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The First Step: Treasure Effect

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The First Step: Treasure Effect
Digital and Blue version cover
Studio album by
Treasure
ReleasedJanuary 11, 2021 (2021-01-11)
StudioYG (Seoul)
Genre
Length34:12 (Korean Digital)
40:46 (Korean Physical)
38:05 (Japanese Digital)
44:50 (Japanese Physical)
LanguageKorean, Japanese
Label
Producer
Treasure chronology
The First Step: Chapter Three
(2020) 		The First Step: Treasure Effect
(2021) 		The Second Step: Chapter One
(2022)
Singles from The First Step: Treasure Effect
  1. "Boy"
    Released: August 7, 2020
  2. "I Love You"
    Released: September 18, 2020
  3. "Mmm"
    Released: November 6, 2020
  4. "My Treasure"
    Released: January 11, 2021
Japanese album cover
Digital, CD+DVD, and CD+Blu-ray version cover
Digital, CD+DVD, and CD+Blu-ray version cover
Singles from The First Step: Treasure Effect (Japan)
  1. "Beautiful"
    Released: February 14, 2021

The First Step: Treasure Effect is the debut studio album by South Korean boy band Treasure. It was released on January 11, 2021, through YG Entertainment. The album was released for pre-order on December 29, 2020.[1] A music video for the album's "My Treasure" was released alongside the album.[2] The digital version of the album contains 10 tracks, while the CD version contains 12 tracks. The physical album comes in three versions: Blue, Green and Orange. The album is primarily a K-pop record that combines hip hop, dance, dance-pop, pop, rap and ballad elements. The First Step: Treasure Effect is the fourth and final installment of The First Step series, following the group's single albums The First Step: Chapter One, The First Step: Chapter Two and The First Step: Chapter Three, all released in 2020 - all 3 single albums' songs appear on The First Step: Treasure Effect, along with the group's pre-debut song "Going Crazy".

Background

[edit]

On December 28, 2020, YG Entertainment uploaded a teaser poster through their official blog, confirming the title and release date of the album.[3] On December 31, Treasure released the title poster for their album, revealing that the lead single is named "My Treasure".[4] On January 4, 2021, YG revealed the track list for the album.[5] Starting on January 5, a series of lyric posters with sentences from the lyrics of "My Treasure" were posted every day.[6][7][8][9] The music video teaser for "My Treasure" was released on January 9.[10] On March 31, the Japanese version was released, with "Beautiful" serving as the title track, and all other songs re-recorded in Japanese.[11]

Composition

[edit]

YG Entertainment explained that the lyrics of "My Treasure" contain "meaning that everyone is a unique treasure-like being, which gives a hopeful message of 'Let’s cheer up in hard times. The sun will rise and shine again tomorrow'" and added, "through the song 'My Treasure', we hope that the fans who have been supporting Treasure and people out there suffering will be consoled".[4] YG further described "My Treasure" as a "bright and exciting pop song" that will "cheer up the listeners and make them feel better in these hard times".[12]

Songs

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During the online press conference held by Treasure for the release of The First Step: Treasure Effect, the group described "My Treasure" as "a song carrying the message that we are all treasure-like beings. The intro piano melody and brass sounds create a harmony, making a cheerful mood". Written and composed by AKMU's Lee Chan-hyuk, "Slow Motion" "calmly progresses while incorporating bass and piano, expressing the theme of let’s go through this harsh world together while holding hands, slow but steady". "Be with Me" is a song with "whispers saying you should be with me together", and "Orange" is a song with "a retro vibe that sounds familiar yet fresh".[13]

Promotion

[edit]

The First Step: Treasure Effect was released worldwide on January 11, 2021 through YG in conjunction with the music video for "My Treasure".[14] In celebration of their comeback, the group held an online press conference 2 hours before the release to talk about the album.[13]

Singles

[edit]

An accompanying music video for "My Treasure" was uploaded to Treasure’s YouTube channel simultaneously with the single's release.[14] In 13 hours, the music video reached 3.5 million views.[15] Treasure promoted the song with televised live performances on various South Korean music programs including M Countdown, Show! Music Core and Inkigayo.[16]

Commercial performance

[edit]

