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List of UK political slogans

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In the United Kingdom, political slogans and memorable phrases are used during election campaigns to put across messages and rally support.[1][2] Slogans used by political parties often centre around current issues of the day or policies they wish to address.

Referendums relating to the EEC and EU

[edit]

1975 EEC membership referendum

[edit]

In deciding whether to remain or leave the single market, parties rallied behind "Yes" and "No" messages.

Yes
Conservative Britain's New Deal in Europe [3]
Labour Party Europe YES [3]
No
National Front Make Britain Great Again [3]

2016 EU membership referendum

[edit]

In 2016 the United Kingdom's referendum on membership of the European Union saw political parties align into two camps; Leave and Remain. Messages on the Leave side focused on themes such as regaining sovereignty and the benefits of leaving the EU, while the Remain sides argued benefits of staying and the dangers of leaving.

Leave
Vote Leave Let's Take Back Control [4]
UKIP
  • We Want Our Country Back
  • Believe in Britain
 [5][6]
Remain
Britain Stronger in Europe Stronger, Safer and Better Off [7]
Green Party of England and Wales Yes to Europe [8]
Labour Party Labour In for Britain [9]
Liberal Democrats Liberal Democrats #INtogether [10]

General elections

[edit]

1979 general election

[edit]
Party Slogans Ref.
National Conservative Labour Isn't Working

Don't just hope for a better life, vote for one

[11]
Ecology Politics for Life
Labour Party The Labour Way is the Better Way [12]
Liberal Party Go Liberal

The Real Fight is for Britain

[13]
National Front It's Our Country Let's Win It Back [14]

1983 general election

[edit]
Party Slogans Ref.
National Conservative The Challenge of Our Times [15]
Green Party of England and Wales
Labour Party The New Hope for Britain [12][16]
SDP–Liberal Alliance Working Together for Britain [15]

1987 general election

[edit]
Party Slogans Ref.
National Conservative The Next Moves Forward [15]
Labour Party Britain will win with Labour [15]
SDP–Liberal Alliance Britain United: The Time Has Come [15]

1992 general election

[edit]
Party Slogans Ref.
BNP Fight Back! [15]
National Conservative The Best Future for Britain [15]
Labour Party It's time to get Britain working again [15]
Liberal Democrats Changing Britain for good [15]

1997 general election

[edit]
Party Slogans Ref.
National Conservative New Labour, New Danger

You Can Only Be Sure With The Conservatives

[15]
Green Party of England and Wales
Labour Party
  • Britain Deserves Better
  • New Labour, New Life for Britain
 [17]
Liberal Democrats Make the Difference [15]
UK Independence Party A Real Alternative [18]
Scotland Scottish Green Party A Green vision of Scotland [15]
Scottish National Party Yes We Can [15]
Wales Plaid Cymru The Best for Wales [15]
Northern Ireland Alliance Party of Northern Ireland
Democratic Unionist Party Democracy – Not Dublin Rule [15]
Green Party in Northern Ireland
People Before Profit Alliance
Sinn Féin A New Opportunity for Peace [15]
Social Democratic and Labour Party
Ulster Unionist Party

2001 general election

[edit]
Party Slogans Ref.
BNP Where We Stand
National Conservative Time for common sense [15]
Green Party of England and Wales Reach for the future [15]
Labour Party Ambitions for Britain [15]
Liberal Democrats Freedom Justice Honesty [15]
UK Independence Party
Scotland Scottish Green Party
Scottish National Party We stand for Scotland [15]
Wales Plaid Cymru
Northern Ireland Democratic Unionist Party Leadership to Put Things Right! [15]
Sinn Féin Sinn Féin Delivering Real Change [15]
Social Democratic and Labour Party It's Working – Let's Keep Building [15]
Ulster Unionist Party
  • Don't turn back the clock
  • Don't let them wreck it
 [15]

2005 general election

[edit]
Party Slogans Ref.
National Conservative Vote for Change

Are you thinking what we're thinking?

