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Heart of Asia Channel

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Heart of Asia Channel
Logo used since June 29, 2020
CountryPhilippines
Broadcast areaPhilippines
NetworkGMA Network
HeadquartersGMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City, Philippines
Programming
Language(s)Filipino
Picture format16:9 480i (SDTV)
Ownership
OwnerGMA Network, Inc.
Sister channels
History
LaunchedJune 12, 2020; 4 years ago (2020-06-12) (test broadcast)
June 29, 2020; 4 years ago (2020-06-29) (official launch)
Links
Websitegmanetwork.com/entertainment/tv/heart_of_asia_channel
Availability
Terrestrial
Digital terrestrial televisionChannel 7.03 (Mega Manila, Metro Cebu, Metro Naga and Ilocos Sur)
Channel 11.03 (Iligan)
Channel 10.03 (Metro Baguio, Dagupan and Tacloban City)
Channel 12.03 (Batangas, Legaspi, Metro Cagayan de Oro and Bukidnon)
Channel 13.03 (Metro Bacolod)
Channel 6.03 (Metro Iloilo)
Channel 5.03 (Roxas, Metro Davao and Mt. Province)
Channel 8.03 (General Santos)
Channel 9.03 (Zamboanga City)
GMA AffordaboxChannel 3

Heart of Asia Channel (known on-air as Heart of Asia and stylized as HEART OF asia) is a Philippine free-to-air television channel owned and operated by GMA Network. The channel was on test broadcast from June 12 to 28, 2020, and was officially launched on June 29, 2020. It operates every Monday to Sunday from 6:00 a.m. to 12:00 midnight.

Overview

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Heart of Asia was named after the programming block of the same name from GMA Network. The channel focuses on Filipino-dubbed Asian dramas and films.[1][2]

Plans

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In 2019, GMA Network announced plans to invest in its second phase of transition into digital television, including a partnership with American entertainment company Jungo TV and Philippine media company Solar Entertainment Corporation (SEC) to distribute content across all of its channels.[3][4][5] In preparation of releasing the GMA Affordabox and as part of the network's 70th founding anniversary, GMA Network launched Heart of Asia as part of their digital channel lineup of DZBB-DTV Channel 15.[6]

Launch

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On June 7, 2020, GMA Network instructed audiences to re-scan their digital TV boxes on June 12 to receive their new channel lineup, which includes GMA, GMA News TV and Heart of Asia Channel.[7][8]

On June 12, 2020, Heart of Asia was on test broadcast with provisional programs airing, while showing promotional material for the upcoming programs. The channel debuted on June 29 with regular programming. On February 27, 2023, Heart of Asia switched its broadcast from 4:3 format to 16:9 anamorphic widescreen format.[9]

Ratings

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According to GMA Network's Chairman and CEO Atty. Felipe L. Gozon, the Heart of Asia channel ranked fifth in the ratings scoreboard, garnering a 4.9% audience share during the first quarter of 2021.[10]

References

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  1. ^ "GMA Network launches new digital channel 'Heart of Asia'". GMA Entertainment. June 26, 2020.
  2. ^ "New digital channel 'Heart of Asia' launched". Manila Standard. June 30, 2020.
  3. ^ Camus, Miguel R. (February 24, 2019). "GMA Network eyes P1-B investment in 2nd phase of digital TV rollout". Philippine Daily Inquirer. Retrieved June 10, 2020.
  4. ^ Bartolome, Jessica (June 28, 2019). "GMA Network inks partnership with Jungo TV for concert, K-pop channels". GMA News Online. Retrieved June 10, 2020.
  5. ^ Camus, Miguel R. (January 10, 2019). "GMA teaming up with PLDT for shift to digital". Philippine Daily Inquirer. Retrieved June 10, 2020.
  6. ^ Esmael, Lisbet K. (June 8, 2020). "GMA to launch digital television box 'soon'". The Manila Times. Retrieved June 10, 2020.
  7. ^ "Advisory for Digital TV Box users: Mag-rescan na sa June 12!". GMA Network on YouTube. June 7, 2020. Retrieved June 10, 2020.
  8. ^ "Scan your Digital receivers this June 12 (Friday) to watch Heart of Asia Channel on your TVs!". Heart of Asia on Facebook. June 9, 2020. Retrieved June 10, 2020.
  9. ^ "Kapuso shows now available for widescreen viewing beginning February 27". GMA Network. February 24, 2023. Retrieved February 25, 2023.
  10. ^ "GMA-7 supreme: Kapuso channels are 1st, 2nd, 5th in TV ratings a year after ABS-CBN gets off the air – Gozon". Bilyonaryo. May 15, 2021.
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