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IDN (company)

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Not to be confused with Indonesia which has the ISO 3166-1 alpha-3 code is IDN..

PT Media Putra Nusantara
IDN
FormerlyIDN Media (2014—2024)
Company typeCorporate group
IndustryMass media
Live streaming
Entertainment
Creative class
Research institute
FoundedJune 8, 2014; 10 years ago (2014-06-08) (as Indonesian Times)
2016 (as IDN Media)
June 8, 2024; 5 months ago (2024-06-08) (as IDN)
FounderWinston Utomo (CEO), William Utomo (COO)
HeadquartersMenara Global 3rd floor, Jalan Jenderal Gatot Subroto Kav. 27, Kuningan Timur, Setiabudi, South Jakarta 12950,
Jakarta, Indonesia
Area served
Indonesia
Subsidiariessee list
Websitewww.idn.media
IDN Media logo (2016–2024)

PT Media Putra Nusantara or better known as IDN (abbreviation of Indonesia, previously named IDN Media) is a group of companies operating in the multifaceted consumer technology sector in Indonesia.[1][2]

History

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Established on June 8, 2014, in Surabaya, East Java, by brothers Winston Utomo and William Utomo, with its main office in Jakarta. In 2015, just a year after its establishment, the company attracted investors and secured seed funding round led by East Ventures.[3][4]

On 8 June 2024, marking ten years of innovation and growth, IDN Media, which was initially a media company, underwent a comprehensive rebranding and transformation into a multifaceted consumer technology enterprise, now known as IDN.[2]

Business units

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IDN operates four main business lines, namely live streaming, creator economy, entertainment, and digital media.[5]

Live streaming

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IDN App logo
  • IDN App – a mobile application launched on 8 June 2020.[6] It provides news, films (from TrueID), quizzes, and livestreams which can be watched.[7] As of 2024, several streamers have joined the IDN App, including JKT48, UP Girls, Fajar Aditya RJL 5, and UN1TY and V1RST (from Kapital Entertainment).[8][9]
  • Saweria is a livestreaming monetization platform in Indonesia, which allows creators to connect with their audiences and get support directly. In 2023, IDN officially acquired Saweria.[10]

Creator economy

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Indonesia Creator Economy is an agency company in the influencer marketing sector which was launched in 2022. Previously, ICE was called IDN Creator Network, which is a creator platform in Indonesia. ICE is a creator agency owned by IDN. There are five services provided by ICE, namely content creator marketing, content creator trading, content creator representation, financial technology solutions, and brand & product development.[11][12][13]

MORF

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MORF is a talent management agency with a focus on developing talents to become content creators. MORF was founded by Deddy Corbuzier and joined the IDN ecosystem on 8 September 2023.[14]

Entertainment

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Film

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Main article: IDN Pictures

In 2020, IDN began to enter the entertainment industry by acquiring Demi Istri Production, which is a film company owned by Fajar Nugros (as director) and Susanti Dewi (as producer), and changed its name to IDN Pictures.[15][16][17][18]

Music

[edit]
Main article: JKT48
JKT48 NEW ERA logo (since mid-June 2022)

Apart from the film, IDN has also begun to enter the music industry, when the company acquired the Indonesia-Japanese idol group JKT48 from Dentsu Inter Admark Media Group Indonesia on 7 April 2022,[19] because the group has entered the NEW ERA formation era since 8 January 2022. On 27 June 2022, JKT48 officially became part of IDN, which was mediated by Reisman Sabaru & Partners Strategic (RSPS), a law firm based in Jakarta, with the group's new company name being PT Indonesia Musik Nusantara[20] and under license from Vernalossom Co. Ltd. (via Superball Inc.) from Japan .[21]

On 6 October 2023, IDN has inaugurated the new JKT48 office which is located on the 3rd floor of the Menara Global, South Jakarta, Jakarta. The new office is a move from a rented luxury house in Jakarta, to be used as an office and special training place for JKT48. Although the distance between fX Sudirman (via the JKT48 Theater located on the 4th floor) and Menara Global (via the new JKT48 office located on the 3rd floor) is around 3 km.[22][23][24][25][26][27]

