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TikTok food trends

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TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok.[1] This content amassed popularity in 2020 during the COVID-19 pandemic, given that many were inclined to eat at home while simultaneously turning to social media as a form of entertainment.[1] While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes.[2] Users often refer to food-related content as "FoodTok."[1]

The hashtags #TikTokFood and #FoodTok are used to identify food-related content and have been viewed 40.2 billion and 9.7 billion times respectively since the app's creation, according to the company. Food trends have had profound societal impacts on their millions of viewers.[2] There has been an increase in popularity of cooking amongst youth, conversations regarding body image, use of marketing of food products on social media, and food shortages due to the mass trends that take place on the app.[3][4][5] Certain TikTok content creators such as Eitan Bernath, Jeron Combs, and Emily Mariko have achieved fame through the trendiness of their recipes. These individuals and those within their TikTok community have developed notable recipes, such as the leftover salmon bowl, baked feta cheese pasta, and pesto eggs.[6][7][8]

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2020

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Cloud bread

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Cloud bread

Cloud bread is a light and fluffy low-carb substitute for bread made with egg whites, corn starch, and sugar.[9] Cloud bread became popular on TikTok in July and @linqanaaa is credited for bringing it to the platform.[9]

Dalgona coffee

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Main article: Dalgona coffee
Dalgona coffee

Dalgona coffee is whipped coffee that is made by combining equal parts of coffee, sugar, hot water, and then whipping the mixture to produce a froth-like texture.[10] Dalgona coffee originates from Macau, but first emerged as a trend in South Korea where it earned its name.[10] Amidst COVID-19 quarantine in March 2020, the trend emerged on TikTok in the United States.[10][11]

Decorative focaccia bread

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This TikTok trend was created in home kitchens, using the hashtag #focacciaart in the spring season of 2020. The trend consists of people decorating their homemade focaccia loaves with differing dressings, such as vegetables, herbs, and more.[12]

Hot chocolate bombs

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Hot chocolate bombs

Hot chocolate bombs (also known as cocoa bombs) were popularised on TikTok by Eric Torres-Garcia (@erictorresg on TikTok) in December 2020. They are chocolate spheres filled with hot chocolate powder and other confections, such as marshmallows, that are then submerged into hot milk which causes the chocolate sphere to erupt.[13] They became popular around the Christmas of 2020, prompting several bakers and store owners to add these confections to their menus.[13]

Torres-Garcia claims to have posted the first cocoa bombs video on TikTok, and trademarked the name.[13] Since then, many people have attempted to recreate the dessert as well as create their own signature chocolate bombs.[14]

Mini pancake cereal

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Mini pancake cereal, topped with honey

This dish consists of pancakes made in miniature and served in the style of breakfast cereal.[15] To replicate a bowl of cereal, users make tiny pancakes and add them to a bowl usually topped with maple syrup and butter. Sydney Melhoff (@sydneymelhoff) is credited with first posting the trend on the platform in April.[15] Following the pancake cereal trend, several individuals developed their own take on the dish and recreated it using different foods like cookies, donuts, and croissants.[15]

2021

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Baked feta cheese pasta

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Baked feta and cherry tomatoes

The dish is made using a few simple ingredients: cherry tomatoes, a block of feta cheese, olive oil, pasta, basil, and garlic. The tomatoes and feta are baked in the oven, then mixed together into a sauce which is added to pasta.[16]

The simplicity and ease of creating the dish is a significant part of what helped the recipe go viral.[17] In 2019, a Finnish food blogger name Jenni Häyrinen (@liemessa on TikTok) developed the dish, but it only went on to become viral in February 2021. The trend became so popular that it caused a shortage of feta cheese in Finnish grocery stores.[18][19]

Baked oats

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Originating in the spring of 2021, baked oats is typically a breakfast dish, much like oatmeal, that calls for a common ingredient: oat flour. Baked oats can include a variety of different flavors and can be baked in a short amount of time.[20]