[19]
Green Party of England and Wales The Real Choice for Real Change [19]
Labour Party Forward, not back [20]
Liberal Democrats The Real Alternative [19]
UK Independence Party We Want Our Country Back [21]
Scotland Scottish National Party Let's Make Scotland Matter [19]
Wales Plaid Cymru
Northern Ireland Alliance Party of Northern Ireland Alliance Works [19]
Democratic Unionist Party Leadership That's Working [19]
Green Party in Northern Ireland
People Before Profit Alliance
Sinn Féin
Social Democratic and Labour Party A Better Way to a Better Ireland [19]
Ulster Unionist Party Simply British [19]

2010 general election

[edit]
Party Slogans Ref.
National Conservative Vote for change [22]
Green Party of England and Wales Fair is Worth Fighting For [22]
Labour Party A future fair for all [20]
Liberal Democrats Change that works for you
UK Independence Party Empowering the People [23]
Scotland Scottish Green Party
Scottish National Party Elect a local champion [22]
Wales Plaid Cymru
Northern Ireland Alliance Party of Northern Ireland
Democratic Unionist Party Let's Keep Northern Ireland Moving Forward [22]
Green Party in Northern Ireland
People Before Profit Alliance
Sinn Féin Peace Equality Jobs Unity [22]
Social Democratic and Labour Party For Your Future [22]
Traditional Unionist Voice
Ulster Unionist Party

2015 general election

[edit]
Party Slogans Ref.
National Conservative Strong Leadership, A Clear Economic Plan And A Brighter, More Secure Future [24]
Green Party of England and Wales For the Common Good [25]
Labour Party
  • Britain can be better
  • A better plan, a better future
Liberal Democrats Stronger Economy. Fairer Society. Opportunity for Everyone. [26]
UK Independence Party Believe in Britain [27]
Scotland Scottish Green Party
Scottish National Party Stronger for Scotland [28]
Wales Plaid Cymru Working for Wales [29]
Northern Ireland Alliance Party of Northern Ireland Working for You at Westminster [30]
Democratic Unionist Party Step Not Back
Green Party in Northern Ireland For the Common Good [31]
People Before Profit Alliance
Sinn Féin Equality Not Austerity [32]
Social Democratic and Labour Party Prosperity not Austerity [33]
Traditional Unionist Voice
Ulster Unionist Party

2017 general election

[edit]
Party Slogan Ref.
National Conservative [24][34]
Green Party of England and Wales
  • A Green Party for a Confident and Caring Britain
  • The Green Guarantee
 [25]
Labour Party For the Many, not the Few [35]
Liberal Democrats Change Britain's Future [36]
UK Independence Party Britain Together [27]
Scotland Scottish Green Party Our Future is Green [37]
Scottish National Party Stronger for Scotland [28]
Wales Plaid Cymru Defending Wales [38]
Northern Ireland Alliance Party of Northern Ireland Change Direction [30]
Democratic Unionist Party Standing Strong For Northern Ireland [39]
Green Party in Northern Ireland #PuttingYouFirst [40]
People Before Profit Alliance People Before Profit [41]
Sinn Féin Standing up for Equality, Rights, Irish Unity [32]
Social Democratic and Labour Party Taking Our Seats Taking a Stand [42]
Traditional Unionist Voice Drain the Swamp [43]
Ulster Unionist Party For A Stronger, Better Union [44]

2019 general election

[edit]
Party Slogan Ref.
National Conservative Get Brexit Done. Unleash Britain's Potential. Britain Deserves Better [45]
Green Party of England and Wales Leading the Fight for Climate Action, a People's Vote, a Fair Society for All [46]
Labour Party It's Time for Real Change