On January 12, "My Treasure" topped the Top Rising Chart of AWA, and "Going Grazy" also topped Rakuten Music’s Real-time Comprehensive Rankings. The First Step: Treasure Effect was ranked at number 1 on iTunes charts in 18 different countries, including Brazil, Hong Kong, Thailand, Singapore, Spain and India.[15] The album was also ranked at number 2 on the Worldwide Albums chart. As of January 11, nearly 250,000 pre-orders were made on the album.[17] On January 13, the album was ranked at number 1 on the real-time accumulated sales announced by Hanteo Charts in Korea.[18]

Track listing

[edit]

Korean version

[edit]
The First Step: Treasure Effect
No.TitleLyricsMusicArrangementLength
1."My Treasure"
  • Future Bounce
  • AFTRSHOK
3:15
2."Be With Me" (나랑 있자; Narang itja; lit. Stay With Me)
  • Rovin
  • Kim Kyung
  • Choi Hyun-suk
  • Yoshi
  • Haruto
  • Rovin
  • Kim Sang-wook
Rovin3:08
3."Slowmotion"
  • Lee Chan-hyuk
  • Millennium
  • Kim Chang-hoon
  • Millennium
  • Kim Chang-hoon
3:10
4."Boy"
  • Choice37
  • R.Tee
  • Hae
  • Se.A
R.Tee3:16
5."Come to Me" (들어와; Deureowa; lit. Come In)
  • Rovin
  • Kim Kyung
  • Bigtone
  • Choi Hyun-suk
  • Yoshi
  • Haruto
RovinRovin3:24
6."I Love You" (사랑해; Saranghae)
  • R.Tee
  • Yoshi
  • Choi Hyun-suk
  • Haruto
R.Tee
  • R.Tee
  • Yena
3:01
7."B.L.T (Bling Like This)"
  • Kim Dong Joon
  • Choi Hyun-suk
  • Yoshi
  • Haruto
  • Trnc
  • Q
  • Trnc
  • Q
  • Trnc
3:25
8."Mmm" (음; Eum; lit. Well)
  • Godok
  • Choi Hyun-suk
  • Haruto
  • Yoshi
  • Future Bounce
  • AFTRSHOK
  • Czaer
  • Awry
  • Jan Baars
  • Nathan Lewis
  • Brian U
  • Future Bounce
  • AFTRSHOK
  • Czaer
3:28
9."Orange" (오렌지; Orenji)
  • Asahi
  • Haruto
  • Choi Hyun-suk
  • Yoshi
  • Asahi
  • Future Bounce
  • Future Bounce
4:16
10."Going Crazy" (미쳐가네; Michyeogane)
  • Future Bounce
  • Bigtone
Future BounceFuture Bounce3:44
Total length:34:07
The First Step: Treasure Effect – CD only
No.TitleLyricsMusicArrangementLength
11."I Love You" (Mellow Mood)
  • R.Tee
  • Yoshi
  • Choi Hyun-suk
  • Haruto
R.Tee
  • Rovin
  • LeeSS
3:12
12."Mmm" (Rock ver.)
  • Godok
  • Choi Hyun-suk
  • Haruto
  • Yoshi
  • Future Bounce
  • AFTRSHOK
  • Czaer
  • Awry
  • Jan Baars
  • Nathan Lewis
  • Brian U
  • Future Bounce
  • AFTRSHOK
  • Czaer
3:25
Total length:40:36

