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IHOP

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For other uses, see IHOP (disambiguation).

IHOP Restaurants LLC
IHOP
Company typeSubsidiary
IndustryRestaurants
FoundedJuly 14, 1958; 66 years ago (1958-07-14)[1]
Burbank, California
FoundersJerry Lapin, Al Lapin Jr. and Albert Kallis
HeadquartersGlendale, California, U.S.
Number of locations
1,841 (as of December 31, 2022)[2]
Areas served
Key people
Jay Johns (president)[3]
Products
  • Breakfast foods
  • Lunch
  • Dinner
  • Sandwiches
RevenueIncrease US$349.6 million (2006[4])
Increase US$72.8 million (2006[4])
Increase US$141.1 million (2006[4])
Number of employees
32,300 (2007[4])
ParentDine Brands
(1976–present)
Websitewww.ihop.com

IHOP Restaurants LLC (US: /ˈaɪ.hɒp/ EYE-hop; acronym for International House of Pancakes) is an American multinational pancake house restaurant chain that specializes in American breakfast foods. It is owned by Dine Brands—a company formed after IHOP's purchase of Applebee's, with 99% of the restaurants run by independent franchisees.

While IHOP's focus is on breakfast foods, it also offers a menu of lunch and dinner items. The company has 1,841 locations in the Americas (United States, Canada, Mexico, Panama, Peru, Ecuador and Guatemala), the Middle East (United Arab Emirates, Kuwait, Saudi Arabia and Qatar) and the South Asian Subcontinent (India and Pakistan), including 161 that are owned by area licensees and 1,680 that are franchised.[2][3] While many of its locations are open 24 hours a day, 7 days a week, the chain's minimum operating hours are 7:00 a.m. to 10:00 p.m.[5]

History

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An IHOP in Portland, Oregon in 1983, with the older look and "International House of Pancakes" signage

Jerry Lapin, Al Lapin, and Albert Kallis founded International House of Pancakes in the Los Angeles, California area in 1958 with the help of Sherwood Rosenberg and William Kaye. The first restaurant opened on July 16, 1958 at 4301 W. Riverside Drive in Burbank, California.[1] The second and third locations at 8555 Vesper Avenue in Panorama City, California and 3625 Stocker Avenue in Baldwin Hills, California (a former Brown Derby restaurant) are still open for business.[6][7]

The first prototype design for IHOP building was a steep-roofed A-frame building with a distinctive blue roof; the last such location to be built was completed in 1979. While most IHOP locations no longer use the A-frame buildings, several still exist around the U.S.[1]

In 1973, the chain's name was shortened to "IHOP" for marketing purposes,[8] using a cartoon kangaroo in its commercials at the time, and since then the full name and acronym have been officially interchangeable.[citation needed]

The breakfast food menu later expanded (especially in the 1980s) to include standard lunch and dinner items found in similar restaurant chains such as Sambo's and Denny's. In 1976, at the same time as reorganization International Industries became IHOP.[1] In December 2019, IHOP announced plans to launch a chain of fast casual breakfast restaurants called Flip'd.[9]

Acquisition of Applebee's

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On July 16, 2007, IHOP Corporation announced a plan to acquire the bar-and-grill chain Applebee's in an all-cash transaction, valued at approximately US$2.1 billion.[10] In the arrangement, Applebee's stock holders would receive $25.50 a share.[10] IHOP stated it would franchise most of Applebee's 500 company-owned facilities. Applebee's had 1,943 restaurants worldwide at the time, including those operated by franchisees.[11]

Applebee's shareholders approved the acquisition with a 70% vote. A number of executives from Applebee's voted against the offer. The chain's largest individual shareholder, Applebee's director Burton "Skip" Sack, called the IHOP offer unfair to its shareholders and stated he planned to sue IHOP for a higher price be paid to him. As part of the purchase, a brand remarketing scheme and revitalization of the Applebee's image was intended.[12] The buyout successfully closed on November 29, 2007,[13] and the corporate entity IHOP changed its name to DineEquity on June 2, 2008.[14]

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IHOP Cheesecake Pancakes

While IHOP's focus is on breakfast, serving pancakes, waffles, French toast, and omelettes, it also offers a menu of lunch and dinner items such as sandwiches, burgers, and salads.[15]

Locations

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The company has 1,841 locations in the Americas, the Middle East, South Asia and Southeast Asia.[2][3]