Rebuilding Britain For The Many Not The Few

[47]
Liberal Democrats Stop Brexit. Build a Brighter Future [48]
The Brexit Party Change Politics for Good [49]
UK Independence Party Time To Get On With Brexit!
Scotland Scottish Greens
Scottish National Party It's Time to Choose Our Own Future
Wales Plaid Cymru Wales, It's Us / Ni yw Cymru
Northern Ireland Alliance Party of Northern Ireland Demand Better
Democratic Unionist Party Let’s get Northern Ireland Working Again
Green Party in Northern Ireland
Sinn Féin Time for Unity
Social Democratic and Labour Party Stop Boris Stop Brexit
Ulster Unionist Party Northern Ireland needs a change let’s change together

2024 general election

[edit]
Party Slogan Ref.
National Conservatives Clear Plan. Bold Action. Secure Future [50]
Green Party of England and Wales Real Hope. Real Change. [51]
Labour Party Change. [52]
Liberal Democrats For A Fair Deal [53]
Reform UK Britain Needs Reform [54]
Workers Party GB Britain Deserves Better [55]
Scotland Alba Party YES to Scottish Independence [56]
Scottish Greens Vote Like Our Future Depends On It [57]
Scottish National Party A Future Made In Scotland [58]
Wales Plaid Cymru For fairness, for ambition, for Wales. [59]
Northern

Ireland

Alliance Party of Northern Ireland Leading Change for Everyone [60]
Democratic Unionist Party Making NI Work [61]
Green Party in Northern Ireland Greener, Cleaner, Fairer [62]
Sinn Féin Strong Leadership, Positive Change [63]
Traditional Unionist Voice Restore the Union [64]
Ulster Unionist Party Vote for Change. Vote Ulster Unionist [65]

Senedd elections

[edit]

1999 National Assembly for Wales election

[edit]
Party Slogan Welsh Translation Ref.
Labour Party in Wales New Labour, New Wales
Working Hard for Wales
Standing Up for Wales 		Llafur Newydd, Cymru Newydd
Gweithio'n Galed Dros Gymru
Sefyll Dros Gymru 		[66][67][68][69]
Welsh Conservatives Fair Play for All Chwarae Teg i Bawb [70]
Plaid Cymru A New Beginning for Wales Dechreuad Newydd i Gymru [71][72]
Welsh Liberal Democrats Liberate Wales from One-Party Rule Rhyddhau Cymru o Reol Un Blaid [73][74]

2003 National Assembly for Wales election

[edit]
Party Slogan Welsh Translation Ref.
Welsh Labour Clear Red Water
Working Together for Wales
Welsh Labour: The True Party of Wales 		Dŵr Doch Clir
Gweithio Gyda'n Gilydd dros Gymru
Llafur Cymru: Gwir Blaid Cymru 		[75][76][77]
Welsh Conservatives Fighting for the Vulnerable Ymladd dros y Diamddiffyn [78]
Welsh Liberal Democrats Led by Labour, Driven by the Liberal Democrats
100 Lib Dem Policies Delivered in Coalition 		Arweinir gan Lafur, Wedi'i Yrru gan y Democratiaid Rhyddfrydol
100 o Bolisïau Democratiaid Rhyddfrydol yn Cael eu Cyflwyno Mewn Clymblaid 		[79][80]

2007 National Assembly for Wales election

[edit]
Party Slogan Welsh Translation Ref.
Welsh Labour Building a Better Wales Adeiladu Cymru Well [81]
Welsh Conservatives Vote Welsh Conservative for a Change Pleidleisiwch y Ceidwadwyr Cymreig dros Newid [82]
Plaid Cymru Make a Difference!
Kick Labour Into Touch 		Gwneud Gwahaniaeth!
Ciciwch Lafur Mewn Cysylltiad 		[81][83]
Welsh Liberal Democrats A Fair, Green Future Dyfodol Teg, Gwyrdd [84]

2011 National Assembly for Wales election

[edit]
Party Slogan Welsh Translation Ref.
Welsh Labour Standing Up for Wales Sefyll Dros Gymru [81]
Welsh Conservatives A New Voice for Wales Llais Newydd i Gymru [85]
Plaid Cymru For a Better Wales Dros Gymru Well [86]
Welsh Liberal Democrats Wales Can Do Better Gall Cymru Yn Wneud Yn Well [87]

