J'Aton Couture
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J'Aton Couture is a Melbourne-based couture house, established by Jacob Luppino and Anthony Pittorino in 1995.
History
[edit]J'Aton is a Melbourne-based fashion house founded by Jacob Luppino and Anthony Pittorino in Ascot Vale. They draw inspiration from their Italian heritage, and employing traditional techniques. J'Aton has gained a reputation as a top choice among Australia's social and celebrity elite.[1]
Work
[edit]J'Aton Couture has been recipient of many awards, including the 2009 Prix de Marie Claire Awards for Best Eveningwear Designers[2] and numerous Australian Gown of the Year acknowledgments. In addition to private couture requests, the house has created many custom-made evening gowns for local and international red carpets and editorial assignments.
Many high-profile women have worn the label including Tina Arena, Dita von Teese, Charlize Theron, Kylie Minogue and Dannii Minogue, Melissa George, Delta Goodrem, Lily Cole and Keisha Whitaker.[3][4][5]
Destruction of studio
[edit]On 10 December 2008, fire engulfed the label's atelier above the Greville Street showroom. The resulting damage to the premises was estimated to be worth $300,000 while it was estimated by the designers that the twenty evening gowns destroyed in the fire were worth $400,000 to 500,000.[6] The substantial financial loss and the event of the fire and clean-up itself, forced the designers to delay J'Aton Couture's move to New York.[6]
References
[edit]- ^ "J'Aton Couture | Melbourne Now | NGV". www.ngv.vic.gov.au. Retrieved 10 July 2023.
- ^ "J'Aton - Designers for Daffodil Day". Archived from the original on 18 February 2010. Retrieved 8 March 2010.
- ^ Jaton Delays New York Move [dead link]
- ^ We love Dannii and she loves J'Aton
- ^ "Double date for Brogue – Irish Daily Star | Irish Daily Star". Archived from the original on 18 February 2013. Retrieved 20 December 2012.
- ^ a b Miller, Megan; Horan, Patrick (10 December 2008). "Stock destroyed in J'Aton fashion shop in Greville St, Prahran". Herald Sun. Retrieved 9 April 2023.