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Hyperice

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Hyperice
IndustryBody recovery systems
Founded2010
FounderAnthony Katz
Headquarters
Irvine, California, United States
Websitehttp://hyperice.com/

Hyperice is an American health technology company founded in 2010. It designs and manufactures recovery and movement enhancement products.[1][2][3] In 2024, it was published that Hyperice faced severe data security breaches, compromising the personal and health information of millions of users.[4]

History

[edit]

Hyperice was founded in Southern California in 2010 and its first product was an ice-compression wrap to help with sports-related injuries.[5] Kobe Bryant, the American professional basketball player, became the first recipient of the Hyperice Knee ice and compression wrap.[6]

In 2014, Hyperice launched a campaign through Kickstarter[7] and a year later it launched the Vyper 1 into mass production.[8][9] Blake Griffin and Lindsey Vonn became ambassadors of Hypersphere for pre and post-training sessions.[10]

In 2016, the company started production of Venom, a heat and vibration wearable back device for muscle warm-up and recovery.[11][12] Later in 2017, it launched Venom Leg and Venom Shoulder products.[13][14]

In 2020, Hyperice acquired Normatec.[15] During 2020, the company introduced some other products.[16][17][18] Also in 2020, Hyperice signed a deal with the NBA for a season ahead of the brand's original timeline because of the advantages afforded to the brand by the 'NBA Bubble'.[19][20]

Through the partnership with the PGA TOUR, Hyperice changed the on-course rules to allow players access to percussion massage during competitive play.[21][22][23][24] At the same time, Hyperice raised $48 million in a new round of investments and had a valuation of $700 million.[25] In 2021, the company approved the purchase of Recoverx, a San Diego-based technology company specializing in intelligent contrast technologies,[26] as well as Core, a mental wellness company.[27]

The company's investors and sponsored athletes are NFL quarterback Patrick Mahomes,[28] Norwegian footballer Erling Haaland,[29] and India's cricket captain Virat Kohli.[30]

Controversies

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In 2024, it was published that Hyperice faced severe data security breaches, compromising the personal and health information of millions of users. The incidents involved unauthorized access to sensitive data collected through their wearable recovery devices, raising significant concerns about the company's ability to protect user privacy. Investigations revealed that Hyperice had inadequate encryption measures and failed to promptly address known vulnerabilities in their software systems. This breach not only damaged the company's reputation but also led to multiple lawsuits and heightened regulatory scrutiny under data protection laws such as GDPR and CCPA.[31] Additionally, critics argued that Hyperice lacked transparency in communicating the extent of the breach and the measures being taken to safeguard user data, further eroding consumer trust and highlighting the need for more robust cybersecurity practices within the company.[4]