Franchising agreements with M.H. Alshaya, an international restaurant-franchising firm, resulted in an agreement for Alshaya to open as many as forty IHOP locations in the Middle East, beginning in 2012. By the end of 2018, IHOP restaurants operated in six Middle Eastern countries: Kuwait, Qatar, Bahrain, the United Arab Emirates, Saudi Arabia and Lebanon.[16] In 2016, IHOP expanded into Central America, opening in Panama,[17] and later in 2019 into South America, opening three locations in Ecuador[18] and one location in Peru.[19]

IHOP Express' first location opened in 2011; they are a quick service version of the chain offered at locations such as airports,[20] school campuses,[21] military food courts[22] and travel centers.[23] The first standalone public location of the concept opened in downtown San Diego in 2011.[21]

In 2019, IHOP announced plans to open a fast-casual restaurant, Flip'd by IHOP. Flip'd would include a menu serving pancake bowls, burgers, and fried chicken.[24]

A franchisee opened a hybrid Applebee's/IHOP restaurant in downtown Detroit in mid-2018.[25][26] In March 2024, Dine Brands announced it was exploring Applebee’s-IHOP dual-branded restaurants within 12-24 months, following the successful introduction of prototypes in international markets.[27][28]

Marketing

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Logo used from 1994 to 2003
IHOP logo, used until 2015

In June 2015, IHOP introduced an updated logo, removing its decorative elements and adding a curved line under the "O" and "P" letters to resemble a smiley face. The company said that the previous logo looked too much like a frown.[29][30]

In June 2018, an IHOP marketing campaign announced they would "flip" their name to "IHOb"; it was ultimately revealed to be a marketing campaign for its hamburgers, in an effort to address perceptions that IHOP was still primarily oriented towards breakfast food. The tease of the campaign led to speculation via social media regarding the intent of the change.[31] IHOP parodied the campaign the following year to promote a new hamburger that includes a pancake as an ingredient, jokingly stating that they would refer to their burgers as "pancakes" because people wanted IHOP to "stick to pancakes".[32][33]

Lawsuit

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In early September 2010, IHOP filed a lawsuit in U.S. District Court in Los Angeles against International House of Prayer and six other defendants alleging trademark dilution and infringement.[34][35] The lawsuit was dropped on December 21, 2010, with the dispute resolved out of court.[36]