Music and festival

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Boss Creator is a music and festival company in Indonesia. Joining IDN on 17 October 2023, Boss Creator is now integrated into the IDN ecosystem.[28] One of Boss Creator's flagship events is Pestapora, a music festival held in Indonesia. Pestapora 2023 (which took place between 22 and 24 September 2023) has achieved ticket sales of around 120,000 tickets, featuring 224 musicians (including JKT48).[29]

Digital media

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IDN has 7 digital media, both website-based with different reader segments and commercial business lines that support the company's business in the digital sector, consisting of:[30][31][32][33][34][35]

  • IDN Times – multi-platform digital media covering news and entertainment for the younger generation.[36]
  • Popbela.com – multi-platform digital media about fashion, beauty, pop culture and lifestyle for women.[37][38]
  • Popmama.com – multi-platform digital media about the motherhood, from pregnancy to K-12.[39]
  • GGWP (previously: GGWP.ID) – digital media about electronic sports, games and electronic sports tournaments.[40]
  • Duniaku.com – media that discusses video games, anime, technology and geek culture.
  • FORTUNE Indonesia – media about analysis, movements and predictions of shares, business, capital markets, banking, investments and mutual funds.[41]
  • Yummy – multi-platform digital media that contains cooking tutorial content, food, recipes and culinary exploration.[42][43]
  • IDN Creative – digital advertising agency.
  • IDN Event – event organizer.

Others

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  • IDN Foundation – is a non-profit social organization founded by IDN with the mission to spread our vision of giving positive impacts for society.
  • IDN Research Institute – is an independent fact-tank that informs the public about the issues, attitudes, and trends shaping Indonesian younger generations.

Funding

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Since its founding, IDN has received five series of funding, the latest being Series D funding. IDN, which at that time was still known as IDN Times, received its first seed investment funding on 7 September 2015, from East Ventures.[44] The following year, on 5 September 2016, IDN obtained Series A funding from ff Venture Capital and several other investors, such as GDP Venture (Djarum Group), East Ventures, and MNM Creative.[45]

On 21 November 2017, IDN received Series B funding from East Ventures and Central Exchange (from Hong Kong).[46][47] On 8 January 2019, IDN Media obtained Series C funding from EV Growth, a venture company which is a combination of East Ventures, Sinar Mas, and Yahoo! Japan, True Digital (part of the Thai conglomerate Charoen Pokphand), and LINE Venture.[48][49]

On 6 June 2022, IDN received Series D funding from Mayapada and KMIF (an investment company from several large Indonesian conglomerate groups). Other investors are East Ventures, OCBC NISP Ventura, Dentsu Group, and V Media Ventures.[50]