2016 National Assembly for Wales election

[edit]
Party Slogan Welsh Translation Ref.
Welsh Labour Together for Wales Gyda'n gilydd dros Gymru [88][89]
Welsh Conservatives Real Change with the Welsh Conservatives Newid Gwirioneddol Gyda'r Ceidwadwyr Cymreig [90]
Plaid Cymru The Change Wales Needs Y Newid sydd ei Angen ar Gymru [89]
Welsh Liberal Democrats A Wales That Works For You Cymru Sy'n Gweithio i Chi [91]
UK Independence Party A Strong Voice for Wales Llais Cryf i Gymru [89]
Wales Green Party For People, for Planet, for Wales Dros Bobl, Dros y Blaned, Dros Gymru [92]

2021 Senedd election

[edit]
Party Slogan Welsh Translation Ref.
Welsh Labour Build Back Fairer
Moving Wales Forward
If You Value It, Vote for It 		Adeiladu'n ôl Tecach
Symud Cymru Ymlaen
Caru Fe, Cadwch E 		[93][94][95][96][97]
Welsh Conservatives Let's Build a Better Wales: More Jobs. Better Hospitals. First Class Schools. Awn Ati i Adeiladu: Mwy o Swyddi. Ysbytai Gwell. Ysgolion Rhagorol. [98][99][100]
Plaid Cymru Vote for Wales
Time for Change
Don't Want a Tory for a Neighbour? Vote Plaid Cymru Not Labour. 		O Blaid Cymru
Amser i Newid
Ddim Eisiau Tori i Gymydog? Pleidleisiwch Plaid Cymru Nid Llafur. 		[101][102][103][104]
Welsh Liberal Democrats Putting Recovery First
Put Recovery First
Community Politics 		Gwneud Adfywio yn Flaenoriaeth
Adfywio Yw'n Blaenoriaeth
Gwleidyddiaeth Gymunedol 		[105][106][107]
Reform UK Changing Politics for Good Newid Gwleidyddiaeth er Da [108]
UK Independence Party Scrap the Senedd
Wales Forever, Britain Together
Fed Up With Politicians? Vote to Put Them Out of a Job. 		Diddymu'r Senedd
Cymru Am Byth, Prydain Yn Un
Wedi cael llond bol ar wleidyddion? Pleidleisiwch i'w Rhoi Allan o Swydd. 		[109][110][111][98]
Wales Green Party Transform Wales Trawsnewid Cymru [112]
Propel Better for Wales
Wales Needs Champions
Not Politics as Usual 		Gwel i Gymru
Mae Cymru Angen Pencampwyr
Nid Gwleidyddiaeth fel Arfer 		[113][114]
Gwlad Not Left, Not Right, Just Welsh Ddim Yn Chwith, Ddim Yn Dde, Dim Ond Cymraeg [115]

Scottish Parliament elections

[edit]

1999 Scottish Parliament election

[edit]
Party Slogan Ref.
Scottish Labour Building Scotland's Future [116]
Scottish Conservatives Scotland First [117]
Scottish National Party Enterprise, compassion and democracy [118]
Scottish Liberal Democrats Raising the Standard [119]
Scottish Socialist Party
Scottish Greens Caring for Scotland [120]

2003 Scottish Parliament election

[edit]
Party Slogan Ref.
Scottish Labour On Your Side [116]
Scottish Conservatives Time to Do Something About It [117]
Scottish National Party Release our Potential [118]
Scottish Liberal Democrats Make the Difference

Fresh Thinking for Four More Years

[121][122]
Scottish Socialist Party For a free socialist republic [123]
Scottish Greens

2007 Scottish Parliament election

[edit]
Party Slogan Ref.
Scottish Labour Building Scotland
Scottish Conservatives
Scottish National Party It’s time to move forward.
Scottish Liberal Democrats
Scottish Socialist Party People not Profit [124]
Scottish Greens Act Now: Choose a Green Future [125]

