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Inner Circle (dating app)

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Inner Circle
Type of site
Online dating service
Available inEnglish
OwnerCircle Imperium BV
URLwww.theinnercircle.co
CommercialYes
RegistrationYes
Launched2012
Current statusActive

Inner Circle is a global dating app.[1] Inner Circle is owned by Circle Imperium B.V.,[2] with head offices based in Amsterdam, the Netherlands.[3] The app claims to bring together like-minded, career driven singles by matching single users on shared interests and hosting singles parties across the world.[4]

History

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Inner Circle was founded in 2012 by David Vermeulen,[5] Serge Samusya [6] and Michael Krayenhoff.[7] The dating app was originally launched in Amsterdam[3] and is also available in London, Milan, Paris, Stockholm[8] and Berlin.[9] The dating app is also popular in Latin America, including Brazil, Argentina and Colombia.

In June 2020 the dating app had more than 2.5 million members.[10] The revenue model is a combination of subscriptions, events, and partnerships.[11]

Overview

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The network/app operates in a similar way to many dating sites: there are "like" functions, photo browsing, profile building, as well as ways to interact and chat. The app focuses on accountability to encourage respect and uses social network analysis for making connections.[12] The website also has features similar to Facebook. Users post plans to go out to bars and clubs; users traveling to London can ask for advice and meet-ups.[13] Members of Inner Circle get to invite five friends each, who are screened before approval.[14] Users can access the platform through a website, or an iOS or Android app.[15]

Inner Circle hosts offline events on a regular basis for users located in Amsterdam, London, Paris, Milan, Barcelona and Stockholm.[16][17][18]

References

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  1. ^ Garside, Jen. "The best dating apps for virtual romance". Glamour UK. Retrieved 8 July 2020.
  2. ^ "Duedil: Circle Imperium B.V." Duedil 15 September 2016.
  3. ^ a b van Groningen, Elco "The Next Global Tech Hotspot? Amsterdam Stakes Its Claim" Bloomberg 23 May 2016.
  4. ^ Dixon, Louise "Online daters looking for more than endless swiping" Associated Press, 21 February 2020
  5. ^ C van Berkel, "De mens achter theinnercircle.co", Elsevier 20 May 2013, p. 82.
  6. ^ Smith, Rebecca "Meet the entrepreneur playing Cupid" Management Today 11 March 2016.
  7. ^ Hackett, Geraldine "Get your startup off the ground by studying a master's" The Guardian 12 June 2015.
  8. ^ McCrum, Kirstie "Exclusive dating app launched for ambitious and elite professionals - would you pass the criteria?" Mirror 2 June 2015.
  9. ^ Shead, Sam "An elite dating app is trying its luck in edgy Berlin" Business Insider 10 August 2016.
  10. ^ "Inner Circle Completes Rebrand and Introduces New Logo". Global Dating Insights. 26 June 2020. Retrieved 8 July 2020.
  11. ^ "Liefdewerk Duur Papier", Quote, 362 (December 2014), p. 90-97.
  12. ^ Murcoch, Cassie "No ghosts allowed: An elite dating app makes you mind your manners" Mashable 19 May 2017.
  13. ^ Barry, Joshua "We checked out the London dating app that is restricted to successful attractive people only" Business Insider 24 March 2015.
  14. ^ Benmiloud, Hadjar "Piloot (32) zoekt vrouw met status" Metro International 3 April 2013.
  15. ^ Masters, Dave "Appy Valentine's weekend - 5 downloads to get you in the mood for love" Mirror, 12 February 2016
  16. ^ M. Straathof, "We maken een kringetje van jongens en van meisjes", De Parool 16 March 2013, p. 24-27.
  17. ^ Hancock, Lucy "Looking for Love with London's Horny Poshos at an Elite Dating Night" VICE 19 June 2015.
  18. ^ Alderton, Dolly "It's a date" Sunday Times, 5 April 2015
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