타버스Ent, 공식 홈페이지 오픈" [Metaverse Ent, a subsidiary of Netmarble, opens its official website]. The Daily Post (in Korean). Archived from the original on January 22, 2023. Retrieved February 11, 2023.
- ^ Chakraborty, Riddhi (January 13, 2023). "Yup, Virtual Idols Are Here to Stay and MAVE: are the Latest to Join the Digital Lineup". Rolling Stone. Archived from the original on January 16, 2023. Retrieved February 12, 2023.
- ^ "Meet Mave:, the AI-powered K-pop girl group that look almost human and speak four languages". Reuters. March 17, 2023. Archived from the original on September 10, 2023. Retrieved September 10, 2023 – via South China Morning Post.
- ^ "Are they for real? South Korean girl band Mave offers glimpse into metaverse". The Straits Times. March 14, 2023. Retrieved September 10, 2023.
- ^ Jang, Woo-young (January 11, 2023). "메이브, 4인조 완전체 비주얼 첫 공개…러블리→힙 '4色 매력'" [Mave, 4-member complete visual first released...Lovely→Hip 'Charm of 4 Colours']. Osen (in Korean). Archived from the original on January 15, 2023. Retrieved February 11, 2023.
- ^ Mave [@MAVE_official_] (January 11, 2023). "Mave:, The 1st Single Album [Pandora's Box], 'Pandora' Artwork, 2023.01.25 6PM (KST)" (Tweet). Archived from the original on January 31, 2023. Retrieved February 11, 2023 – via Twitter.
- ^ Pyo, Kyung-min (November 9, 2023). "Virtual girl group MAVE: to return with 'What's My Name'". The Korea Times. Retrieved November 24, 2023.
- ^ Kim, Ji-ye (November 9, 2023). "Virtual girl group MAVE: to drop new music on Nov. 30". Korea JoongAng Daily. Retrieved November 24, 2023.
- ^ "Mave: - Official Profile". February 12, 2023. Archived from the original on February 10, 2023. Retrieved February 12, 2023.
- ^ "Pandora – Circle Download Chart 2023 Week 4". Circle Music Chart. Archived from the original on March 6, 2023. Retrieved February 11, 2023.
- ^ Seo, Dong-hyeok (February 2, 2023). "Mave: (메이브) 'Pandora' Official MV (Extended ver.)". YouTube (Music video). Archived from the original on November 24, 2023. Retrieved February 12, 2023.
- ^ "Mave - Pandora". Flipevil. February 12, 2023. Archived from the original on November 24, 2023. Retrieved February 12, 2023.
- ^ Metaverse Entertainment (November 30, 2023). [MV] Mave: (메이브) _ What's My Name (Music video) (in Korean). 1theK. Archived from the original on December 8, 2023. Retrieved December 8, 2023.
Description: [Oui Production] Director - Oui Kim
- ^ Ziewei, Puah (January 4, 2024). "Here are the nominees of the 31st Hanteo Music Awards". NME. Retrieved January 4, 2024.
- K-pop music groups
- Musical groups from Seoul
- South Korean dance music groups
- South Korean girl groups
- Virtual influencers
- Animated musical groups
- Fictional characters invented for recorded music
- South Korean idol groups
- Fictional singers
- South Korean pop music groups
- South Korean musical quartets
- Musical groups established in 2023
- Internet characters introduced in 2023