Jejemon: Difference between revisions
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* h4ppy b1r+hD4y +0 U'- happy birthday to you |
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==Reaction== |
==Reaction== |
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Revision as of 04:27, 5 October 2010
Jejemon (IPA: ['dʒɛdʒɛmon]) is a pop culture phenomenon in the Philippines. According to the Urban Dictionary a Jejemon is a person "who has managed to subvert the English language to the point of incomprehensibility."[1] The Philippine Daily Inquirer describes Jejemons as a "new breed of hipster who have developed not only their own language and written text but also their own sub-culture and fashion."[2]
Etymology
The word "Jejemon" "j" are beside each other[1], and that it is appended by "-mon" that came from the Japanese anime Pokémon,[3] with "-mon" meant as "monster," hence "jeje monsters."[4]
Origins
The origins of short-handed typing was through the short messaging service, in which each text message in cellphone is limited to 160 characters. As a result, an "SMS language" developed in which words were shortened in order to fit the 160-character limit. Although some jejemons aren't really "conserving" characters instead they are lengthening it.[3] On April 14, 2010 at Pinoy Tumblr, a post about vice presidential candidate Jejomar Binay indicated that he was the Jejemon's preferred vice presidential candidate, complete with a fake poster with him called as "Jejemon Binay." Later the use of word "Jejemon" to refer such people made rounds in various Filipino internet message boards.[3]
Such short-handed language is not limited to Filipinos: Thais use "5555" to denote "hahahaha," since the number 5 in Thai language is pronounced as "ha."[2]
Demographics
The Jejemons are said to be the new "jologs", a term used for Filipinos of the lower income class.[1][2] The parameters of being classified as a Jejemon are still unclear, and how the different "levels" of "Jejemonism" are reached,[5] although there are named levels such as "mild," "moderate" and "severe" or "terminal."[6]
Jejenese and Jejebet
The sociolect of the Jejemons, called Jejenese, is derived from English, Filipino and their code-switched variant Taglish. Their alphabet, Jejebet, uses the Roman alphabet, including the Arabic numerals and other special characters. Words are created by rearranged letters in a word, alternating capitalization, over-usage of the letters H, X or Z and mixture of numeric characters and our normal alphabet[2]. The spelling convention shares similarities with Leetspeak.
Examples
- Filipino: "3ow ph0w, mUsZtAh nA?" translated into Filipino as "Hello po, kamusta na?, translated into English as "Hello, how are you?"
- English: "i wuD LLyK tO knOw moR3 bOut u. crE 2 t3ll mE yur N@me? jejejejeje!" translated into English as "I would like to know more about you, care to tell me your name? Hehehehe!"
- iMiszqcKyuH- means "I miss you"
- eEoWpFhUeEhsxz - means "hi/hello"
- aQ / aQcKuHh- means "me/ako"
- kEo- means "kayo/you(pl.)"
- pfHoE / ph0w- "po (word that makes the sentence polite)"
- uZtaH?- means "kumusta/how are you?"
- lAbqCkyOuHh- means "I love you"
- yuHh- means "you"
- jAjaJa- garbled words conveying laughter
- jeJejE- a variation of jAjaJa; conveys sly laughter
- h4ppy b1r+hD4y +0 U'- happy birthday to you
Reaction
Several Facebook fan pages were created both in support and against the group. Celebrities such as Rico Blanco, Alessandra de Rossi, Ces Drilon, and Lourd de Veyra have condemned the wholesale ridicule of the subculture.[3][7] Due to the sudden existence of jejemons, 'Jejebusters' were created, a group of internet grammar vigilantes, typically Filipinos, dedicating their internet lives towards the eradication of jejetyping and jejemon existence.
YouTube videos were also uploaded parodying the Jejemons, connecting them to the current election campaign. Edited television advertisements of Nacionalista Party proclaiming their disdain, and an edited photograph of Gilberto Teodoro with him holding a sign saying that the Jejemons be "brought back to elementary school" went viral.[4] In 2010, the Filipino GMA Network broadcast the situational comedy Jejemom with Eugene Domingo.
As part of the pre-school year clean-up of schools for the upcoming 2010-11 school year, the Department of Education (DepEd) strongly discourages students from using Jejemon spelling and grammar, especially in text messaging. Communicating with other using Jejemon are said to cause deterioration of young Filipino students’ language skills.[8]
References
- ^ a b c Nacino, Joseph (2010-04-26). "Jejemon in the Philippines". CNET Asia. Retrieved 2010-04-30.
- ^ a b c d Marcoleta, Harvey (2010-04-24). ">Jejemons: The new 'jologs'". Philippine Daily Inquirer. Retrieved 2010-04-30.
- ^ a b c d Lim (2010-04-27). The Manila Bulletin http://www.mb.com.ph/articles/254784/how-do-you-solve-a-problem-jejemons. Retrieved 2010-04-30.
{{cite web}}: Missing or empty|title=(help) - ^ a b "'Anti-jejemon' campaign goes viral on the web". ABS-CBNnews.com. 2010-05-01. Retrieved 2010-05-01.
{{cite web}}: Unknown parameter|coauthors=ignored (|author=suggested) (help) - ^ Biado, Ed (2010-04-30). "The jejemon phenom". Manila Standard Today. Retrieved 2010-05-01.
- ^ Template:Tagalog "The jejemon phenomenon: What do language experts say?". GMANews.tv. 2010-04-29. Retrieved 2010-05-01.
- ^ de Veyra, Lourd (29 April, 2010). "Lourd de Veyra: Attack, Jejemons, Attack!" (html). spot.ph. Retrieved May 11, 2010.
{{cite web}}: Check date values in:|date=(help) - ^ "'DepEd seeks to purge schools of 'jejemon' mentality". GMANews.tv. 2010-05-22. Retrieved 2010-05-25.