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Linus Media Group Inc.
Company typePrivate
IndustryEntertainment
FoundedOctober 3, 2012; 12 years ago (2012-10-03)[1] in Surrey, British Columbia, Canada
Founders
Headquarters
Surrey, British Columbia
,
Canada
Key people
  • Terren Tong (CEO)
  • Linus Sebastian (CVO)
  • Yvonne Ho (CFO)
  • Nick Light (COO)
  • Luke Lafreniere (CTO)
Number of employees
85 (as of August 2024)[2]
DivisionsLTT Labs
Subsidiaries
Websitelinusmediagroup.com
The Linus Tech Tips logo as of 2024
Sebastian in a 2013 promotional video

Linus Media Group Inc. (LMG) is a privately held Canadian digital media entertainment company with a focus on technology, founded by Linus Sebastian and Yvonne Ho in 2012. The company owns and operates several technology-oriented YouTube channels and podcasts, most popularly Linus Tech Tips (LTT), serving as their production agency and distributor.[3]

LMG's other channels, including Techquickie, TechLinked, ShortCircuit, and GameLinked have amassed a total of 26.39 million subscribers, resulting in 9.16 billion video views between them.

After serving as the CEO of Linus Media Group for 10 years, Sebastian stepped down from this position effective July 1, 2023, replaced by Terren Tong. Sebastian and his wife, Yvonne Ho, remain the sole shareholders in the company, and Sebastian transitioned to chief visionary officer.[4][5][6]

History

[edit]

British Columbia native Linus Sebastian and several others launched Linus Media Group in January 2013 out of a garage,[7] while the company was incorporated in October 2012.[1] Previously Sebastian worked for the now-defunct Canadian online computer retailer NCIX and later on served as a host for the retailer's online video content.[8] Due to high costs and low viewership during the early days of the channel, Sebastian was instructed to create the Linus Tech Tips channel as a cheaper offshoot of the NCIX channel, to allow for lower production values without affecting the NCIX brand. He described TigerDirect and Newegg as competitors.[9] Linus Tech Tips was created on November 24, 2008.[10] He eventually left NCIX following a dispute regarding company management, negotiating an agreement in which he could keep the channel as long as he signed a non-compete clause.[11] Within two years of its establishment, in 2014, Tubefilter named Linus Tech Tips as being within the "top 1% of Google's preferred advertising channels" on YouTube for the technology category.[12]

Currently, LMG is headquartered in Surrey, British Columbia, Canada.[13] As of May 2023, it has over 100 full-time employees.[14]

The company has several subsidiaries:

Name Incorporation date Purpose Ref(s).
LTX Expo Inc. January 21, 2020 Used to handle the LTX Expo, an annual summer event which LMG has hosted since 2017. It is described as a "convention featuring tech-focused content creators and personalities". [15][16]
Creator Warehouse Inc. September 17, 2018 Merchandise company founded by Sebastian that creates and sells LMG branded merchandise, tools and affiliate products through its own dedicated website, LTTstore.com. [17][18]
Floatplane Media Inc.[i] April 3, 2017 Online streaming service founded by Sebastian that offers creators a platform to upload and monetize their content. One of its main selling points is its support for higher bit rate compared to YouTube. All videos are behind a paywall. [19][20][21]

In 2022, Sebastian announced the creation of LTT Labs, a division dedicated to testing the validity of manufacturer claims.[22]

On May 18, 2023, Sebastian announced that he would be stepping down as Chief Executive Officer and would be transitioning into a creative role, effective July 1, 2023. Terren Tong, previously an executive of Corsair Gaming and whom Sebastian worked under during his time at NCIX, was named to replace Sebastian as CEO. In the announcement, Sebastian mentioned he had received a buyout offer for the company from an unnamed entity, valuing it at around $100 million. Sebastian declined the offer.[23][24][25]

On November 17, 2024, "Mac Address, and Gamelinked each announced that their channel was going on hiatus for an indeterminate amount of time.[26][27][28]

March 2023 hack

[edit]