References

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  1. ^ Marlow, Adrian. "Speed Up Your Recovery With a Refurbished Hyperice Massage Gun". CNET. Retrieved 2023-09-07.
  2. ^ "Hyperice Normatec 3 Legs review: Recharge like a pro athlete". ZDNET. Retrieved 2023-09-07.
  3. ^ Mateo, Ashley (2022-10-27). "The Hyperice Venom Go is an excellent high-tech heating pad for athletes and WFHers alike". CNN Underscored. Retrieved 2023-09-07.
  4. ^ a b Cost of a Data Breach Report 2024. IBM. 2024. pp. 55–58.{{cite book}}: CS1 maint: date and year (link)
  5. ^ Jeff, Bercovici (April 2015). "How This Fitness Entrepreneur Won Over Blake Griffin and LeBron James". Inc.
  6. ^ Elliot, Bryan (2023-02-09). "Behind the Hyperice Brand". Inc.
  7. ^ "Hyperice Launches First-Ever Kickstarter Campaign Driven by Superstar Athletes to Introduce Revolutionary Fitness and Recovery Technology Device, the VYPER". www.businesswire.com. 2014-07-16. Retrieved 2023-09-07.
  8. ^ Katz, David (2018-05-21). "Anthony Katz". Mensjournal.
  9. ^ Kent, Siobhan (4 June 2015). "Review: The Hyperice Vyper". www.therxreview.com. Retrieved 2023-09-07.
  10. ^ "HYPERICE Launches It's[sic] Latest Recovery Tool For Athletes". www.sportsbusinessjournal.com. 22 October 2015. Retrieved 2023-09-07.
  11. ^ J. Burns, Mark (2016-10-05). "A new wearable back device for muscle warm-up & recovery". Sports Illustrated.
  12. ^ "36 Splendid Gifts for the Holidays". Bloomberg.com. 2017-11-09. Retrieved 2023-09-07.
  13. ^ theguyreview (2017-11-25). "Hyperice : Better than ice for a faster recovery · The Guy Review". The Guy Review. Retrieved 2023-09-07.
  14. ^ "'World's fittest woman': Multitalented Aussie Tia-Clair Toomey-Orr chases Winter Olympics glory". The Courier Mail. 2021-11-20.
  15. ^ Young, Jabari (5 March 2020). "The maker of a popular leg recovery gadget used by LeBron James was just acquired". CNBC. Retrieved 2023-09-07.
  16. ^ Livingston, Mercey. "Hyperice launches two new Bluetooth-enabled massage guns". CNET. Retrieved 2023-09-07.
  17. ^ "The Hypervolt Go Is One of the Best Recovery Tools for Sore Muscles (and 35% Off for the New Year)". ca.movies.yahoo.com. 23 November 2022. Retrieved 2023-09-07.
  18. ^ Studios, Gear Patrol (2020-09-28). "Hyperice's New App Will Help You Unlock Your Full Potential". Gear Patrol. Retrieved 2023-09-07.
  19. ^ "Opportunities of NBA bubble accelerated Hyperice deal, set platform for recovery product use in 2020-21". SportBusiness Sponsorship. 2021-02-05. Retrieved 2023-09-07.
  20. ^ Badenhausen, Kurt. "Hyperice Adds Los Angeles Lakers As Its Latest High-Profile Sports Sponsorship". Forbes. Retrieved 2023-09-07.
  21. ^ "NFL Names Hyperice Official Recovery Technology Partner". nflcommunications.com. Retrieved 2023-09-07.
  22. ^ "This new PGA Tour rule will permit players to use Hyperice massage devices during competition". Golf Digest. Retrieved 2023-09-07.
  23. ^ Perez, A. J. (2020-09-21). "UFC Latest League to Partner with Recovery Tech Company Hyperice". Front Office Sports. Retrieved 2023-09-07.
  24. ^ "MLB, Hyperice Strike Deal for In-Game Muscle Recovery". www.sportsbusinessjournal.com. 19 October 2020. Retrieved 2023-09-07.
  25. ^ Jayagopal, Achyuth (2023-02-15). "Chris Paul Joined Kevin Durant in Seeing Mind-Numbing Increase in His Gargantuan $47 Million Investment in 2020". The SportsRush. Retrieved 2023-09-07.
  26. ^ "Hyperice continues rapid expansion with RecoverX acquisition". SportBusiness. 2021-01-27. Retrieved 2023-09-07.
  27. ^ Byers, Justin (2021-07-27). "Hyperice Acquires Core, Enters $4.2B Meditation Apps Market". Front Office Sports. Retrieved 2023-09-07.
  28. ^ Young, Jabari (October 2020). "Patrick Mahomes agrees to equity deal with performance tech company Hyperice". CNBC. Retrieved 2023-09-07.
  29. ^ Birnbaum, Justin. "The World's Highest-Paid Soccer Players 2022: Kylian Mbappé Claims No. 1 As Erling Haaland Debuts". Forbes. Retrieved 2023-09-07.
  30. ^ "Virat Kohli Joins Hyperice As Athlete-investor And Global Brand Ambassador". Forbes India. Retrieved 2023-09-07.
  31. ^ PKWARE (2024-09-06). "Data Breach Report: August 2024 Edition". PKWARE. Retrieved 2024-12-16.
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