King Koil
 | |
| Company type | Privately held company |
|---|---|
| Founded | 1898 in Saint Paul, Minnesota, USA |
| Headquarters | United States[1] |
Area served | Worldwide |
| Products | Bedding |
| Brands | King Koil India, King Koil Singapore, King Koil UAE |
| Website | www |
King Koil is an American manufacturer of mattresses and related bedding products, headquartered in Avondale, Arizona.[2] The company was founded in 1898 and is among the oldest in its industry in the United States.[3][4] It operates in over 75 countries and has more than 20 licensees.
History
The company was founded in 1898 as the United States Bedding Company by Samuel Bronstein in Saint Paul, Minnesota, USA.[5] It commenced its operations with six employees in a small factory and gradually expanded its manufacturing.[6]
The company initially produced a wide range of products, including mattresses, frames, pillows, and couches. By 1912, it had developed a complete product line, gaining recognition for its innovative approach to bedding.
Relocation and Current Headquarters (2018-2019)
In December 2019, the company shifted its U.S. headquarters from Willowbrook, Illinois, to Avondale, Arizona, where its manufacturing plant had been in operation since May 2018.[2]
In 2024, King Koil was acquired by AI Dream, a licensing division of Hillhouse Investment Management.[7]
Operations in Asia
The company shifted to a licensing model. As of 2019, it has over 20 licensees and is operating in more than 75 countries.[6]
King Koil also has licensees in China [8] ,Indonesia, Malaysia, the Philippines, Singapore, United Arab Emirates and Vietnam within the Southeast Asian region.[9]
King Koil India
King Koil entered the Indian market in early 2007, starting in Mumbai and later expanding to Bangalore. The company had established eight showrooms in Mumbai, Bangalore, Pune, Nasik, and Delhi.[10]
In September 2013, King Koil signed a sole licensee agreement with Real Innerspring Technologies Limited (RITL), involving an investment of ₹400 crore (US$48 million).[11] King Koil India is the authorized licensee for India, Nepal and Bhutan and operates four factories in Sonipat, Kolkata, Bengaluru, and Bhiwandi near Mumbai, with a combined manufacturing capacity of around 10,000 mattresses per month as of December 2022.[12]
King Koil India operates in both the retail and hospitality sectors, with notable clients that include Hilton, Hyatt, Marriott, Radisson, and Ramada.[12]
Reception
The New York Times, in a review, published in October 2023, recognized King Koil's Air Mattress as the runner-up, citing its comfort and its ability to retain air throughout the night without requiring reinflation.[13] In March 2023, USA Today conducted a review that included testing King Koil's air mattress, with the publication describing it as comfortable.[14] In September 2023, CNN's editor tested King Koil's air mattress and called it a clear winner in their review.[15]
Many of King Koil's products are endorsed by the International Chiropractors Association[16] and were awarded the Good Housekeeping Seal of Approval by Good Housekeeping magazine.[17][18]
References
- ^ "King Koil Relocates Headquarters". BedTimes Magazine. October 24, 2019.
- ^ a b Brown, Brandon (October 24, 2019). "Mattress manufacturer moves HQ to West Valley from Chicago". Phoenix Business Journal.
- ^ "Advertising Agency and Advertising & Selling Volume 44, Issues 7–12". Moore Publishing Company. 1951. p. 52.
- ^ Dee Horwitz (January 20, 2010). Who Made My Bed?: A true story. An old leather envelope reveals the true identity a 19th-century Russian immigrant who founded an international bedding business. i Universe, Inc. New York City. p. 23. ISBN 978-1-4401-6553-5.
- ^ Val Bjornson (1969). The History of Minnesota, Volume 3. Lewis Historical Publishing Company. p. 325.
- ^ a b Mallawaarachchi, Randheer (November 11, 2019). "Repose in Royal Fashion- Suyamas International Presents World Renown King Koil Spring Mattresses". Daily Mirror (Sri Lanka).
- ^ "AI Dream Acquires U.S. Mattress Company King Koil". Furniture, Lighting, and Decor. Retrieved 2024-08-30.
- ^ Yap, Shiwen (November 1, 2016). "Advent buys CITIC Capital stake in mattress-maker King Koil China". DealStreetAsia. Archived from the original on November 7, 2016.
- ^ James (2019). "Licensing: Building Brands One Country at a Time". BedTimes Magazine.
- ^ Anne T. Coughlan (2007). Marketing Channels. Pearson plc. p. 60, 61. ISBN 9788131717431.
King Koil spring mattresses
- ^ "RITL plans to invest Rs 400 cr to expand King Koil mattress". The Economic Times. August 29, 2023.
- ^ a b Rautela, Isha (December 27, 2022). "Mattress maker King Koil India expands portfolio to B2B foam-selling segment". The Hindu Business Line.
- ^ Lorch, Danna (October 20, 2023). "The Best Air Mattress". The New York Times.
- ^ Porter, Kim (March 27, 2023). "The Best Air Mattresses of 2023 – Reviewed". USA Today.
- ^ Rennie, Alex (September 22, 2023). "The best air mattress in 2023, tested by editors". CNN.
- ^ Blumenthal, Ralph (February 22, 1979). "When Buying a Bed, Beware". The New York Times.
- ^ Lodging Hospitality, Volume 44. Penton Pub. July 1988. p. 71, 72.
Its products have earned the endorsement of the International Chiropractors Associa- tion and the Good Housekeeping Seal of Approval.
- ^ "Good Housekeeping Seal". Good Housekeeping. 239 (1–3). International Magazine Company: 29, 52. 2004.