See also

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References

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  1. ^ a b c d Goldstein, Alan (August 5, 1986). "The IHOP : Chain Goes Flat Out to Prove That It Serves More Than Just Pancakes". Los Angeles Times. Archived from the original on October 22, 2020. Retrieved July 5, 2019.
  2. ^ a b c "Dine Brands Global, Inc". U.S. Securities and Exchange Commission. February 24, 2020. Archived from the original on October 27, 2020. Retrieved March 20, 2020.
  3. ^ a b c Dawson, Gloria (June 3, 2019). "IHOP announces new brand president". Nation's Restaurant News. Archived from the original on October 23, 2020. Retrieved June 3, 2019.
  4. ^ a b c d Joe Bramhall. "IHOP Corp". Hoovers. Archived from the original on December 16, 2007. Retrieved November 20, 2007.
  5. ^ "Viva La Difference!". www.aljacobskitchen.com. June 8, 2019. Archived from the original on October 24, 2020. Retrieved July 16, 2019.
  6. ^ Winchell, Joan (September 10, 1959). "Restaurant Biz Booms Like Push-Button Thunderstorm". Los Angeles Times.
  7. ^ "From Our House to Your House: Good Eating". Life magazine. October 27, 1967.
  8. ^ Pirani, Fiza (June 11, 2019). "Where did IHOP get its original name? Restaurant announces name change". AJC. Archived from the original on September 29, 2020. Retrieved July 12, 2019.
  9. ^ Wiener-Bronner, Danielle (December 11, 2019). "IHOP is opening a fast casual restaurant called 'Flip'd'". CNN. Archived from the original on December 12, 2019. Retrieved December 17, 2019.
  10. ^ a b "IHOP to acquire Applebee's for $1.9 billion". NBC News. July 16, 2007. Archived from the original on September 5, 2019. Retrieved July 12, 2019.
  11. ^ Vries, Lloyd (July 16, 2007). "IHOP To Buy Applebee's For $1.9B". CBS News. Archived from the original on July 5, 2019. Retrieved July 5, 2019.
  12. ^ Adamy, Janet (October 31, 2007). "IHOP's Tall Order: Reviving Applebee's". The Wall Street Journal. Archived from the original on July 5, 2019. Retrieved July 5, 2019.
  13. ^ "IHOP completes purchase of Applebee's". Kansas City Business Journal. November 29, 2007. Archived from the original on October 27, 2020. Retrieved July 5, 2019.
  14. ^ "IHOP, Applebee's parent to be renamed DineEquity". Nations Restaurant News. March 28, 2008. Archived from the original on July 5, 2019. Retrieved July 5, 2019.
  15. ^ "Full Menu". IHOP. Archived from the original on December 20, 2020. Retrieved July 5, 2019.
  16. ^ "We see what you did there, IHOP®". WQAD-TV. June 3, 2019. Archived from the original on July 5, 2019. Retrieved July 5, 2019.
  17. ^ "DineEquity Opens First IHOP Restaurant In Panama City". FSR Magazine. May 24, 2016. Archived from the original on October 27, 2020. Retrieved September 20, 2023.
  18. ^ "IHOP inauguró tres locales en Ecuador". Ecuavisa (in Spanish). September 10, 2019. Archived from the original on September 22, 2019. Retrieved September 22, 2019.
  19. ^ "Dine Brands International Continues Global Expansion with First IHOP® Opening in Peru" (Press release). December 16, 2019.
  20. ^ Orlando, Dan (October 26, 2017). "IHOP Express debuts at Dallas airport". Nation's Restaurant News. Archived from the original on July 5, 2019. Retrieved July 6, 2019.
  21. ^ a b "Gaslamp gets an IHOP Express". The San Diego Union-Tribune. November 22, 2011. Archived from the original on June 12, 2018. Retrieved June 11, 2018.
  22. ^ Weisberg, Lori (December 15, 2010). "IHOP makes its way to San Diego Naval Base". The San Diego Union-Tribune. Archived from the original on June 12, 2018. Retrieved June 11, 2018.
  23. ^ "Love's, IHOP Express now open in Norfolk". Norfolk Daily News. December 21, 2016. Archived from the original on July 5, 2019. Retrieved June 11, 2018.
  24. ^ Lucas, Amelia (December 11, 2019). "IHOP introduces new restaurant, Flip'd by IHOP, with faster service and Pancake Bowls". CNBC. Archived from the original on December 11, 2019. Retrieved December 11, 2019.
  25. ^ Reindl, JC (September 19, 2017). "Advance peek at world's first combo IHOP/Applebee's coming to Detroit". Detroit Free Press. Archived from the original on September 19, 2017. Retrieved June 11, 2018.
  26. ^ Reindl, JC (June 8, 2018). "World's first IHOP/Applebee's combo about to open in downtown Detroit". Detroit Free Press. Archived from the original on July 5, 2019. Retrieved June 11, 2018.
  27. ^ "A combination Applebee's-IHOP? Parent company wants to bring dual-brand restaurants to the US". USA TODAY. Retrieved March 4, 2024.
  28. ^ "Co-branded IHOP/Applebee's restaurants may come to the U.S. soon". Nation's Restaurant News. February 29, 2024. Retrieved March 4, 2024.
  29. ^ Wilson, Mark (June 3, 2015). "IHOP's New Logo Smiles At You! (Like A Deranged Clown)". Fast Company. Archived from the original on June 12, 2018. Retrieved July 7, 2019.
  30. ^ Hackett, Robert (June 2, 2015). "Why IHOP Changed its Logo for the First Time in Decades". Fortune. Archived from the original on December 25, 2022. Retrieved July 7, 2019.
  31. ^ Wohl, Jessica (June 11, 2018). "That 'b' in 'IHOb' stands for a dish that IHOP already sold". Ad Age. Archived from the original on June 12, 2018. Retrieved June 11, 2018.
  32. ^ "IHOP is changing names and putting a pancake in the middle of a burger". USA Today. Archived from the original on July 16, 2019. Retrieved July 15, 2019.
  33. ^ "Haters Wanted IHOP to Stick to Pancakes. So Now It's Just Calling Its Burgers 'Pancakes'". Adweek. June 3, 2019. Archived from the original on July 15, 2019. Retrieved July 15, 2019.
  34. ^ "Ihop IP, LLC v. International House of P... - 2:10-cv-06622 California Central District Court" (PDF). PacerMonitor. September 3, 2010. Archived (PDF) from the original on December 1, 2022. Retrieved July 7, 2019.
  35. ^ Morran, Chris (September 15, 2010). "IHOP Sues IHOP Over IHOP Trademark". Consumerist. Archived from the original on October 21, 2020. Retrieved July 7, 2019.
  36. ^ Kisliuk, Bill (December 29, 2010). "Pancake versus prayer dropped". Los Angeles Times, Glendale News-Press. Archived from the original on December 1, 2022. Retrieved July 7, 2019.
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