References

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  1. ^ Veseling, Brian (23 August 2023). "IDN Media: 'Our vision is to create a one-stop platform for the young generation of Indonesia'". WAN-IFRA. Retrieved 3 January 2024.
  2. ^ a b Ferina Giovanca Hotnauli (8 June 2024). "Satu Dekade IDN Membangun Indonesia". IDN (in Indonesian). Retrieved 9 June 2024.
  3. ^ "About Us | IDN Media". Idnmedia (in Indonesian). IDN Media. Retrieved 16 November 2023.
  4. ^ "Keisengan Winston Utomo Lahirkan Media Daring Terhits untuk Generasi Y dan Z". kumparan (in Indonesian). Retrieved 20 September 2022.
  5. ^ "Mayapada Group Suntik IDN Media – Startup Katadata.co.id". katadata.co.id (in Indonesian). 6 June 2022. Retrieved 20 September 2022.
  6. ^ "Dorong Pertumbuhan Pengguna, IDN Media Luncurkan Aplikasi Baru". dailysocial.id (in Indonesian). Retrieved 20 September 2022.
  7. ^ Yenny Yusra (2020-06-19). "Dorong Pertumbuhan Pengguna, IDN Media Luncurkan Aplikasi Baru". dailysocial.id (in Indonesian). Retrieved 2023-09-25.
  8. ^ "Bigetron Esports Resmi Jadi Bagian dari Keluarga IDN Live!". GGWP.ID (in Indonesian). Retrieved 4 March 2024.
  9. ^ "JKT 48 Makin Dekat dengan Penggemar Lewat Platform Live Streaming IDN Live". www.jpnn.com (in Indonesian). Retrieved 4 March 2024.
  10. ^ "IDN Media Resmi Umumkan Akuisisinya Terhadap Saweria | DailySocial.id". dailysocial.id (in Indonesian). Retrieved 11 September 2023.
  11. ^ "IDN Media Resmi Luncurkan ICE, Platform Kreator Terdepan di Indonesia". Warta Ekonomi (in Indonesian). Retrieved 24 February 2023.
  12. ^ Marketeers (9 February 2022). "Lewat Indonesia Creators Economy, IDN Media Hadirkan Platform Kreator". www.marketeers.com (in Indonesian). Retrieved 24 February 2023.
  13. ^ "How Indonesia Creators Economy (ICE) is evolving to its full potential". The Jakarta Post. Retrieved 24 February 2023.
  14. ^ "Tech in Asia Indonesia – Menghubungkan Ekosistem Startup Indonesia". id.techinasia.com. Retrieved 11 September 2023.
  15. ^ The Jakarta Post Team. "IDN Media acquires Demi Istri Production, launches IDN Pictures". The Jakarta Post. Retrieved 20 September 2022.
  16. ^ "Akuisisi Demi Istri Production, IDN Media Luncurkan IDN Pictures". IDN Times (in Indonesian). Retrieved 3 January 2022.
  17. ^ Grahanusa Mediatama (12 May 2022). "Akuisisi Demi Istri Production, IDN Media bersiap garap platform film digital". kontan.co.id (in Indonesian). Retrieved 3 January 2022.
  18. ^ "Luncurkan IDN Pictures, IDN Media Resmi Akuisisi Rumah Produksi 'Demi Istri Production' | Dailysocial". dailysocial.id (in Indonesian). Retrieved 3 January 2022.
  19. ^ "The Dentsu Group Invests in IDN Media, a Media Platform Company for Millennials and Generation Z in Indonesia". Dentsu Group Inc. Retrieved 7 December 2022.
  20. ^ 48TIME (27 June 2022). "IDN Media welcomes JKT48 as part of its media group". Retrieved 6 September 2023 – via Instagram.{{cite web}}: CS1 maint: numeric names: authors list (link)
  21. ^ Haris R N (2 April 2023). "Vernalossom, Agensi AKB48 Grup Overseas Kini Pindahkan Bisnis kepada Superball Inc". OverseasIdol.com. Retrieved 4 May 2023.
  22. ^ JKT48 Fanbase Madiun (6 October 2023). "[INFO] JKT48 Theater tidak pindah ke Menara" (in Indonesian). Archived from the original on 9 October 2023. Retrieved 8 October 2023 – via Facebook.{{cite web}}: CS1 maint: numeric names: authors list (link)
  23. ^ JKT48 Fanbase Madiun (6 October 2023). "[INFO] Fasilitas JKT48 di IDN Media HQ" (in Indonesian). Archived from the original on 9 October 2023. Retrieved 8 October 2023 – via Facebook.{{cite web}}: CS1 maint: numeric names: authors list (link)
  24. ^ Winston Utomo (6 October 2023). "Welcoming JKT48 to IDN Media HQ". Retrieved 7 October 2023 – via Instagram.