Japanese version

[edit]
The First Step: Treasure Effect
No.TitleLyricsMusicArrangementLength
1."Beautiful[a]" (from Black Clover, 2021)
  • Yoshi
  • Jun
  • D&H
  • Sunny Boy
  • Jun
  • D&H
3:49
2."My Treasure" (JP ver.)
  • Future Bounce
  • AFTRSHOK
3:17
3."Be With Me" (JP ver.)
  • Rovin
  • Kim Kyung
  • Choi Hyun-suk
  • Yoshi
  • Haruto
  • Jun
  • Rovin
  • Kim Sang-wook
Rovin3:09
4."Slowmotion" (JP ver.)
  • Lee Chanhyuk
  • Choi Hyun-suk
  • Yoshi
  • Haruto
  • ZERO (YVES&ADAMS)
  • Lee Chanhyuk
  • Millennium
  • Kim Chang-hoon
  • Millennium
  • Kim Chang-hoon
3:11
5."Boy" (JP ver.)
  • Se.A
  • Choice37
  • Choi Hyun-suk
  • Haruto
  • ZERO (YVES&ADAMS)
  • Choice37
  • R.Tee
  • Hae
  • Se.A
R.Tee3:17
6."Come to Me" (JP ver.[a])
  • Rovin
  • Kim Kyung
  • Bigtone
  • Choi Hyun-suk
  • Yoshi
  • Haruto
  • ZERO (YVES&ADAMS)
RovinRovin3:25
7."I Love You" (JP ver.)
  • R.Tee
  • Yoshi
  • Choi Hyun-suk
  • Haruto
  • ZERO (YVES&ADAMS)
  • TA-TROW
R.Tee
  • R.Tee
  • Yena
3:02
8."B.L.T (Bling Like This)" (JP ver.[a])
  • Kim Dong Joon
  • Choi Hyun-suk
  • Yoshi
  • Haruto
  • Trnc
  • TA-TROW
  • Q
  • Trnc
  • Q
  • Trnc
3:25
9."Mmm" (JP ver.)
  • Godok
  • Choi Hyun-suk
  • Haruto
  • Yoshi
  • kickhaiku
  • Future Bounce
  • AFTRSHOK
  • Czaer
  • Awry
  • Jan Baars
  • Nathan Lewis
  • Brian U
  • Future Bounce
  • AFTRSHOK
  • Czaer
3:28
10."Orange" (オレンジ Orenji; JP ver.[a])
  • Asahi
  • Haruto
  • Choi Hyun-suk
  • Yoshi
  • Asahi
  • Future Bounce
  • Future Bounce
4:17
11."Going Crazy" (ミチョガネ Michogane; JP ver.)
  • Future Bounce
  • Bigtone
  • TA-TROW
Future BounceFuture Bounce3:46
Total length:38:13
The First Step: Treasure Effect – CD only
No.TitleLyricsMusicArrangementLength
12."I Love You" (Mellow Mood (JP ver.)[a])
  • R.Tee
  • Yoshi
  • Choi Hyun-suk
  • Haruto
  • ZERO (YVES&ADAMS)
  • TA-TROW
R.Tee
  • Rovin
  • LeeSS
3:17
13."Mmm" (Rock ver. (JP ver.)[a])
  • Godok
  • Choi Hyun-suk
  • Haruto
  • Yoshi
  • kickhaiku
  • Future Bounce
  • AFTRSHOK
  • Czaer
  • Awry
  • Jan Baars
  • Nathan Lewis
  • Brian U
  • Future Bounce
  • AFTRSHOK
  • Czaer
3:30
Total length:45:00
The First Step: Treasure Effect – DVD/Blu-ray only
No.TitleLength
1."Boy" (Music video)3:15
2."I Love You" (Music video)3:00
3."Mmm" (Music video)3:25
4."My Treasure" (Music video)3:13
5."Behind the Scenes of "The First Step: Treasure Effect"" 

Notes

  • ^[a] Not included in the standard edition of the CD.
  • All tracks are stylized in all caps.

Charts

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Certifications and sales figures

[edit]
Sales certifiations and figures for The First Step: Treasure Effect
Region Certification Certified units/sales
South Korea (KMCA)[26] Platinum 350,000[25]
Japan — 85,823[A]

Release history

[edit]
Release dates and formats for The First Step: Treasure Effect
Region Date Version Format(s) Label(s) Ref.
Various January 11, 2021 Korean
YG [31]
South Korea January 12, 2021
  • CD
  • KiT Player
 [32]
Japan [33]
March 31, 2021 Japanese
YGEX [34]
Various
  • Digital download
  • streaming
 [35]

Notes

[edit]
  1. ^ Japan sales figures for The First Step: Treasure Effect.[27][28][29][30]