Chili oil eggs

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TikTok user Jen Curley (@snackqueen on TikTok) popularized a different, spicier approach to the TikTok viral "pesto egg" recipe. As opposed to using pesto, Curley uses chili oil, giving the eggs a complex umami flavor.[21]

Flamin' hot cheetos salad

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TikTok user @rxthism on TikTok created a viral recipe by adding Flamin' Hot Cheetos to a salad mix.[22] With over four and a half million views, this mixture of cucumbers, Flamin' Hot Cheetos, hot sauce, cilantro, and lemon juice has sparked substantial interest.[23] The implementation of junk food into a regular dish became a new trend in FoodTok in September 2021, and more creative dishes of the sort were created in response.[22]

Frozen honey

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In the summer of 2021, eating honey frozen from a plastic bottle went viral on TikTok. The hashtag #FrozenHoney achieved nearly 600 million views by the start of August according to the company.[24] The origin of the trend is unclear, although NBC News noted that ASMR creators had previously consumed frozen honey in their YouTube videos because their audiences found the noise satisfying to listen to.[24] However, NBC News reported that some users on the app had experienced diarrhea or otherwise felt sick.[24] The article speculated that the cause could be the amount consumed, saying that while honey does not pose a health risk in small amounts, eating an excessive amount can cause diarrhea or dental issues.[24]

Leftover salmon bowl

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The salmon rice bowl trend was originally developed by TikTok lifestyle influencer Emily Mariko.[7] The recipe was first introduced on August 25, 2021, but was revised multiple times with the final variation uploaded on September 21, 2021.[7] The video received forty million views and inspired one hundred and fifty-five videos with related content.[7] In this dish, mashed salmon and rice are heated in a microwave and then covered in mayonnaise, soy sauce, and sriracha.[7] It is consumed with kimchi and dried nori seaweed squares.[7] Mariko heats the dish with an ice cube on top to steam the rice while it is heating up.[7] This salmon rice bowl is easy to make due to its simple and few ingredients, under 5 minute cooking time, and incorporation of leftover salmon.[7][25]

Nature's cereal

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Nature's cereal is a trend on TikTok developed by user @natures_food in March 2021, where traditional cereal is replaced with fruit; and the milk is replaced with coconut water.[26] Some users claim this cereal relieves constipation and gives people energy.[26] One factor that has boosted the popularity of this trend is the attention it received from singer Lizzo who posted several videos of herself enjoying nature's cereal.[26][27]

Pesto eggs

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Pesto eggs is a TikTok food trend involving the substitution of pesto sauce for oil when cooking eggs on a stovetop.[28][29] The technique is successful since pesto sauce already contains olive oil as a primary ingredient.[30] Amy Wilichowsky (@amywilichowski on TikTok), a dietitian and TikToker, shared a video of her cooking eggs using the technique on the social media platform on April 24, 2021, and is credited as the creator of the trend.[28] The original recipe included bread topped with avocado, ricotta cheese, honey, salt, pepper, and red pepper flakes but multiple variations have arisen since then.[29][31]

Pasta chips

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Pasta chips was created in June 2021[32] and are mostly eaten as a snack or appetizer. After cooking pasta in boiling water, the pasta is then added to an air fryer to get crispy. Pasta chips can be seasoned in a variety of different flavors.[33]

2022

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Cowboy caviar

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Main article: Texas caviar
Texas caviar, served with basket of tortilla chips

A revival of Texas caviar, Bria Lemirande's (@brialem on TikTok) video of this southern U.S. recipe received over 17 million views and 2.7 million likes. This dip typically contains beans, corn, avocado, tomatoes, peppers, onions, and a dressing, but can include as many (or as few) ingredients as desired. Fans of the dip have created variations by adding ingredients like mangoes, peaches, and pomegranate seeds.[34][35]

Green goddess cabbage salad

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Created by Baked by Melissa (@bakedbymelissa on TikTok) in January 2022, this vegan pesto-like dressing is accompanied by nuts and any vegetables you may have on hand. Typically, this salad is made with shredded cabbage, cucumbers, chives, and scallions.[36]