On March 23, 2023, Linus Tech Tips, TechLinked, and Techquickie were hacked and subsequently terminated due to a security breach.[29] The hackers changed the channel names, changing the main channel name to Tesla and started broadcasting two identical live streams which appeared to show deepfakes of Elon Musk, Jack Dorsey, and others having a conversation about Ethereum, GPT-4, and other topics.[30] The hackers also unlisted many videos and later re-published them as well as uploaded videos with titles that stated "DONOTUPLOAD" and subsequently changed the name to LinusTechTipsTemp to seem more legitimate.[31] Sometime before 11:51 am UTC, all hacked channels were terminated,[32] although it is unclear if it was by the hackers or by YouTube. Around 3 pm UTC, Sebastian published a message on Floatplane, saying that he had everything "locked down" and that he is working with Google to get everything reinstated.[33] At approximately 3 am UTC, all hacked channels were reinstated, with most unauthorized changes reverted some time later. A video was later published on the Linus Tech Tips channel about the incident explaining that an employee had downloaded a Trojan horse in the guise of a PDF file from a seemingly legitimate sponsor email.[34]

[edit]

On September 7, 2024, Linus Tech Tips released a video stating that one of their recent videos in the series, How to De-Google Your Life was taken down by Google[35] due to an alleged breach of YouTube's terms of service. The video stated that Linus Media Group released a video explaining how to use an Ad Blocker to bypass YouTube's advertisements in a video, which is in breach of the YouTube Terms of Service.[36] As this was their first copyright strike, the channel did not suffer any additional sanctions.

Notable videos

[edit]

On January 2, 2016, Linus Tech Tips released a video demonstrating a computer capable of supporting seven individual users at once, with an estimated total cost of $30,000.[37] The video made technology news on a number of websites.[38][39][40]

In August 2017, the Linus Tech Tips channel uploaded a two part video where they were able to game at 16K resolution (15360 by 8640 pixels) using 16 4K monitors in a 4 by 4 configuration.[41]

In April 2018, the Linus Tech Tips channel uploaded a video claiming that Apple refused to repair Sebastian's iMac Pro after Linus Tech Tips staff damaged it in a product teardown,[42] a refusal that VentureBeat speculated is illegal.[43]

In December 2018, Linus Tech Tips released a four-part series detailing their experience buying a gaming PC from 6 systems integrators representing 3 different market tiers.[44] The series has gained over 12 million views and was covered in PC Gamer.[44]

In 2021, Linus Tech Tips released a three-part series showing the process of making an 18-carat gold Xbox Series X controller. The first video showed the prototyping, the second the making of the gold shells, and the third the reactions of employees at their headquarters.[45][46]

Controversies

[edit]

Allegations of misconduct by GamersNexus

[edit]

On June 24, 2023, Linus Tech Tips uploaded a video demonstrating a prototype dual water block from Billet Labs.[47] The video involved Linus and fellow LMG employee Adam Sondergard testing the block with a GeForce RTX 4090 graphics card, even though the unit had been specifically designed for the GeForce RTX 3090 Ti. Sondergard advised that they re-test the block using a 3090 Ti; however, Sebastian decided to publish the video of testing with the 4090, justifying this by saying that re-testing would not change the outcome of the video. Sebastian concluded that the dual design had no advantages and criticized the building experience, saying that consumers should not buy the product.

The review led to a video from GamersNexus, a tech YouTube channel, in which GamersNexus editor-in-chief Steve Burke stated that Linus Tech Tips had sold the prototype during a silent charity auction at LTX 2023 without the consent of Billet Labs. More broadly, GamersNexus accused Linus Tech Tips of "rushing content out the door" and tarnishing its "accuracy, ethics, and responsibility". They cited a number of videos in which Linus Tech Tips had made mistakes which in the eyes of GamersNexus were corrected in an insufficient manner, or not at all.[48][49]

Sebastian made a written response to GamersNexus, saying that the company had experienced "growing pains" and would strive to increase the quality of their work in the future, but he defended not retesting the prototype with the proper graphics card as he saw that it would not improve the results and called the product an "egregious waste of money." Burke criticized this response as "unhinged" and "unapologetic."[50] Linus Media Group later agreed to compensate Billet Labs for the cost of the prototype.