2011 Scottish Parliament election

[edit]
Party Slogan Ref.
Scottish Labour Building Scotland
Scottish Conservatives Common Sense for Scotland [126]
Scottish National Party Re-elect a Scottish Government Working for Scotland [127]
Scottish Liberal Democrats Jobs and economic growth

Excellence in education Keeping services local

Scottish Socialist Party
Scottish Greens

2016 Scottish Parliament election

[edit]
Party Slogan Ref.
Scottish Labour Invest in Scotland's Future
Scottish Conservatives A Strong Opposition - A Stronger Scotland
Scottish National Party Re-elect a Scottish Government Working for Scotland
Scottish Liberal Democrats Be the best again.
Scottish Socialist Party
Scottish Greens A better Scotland needs a bolder Holyrood

2021 Scottish Parliament election

[edit]
Party Slogan Ref.
Scottish Labour National Recovery Plan
Scottish Conservatives Rebuild Scotland [128]
Scottish National Party Scotland's Future
Scottish Liberal Democrats Put Recovery First [129]
Scottish Socialist Party
Scottish Greens Our Common Future [130]

Northern Ireland Assembly elections

[edit]

1998 Northern Ireland Assembly

[edit]
Party Slogan Ref.
Alliance Party of Northern Ireland Agenda for Change [131]
Democratic Unionist Party Democracy - not Dublin rule!
Green Party Northern Ireland
Social Democratic and Labour Party Now, Say Yes To A Future Together
Sinn Fein For Real Change - Building a New Ireland
Ulster Unionist Party Together Within the Union

2003 Northern Ireland Assembly

[edit]
Party Slogan Ref.
Alliance Party of Northern Ireland Alliance Works [131]
Democratic Unionist Party Fair Deal
Green Party Northern Ireland Meeting the Challenges Seizing the Opportunities
Social Democratic and Labour Party Reshaping Government, Rebuilding Public Services
Sinn Fein Agenda for Government
Ulster Unionist Party Tthe Future not the Past

2007 Northern Ireland Assembly

[edit]
Party Slogan Ref.
Alliance Party of Northern Ireland Alliance Works [131]
Democratic Unionist Party Getting it Right
Green Party Northern Ireland For all our futures
Social Democratic and Labour Party Let's deliver real progress
Sinn Fein Delivering for Ireland's Future
Ulster Unionist Party For All of Us

2011 Northern Ireland Assembly

[edit]
Party Slogan Ref.
Alliance Party of Northern Ireland Alliance Works [131]
Democratic Unionist Party Moving Forward
Green Party Northern Ireland Economy for People and Planet
Social Democratic and Labour Party Uniting People - Building Prosperity
Sinn Fein Leadership Across Ireland
Ulster Unionist Party It's time to make Stormont work - for you

2016 Northern Ireland Assembly

[edit]
Party Slogan Ref.
Alliance Party of Northern Ireland Forward. Faster. [131]
Democratic Unionist Party Our Plan for Northern Ireland
Green Party Northern Ireland
Social Democratic and Labour Party Build a Better Future
Sinn Fein Better With Sinn Féin
Ulster Unionist Party Make It Work

2017 Northern Ireland Assembly

[edit]
Party Slogan Ref.
Alliance Party of Northern Ireland How to change Northern Ireland. For Good. [131]
Democratic Unionist Party Standing Strong for Northern Ireland
Green Party Northern Ireland
Social Democratic and Labour Party Taking Our Seats, Taking A Stand
Sinn Fein Better With Sinn Féin
Ulster Unionist Party Standing Strong for Northern Ireland

2022 Northern Ireland Assembly

[edit]
Party Slogan Ref.
Alliance Party of Northern Ireland Together We Can [131]
Democratic Unionist Party Real Action on the Issues that Matter to You',
Green Party Northern Ireland It's Time.
Social Democratic and Labour Party People First
Sinn Fein Working For All, Ag obair do chách
Ulster Unionist Party Making Northern Ireland Work

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[edit]
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