Spicy pickled garlic

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Spicy pickled garlic is credited to TikTok user @lalaleluu in March 2022. This trend consists of pickled garlic in a jar, sriracha, chili flakes, and thyme.[37]

Water pie

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Main article: Water pie
A homemade water pie

Water pie is a Great Depression recipe for a pie with a filling made primarily from water. The recipe went viral on TikTok in 2022.[38] One variant of the dish popular on the site was made with the soft drink Sprite.[39]

2023

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Cottage cheese

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In 2023, a TikTok trend for making ice creams, cookie dough and other foods with cottage cheese led to a 15.9% rise in sales of the product in the United States.[40] Stores in the United Kingdom reported a 22-30% increase in sales by May 2024, compared to a year previously.[41]

Girl dinner

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Girl dinner is a TikTok trend that emerged in May 2023. It was popularized by Olivia Maher (@liviemaher on TikTok)[42] after she prepared a meal of incongruent foods all on a single plate. Cosmopolitan magazine called it the "epitome of antipasti".[42] Bon Appétit instead states it as a rebrand of existing meals such as tapas or the ploughman's lunch.[43]

The trend has been described as a simple, minimalist meal that may not meet nutritional requirements,[44] and usually consists of assorted dips, cheeses, meats, fruits, and vegetables that may not typically pair well together.[45]

Lasagna soup

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Popularized by Danny Freeman (@dannylovespasta on TikTok), lasagna soup is essentially a deconstructed version of the classic lasagna.[46] The recipe consists of the typical ingredients one would find in a lasagna, such as ground beef, onions and tomatoes.[46] However, this recipe differentiates itself from a classic lasagna by refraining from layering and including chicken broth.[46] The recipe was so popular it even garnered attention from grammy-winning singer, SZA, who commented on Freeman's video by asking for the recipe.[46]

Sleepy girl mocktail

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Main article: Sleepy girl mocktail
A sleepy girl mocktail

The sleepy girl mocktail trend emerged in 2023, and purports using a cocktail of tart cherry juice, magnesium powder, and seltzer (or soda) as sleep aid.[47]

Tini's mac & cheese recipe

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Garnering over 100 million views on TikTok, Tini Younger's (@tinekeyounger on TikTok) mac and cheese is a classic recipe that quickly went viral. The recipe includes traditional ingredients, such as a variety of cheeses, flour, milk, and cream.[48] However, the recipe calls for a "surprise ingredient" of Carnation evaporated milk, which is what thoroughly elevates the quality of the dish.[48] Those who've tried the recipe have called it "immaculate," dubbing it as "the best mac and cheese."[49]

WaterTok

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WaterTok is a TikTok trend which started in April 2023 that involves making and sharing combinations of calorie-free drink mixes to add to water to make drinks. Many WaterTok drinks on the platform are promoted by their creators as a method to lose weight. The trend has been criticised for promoting behavior that is often associated with eating disorders such as extreme calorie restriction and drinking large quantities of water to reduce the feeling of hunger.[50]

2024

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Cucumber salad

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Popularized by Logan Moffitt (user @logagm on TikTok), cucumber salad is an Asian-inspired dish in which a cut-up cucumber can be seasoned in a multitude of different ways.[51] The original and most popular method is a copycat recipe of a popular appetizer from Din Tai Fung, a restaurant that specializes in Chinese cuisine.[51] This specific method consists of cucumber slices, fish sauce, MSG, scallions, soy sauce, sesame oil, sesame seeds, and sugar.[51] Another recipe for cucumber salad is designed to replicate a "classic lox bagel" by including ingredients such as dill, cream cheese, and salmon.[51]

Impact

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Body image

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TikTok food trends are sometimes seen or used as templates for a healthier, nutritional lifestyle for viewers to follow.[52] However, many of these posts are created by users who lack professional qualifications to promote these ideas.[52] Quite often, these food trends are associated with lifestyle tips, therefore influencing their diet, daily tasks, and personal routine.[4] On the other hand, TikTok food trends can encourage and stimulate body positivity and allow people to promote the importance of self-satisfaction relating to body image if they so desire.[4] These food trends can be an opportunity to express themselves and their personal diet choices, while also not conforming to the ideas created by novice users.[4]