A video featuring Sebastian, CEO Terren Tong, and CFO Yvonne Ho was later published to the Linus Tech Tips channel on August 16, 2023 apologizing for the handling of the prototype water block along with their response to the situation. In the video, Linus Media Group also announced that video production would be paused for a week while changes were made at the company.[51] The production pause actually lasted 9 days, confirmed by Sebastian in a follow-up video. The apology video was criticized for being monetized as well as featuring jokes about sponsorships and links to the channel's store page. The video was demonetized by Linus Media Group following the criticism.[50][52] The store page was also linked in the video's description, but Dexerto noted that this could have been automated by YouTube and not purposefully placed. In response to a comment on Floatplane, Linus Media Group's video sharing platform, suggesting the jokes be removed, Sebastian responded through the Linus Tech Tips account, saying that "We won't be able to make everyone perfectly happy, so what we're going to do is be ourselves—the best version of ourselves—and move past this", and asked "Is a little humor a bad thing...? Honest question".[53]

Allegations of hostile work environment

[edit]

On August 16, 2023, former Linus Media Group employee Madison Reeve, who was previously hired after appearing in a Linus Tech Tips video with Sebastian for winning a competition and left the company in late 2021, alleged within a Twitter thread of a hostile work environment while she worked at the company, including instances of assault, sexism, and other inappropriate conduct. She was reportedly scolded for taking sick days, which drove her to commit self-harm, because she saw it as "the only way in my mind to take a day off without being harassed for a reason why".[54][50]

Reeve said that she did not previously make these allegations public, because she "feared even more backlash from a community that was already attacking, defaming, and sending [her] death threats", and that her experience has been "eating away at [her] for 2 years." According to Reeve, the company suffered from problems with "ego and the bottom line" and that there was an "internal paranoia" about employees leaving the company and setting up their own content creation platforms.[55][56][51][50]

In an email to The Verge, Linus Sebastian said that Reeve's allegations "aren't consistent with [his] recollections", but said that Linus Media Group's human resources department would be conducting an internal review. In an additional comment, CEO Terren Tong said that along with the internal review of the allegations, the company would be hiring an outside investigator and publish its findings.[51] The company published the outside investigator's findings in a statement in May 2024, stating the third-party investigator found the allegations of sexual harassment, bullying, abuse of power and retaliation were not substantiated. Allegations of process errors and miscommunication while onboarding Reeve were partially substantiated.[57][58][59]

List of YouTube channels

[edit]
Channel Description Subscribers Views[ii] Videos Creation date Hosts
Linus Tech Tips Flagship channel; long-form technology-related videos 16 million 8.08 billion 7,006 November 25, 2008
Techquickie Short-form technology-related videos.[44] 4.31 million 863 million 1,201 January 15, 2012
Channel Super Fun Formerly Active, miscellaneous videos and game show–esque challenges[60] 1.28 million 369 million 194 May 28, 2014 Dennis Liao
TechLinked Technology and gaming news, produced thrice-weekly; also a podcast[61] 1.86 million 508 million 965 May 3, 2018
LMG Clips Highlight clips from popular videos and livestreams[62] 556000 249 million 1,698 September 21, 2019
They're Just Movies[iii] Formerly active film-related vlogcast and podcast[63] 141000 4.61 million 161 December 20, 2019 (ended March 6, 2024)[64]
ShortCircuit Technology-related unboxings[65] 2.2 million 542 million 801 January 24, 2020
Mac Address Apple-related videos, hosted by Jonathan Horst.[66] Put on hiatus November 2024 610000 123 million 111 January 26, 2021 Jonathan Horst
GameLinked Gaming news videos, produced twice-weekly. Put on hiatus November 2024 452000 19.4 million 79 July 22, 2022 (launched June 29, 2023)
PSU Circuit Standardized analytical insights into power supplies 7750 78670 26 February 29, 2024 (launched May 24, 2024)

Notes

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  1. ^ Doing business as Floatplane
  2. ^ Subscribers, videos and views updated as of March 29,2024
  3. ^ They're Just Movies was formerly known as Carpool Critics.

