Geomarketing

In marketing, geo (also called marketing geography) is a discipline within marketing analysis which uses geolocation (geographic information) in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix - the Product, Price, Promotion, or Place. Market segments can also correlate with location, and this can be useful in targeted marketing. The methodology geomarketing is successfully applied in the financial sector through identifying ATMs traffic generators and creating hotspots maps based on geographical parameters integrated with customer behavior.

Geo marketing software

Geolocation software is used to display data that can be linked to a geographic region or area. It can be used to:

• Determine where the customers are (on country, city, street or user level).
• Determine who the customer is (on organisation or user level), or make a guess on it based on earlier encounters by tracking IP address, credit card information, VOIP address, etc.
• Visualize any data in a geographic context by linking it to a digital map.
• Locate a web client's computer on a digital map.
• Calculate summary information for specific areas.
• Select customers within specific areas.
• Select customers with a certain radius of a point.
• Using micro-geographic segmentation select customers similar to a specific type in the rest of the country.
• Solve problems regarding location of a new retail outlet.

See also

• Location-based service
• Variable pricing
• Pricing
• Yield management

External links

• GIS, Geomarketing, SIG Open Source, Mapserver.
• Wired about Geolocation, dividing markets, price settings and privacy