'What I eat in a day' videos have been criticised for causing more harm than good. These videos are meant to give an inside look into influencers eating habits; however, Cara Harbstreet says that the cost, time, and energy it takes to produce this day's worth of food, is often left off-camera.[53] Harbstreet, MS, RD, LD, of Street Smart Nutrition, states that the main issue is that influencers are saying, "If you eat like me, you can look like me."[53] This contributes to an unhealthy obsession with healthy eating and disordered eating behaviors.[53]

Food shortages

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TikTok food trends have also caused food shortages of ingredients highlighted in viral videos,[54] For example, the baked feta cheese pasta trend resulted in feta shortages,[54] with a cheese seller based in Rhode Island, one that would usually sell about two-thousand pounds of cheese per week to their regular customers in the city, being out of stock of feta at the height of the trend.[5]

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According to food safety experts, there are some viral TikTok trends that should be avoided. According to Janilyn Hutchings, instructions given on TikTok for making grilled cheese sandwiches in a toaster risked causing kitchen fires, because toasters are not designed like panini presses.[53]

Increased interest in cooking

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The easy-to-follow nature of TikTok food trends, recipes, and tutorial videos has led to an increase in youth interaction with the platform.[3] TikTok has proved itself to be an accessible platform for teaching youth groups about basic cooking skills and nutrition.[54] The short duration of TikTok videos requires more compressed and clear recipes, taking away from the complexity usually associated with cooking.[54] With 92% of U.S. adolescents having access to the Internet on a daily basis, TikTok has become an extremely accessible source of information for them to gain practical information, including cooking skills.[3][54]

A popular trend for college students was folding a tortilla wrap into four triangular pieces and filling it with at-home ingredients such as vegetables and cold meats.[3] Jeremy Scheck, an undergraduate at Cornell University, began to create TikTok content about his passion for food and his recipes when the COVID-19 pandemic began in early 2020.[3] When school transitioned online, Scheck shared trending recipes such as crispy potatoes and fried rice that sparked interest for college students like himself.[3]

Popularity of TikTok recipes among college students may stem from their interest in staying away from fast food.[3] These trends also help college students feel more comfortable in the kitchen.[3]

Marketing

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TikTok has turned into a marketing platform for many brands as cooking-related products gained popularity in the past year.[55] Surveys have proven that using TikTok as a marketing tool has been a successful investment for restaurants or individual food items.[55] The instant feedback allows each company to discover what factors affect the popularity of their products through both reactions to and numbers of views of posts.[55] For instance, Nutter Butter's TikTok has repeatedly dueted TikTok stars including Bella Poarch to reach a larger audience.[56] Another example is when Dunkin' Donuts launched a collaboration with TikTok star Charli D'Amelio to promote a new beverage and the corporation as a whole.[57] From this, Dunkin' cold brew sales rose 20% and 45% respectively in the first two days after the launch.[57] On top of that, the first collaboration video concluded with a 57% increase in the Dunkin' mobile app downloads (corresponding to downloads within 90 days preceding).[57]

It also benefits corporations by providing recommendations to improve their marketing strategy, food items, décor, or any other factor illustrated in the ad.[58] Some input that drives future marketing decisions on platforms like TikTok would include the attractiveness of the items advertised, innovation regarding new and interesting products, and the level of ease for the consumer to purchase the product after seeing the post.[58] Drivers such as these can eliminate possible negative connotations surrounding a product and influence positive reinforcement, feedback, and action for and by the consumer.[58] An example of a company that implements these strategies is Chipotle Mexican Grill.[59] One of their social campaigns is creating TikTok challenges like #GuacDance and #Boorito, in which they create interactive content that follows current social media trends to stimulate an increase in revenue.[59] In particular, #GuacDance became the largest "branded" challenge in the United States with hundreds of thousands of user responses within the week-long event.[59] This campaign resulted in the more than 800,000 sides of guacamole given out on July 31, 2019.[59]