References

[edit]
  1. ^ a b "Linus Media Group Inc". OrgBook BC. Government of British Columbia. Retrieved May 20, 2023.
  2. ^ "linusmediagroup.com/our-team". Linus Media Group. Archived from the original on July 28, 2024. Retrieved August 3, 2024.
  3. ^ Ovide, Shira (February 15, 2022). "This YouTube Star Is Also a Retail Empire". The New York Times. Archived from the original on March 13, 2022. Retrieved June 24, 2022.
  4. ^ Scraper, OC3D (May 22, 2023). "Linus Sebastian is Stepping Down as Linus Tech Tips CEO". OC3D. Retrieved March 17, 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
  5. ^ "Popular Tech YouTuber Linus Is Stepping Down As CEO Of His Companies". Kotaku. May 19, 2023. Retrieved March 17, 2024.
  6. ^ Carnevale, Robert (May 19, 2023). "Linus, Tech Youtuber, Steps Down as CEO of Linus Media Group". TheWrap. Retrieved March 17, 2024.
  7. ^ "The History of Linus Media Group". Linus Media Group. Archived from the original on November 30, 2015. Retrieved January 3, 2016.
  8. ^ "I'm Linus Sebastian of LinusTechTips, and This Is How I Work". LifeHacker. July 29, 2015. Archived from the original on January 10, 2018. Retrieved January 3, 2016.
  9. ^ "How I became: LinusTechTips (Linus Sebastian)". How I became. Archived from the original on October 17, 2018. Retrieved January 3, 2016 – via YouTube.
  10. ^ "About". Linus Tech Tips. Archived from the original on March 13, 2016. Retrieved January 3, 2016 – via YouTube.
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  13. ^ "Linus Media Group".
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  37. ^ Richards, Rae Michelle. "EVER WANTED TO BUILD A$30,000 COMPUTER? BECAUSE THIS GUY DID IT!". Broken Joy Sticks. Archived from the original on January 9, 2016. Retrieved January 7, 2016.
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  45. ^ "Xbox Series X Controller Made From Solid Gold Is Very Expensive". ComicBook.com. Retrieved March 17, 2021.
  46. ^ Bonthuys, Darryn (March 9, 2021). "The Most Expensive Xbox Controller In The World Is A Solid Gold Masterpiece". GameSpot. Retrieved November 7, 2023.
  47. ^ Who let them do this?? - The $800 Solid Copper Cooler. YouTube. Linus Tech Tips. June 24, 2023. Retrieved August 17, 2023.
  48. ^ Chalk, Andy (August 15, 2023). "The recent criticism of Linus Tech Tips, explained". PC Gamer. Retrieved August 15, 2023.
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  53. ^ Loynds, Joel (August 16, 2023). "Linus Tech Tips apology video under fire for being monetized & having jokes". Dexerto. Retrieved August 16, 2023.
  54. ^ "To stop the speculation and DM's I am receiving. I chose to quit my role at LTT because it, and the working environment I was facing, were ruining my mental health". Twitter (X). August 15, 2023.
  55. ^ Ahmed, Sayem (August 16, 2023). "Ex-Linus Tech Tips employee alleges mistreatment and poor conditions: 'no one gets a break'". Dexerto. Retrieved August 16, 2023.
  56. ^ Ethan, Gach (August 16, 2023). "Popular YouTube Channel Linus Tech Tips Taking Break Following Massive Controversy [Update]". Kotaku. G/O Media. Retrieved August 16, 2023.
  57. ^ Murray, Conor. "YouTube Channel Linus Tech Tips Says Sexual Harassment Allegations 'Not Substantiated' After Investigation". Forbes. Retrieved June 12, 2024.
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  60. ^ "Channel Super Fun: About". YouTube. May 28, 2014.
  61. ^ "TechLinked". Linus Media Group. Apple Podcasts. Retrieved May 18, 2023.
  62. ^ "LMG Clips: About". YouTube. September 20, 2019.
  63. ^ They're Just Movies (December 30, 2022). THE FINAL EPISODE: Joker (2019). Retrieved March 16, 2023.
  64. ^ Dune: Part Two - A Masterpiece?. Retrieved March 31, 2024 – via www.youtube.com.
  65. ^ Huerta, Gabriel (February 9, 2022). "Steam Deck: unboxing, release date, price and verified playable games". Diario AS. Promotora de Informaciones, S.A.
  66. ^ "Something's Wrong with the M2 MacBook Air – WWDC22 TalkLinked". TechLinked (But Just the Audio). June 8, 2022 – via Apple Podcasts.
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