  25. ^ Es Krim Ngidol (6 October 2023). "HQ adalah singkatan dari headquarter dan untuk HO merupakan singkatan dari head office, kedua istilah ini merupakan istilah dalam dunia…" (in Indonesian). Retrieved 7 October 2023 – via Instagram.
  26. ^ Jeketian (6 October 2023). "IDN Media & JKT48" (in Indonesian). Retrieved 7 October 2023 – via Instagram.
  27. ^ JKT48 INFORMATION (7 October 2023). "IDN Times has just inaugurated the new headquarters to support JKT48 activities!". Retrieved 7 October 2023 – via Instagram.{{cite web}}: CS1 maint: numeric names: authors list (link)
  28. ^ Randi Eka (17 October 2023). "IDN Media Kembali Lakukan Akuisisi, Kali Ini Caplok Boss Creator". DailySocial.id (in Indonesian). Retrieved 19 October 2023.
  29. ^ Mecca Medina (25 September 2023). "Pestapora 2023 Sukses Diselenggarakan Selama 3 Hari". GGWP (in Indonesian). Retrieved 19 October 2023.
  30. ^ Tim BeritaJogja (16 July 2019). "Sejarah Berdirinya IDN Media, Mula dari Idntimes.com Hingga Popbela". BeritaJogja.id (in Indonesian). Retrieved 20 September 2022.
  31. ^ Grahanusa Mediatama (8 January 2019). "Raup pendanaan seri C, IDN Media siap berekspansi". kontan.co.id (in Indonesian). Retrieved 20 September 2022.
  32. ^ "IDN Media terjun ke dunia esports dengan mengakuisisi GGWP.ID | ONE Esports Indonesia". www.oneesports.id (in Indonesian). 16 July 2019. Retrieved 20 September 2022.
  33. ^ Tim antaranews.com (6 September 2019). "Menkominfo dan IDN luncurkan Duniaku.com". Antara News. Retrieved 20 September 2022.
  34. ^ Kevin Andreas (20 September 2022). "IDN Media Perkenalkan ICE, Platform Kreator dan Marketplace Terbesar Indonesia". USS Feed (in Indonesian). Retrieved 20 September 2022.
  35. ^ Tomy Tresnady (30 October 2020). "Ini Keunggulan IDN Programmatic OOH". uzone.id (in Indonesian). Retrieved 20 September 2022.
  36. ^ Fajar, Nugraha (10 November 2023). "Highlighting the Significance of Ethical Journalism and Impact in Digital Era". medcom.id (in Indonesian). Retrieved 14 November 2023.
  37. ^ Ariani, Fenty Lilian. "Inilah Alasan Kamu Perlu Membaca Popbela.com" (in Indonesian). Retrieved 4 November 2023.
  38. ^ Saptiyono, Didik. "Popbela Sebagai Rekomendasi Situs Gaya Hidup Perempuan Millenials" (in Indonesian). Retrieved 4 November 2023.
  39. ^ Putri, Winda Destiana. "Popmama.com, Parenting Guide untuk Millennial Mama" (in Indonesian). Retrieved 4 November 2013.
  40. ^ Afifa, Laila (10 November 2023). "Esports for All: Transforming Esports into More Inclusive Entertainment". Tempo. Retrieved 14 November 2023.
  41. ^ "Perluas Segmentasi Bisnis, IDN Media Segera Luncurkan Kanal "Fortune Indonesia"". dailysocial.id. Archived from the original on 2 June 2023. Retrieved 18 August 2021.
  42. ^ Yulianti, Felicia. "Menjelajahi Dunia Kuliner dengan Yummy App" (in Indonesian). Retrieved 14 September 2023.
  43. ^ Yusra, Yeni. "Targetkan Generasi Muda, IDN Media Luncurkan Aplikasi Resep Makanan Yummy". Retrieved 15 August 2023.
  44. ^ "Tech in Asia – Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 7 December 2022.
  45. ^ Menur, Anisa. "IDN Media raises Series A to become the forefront news portal for Millennials and Generation Z". e27. Retrieved 7 December 2022.
  46. ^ Menur, Anisa. "IDN Media raises Series B funding round from East Ventures, Central Exchange". e27. Retrieved 7 December 2022.
  47. ^ "Indonesia's IDN Media secure Series B funding". Digital News Asia. 24 November 2017. Retrieved 7 December 2022.
  48. ^ Akhaya, Prisca. "Indonesia's online media company IDN Media secures Series C funding round from EV Growth". e27. Retrieved 7 December 2022.
  49. ^ "IDN Media secures series C investment, eyes millennial and Gen-Z audience". The Jakarta Post. Retrieved 7 December 2022.
  50. ^ "Tech in Asia – Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 7 December 2022.
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