Notable figures

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Eitan Bernanth

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Eitan Bernath is a TikTok star with over 1.6 million followers on the platform as of May 2021.[1] After teaching himself to cook by watching YouTube and the Food Network, he posted his first TikTok in 2019: within 24 hours of posting his first video on an easy-to-make recipe, he gained tens of thousands of followers.[1] His trademark upbeat and energetic behavior in combination with his focus on easy recipes differentiates him from traditional culinary experts.[1]

Jeron Combs

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Jeron Combs posted his first TikTok video in May 2020 from a prison cell, and since then has attracted millions of viewers.[60] Combs converted his metal bed frame into a cooking surface and documented his meal preparation process.[60] His account, @blockboyjmoney, has now been deleted from TikTok's platform, but an alternative account with the handle @blaise.x0 posts videos on his behalf to over 330,000 followers as reported by the company.[60]

Emily Mariko

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Emily Mariko attained TikTok fame after posting a recipe video about leftover salmon bowls on August 25, 2021.[7] Her signature salmon dish, along with the lack of music and filler audio in contrast to most TikTok culinary videos, has created a following of over 12 million people.[25][61]

Logan Moffitt

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Notable for his interest in South-Korean cuisine, Logan Moffitt (or @logagm on TikTok) is known for popularizing multiple different versions of a cucumber salad recipe across the internet. Moffitt, who is from Ottawa, was drawn to the kitchen as a result of his youth, in which he "grew up watching a lot of different cooking shows on TV."[62] On TikTok, he's commonly referred to as the "cucumber guy".[51] Those who recreate his recipes online often honor and refer to him by starting their videos with his iconic opener, "sometimes you need to eat an entire cucumber."[51]

Jeremy Scheck

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With over 2 million followers on TikTok, Jeremy Scheck is a college student who creates culinary content that focuses on culture, nutrition, and humor.[63] He quickly found success after taking classes relating to dairy science, nutrition, and horticulture. His nutritional commentary and cultural references stem from his university coursework.[63]

Nara Smith

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Born in South Africa, raised in Germany, and currently residing in the United States, Nara Aziza Smith is most notable on TikTok for her soft-spoken recipes, always entirely made from scratch.[64] Smith's home-made recipes range from things like bread and chicken wings to "moisturizer, Takis, gum, cough drops, Coca-Cola".[65] Alongside being a talented cook, Smith is a mother of three, a wife, and a model.[64] Many of her recipe videos involve her wearing lavish designer clothing.[65] While many people have coined her as a tradwife, Smith dislikes the label, claiming that "sure, she's 'traditional' in the sense that she's making things from scratch, but it's not traditional when you're doing it so glamorously and you're making big money at the same time."[65]

Jessica Woo

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As a mother of three, Jessica Woo documents her process for packing her kids' lunches.[66] Her focus on consistently artful presentations of common foods, such as salami and string cheese, draws an audience of over 5 million viewers as of August 2020.[66] Her handwritten notes and catchphrase, "let's make some lunch for my kids," attract hundreds of thousands of viewers to her videos, and she cites an emphasis on being "like a regular mom" as her key to success.[66]

Tineke "Tini" Younger

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"After posting a video of herself making dinner for her then-boyfriend," Tineke "Tini" Younger "quickly went viral" and became a popular figure within the cooking community on TikTok.[48] Younger is best known for her viral mac and cheese recipe, which garnered over 60 million views on TikTok.[67] Younger has also appeared on the cooking contest series Next Level Chef alongside world-renowned chef, Gordon Ramsay, in which she scored eighth place.[67][48] She also scored a brand deal with Carnation, given her usage of the brand's evaporated milk in her viral mac and cheese recipe.[48] Teaming up with Younger, Carnation introduced "Kickin' Jalapeño Flavored Evaporated Milk, their first-ever flavored product."[48] Tini's goes by @tinekeyounger on TikTok.

@menwiththepot

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This TikToker is known for using unique kitchen tools, in very scenic landscapes. His scenery mostly consists of a wilderness backdrop. This user uses massive knives to cut his food for his recipes and then cooks it in his huge pot.[68]

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