Jif (peanut butter): Difference between revisions
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[[Image:Jif-01.jpg|right|thumb|Jar of creamy Jif.]] |
[[Image:Jif-01.jpg|right|thumb|Jar of creamy Jif.]] |
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'''Jif''' is a brand of [[peanut butter]] made by [[The J.M. Smucker Co.]], which purchased the brand from [[Procter & Gamble]] in 2001.<ref>{{cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=104574&p=irol-newsArticle_Print&ID=629010&highlight= |title=J.M. Smucker Announces Stock Deal with P&G for Jif and Crisco}}</ref> The original Creamy Jif peanut butter debuted in 1958.<ref name="JifHistory">{{cite web|title=About Jif: The History|publisher=[[Pillsbury Company]]|accessdate=2008-02-21|url=http://www.jif.com/aboutjif/aj_history.asp}}</ref> In 1974, ''Extra Crunchy Jif'' was introduced, followed by ''Simply Jif'' in 1991, a peanut butter variant with low-sodium and less sugar than regular Jif. ''Reduced Fat Jif'' was introduced |
'''Jif''' is a brand of [[peanut butter]] made by [[The J.M. Smucker Co.]], which purchased the brand from [[Procter & Gamble]] in 2001.<ref>{{cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=104574&p=irol-newsArticle_Print&ID=629010&highlight= |title=J.M. Smucker Announces Stock Deal with P&G for Jif and Crisco}}</ref> The original Creamy Jif peanut butter debuted in 1958.<ref name="JifHistory">{{cite web|title=About Jif: The History|publisher=[[Pillsbury Company]]|accessdate=2008-02-21|url=http://www.jif.com/aboutjif/aj_history.asp}}</ref> In 1974, ''Extra Crunchy Jif'' was introduced, followed by ''Simply Jif'' in 1991, a peanut butter variant with low-sodium and less sugar than regular Jif. ''Reduced Fat Jif'' was introduced 3 years later, in late 1994.<ref name="JifHistory"/> |
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Since 1981, Jif has been the leading peanut butter brand in the [[United States]].<ref name="JifHistory"/> |
Since 1981, Jif has been the leading peanut butter brand in the [[United States]].<ref name="JifHistory"/> |
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Revision as of 02:03, 25 December 2008
Jif is a brand of peanut butter made by The J.M. Smucker Co., which purchased the brand from Procter & Gamble in 2001.[1] The original Creamy Jif peanut butter debuted in 1958.[2] In 1974, Extra Crunchy Jif was introduced, followed by Simply Jif in 1991, a peanut butter variant with low-sodium and less sugar than regular Jif. Reduced Fat Jif was introduced 3 years later, in late 1994.[2]
Since 1981, Jif has been the leading peanut butter brand in the United States.[2]
Advertising
For many decades, TV commercials for the product have ended with the tagline, "Choosy mothers choose Jif" and, in the 1990s, "Choosy moms choose Jif." During the 2000s, the tagline was again updated, now being said as "choosy moms, and dads, choose Jif."
A recent ad features an example of a divide and choose scenario.
Production
There are now six different kinds of Jif Peanut Butter: Creamy, Extra Crunchy, Simply Jif (low sodium and sugar), Reduced Fat, Reduced Fat Crunchy, and Peanut Butter & Honey. Jif is also available in a sixpack of individual servings of Jif Peanut butter, sold under the name "Jif to Go." [3]
All variants of Jif are produced at a facility in Lexington, Kentucky, which is the largest peanut butter production facility in the world. [4]
See also
- Peanut butter and jelly sandwich (PB&J)
- Jif (lemon juice) sold in the United Kingdom and Ireland by Reckitt & Colman
- Cif cleaning products from Unilever, branded as "Jif" in Australasia and parts of Europe.
References
- ^ "J.M. Smucker Announces Stock Deal with P&G for Jif and Crisco".
- ^ a b c "About Jif: The History". Pillsbury Company. Retrieved 2008-02-21.
- ^ "Peanut Butter Products: Flavors and Varieties from Jif". Pillsbury Company. Retrieved 2008-02-21.
- ^ "Fun Tidbits". The J.M. Smucker Co. Retrieved 2007-12-28.