Gold's Gym: Difference between revisions
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| genre = [[Physical fitness|Fitness]] |
| genre = [[Physical fitness|Fitness]] |
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| foundation = 1965 |
| foundation = 1965 |
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| founder = [[Joe Gold]] |
| founder = [[Joe Gold]]weaakkkkkkkkkkkkkk |
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| location_city = [[Irving, Texas]] |
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| location_country = USA |
| location_country = USA |
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| location = <!-- this parameter modifies "Headquarters" --> |
| location = <!-- this parameter modifies "Headquarters" --> |
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Revision as of 00:05, 5 June 2009
| File:GoldGymLogo.TC.gif | |
| Company type | Private[1] |
|---|---|
| Genre | Fitness |
| Founded | 1965 |
| Founder | Joe Goldweaakkkkkkkkkkkkkk |
| Headquarters | USA |
| Owner | TRT Holdings |
| Website | www.goldsgym.com |
Gold's Gym International, Inc. is an international chain of co-ed fitness centers (commonly referred to as "gyms") originally started in California by Joe Gold. Each gym features a wide array of exercise equipment and personal trainers to assist clients.
Corporate history
The first Gold's Gym opened in fall 1965 in Venice Beach, California.[2] Dubbed "the Mecca of bodybuilding", it was frequented by Arnold Schwarzenegger [3] and featured in the 1977 movie Pumping Iron. The movie brought attention not only to the gym itself, but also to the world of bodybuilding and physique in general. Jim Morrison of The Doors was also a frequent visitor to the Gold's Gym in Venice.[citation needed] To this day, it is considered a landmark in the bodybuilding subculture [4] and has even achieved cult status [5] In 1970, Joe Gold sold the chain.
Today, Gold's Gym claims to be the largest chain of co-ed gyms in the world, with more than 600 locations in 25 countries. It also licenses its name to products such as fitness equipment and clothing. The famous original Gold’s Gym logo, a bald-headed weightlifter holding a barbell, was designed in 1973 by Ric Drasin, who was Arnold Schwarzenegger’s training partner for four years.[6]
Corporate information
Gold's Gym is privately owned. It was acquired from its previous owner, private equity firm Brockway Moran & Partners, by Robert Rowling's TRT Holdings in 2004 for approximately $158 million. Brockway Moran had acquired the company in 1999.[7] The current chief corporate officers include chairman Terrell T. Philen, president and CEO James Weaver, and CFO Randy Schultz.[8] Corporate headquarters are in Irving, Texas which is in the Dallas metropolitan area.
Gold's is one of two official health clubs of the AARP, where it offers month-to-month memberships, and is the official health club of the American Diabetes Association and the Blue Cross and Blue Shield Association. Gold's has begun offering online enrollment. [9][10][11]
Criticism
Numerous customers have reported Gold's Gym franchises acting in dishonest and unscrupulous ways. They have reported advertised deals not being honored, billing irregularities and problems canceling accounts or relocating.[12] A Gold's Gym in Provo, Utah was successfully sued for fraud in 2006 for changing a contract after it was signed in 1999.[13] Some Gold's Gym franchisees require long term contracts that are very difficult to get out of without paying cancellation fees. In the past, gym websites did not give membership rates and the gyms would usually not tell customers the rate over the phone, asking instead that customers come to the gym to have a tour and discussion, which often included a heavy sales pitch. Some Gold's gyms require "fitness assessments" before supplying a membership; these cost a significant amount but are of dubious value to the customer.
References
- ^ Brown, Erika (2003-08-07). "Investing In Obesity". Forbes. Retrieved 2007-09-24.
- ^ About Gold's. URL retrieved on July 26, 2008.
- ^ Seeing Stars: Where the Stars Work Out. URL retrieved on January 9, 2007.
- ^ Emery, Mike. Men's Bodybuilding: A Short History. January, 2003. URL retrieved on January 9, 2007.
- ^ The cult of the gym: The new puritans. The Economist. December 19, 2002. URL retrieved on January 9, 2007.
- ^ Perine, Shawn (2005). "Gold's goes bald". Flex. BNET. Retrieved 23 November 2008.
{{cite web}}: Unknown parameter|month=ignored (help) - ^ "TRT Holdings Inc. is new owner of Gold's Gym". Dallas Business Journal. June 15, 2004. Retrieved 2009-03-02.
- ^ Gold's Gym and related industry info. Hoover's. URL retrieved on January 9, 2007.
- ^ Gold's Gym/AARP Program - Online Enrollment Program
- ^ American Diabetes Association - ADA Program Page
- ^ Gold's Gym – Blue Cross of Idaho
- ^ Ryn Gargulinski (January 13, 2009). "Complaints against local gyms triple since 2005". Tucson Citizen. Retrieved 2009-03-02.
- ^ Andreason vs. Felsted, Viertel, Peterson and Gold's Gym of Provo (May 11, 2006), Text.