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Ibis Budget

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Ibis Budget
FormerlyEtap Hôtel
Company typeSubsidiary
IndustryHospitality
Founded2011
Headquarters
Évry
,
France
Number of locations
639 (2020)[1]
Area served
Worldwide
ProductsHotels
ParentAccor
WebsiteOfficial website Edit this at Wikidata

Ibis Budget (stylised ibis budget) is a French budget hotel brand owned by Accor.[2] Created in 1992 in France under the name Etap Hôtel, the brand was renamed Ibis Budget in 2011. As of 2018, Ibis Budget managed 614 hotels in 20 countries.[1]

History

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1992: Etap Hôtel

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After the successful launch of the budget hotel chain Formule 1 in 1985, the group Accor launched a new economy brand, Etap Hôtel, in 1992.[3] By 2004, 229 Etap Hôtel locations opened in France, and 81 elsewhere in Europe.[4] To fine-tune its economy segment, the Accor group privileged the development of Etap Hôtel over its other budget brand Formule 1.[5]

In 2008, the chain had been awarded Best Interior Design by the European Hotel Design Awards.[6]

2011: Ibis Budget

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The Etap hotel in Belfast in February 2024

In September 2011, Accor rebranded Etap Hôtel into Ibis Budget and All Seasons into ibis Styles, turning ibis into the group's economy megabrand.[7] The "Sweet Bed" was rolled out throughout the ibis brands, the first bed entirely designed by a hotel group.[8] The mattresses, pillows and digital access were upgraded.[9] The lobby was turned into a living space.[10] Following this restructure, the ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.[11] The first Ibis Budget opened in Tangier, Morocco, in November 2011.[12]

In 2013, Ibis Budget became Spain's first super-economy hotel chain with 15 hotels in the country.[13] The following year, still in Spain, Ibis Budget tested the installation of solar thermal collectors capable of yielding power on rainy days and during the night.[14]

In April 2017, Ibis Budget introduced the new Nest rooms which include a pull-down bed.[15] In January 2019, ibis Budget launched a discount offer for rainy days.[16] In October 2019, Ibis Budget launched in Singapore.[17]

The last remaining hotel with the old Etap name is located in Belfast, Accor sold the hotel to Andras House in March 2024.[18][19][20]

Description

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Ibis budget is part of the ibis family, which also includes the brands ibis and ibis Styles.[7] It is an economy hotel brand specialized in essential comfort at a budget price and owned by Accor.[21] Ibis budget manages 614 hotels in 20 countries (2018).[1]

Development

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Ibis Budget in Vienna
Ibis Budget in Manchester
Development since 2011[1]
Year Hotels Rooms
2021 656 65 648
2020 639 64 074
2019 636 63 783
2018 614 61 226
2017 588 58 096
2016 570 55 516
2015 551 52 699
2014 537 51 022
2013 506 46 547
2012 492 44 954
2011 437 37 297

See also

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References

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  1. ^ a b c d "Key indicators". Accor.com. Archived from the original on 19 November 2020. Retrieved 25 November 2019.
  2. ^ "Ibis budget by Accor". Hospitalitynet.org. Retrieved 26 November 2019.
  3. ^ "Dossier franchise: Etap Hotel". Lhotellerie-restauration.fr (in French). 1 October 1998. Retrieved 26 November 2019.
  4. ^ "Documents comptables annuels". Journal-officiel.gouv.fr (in French). 31 December 2004. Archived from the original on 10 August 2019. Retrieved 26 November 2019.
  5. ^ "Accor : leader de l'hôtellerie européenne". Tourmag.com (in French). 6 February 2006. Retrieved 26 November 2019.
  6. ^ "Introducing Ibis Budget: Brand new content to Amadeus Hotels". Amadeus.com. May 2013. Retrieved 26 November 2019.
  7. ^ a b Scott Carey (22 June 2012). "Ibis accelerates 'megabrand' revamp". Businesstraveller.com. Retrieved 25 November 2019.
  8. ^ "Accor unveils "Sweet Bed by Ibis"". Businesstraveller.com. 18 September 2012. Retrieved 25 November 2019.
  9. ^ Armorel Kenna (1 November 2011). "Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle". Bloomberg.com. Retrieved 25 November 2019.
  10. ^ "Accor unveils new public spaces of ibis and ibis budget brands". Breakingtravelnews.com. 24 June 2012. Retrieved 25 November 2019.
  11. ^ "Ibis Becomes Leading Hotel Brand in Europe". Hospitalitynet.org. 14 February 2013. Retrieved 25 November 2019.
  12. ^ "The World's First ibis Budget Opens: Hotel Ibis Budget Tangiers". Hospitality-on.com. 16 November 2011. Retrieved 25 November 2019.
  13. ^ "Ibis Budget, primera cadena de hoteles low cost en España". Hosteltur.com (in Spanish). 4 September 2013. Retrieved 25 November 2019.
  14. ^ "Accor implantará soluciones avanzadas de energía solar térmica a través de un piloto del ITH". Ithelero.com (in Spanish). 5 August 2015. Retrieved 25 November 2019.
  15. ^ Mark Caswell (20 April 2017). "Ibis Budget unveils "Nest Room"". Businesstraveller.com. Retrieved 26 November 2019.
  16. ^ "Ibis Budget réduit ses prix s'il pleut chez vous". Lareclame.fr (in French). 18 January 2019. Retrieved 26 November 2019.
  17. ^ "The Wrap: Accor debuts ibis budget brand in Singapore". WIT. 9 October 2019. Retrieved 27 January 2020.
  18. ^ "Etap Belfast". all.accor.com. Retrieved 15 November 2022.
  19. ^ "Buyer found for Belfast's £7m ETAP Hotel, with deals close for Bloomfield and The Quays shopping centres". The Irish News. 9 January 2024. Retrieved 3 February 2024.
  20. ^ "Andras House Acquires Belfast's ETAP Hotel". Hospitality Ireland. 5 March 2024. Retrieved 7 March 2024.
  21. ^ "Ibis budget by Accor". Hospitalitynet.org. Retrieved 25 November 2019.
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