References

[edit]
  1. ^ "'Comeback' TREASURE, Debut Album Pre-Order Begins… Will They Reach Their Goal of 1M in Sales". YG LIFE. Archived from the original on December 29, 2020. Retrieved May 17, 2021.
  2. ^ Choi, Ji-won (January 11, 2021). "Treasure closes 'First Step' with first studio album 'Treasure Effect'". The Korea Herald. Archived from the original on January 26, 2021. Retrieved March 21, 2021.
  3. ^ "TREASURE Officially Announces the Release of Their Debut Album on January 11… Reveals Teaser Poster". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  4. ^ a b "TREASURE Will Open the New Year with Their Official Debut Album… Title Track 'MY TREASURE'". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  5. ^ "TREASURE Lists 12 Songs in Official Debut Album… Participated by LEE CHAN HYUK of AKMU". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  6. ^ "TREASURE Presents Lyric Poster… Reveals Partial Lyrics of Title Track 'MY TREASURE'". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  7. ^ "YG TREASURE Uploads Title Track Lyric Posters of ASAHI∙DOYOUNG∙JIHOON→Reveals Lyrics "We'll Eventually Shine"". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  8. ^ "HARUTO·BANG YE DAM·YOSHI of TREASURE Melts the Cold Wave with Sunny Smiles". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  9. ^ "PARK JEONG WOO X MASHIHO X JUNKYO of TREASURE Reveals Debut Album Lyric Posters… Comforting+Hopeful Message". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  10. ^ "'Comeback D-2' TREASURE Reveals 'MY TREASURE' MV Teaser". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  11. ^ "日本デビュー決定のTREASURE、モデルプレスで連載スタート 特別動画を公開＜TREASURE×モデルプレス＞". RPM9 (in Japanese). January 22, 2021. Archived from the original on May 25, 2021. Retrieved March 1, 2021.
  12. ^ "'Comeback on the 11th' TREASURE's 'TREASURE EFFECT' Begins… Overview of Their Brilliant History". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  13. ^ a b "TREASURE, "First Attempt on a Song with a Bright Mood… Our Goal is to Console"". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  14. ^ a b "TREASURE's Fairytale Fantasy Heals You Just by Watching… 'MY TREASURE', A Song That Will Shake Off the Depression From COVID19". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  15. ^ a b "TREASURE Debuts at No. 1 on Japanese Music Charts… Tops iTunes Charts in 18 Countries". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  16. ^ "TREASURE to Appear on 'M Countdown' in 4 Years and 2 Months As a YG Artist… Will Perform 'MY TREASURE'·'GOING CRAZY'". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  17. ^ "YG TREASURE's 'THE FIRST STEP' Series About to Surpass 1M in Sales… In 5 Months Since Debut". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
  18. ^ "YG TREASURE's Official Debut Album at No. 1 on Album Sales in Korea and Japan→'THE FIRST STEP' Series Expected to Surpass 1M in Sales". YG LIFE. Archived from the original on January 15, 2021. Retrieved May 17, 2021.
  19. ^ "Fyysinen albumilista 1/2021" (in Finnish). Musiikkituottajat. Retrieved May 20, 2023.
  20. ^ "Oricon Top 50 Albums: 2021-04-12" (in Japanese). Oricon. Retrieved April 7, 2021.
  21. ^ "Billboard Japan Hot Albums". Billboard Japan (in Japanese). April 7, 2021. Retrieved April 7, 2021.
  22. ^ "Gaon Album Chart – Week 3, 2021". Gaon Chart (in Korean). January 10–16, 2021. Archived from the original on January 21, 2021. Retrieved March 21, 2021.
  23. ^ 2021년 01월 Album Chart [January 2021 Album Chart] (in Korean). Gaon Music Chart. Retrieved June 2, 2021.
  24. ^ "2021년 Album Chart". Gaon Music Chart (in Korean). Retrieved January 9, 2022.
  25. ^ Cumulative sales of The First Step: Treasure Effect on Gaon Chart: 308,490 (CD) + 27,361 (Kino)
  26. ^ "South Korean album certifications – Treasure – The First Step: Treasure Effect" (in Korean). Korea Music Content Association (KMCA).
  27. ^ Digital sales for The First Step: Treasure Effect (906):
  28. ^ Physical sales for The First Step: Treasure Effect (19,974) :
  29. ^ Digital sales for The First Step: Treasure Effect JPN (560):
  30. ^ Physical sales for The First Step: Treasure Effect JPN (64,383) :
  31. ^
  32. ^ "TREASURE 1ST ALBUM [THE FIRST STEP : TREASURE EFFECT]". YG SELECT (in Korean). January 12, 2021. Retrieved June 1, 2021.
  33. ^ Physical versions on Tower Records:
  34. ^
  35. ^ "THE FIRST STEP: TREASURE EFFECT". Treasure. YGEX. March 31, 2021. Retrieved June 2, 2021 – via Apple Music.
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